Last week I was able to bring you a behind-the-scenes look at the making of this ad.
Today, you get to see it here on Saabs United - even before it goes on TV!
This is the new TV spot for Saab. It's part of the new press and TV campaign they're running to re-project the image of the comany, an image that's taken a bit of a hammering in their home market in the last few months.
The voiceover is in Swedish, but ctm's been kind enough to translate it for us:
We have always been willful and stubborn, thought the other way around, and thought in new ways. We did it with turbo and BioPower. Now, we are doing it with aerodynamics, electrical engineering, and other things that make the car more fun to drive and better for the environment. That is how we have written our history. That is how we create our future.
Here's a screenshot:
Some people have trouble watching video on this site (usually the people running Internet Explorer).
If you usually have trouble watching video on this site, you can click here and watch the movie directly on YouTube.
If you're OK with video, then go right ahead. The video awaits after the jump!
It's a pity they got the URL wrong at the end :-)
Enjoy!
We have always been willful and stubborn, thought the other way around, and thought in new ways. We did it with turbo and BioPower. Now, we are doing it with aerodynamics, electrical engineering, and other things that make the car more fun to drive and better for the environment. That is how we have written our history. That is how we create our future.

I just feel it could of been more epic with the way the shots were taken and without a voice over until the end.
A worthy effort under the circumstances.
It's amazing how some of the various Saab forums are "buzzing" with "rumours" and "the latest" which you've already dealt with here - either weeks previously or to totally scotch.
i like the ad, it is pretty much a "we are still in and figthing and not giving up" . Also a sign to the swedish society to continue to have faith.
hope to see more ads.
Once and again, thanks for an amazing blog
"Ve-a hefe-a elveys beee veellffool und stoobburn, thuooght zee oozeer vey eruoond, und thuooght in noo veys. Ve-a deed it veet toorbu und BeeuPooer. Noo, ve-a ere-a dueeng it veet eerudynemeecs, ilectreecel ingeeneering, und oozeer theengs thet meke-a zee cer mure-a foon tu dreefe-a und better fur zee infurunment. Thet is hoo ve-a hefe-a vreettee oooor heestury. Thet is hoo ve-a creete-a oooor footoore-a. Bork Bork Bork"
MIght be a landmark.
Zippy is this trollhättan slang ?
http://www.youtube.com/watch?v=Yy2cRTGFe-A
Hoppe the 9-5 gets the green glossy finish of the 9-4x BioPower concept
If they'd only make that 9-X Air...I'd order it right away!