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A meeting with the local section Hallandia of Saabklubben. Saabklubben has local sections all over Sweden.
The motor journalist Jan-Erik Berggren, from Expressen (one of the two larger evening papers in Sweden), has an interesting theory on the future of the Saab brand. He actually claims that Saab and Volvo may become siblings.
The reason for this is that CEVT (China-Euro Vehicle Technology), a company owned by Geely and Volvo, are working on a new C-segment car platform that is supposed to launch with a new brand name. CEVT consists of more than 1 900 people, with locations in China, Gothenburg and Trollhättan.
The CEO of CEVT is Mats Fägerhag, former VP Product Development at Saab in Trollhättan (where he worked for 20 years). And remember, Geely were one of the companies bidding for Saab back in the GM days.
So the theory from Jan-Erik Berggren is that CEVT may reach an trademark agreement with Saab AB. This would mean that Saab is re-introduced as a new compact car, within the same family as Volvo.
What’s your thoughts on this? Would you rather buy a NEVS car from Stallbacka (the former Saab main plant in Trollhättan) or a Saab car from Torslanda (the Volvo main plant in Gothenburg)?
As you all probability has seen will Nevs from now on use the Nevs trademark on their products. If Nevs would use “Saab” trademark or something else has been discussed here at SU for a long time, and now we got the answer. For me personally I would say it’s sad the Saab trademark now officially is history, but this scenario isn’t something that was absolutely unexpected. I would like to wish Nevs all the best with the new trademark, but there is a question I guess many Saab-enthusiasts will raise now.
Saturday 6th is the National day of Sweden, so I found a Swedish flag and drove my T16 down to the Stallbacka factory for some photos.
What will happen with the big Saab signs that’s placed around on the factory site?
The obvious answer is of course that Nevs will remove them – it’s simply no need for them now, when Nevs is the new trademark.
I know this signs have been a very popular photo location for us fans, and for many this had been the highlight at the visit to the factory area at Stallbacka. I also noticed in social media that many people in the Trollhättan area used the day today just to secure a picture of their car in front of the big Saab sign at Stallbacka. With the Saab signs down at Stallbacka, and at the ANA dealership building there nowadays are signs for a German brand, so that we have left of the three popular “Saab-destinations” in Trollhättan that the average Saab tourist visited is the Saab Car Museum. In the future I’m sure the museum will be more and more important for us Saabnuts, and the absolute obvious place to visit if you visit Trollhättan, so I have a crazy idea. I don’t know if this is something that’s possible to realize, but why not take one of the big Saab signs you see when you enter the Saab factory area at Stallbacka and place it on the museum area (or if that’s impossible – take one of the other big signs that is mounted on the buildings and mount it on a wall outside the museum), preferably so future Saabnuts can take a picture with this sign in the background. Again, I must precise that it’s just a idea, but I hope Nevs and Saab Car Museum notices this idea and have a look at if it’s possible to do this for us nostalgic(??) fans…
The second reason is that we are going to invest billions in products in the coming years, we want to do it in our own name and with our own brand, not a brand that we have borrowed and licensed from someone else.
So maybe it is not a bad idea at all. But despite the new logo and the new web site, and flags and lanyards I’m still missing one important thing. The car that will have that brand name.
A picture of a “so called” grill has been distributed with the press release, and yes it is not complicated to imagine this on the grill of a 9-3. But it would haave been nicer if they would have been able to not only present an empty shell, but also to show how are they goint to fill that shell. I mean, it must have been 2 or 3 moths ago when I read a very short article, that the development of the NEVS 9-3 was completed. Since then we have seen a black 9-3 with a hideous front grill, that converted the SAAB 3-piece grill into a normal 1-piece grill, but besides of that it looked just like the last SAAB 9-3, so I can’t imagine that this is the NEVS 9-3.
I wish them well, and I will follow all their steps as I’ve done in the past, but I think It will take me some time till I learn to call a car developed in Trollhättan a NEVS.
Tuesday, June 21, 2016 NEVS launches its new trademark and sets off to shape the future of mobility
NEVS’ vision is to shape mobility for a more sustainable future by focusing solely on electric vehicles with mobility solutions built around them. To support this vision a new brand identity has been developed – NEVS.
NEVS will be the trademark of the company’s products including the first electric vehicle based on the 9-3 platform with start in 2017. That means that NEVS will no longer use the Saab trademark.
The automotive industry is changing rapidly to better fit societies struggling with pollution and congestion problems. NEVS intends to be in the forefront of this change.
“With sincere respect to our history and heritage, we want to be recognized as ourselves – A sustainable mobility solutions provider who are committed to the environment with a focused growth plan with its own brand as a corner stone,” said Mattias Bergman, President NEVS.
NEVS long-term business goal is set globally, with China as its first priority and most demanding market for the coming years. NEVS intends to build a strong footprint in China as a base for a global expansion, and continue to establish partnerships with forefront runners to shape the future of mobility solutions.
A number of framework agreements have already been signed, including a strategic partnership agreement with Panda New Energy to deliver 150,000 electric cars and another 100,000 electric commercial vehicles, as well as the collaboration with Chinese State Grid, the world’s largest electric utility company.
NEVS has a unique position by combining proven ability to develop and build high quality premium cars and at the same time the opportunity to build an automotive company for the future with new owners and partners specialized in for instance car sharing solutions and charging infrastructure.
”I believe the tipping point for electric vehicles is very near in many key markets. We aim to contribute to a more sustainable city planning, and together with our partners such as State Grid and Panda New Energy jointly introduce a new business model for mobility,” said Jonas Hernqvist, VP Sales & Marketing NEVS.
A transparent approach – with traits such as being inclusive, honest and genuine – is essential for NEVS, both in terms of behavior and visualization. From colors to imagery, our new brand design should always reflect our aim of shaping mobility for a more sustainable future.
The first weekend in June (3-4th of June), the second edition of the event “Pilots Wanted” took place in Kiel, Germany. Like the first time back in 2014 it was the guys at Autohaus Lafrentz and Saabblog.net that organized this event. Some of our readers may know about Autohaus Lafrentz and I’m sure some of you think that you had heard that name before – and if you are in to the new generation 9-5, I’m sure you heard it before. The guys at Lafrentz is in my opinion specialists in the new generation 9-5, and the fact that they organizes a 9-5 meeting also tells me that they are enthusiasts. Many will also remember that they played a major part in the process with get the NG9-5 SportCombi street legal. So there is no doubt the team at Lafrentz is “a bit” more interested in Saab than the average Saab-delar, which is evident as you enter the shop… 🙂 Read the rest of this entry →
Video filmed from a Sony Z Ultra with a iPhone 6. Video by SVT
Right now the 2nd round of the STCC series is on Mantorp Park Raceway. Björn Wirdheim had been in 3rd the whole heat. In the last corner comes the attack on the Seat. The race tonight can be seen on SVT Play live on the web. Not shure if you guys outside sweden can see this.
Saabsunited has a proud heritage in rally and racing and will follow the series this season. At least one race will be covered by me. Yes I will wear my Saabsunited Historic Rally Team jacket. GOOD luck 🍀 Björn and the other Saab drivers.