You are browsing the archive for 2009 February.

Avatar of Swade

by Swade

Saab Australia – XWD now on offer for 2009

February 25, 2009 in Archive

Further to my news about the Melbourne International Motor Show and Saab’s improved diesel and BioPower offering here in Australia, there’s another release about the availability of XWD for 2009.
In summary:
* XWD is coming, though it’s only mentioned in terms of the V6 (i.e. no 2.0T availability)
* The eLSD is not standard, but part of an upgrade pack
* V6 engine is the higher-rated 206kW version, with 400Nm
* Pricing starts at around $79K
——
Saab Introduces Upgraded V6 Engines and New Cross Wheel Drive Models
Saab9-3V6XWD.jpg Saab’s widely-acclaimed all-wheel-drive system – Saab XWD (cross wheel drive) – is given broader appeal and is now available in the latest 9-3 Aero Sport Sedan and SportCombi models.
Premiering at the Melbourne International Motor Show later this month, these new models feature the cutting-edge XWD system which has been specifically tuned for the Saab 9-3 chassis and fully exploits the power of an upgraded 2.8-litre V6 turbo engine delivering 206kW* (increased from 188kW*) and an impressive 400Nm* (increased from 350Nm*) of torque (convertible torque figure increased to 370Nm*).

Read the rest of this entry →

Avatar of Swade

by Swade

If you own a Viggen, keep your Viggen. If you don’t own a Viggen, then try and buy a Viggen

February 24, 2009 in Editorial

I’m trying to not think of this as buyer’s remorse, and I don’t think it is a case of buyer’s remorse, but I think I have to get this out of my system anyway, just in case.
Those of you who have been hanging around here for a while know that I’m a bit of a serial car-shopper. I don’t mean for it to be that way, but I guess I have a wandering automotive eye.
In January (was that just last month??) I ventured over to the Australian mainland and bought a car that I’ve been after for some time – a Saab 9-3 Monte Carlo. It’s a color that I love and it’s got an interior that I really love (esp now with the carbon fibre dash) and an engine with a heck of a lot of potential. At the price I paid, it really is the bargain of the year.
In addition to that I’ve got a classic flat-nose 16V Saab 900 Aero in silver that’s a joy to drive and has become a car that I’ve got more and more attached to now that it’s come time to sell it.
And in addition to that I’ve got my toy track car, the 16V Alfa Romeo 33.
When you consider that we’ve really only got room for two cars at out place and then you add in my wife’s Saab 9000 then you could well say that I’m rather spoiled…..that I should count my blessings.
So why is it that I’ve been seeing pictures of Viggens this week and feeling myself totally overcome with the automotive equivalent of teenage lust?

Read the rest of this entry →

Avatar of Swade

by Swade

The very public divorce that Saab have to have

February 24, 2009 in Archive

Back in the early 1990′s, one of our former Prime Ministers here in Australia, was noted for saying that Australia was experiencing “a recession that we had to have”
In other words, the economy had over-boiled and a correction was necessary to bring things back into check. Of course, he was crucified by the opposition and the press for resigning the country into a difficult state, and maybe they were right, but the point is relevant here.
I got an email today from one of our regulars here, Turbin, about this very idea. I think it’s quite relevant.
——
Hi Swade,
I have been thinking about the very public and ‘damaging’ (for SAAB) tennis game going on between GM and the Swedish government (that the new SAAB marketing widget is ball shaped is no co-incidence). I believe this short term ‘damage’ is essential and that the government and SAAB are playing their cards right. I believe that for SAAB to have a successful future then the divorce from GM needs to be as public as possible.
There can be no doubt left in people’s minds that SAAB is disconnected from GM.
The restructuring and it’s timing has apparently even caught GM off-guard and this is important. It needs to be seen that SAAB are proactive, as they traditionally have wanted to be.
Furthermore the Swedish government’s hard-ball approach is very well justified and, I think, important to SAAB for the following reasons:
- GM is publicly ridiculed and demonised by a ‘third’ party (I used third loosely as I’m sure there are hundreds of thousands happy to agree)
- SAAB is pushed to think very hard about it’s own future, rather than just be a victim in this sorry affair.
- Having been under intense scrutiny, once SAAB has the government’s backing it will truly be seen as a well-founded vote of confidence.
- Acknowledging that GM did not want to apply for the EIB and become beholden to paying back on that loan (how the hell are they going to pay back the U.S. I wonder?!).
- Indicating that the Swedish government will provide guarantees for whoever wants to step in with a viable, pro-active ownership plan for SAAB, something that GM could never provide in it’s 20 years of abusive parenthood.
For these reasons and more I believe the current ‘disruption’ is vital. This is one case where ‘business as usual’ is not an asset for SAAB. ‘Business as usual’ has meant bad business for too long as far as SAAB is concerned. A phoenix requires ashes before the rebirth. So to does SAAB. If SAAB’s greatest strengths are ‘concepts well executed’ then these concepts are what need to come through unscathed and rather strengthened and executed very well as the Trolls know how.

Avatar of Swade

by Swade

Expect to hear a lot more about weight-saving design

February 24, 2009 in Archive

I’ve read several press releases in the last few days talking about Saab’s “weight-saving design.” The article about the new reduced-emissions TTiD being promoted in Europe this week mentioned it. And today, the new BioPower/TTiD press release from Australia mentioned it too.
I’m pretty sure they actually weigh around the same as they did last year, so why all the dietary talk?
It seems to be part of Saab’s new emphasis on a word that’s been around for years in Saab circles – EcoPower.
From the Aussie press release:

Saab BioPower is part of the broader Saab environmental strategy EcoPower, which combines the enjoyment of a dynamic driving experience with the efficient use of resources to achieve responsible performance.

I’m pretty sure our 1994 Saab 9000 has EcoPower written right there on the engine.
This seems to be a new bit of promotional activity to tie-in with the Saab 9-3x release, which will happen in Geneva in a week from now. I’d suggest they’re going to promote the Saab 9-3x as a genuine SUV alternative, with the weight saving line being used in comparison to your normal large SUV’s.
Get used to hearing it. You’ll be hearing it a lot more this year.
A good thing, too. It’s a Saab-smart way to do things, even if it’s a little more marketing speak than intended design.

Avatar of Swade

by Swade

Saab Australia news – Taste of Sydney, MIMS and Turbofest

February 24, 2009 in Archive

The Melbourne International Motor Show for 2009 opens to the public on Friday, February 27.
Saab will be there showing the 2009 Saab range complete with XWD models that you couldn’t get in 2008.
Problem? Apparently you can’t get them in 2009 at the moment, either.
Spies tell me that Saab Oz are holding up ordering for 2009 models and still holding up models that have already landed in Australia until 2008 stocks are cleared out. I first heard about this back in early January and apparently it’s still going on.
——
Late 2008 was the year of secret Saab sales offers here in Australia.
First there was a massive owner loyalty bonus that was never publicised. Saab dealers did al the publicity for that offer by phone to existing customers.
Then we had Turbofest, which started back in October and is still going now but there are still no actual bonuses that are included in the campaign listed on the offer’s web page.
I do note, however, that Turbofest ends this week.
——
Saab Australia will sponsor the inaugural 2009 Taste of Sydney event, a big food festival to be held mid-March in Sydney’s Centennial Park.

Saab is delighted to help bring the first Taste Festival to Sydney in March 2009. This special event offers the most tantalising cuisine that the city and surrounding region has to offer. For starters, Sydney’s top restaurants will create exquisite signature dishes in sample size portions and over 100 fine food and drink exhibitors will offer their best produce.
To whet your appetite even further, the appropriately named Saffron Yellow 9-3 turbo convertible will be on display throughout the festival. Additional highlights include the Chef’s Theatre, Wine Tasting Theatre, Meet the Chefs and James Squire Beer Masterclass.

Should be alright if you’re into that food-is-art type of thing.
I imagine all the BBC boys will go and get their fill.
——
And speaking of BBC meetings, any chance of one in April?
I’ll be up there the weekend of April 18. Friday 17th, perhaps?
——
ADDED ITEM(s)
Apparently the Turbofest discount is massive, too. I’m apprehensive about mentioning exactly how big here, but if you’re an Aussie and you’re in the market, it’s worth checking things out with your Saab dealer.
I’ve just heard from Hawkeye in Sydney that another dealer has dumped Saab in Sydney. McGrath Sutherland have just shut up shop on their Saab range, but have one car left – an $84,000 9-3 Aero sedan, in BLACK, with just 800km on the clock, which they’re selling for $59,000.
Hawkeye heard from the dealer that if you walk in with a $50,000 cheque then you’d be a very good chance of driving away in it.
That’s the sort of discount they’re doing as part of Turbofest. Maybe somewhere in between there is where the pricing should be all the time?
——
Saab Australia have just announced an expansion to their BioPower and Diesel offerings to coincide with the Melbourne Motor Show.
In short, BioPower will now be available across the full Saab model range in Australia, and the TTiD engine will be available across the entire 9-3 range (rather than being just an Aero).
Here’s the full press release.
Saab Extends Flex-Fuel BioPower and Two-Stage Diesel Across the Range
Saab Australia will become the first car manufacturer in Australia to offer its full model range as E85 capable from mid this year.
The announcement further enhances Saab’s flex-fuel industry leadership position and means that all new Saabs will offer a flex-fuel/petrol engine as standard.

Read the rest of this entry →

Avatar of Swade

by Swade

Show your support for Saab

February 24, 2009 in Archive

UPDATE – This campaign has been picked up by Swedish paper, Dagens Industri. They got the country of origin wrong, but it’s great they’ve got hold of this and spread the word a little.
It’s a worthwhile exercise in that not only do the Swedish government people get your letters and insights, but it encourages others to do the same.
If you haven’t written in yet, I really encourage you to do so. Especially if you’re a Swede. Your letters will carry much more weight than the rest of us.
——
Ted Y has just shared with me a letter he wrote today to the Swedish Prime Minister, Fredrik Reinfeldt
——

Fredrik Reinfeldt
Prime Minister
Rosenbad 4
103 33 Stockholm
Sweden
Dear Prime Minister Reinfeldt:
I am writing to express my thoughts and wishes for SAAB Automobile AB. I am an American with Swedish roots (my mother was Swedish) dating from around 1900. I am very emotional about SAAB and Sweden in general. Perhaps you think emotion doesn’t count in matters of business, but I disagree.
I see Sweden from the outside, looking in, like most Americans. Not seeing Sweden from our perspective, you may not realize how much respect and admiration that little Scandinavian country has earned abroad. Sweden is seen as a country that punches well
above its weight, much like Ingemar Johansson in 1959, when he was a 5-1 underdog against the great Floyd Patterson.
Sweden has a proud history of engineering achievements and innovation, and no company fits the Swedish profile better than SAAB Automobile. Since 1947, SAAB has showcased its Swedish roots as an innovative and progressive automobile company, also punching well above its weight.
Forbes Magazine recently listed the SAAB 9-3 as one of the safest vehicles for 2009, the only vehicle sold by General Motors, Ford, and Chrysler that made that list, from that little
Swedish company in that little country of Sweden!
SAAB Automobile has new models ready for production, and they are sure to be well received around the world. Please don’t let 60+ years of uniquely Swedish innovations, engineering, and contributions to Sweden as a whole come to an end.
I know that there must be a uniquely Swedish solution that will let SAAB thrive in the future, to the benefit of the Swedish population, helping preserve jobs and that great Swedish tradition for innovation and excellence. You are yourself a very well respected leader in the world, and I know you can find a solution.
Please don’t start Sweden on the downhill road to being simply a tourist attraction. Keep Sweden strong and proud!
Most sincere regards,
Ted Y

——
Ted’s included a couple of postcards from the family’s Swedish collection for good effect and sent the letter both by mail and email.
——
May I suggest that a polite letter to Maud Olofsson, Deputy Prime Minister and Minister for Enterprise and Energy might be in order?
Her contact details can be found here.
Ted’s letter is a very good indicator of the tone and tenor I’d recommend. The Swedes need to know that Saab have support out here in the real world.
Perhaps you could put a copy of your letter in comments as well.
——
My letter to Maud Olofsson, which I’ve just sent via the link above.

Read the rest of this entry →

Avatar of Swade

by Swade

Saab at the 2009 Geneva Motor Show

February 24, 2009 in Archive

How about some good, car-related news for a change?
The Geneva Motor Show is almost upon us. Yes. Saab will be there, and so will SaabsUnited.com.
We’ve managed to secure media-grade entry for our unofficial Saab ambassador to the UK, Robin M. He’ll be there to see Saab’s offerings at the show as well as ask the hard questions of all the Saab executives there.
Robin won’t be alone, either. He’ll be hanging out with the owner of the most elegant Saab convertible in history, our mate from France – Golfhunter, who’ll be there reporting for Etienne’s Saabhuy blog. It should be a fun time and a great moment for Anglo-Franco relations.
——
Saab will be showing off the new Saab 9-3x in all its glory and I’ll be quite keen to get Robin’s impressions of it.
I think the subtle changes they’ve made to the 9-3 SportCombi are sensational and add that extra bit of personality the car needs. I’m looking forward to driving one sometime in the near future.
Saab 9-3x
The Saab 9-5 Griffin should also be there. Given that Robin’s a 9-5 owner himself I’m sure he’ll have an interest in the car.
——
The other news out of the show, news that’s been overtaken by recent events to no small degree, is that Saab have tweaked their TiD and TTiD diesel engines in order to reduce emissions.

Linear and Vector specification Sport Sedans, powered by the 150 hp/110 kW, single turbo or the 180 hp/132 kW, two-stage turbo 1.9-liter engine, now produce just 139 gm/km CO2 and impressive fuel consumption of 5.3 l/100 km over the combined cycle. The SportCombi’s figures are also improved, to 144 gm/km and 5.5 l/100 km.
In terms of CO2 grams per horsepower, the two-stage turbo models (badged 1.9TTiD) are now among the top performers in their class.
The efficiency gains, averaging 7 percent, have been achieved by a series of fine-tuning measures including: the use of wider gear ratios, a longer final drive, idle and low engine speed remapping, and an optimized tire and wheel choice. Zero to 100 km/h acceleration is unchanged, while fifth gear 80-120 km/h times are increased by less than one second.

If there’s a downside to this, it’s that these variants are only available with manual transmissions.
Better fuel economy and reduced emissions provide a double-banger benefit for the driver. As most of the countries in which diesels are sold base their vehicle taxes on emissions outputs, that means reduced overheads for the owner as well as reduced running costs through greater economy.

Avatar of Swade

by Swade

Tuesday Snippets – viscious circle of Saab edition

February 24, 2009 in Archive

What a frustrating night!
What the heck did we all do before the internet happened? My ISP tells me that service is now restored at home (I’m writing this from elsewhere at the moment) so hopefully all will be normal again this evening.
My thanks to Eggs for keeping things ticking over, as well as my big sister for helping out – and of course to all of you for your patience and willingness to pitch in.
——
I’ve spent all morning catching up on what I missed overnight.
It seems Saab are stuck in a viscious circle of needing government support, which won’t come unless they have a buyer. Of course, a buyer will want to know that things are going to develop in some way, which won’t be possible in the near term without government support, which hinges on a buyer, who wants to know that the government are on board……
And so it goes.
——
Here are the links I’ve been catching up with this morning:
Saab laments mixed messages from Sweden (The Local)

Tensions were high during a debate between Sweden’s enterprise minister Maud Olofsson and the CEO of Saab Automobile televised on Sveriges Television (SVT) Sunday night…..
….”We get mixed messages from the government,” said Jan Åke Jonsson, whose company entered a court-supervised restructuring on Friday in an effort to stave off bankruptcy…..
Jonsson added during the broadcast that Saab had been contacted by several potential buyers were interested in the company, including investors and other auto manufacturers. But before any possible purchase moves forward, Jonsson said the government needs to send a clear signal regarding state-backed lending guarantees.
“It’s important for us to get a signal from the government. I think the signals we’ve been getting from the government have been different,” said Jonsson.
To illustrate his point, he explained that the government had said previously that Saab should request a loan from the European Investment Bank (EIB), but that Olofsson is now saying the application should have been made by Saab’s owner General Motors (GM).
Saab has, according to the Dagens Industri (DI) newspaper, submitted a request to the EIB for a €500 million ($647 million) loan. But before a decision is taken, the EIB wants to know whether or not Sweden will provide state-back loan guarantees.
No guarantees are expected, however, until Saab has presented a credible business plan.

Just a quick note….I can confirm from speaking to people at Saab last week that they did indeed submit a request to the EIB for that loan. I’m not sure why The Local is reporting it just as a Dagens Industri thing. I’m sure if they’d asked, then Saab would have told them.
Saab has potential buyers (The Local)

Struggling car maker Saab has received interest from a number of potential buyers, the Swedish government said on Wednesday, refusing to divulge any names….
….”There are some interesting names,” he said, disclosing no details.
Meanwhile, Saab’s managing director Jan Åke Jonsson said the interested parties were “from the automobile industry and outside the industry,” both in Sweden and abroad.

Kudos to Maud Olofsson for showing up for a meeting in Trollhattan. I’m sure the locals gave a warm reception, despite the fact that she seems more intent on telling GM off like a misbehaving teenager than what she is on saving their jobs.

Sweden’s enterprise minister Maud Olofsson praised Saab employees following meetings with company representatives on Monday, while at the same time chastising General Motors for abandoning the troubled Swedish brand.
“I am not thinking of letting GM get away from this so easily,” Olofsson said a midday press conference in Trollhättan, home to Saab’s main Swedish operations.
….”We’ve had a very positive conversation with Saab’s leadership, but also with a number of works on the factory floor,” said Olofsson at a midday press conference in Trollhättan.
She also stressed the importance of Saab’s workers for the company’s future.
“Employees are Saab’s primary resource,” said Olofsson. “It’s good that the employees have so much faith in Saab.”

More faith than what you’ve got, toots. Anyway, I hope she gets her stuff sorted, and soon.
Swedish PM Fredrik Reinfeldt spell it out….(Reuters)

The Swedish government can guarantee a European Investment Bank loan to General Motors unit Saab if a new owner that can cover half the necessary financing emerges, Prime Minister Fredrik Reinfeldt said on Monday.
Loss-making Saab sought protection from creditors this week to survive the current global economic malaise and buy time to find a new owner after GN decided to cut its ties with the unit by the start of 2010.
Reinfeldt repeated the government did not want to own Saab but said it could guarantee a loan for the company if the carmaker found a new owner to keep it running.
“Either GM change their decision on the exit or a new owner or a group of owners will come forward,” he said.
“If there is an owner that provides half of the resources, we can put up a state guarantee for the other half.”

Put Nomura Securities on your “don’t do business with because they’re stupid” list. From US News

“In its Swedish home market, it ranked behind Volvo, Volkswagen AG and Toyota Motor Corp. in market share last year.” Mike Tyndall, an analyst with Nomura Securities, told the Star, “I don’t see how you make it more profitable than it has been. Unless there is something glaringly obvious that GM missed, which I doubt.

GM didn’t miss things with Saab? How about R&D, model development, marketing…..the list goes on.
And it seems GM had little-or-no warning that Saab were going to file for reorganisation last week, which is a good sign. From Automotive News (sub):

General Motors executives were surprised by the speed at which Saab filed for bankruptcy last week, leaving them with few answers for anxious U.S. Saab dealers…..
….”The GM leadership was surprised by the filing and didn’t know it was coming, so they are going through scenarios right now that they don’t have the answers to, such as buying back inventory and so on,” said a Saab dealer who listened to the broadcast.
A GM spokeswoman said the company had no advance word about the timing of the filing. Although GM owns Saab, it had moved to set Saab up as a separate entity with its own board.
“We knew a filing was a potential, but it could have happened this week or later,” Joanne Krell, spokeswoman for the Saab brand in Detroit, said Friday. “It just wasn’t entirely clear.”

Why good news? Saab are taking the initiative. Which is what an independent company does.
——
Finally, a list of Saab’s creditors, who will all be consulted as part of this reorganisation process.
It gives you an understanding of how big a reach even a small company like Saab has. I’m sure there’s not a large number of companies here who are solely dependent on Saab, but even if it’s just 10% of them, then a liquidation would cause massive disruption in a lot of communities.

Avatar of Swade

by Swade

You, gentle readers, again make the news

February 24, 2009 in Archive

If you are reading this, it means that Swade’s internet service still isn’t restored and I’ve not been able to return to update due to a very full schedule this week which includes three time zones and five airline departures.
Please post the updates in comments as per your normal practice. You’ve been exceptionally adept at keeping us up-to-speed on the goings on even when Google lets us down. That’s saying something in my book.
I’m also going to continue the search for new photos and stories on project cars and local motorsport. Send them my way! eggs n grits -at- a o l d.o.t c o m (you know what to do with the spaces and the euphamistic punctuation).

Avatar of Swade

by Swade

rescue-saab.com now available in English

February 24, 2009 in Archive

According to Mr. Fritsche, rescue-saab.com is now available in English at www.rescue-saab.com/en.

Bookmark, visit, register, etc.

Again, thanks for the support of Mobile Forum Dresden.

Avatar of Swade

by Swade

In Sweden, the finger-pointing continues….

February 24, 2009 in Archive

Thanks once again to ctm for the tips. EnG
Well, I said last week that this is NOT the end of the General Motors/Saab saga, it’s merely the beginning of a new chapter. As this week begins that prophecy seems correct.
As we’ve seen before, Swedish entrprise minister Ms. Maud Olofsson and company still blame General Motors for abandonning Saab and seem to use that as an excuse to stand by and talk.
Jan-Ake Jonsson, CEO of Saab Automobiles, continues to lament the lack of government leadership and shifting attitudes from Sweden’s leadership.
In a Sunday evening television debate, Mr. Jonsson and Ms. Olofsson squared off with the same arguments given ad nauseum the week before.
Mr. Jonsson opines
“It’s important for us to get a signal from the government. I think the signals we’ve been getting from the government have been different.”
He also makes it clear that the waffling is stifling talks to find a buyer for Saab.
Mona Sahlin: a new ally?
During the debate, apparently Social Democratic party leader Mona Sahlin emerged as positive on the need to help Saab regain footing and continue as a primary employer in Sweden. She asserted, “The effects on taxpayers would be worse if Saab doesn’t get the chance to test its plan.” Mild optimism, but pro-Saab nonetheless.
Maud Olafsson: perhaps more articulate, but still harsh
Once again, it seems that Ms. Olafsson wears the black hat. However, at least she’s come forth with some sharper criteria for that now infamous harsh stance. It seems that the Swedish government wants a better business plan in place, which I think is understandable. However, she insists, “We need to know there is a secure ownership which takes responsibility for the business plan,” Yes, in a perfect world, I think that she has a point — strong owner leadership is the most desireable situation. However, we all know that this isn’t the best possible scenario, and survival is the key point of contention as things stand today.
Summation
Perhaps this is moving ever so slightly forward. At least labor management thinks so:
“Their message to us is clearer. It really feels like they want to stand up and help,” said labour representative Paul Åkerlund.
I’m definitely not that optimistic at this point.

Avatar of Swade

by Swade

EnG Snippets Monday Edition

February 24, 2009 in Archive

There’s still plenty to write about which I’m sure is frustrating to Swade, given that he’s not got internet access.
In this post:
- One of the better summations of the past week from the Saab perspective comes from the AP wire photo of Jan-Ake Jonsson.
- Jalopnik’s Project Car Hell has some fun at GM Europe’s expense.
- Continued reports of interested buyers for Saab.

Read the rest of this entry →

Avatar of Swade

by Swade

A Message from Swades Sister

February 23, 2009 in Archive

Hi my name is Leanne and I am Swades Sister I am writing to you because Swades on the phone telling me that someone turned off the internet in Tasmania.
It is all quite inconvenient. Please carry on amongst yourselves and if there is any important news, comments are open.

Avatar of Swade

by Swade

Saab’s court papers for reconstruction

February 23, 2009 in News

I posted links to these back when it all happened, but things were moving so quickly then that you may have missed them.
The PDF version is available here.
The papers are primarily in Swedish, comprising the application background material and a set of financial statements from prior years. There is an English tranlsation of the application, though not of the financial statements.
I’ve taken screenshots of the English-language section of the papers, reproduced below.
Click to enlarge.
Saabpapers1.jpg
Saabpapers2.jpg
Saabpapers3.jpg
Saabpapers4.jpg
Saabpapers5.jpg

Avatar of Swade

by Swade

Saab’s unique selling point?

February 22, 2009 in Saabology

It’s been a long week and I’m pretty exhausted. Drained.
I’ll leave you with this thought for a Sunday: What is, and what should be Saab’s unique selling point?
I got asked what Saab’s unique selling point was during my chat/liveblog over at The Truth About Cars a few days ago and in a live typing session with a bunch of questions being fired at me all at once, I couldn’t come up with a good answer quickly.
I could have answered turbocharging, but that’s not so unique anymore. I could have answered quirkiness, but I hate that word and anyway, they’re just not as …. as…..quirky as they used to be.
Scandinavian? And does that matter with a car? (Yes, by the way, to me at least)
The truth is that I had trouble answering that question because, for me at least, Saab’s unique selling point got thrown out the window when they ditched the hatchback.
For me, the unique selling point about Saab was versatility. That combination of luxury, performance, safety and practicality that only Saab offered in one car.
How many other cars could you fill with stuff from the hardware store in the morning and take to the track in the afternoon?
I went back to TTAC and added those thoughts in comments, but it troubles me that I couldn’t think of something on the fly. It was 1am at the time, but still….
So what do you think Saab’s unique selling point is now, and what should it be in the future?
They may have that rare opportunity in the coming years to re-create. They’ll need to nail it first time.

67 visitors online now
50 guests, 17 members
Max visitors today: 82 at 02:17 pm CET
This month: 336 at 01-03-2012 03:25 pm CET
This year: 336 at 01-03-2012 03:25 pm CET
All time: 509 at 12-06-2011 09:07 pm CET