New Saab 9-3x microsite and widget

It’s amazing how a near-death experience can focus the mind, huh?
Saab are, according to many sources, near death right now and it’s right now that they seem to be embarking on a marketing and model offensive the likes of which we wish they’d done for the last few years.
Firstly, there’s a new microsite for the Saab 9-3x featuring some cool tours and facts about the car. There’s a chance to sign up to get more news as it comes in, as well.
Saab microsites typically contain some video, but they’ve left the video off the microsite in this instance, opting to use it on their new Saab Widget.
You’ll need Adobe Air installed on your computer in order to run the widget. Once you have it and the Widget installed, you’ll be connected to all the latest news, etc, about Saab. They say you’ll get all the news first, but you know better than that πŸ˜‰
The initial menu of items includes four Saab 9-3x short videos. The car really does look quite stunning on these. Better than I’d dared imagine, actually.
You also get some links to cool websites πŸ™‚ and some articles that you can read inside the widget. It’s a cool application and I’m looking forward to seeing it develop further.

The microste also features some images of the Saab 9-3x that weren’t released with the initial press release.

This really is one cool vehicle. A great addition to the Saab range. And personally, I think the decision to restrict it to the 2.0T engine (with BioPower option) was absolutely perfect. It’s what Saab’s about.