Good pictures help to sell cars

As you may know, I’m currently selling my Mazda MX-5 in order to fund the restoration of a Saab 99Turbo I’ve agreed to purchase.
I’ve written before about my belief that good photos have a significant part to play in getting your online advertisement noticed. Today, I received some stats on my current online ad that lend a lot of credibility to that theory.
When I first advertised my MX-5, I only had a handful of rushed pictures that I wasn’t really happy with. The weather had not been kind and combine that with the hardtop being off the car for a partial respray, good photo opportunities were minimal.
I eventually got some good shots, however, and I added these to the advertisement last Saturday.
Mazda MX-5
That’s now the lead photo on the ad, and whilst there might be too much blue there, etc etc, it’s still a striking pattern in the background and it’s a picture that draws the eye.
As mentioned above, I got my weekly email from carsales.com.au this morning, which shows some stats on how many people have viewed the ad each day for the last week.
I think the point at which the new photos went up should be self-explanatory. Click to enlarge.
MX5adviews.JPG
As you can see, the number of people clicking through from the MX5 page to read the full advertisement has almost doubled. That hasn’t necessarily translated into a whole heap of phone calls or a sale at this point, but it’s definitely increased my chances.
My tip if you’re selling a car – find some local spots that will catch the eye and still showcase the car.
What really sells a car is a combination of the vehicle itself, it’s condition, and the price you ask for it.
But before you get to that, people have got to know it’s for sale. In a situation where you’re advertising online and people will glance at thumbnail images to decide which ads to look at, some striking shots wil go a long way to maximising your chances.

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