Here’s a quick way for Saab to get hip and indulge their clients a little: create a theme for the Google Chrome browser.
I’ve used Chrome a little on my HP laptop and it was a good experience. I’ll definitely try it again when they get a version up for the Mac. A small but growing number of readers here are using Chrome as well. It’s only 3.6% for the last 30 days, but that’s up from just over 3% midyear and growing steadily.
I’m not sure how one creates a theme for Chrome, or where to upload it, but it looks like little more than finding, formatting, sizing and uploading a good image.
Eggs forwarded me a screenshot of his desktop, which has a Chrome theme uploaded by Porsche Cars USA. If they can do it, Saab can do it, too.
Click to enlarge.
That’ll be about 10 minutes work for a poor designer.
C’mon Saab. We all like desktop wallpapers. How about some browser customisation as well?
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Installing Chrome on OS X is like fitting wheels to a tomato, time consuming and completely unnecessary.
Haha! I totally thought of that when I first saw the notice to change the theme to my Chrome. I’m hopeful, yet doubtful.
Check out Opera and the speed dial function, which can be customised without any further due. Just pick a picture as background and there you go…
How garish!
I’m suspect that littering ones screen with little Saabs really meshes well with Swedish minimalism.
Lagom?
OK, gents, lighten up.
@ctm: Windows still dominates. Deal with it.
@Ken: Opera may be good, but we’re not talking about Opera, are we? (Of course, it seems to be covered, too.) Google has a really big footprint — let’s work with them, too. That’s the point.
@ Skeptic: Nothing says that Saab’s has to look this way — it could be “Swedish Minimal”. Puh-leeze.
This is about MARKETING and expanding the reach of Saab’s brand, not about “who knows the most about browsers”.
Sheesh.
It could be this one http://www.maptun.se/customers.php?car=3&cid=527
Here Here Grits
I’ve been using Chrome for six months and is much quicker and better browser than IE. I’ve put it on my kids and Mrs computers and it has been appreciated by all.
I don’t disagree it’s all about getting the brand more positive exposure. Maybe a montage of the current & proposed model line up and possibly a CCXR for good measure (indicating hopefully the way of the future)
Eggs, I wonder who needs to lighten up…
You don’t know your Blackadder? Every heard of this thing called irony? I also fail to see the Windows reference in my comment.
Im not sure Google Chrome is the best platform for a MARKETING excercise, after all they are fairly small on the browser scene…
chrome for mac: http://www.google.com/chrome/intl/en/eula_dev.html?dl=mac
beta version however but works.
whats wrong with safari? =)
I think Egg’s Windows reference was possibly to do with the “I’m a sucker” post the other day, which I had to shut down because it became a rather stupid urination contest, which is where this headed pretty quickly until some level heads jumped in.
It doesn’t always have to be “this is bad, mine is good” when it comes to tech stuff. Some people like one thing and some people like another. It’s OK. If we were all the same we’d be boring. I personally don’t like IE but a lot of people do because it’s the most used browser accessing this site (by far). That’s fine.
Live and let live.
As far as Chrome being too small to bother with…. well, it is small a the moment but it’s growing, and the nice part about it in this context is that it does allow for this ‘homepage’ customisation, which is a nice function that Saab could service for those who want to use it.
Have to agree with ctm and wimpbeef.
)))
But wait…what was the intention of this article again…?
A marketing exercise for Google Chrome?
wimpbeef: Nothing, that’s why alternate browsers on Mac OS X are wastes of time, whereas on Windows they serve an actual purpose.
Comments are closed. Unfortunately I think this may have to be the last entry on a tech related subject because it seems they can’t be done without the Mac owners acting like smartarse BMW owners.
I hate closing comments on any entries because it tells me that I can’t trust commenters to act reasonably and with respect when it comes to a particular subject.
This entry was about the possibility of doing a Saab theme for Google Chrome. For those who like to use Chrome, this might be a useful thing. If you don’t like to use Chrome then just move on. It’s not that hard.
Comments on this entry are closed.