There sure have been a lot of marketing screwups in the last few months.
GM had a campaign recently called The Best Car Wins where they invited people to vote for the brand they thought was best in a number of categories. Should they be surprised that when the votes were tallied, GM didn’t win a single category?
Maybe they were using it as a benchmark to come back with an “I told you so” after a certain number of tests or something. But at the moment it just looks like another backfired marketing campaign (like the DIY videos for Tahoe they tried a few years ago).
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Just now, I spotted this ad on one of my local news websites. It’s BMW flogging the JOY horse again, this time trying to use some clever words to camouflage the fact they’re offering incentives.
“Credit where credit is due” usually means that you give something congratulations or praise when it worthy.
But when the ‘credit’ you’re talking about is $4,000 off the price, then the notion that it’s ‘due’ just implies that it’s overpriced to start with.
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{ 13 comments }
Bimmers are too expensive. This is especially obvious when comparing to Audi or Benz.
It’s funny how MSRP, invoice, and incentives work. Volvo gave approximately $10k off the 2009 Volvo S60 and the US is completely sold out. Where did that money come from and how does it affect the manufacturer’s bottom line?
that gm campaign is just sad.
but those tahoe ads are teh awesome.
Expensive to acquire AND expensive to maintain. Which explains why they improved and extended their warranty program. It was too stingy to begin with.
I like the new “next generation” ad for the caddy CTS series. That’s pretty good, and the wagon is getting good reviews.
The saying usually goes, an object is only as expensive as the price you’re willing to pay for it, so from that perspective BMW is probably doing pretty well.
completely agree with Paul here – an object is only as expensive as the price you’re willing to pay for it, so from that perspective BMW is probably doing pretty well). much better then saab i might add.
and as for this phrase: “just implies that it’s overpriced to start with” – i take it that this goes for saab in the same respect as well when it gives the same kind of incentives? now in russia u can get a discount of over $4k for a 9-3.
very disappointing fact for me that now every other car manufacturer adopted saab’s ideology of responsible performance (lower volume powertrain with a turbo) and they seem to be doing pretty well using too (MB, bmw, VW group). the other thing is the fact that the hatchbacks are back on the market big time.
i wish saab would succeed in developing these very own brand’s cornerstones ideas and build a hatch for 9-5 and 9-3ng in 2012.
“The saying usually goes, an object is only as expensive as the price you’re willing to pay for it, so from that perspective BMW is probably doing pretty well.”
I’m not sure, what the intent of that statement is suppposed to mean. But I will say this, I’ve owned 2 of them (paid cash) and MAINTAINED THEM, a 3 series and a 7 series. Second, owning a BMW is a just a choice, NOT an identity of success. If it was, then there would be less people driving them, who CAN’T afford them.
And another thing, who really cares if BMW is doing better than SAAB, I don’t. If I did, I would’ve kept the 2 Bimmers I had. By my 36th birthday, I got tired of trying to impress people I didn’t like, by buying things I didn’t need (including certain cars). That was 10 years ago.
I’m doing much BETTER than I was 10 years ago………and I drive a SAAB!
And another thing, who really cares if BMW is doing better than SAAB, I don’t. If I did, I would’ve kept the 2 Bimmers I had. By my 36th birthday, I got tired of trying to impress people I didn’t like, by buying things I didn’t need (including certain cars). That was 10 years ago.
I’m doing much BETTER than I was 10 years ago………and I drive a SAAB!
And another thing, who really cares if BMW is doing better than SAAB, I don’t. If I did, I would’ve kept the 2 Bimmers I had. By my 36th birthday, I got tired of trying to impress people I didn’t like, by buying things I didn’t need (including certain cars). That was 10 years ago.
I’m doing much BETTER than I was 10 years ago………and I drive a SAAB!
They’ve always been overpriced when compared to their Swedish cousin
BMW are expensive but they still sell tons. Pricing is a tricky thing, particularly when the worlds economy has a hiccup like the last 12 months but BMW seem to have ridden the storm ok and are still independent. My local dealer is expanding their premises at the moment so things can’t be too hard.
Swade knows my weakness for the machines from Munich ( second only to those from Trollhattan) so I’ll try to exercise some restraint – but I always maintain that Saab has a lot to learn from BMW. Not in terms of design or manufacture but more about how to run and keep a marque that is essentially driver focussed. Sure, you pay a mint for them but they are awesome to drive. Even the tiddlers. We Saab lovers should look up to BMW as a source of inspiration .
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