There are certain things in this world that can be regarded as The Truth.
You know The Truth. It’s something that doesn’t need to be sold. It’s the essence of the habitat in which it dwells. It’s the thing that tells you all you need to know about that of which you enquire.
One thing to remember, though, is that The Truth is in the eye of the beholder. What might be The Truth for me may not be The Truth for you, but The Truth is often so good that The Truth for you will at the very least be meaningful and worthy of respect from me.
Radiohead’s OK Computer is critically acclaimed as The Truth in modern music.
My wife’s smile – her real smile, not her photo smile – tells me all I need to know about The Truth in happiness.
Paul Pierce is The Truth in basketball, though Kobe Bryant is without doubt The Truth as well. Two Truths? It can happen. Imagine you get the same story from Reuters and AFP. Both stick to the facts. Both tell the truth, but in slightly different styles. AFP and Reuters. Pierce and Bryant. The Truth.
The Truth About Cars is not The Truth, even though it claims to be.
U2 are not The Truth, but Rattle and Hum was A Moment of Truth.
Some things don’t even need a descriptor to tell you of The Truth they pertain to.
The Porsche 911 is The Truth.
A baby’s smile is The Truth.
Ansel Adams was The Truth.
So what’s The Truth about Saab?
Super Aero wheels are The Truth.
The B235R engine is The Truth. Hey, let’s face it: sometimes The Truth hurts.
The rear of the Saab 9-X Air is The Truth.
Headlamps wired through the vehicle’s ignition are The Truth. I am always amazed at how such a simple design thought hasn’t been taken up by modern vehicle manufacturers.
The classic Saab 900 is The Truth, The Whole Truth and nothing but The Truth.
Your first ever experience with the Saab turbo rush was The Truth. You’ll never forget it and it’s a big part of why you’re reading this right now.
Erik Carlsson was The Truth.
The Saab Truth is one that is worth preserving. The Saab Truth is one that truly enhances the lives of the people it speaks to. Like music, it crosses borders, language barriers and politics. It stimulates and inspires. It comforts, coddles, warms, cools, purifies, drives, races, corners, starts, goes, stops and when called for, it protects you from moose.
Saab seats are The Truth.
I have always believed that your car should be more than just a transportation appliance. In that field, Toyota is The Truth. For me, if a car is going to be the second biggest purchase you make in your life and you have a wide field to choose from, then that choice ought to be one that makes you happy. One that sets you free. The Truth can set you free.
For me, a ride in a stonking V8 is fun, a circuit in my Alfa 33 is exciting and a view of the Alfa Brera is positively arousing, but always……always, my Saab is The Truth.
The Truth is that the classic Saab design ethos of practicality, utility, performance, strength, design and safety reaches out and speaks to a lot of people.
It doesn’t speak to everyone, which is fine. Their Truth lies elsewhere. But it speaks to me.
The Truth about Saab is that for me, Saab is The Truth.