Letter from Jan Ake Jonsson to Saab dealers

The following is a letter sent out to Saab dealers from Saab’s Managing Director in Sweden, Jan-Ake Jonsson.
There’s nothing that we don’t already know here, but it’s good to see the encouraging news being passed around from the top.
My thanks to Djup Strupe for forwarding a copy.
Dear Saab dealer,
April 8, 2009
First of all, let me thank you for your continued support throughout this challenging period! I would like to take a moment to give you a brief update on where we are and what is happening next and share my views on some of the positive signs which makes me confident that we will succeed in securing a viable future for Saab.
Over a month has now passed since Saab Automobile AB filed for reorganization. We are continuously making progress and a few days ago we had the creditors meeting at the Vanersborg District Court. This meeting was a check point to confirm that the reorganization plans are moving forward as expected.
At the meeting the reorganization plan was presented and the creditors had the opportunity to ask questions. The plan was supported by the creditors, and the court ruled to continue the reorganization.
Our top priority is to secure a new ownership structure. I am happy to share with you that there is significant interest in Saab. Currently, we have a list with around 20 interested parties, already vetted by Deutsche Bank. We will within short start the direct discussions with these potential buyers.
In parallel, we continue our constructive dialogue with the Swedish government, who are very supportive of our efforts to create the new Saab.
Why am I confident that we will succeed in creating the new Saab? First of all – our business plan is solid, creating a highly customer oriented brand with a lean and effective operation:

  • • Fresh products – renewed and expanded line-up: We will launch 4 new models within the next 18 months; the 9-3X, new 9-5 Sedan, new 9-4X and new 9-5 SportCombi
  • • Shorter lifecycles
  • • Access to new technologies from GM, as well as other external partners
  • • Cost efficient and properly dimensioned organization with a lower break-even point
  • • Strong brand backed up by our focus on unique, safe and environmental friendly cars
  • • Strong customer base and loyal dealers

Again, thank you for your support and efforts.
Best regards,
Jan Ake