This whole campaign to support Saab in this sale process now has a theme song 
It’s called Griffin Up! and it was written and recorded by a regular here at SU, a Swede named David Blumberg.
I reckon David’s done an absolutely brilliant job of this. and to think that someone could be so moved as to put all that together is just really heartwarming.
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For those who need some context here……
Christopher Johnson from Merbanco (one of the bidders for Saab) has commented on this site a number of times now and he signs off with the phrase “Cowboy Up!”. People have adopted this and formulated their own “…….. Up!” phrases, with David adopting Griffin Up! for the song.
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That Opel blurb...
{ 38 comments }
Saab ist mein Auto und wer diese Firma über den Berg stößt, ist mein Feind auf alle Ewigkeit.
David Blumberg ,really really cool song!!:)
really a cool vid:)
i hope Saab use more rock in their advert:)
friggin’ awesome, gigiddy gigiddy goo.
Post this video on your FB status and share the call to actions!
http://iwontbuyfromgm.wordpress.com/
Great, GREAT video. Combines the past, present, and hopeful future.
What a great movie!!!!!!!!
SAAB UP!!!
What a pity that Aero-X never made into production.
Nicely Done!
Griffin Up!
Swade,
You are such a driving force for a great BRAND,, We here in Saab of Santa Ana in California are all waiting for a NEW BUYER!!!!!!
Ted.
Griffin Up! is brilliant… as for the Chevy Volt Dance, well, words fail me!
german n-tv has an article about the campaign online
http://www.n-tv.de/auto/reportagen/Saab-Freunde-kaempfen-article655866.html
it’s okay but they should change the last paragraph. there are more than only one bidder!
Sensation Effort !!!!!!!!!
Great clip too…. what a highlight reel
Beautifully done, David.
Absolutely brilliant. Send it to all the radio stations now!
Daaaang! Thank you, David. Certainly one of the brightest spots of this past week and a half.
Griffin Up!
Thanks a lot, David Blumberg! Big pleasure.
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But in the trust: These clever little marketing rascals of GM really really impressed me deeply. So Big Ed rocks the house now? Car Marketing 2.0? Wow!
(Last time I’ve seen such brilliance: That was 10 years ago: Opening of this new supermarket around the corner.)
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german n-tv (link at bottom) writes “saabunited”
(That may be a new … technique … or?)
Supurb.
Fantastic!
Fantastic and impressive work!! In addition to press releases, are
there Any financial support allowing other activities than press releases? Ex focused marketing s site or message? Again, great work!!
That is awesome!! Brought a smile to my face.
Of course my GM statement was about “Chevy Volt Dance”!
(Now deleted?)
David, great song and vid!
SU rocks, again!
Griffin UP indeed!
news on dn.se
http://www.dn.se/ekonomi/gm-anvander-9-5an-i-framtida-buick-1.1019824
google translation is not the best. dn wrote that saab 9-5 will be a new opel senator.
maybe someone can put a translation with keyfacts online.
another dirty proof of how they work at GM: let someone else develop a new model and then use it for your own good, without having to pay the costs of development.
bunch of *ssholes @ GM
i never was a fan of GM, and i think i never will, after reading the article in DN.se
looks like this campaign is starting to hit the international media:)
I won’t boy any GM products at all if they kill Saab!!!!!!!!! Griffin Up now!!! Great video! I think GM will sell Saab, we hope!
great swedish press, just great…shame on you, your automotive indudtry is getting f@ched every minute and you like it. shame on you
SAAB WILL NEVER DIE! NEVER!
AND WHEN IT COMES TO LIFE, WE WILL ALL F@CK U ALL THE WAY
After reading DN article i hate GM even more!
The video was superb but hope the news about Opel taking the 9-5 as the Senator or alternatively Buick doing the same (thought that was already a Lucerne) is not so superb.
GM are a disgrace
this is the problem with GM
GM has no idea what to do , and no plan with OPEL.
that thing that OPEL doesn´t need yet is a OPEL senator. the opel brand has also demolished for years. Nobody who can afford it ( in europe) would by an OPEL premium car this time.
They have to produce their cheap small cars like OPEL CORSA or ASTRA
STOP with lies GM – The SAAB 9.5 is a Trollhättan product no Ruesselsheim product.
Fingers down for BIG ED
Don’t read too much into that DN article. That GM would reuse stuff from the 9-5 only makes sense. It hurts, but it makes sense. It’s not the reusing part that’s evil, it’s the shutting down part.
Brilliant video and excellent work on the song! Thank you for sharing with all of us!
Great video – imagine what GM (with their budgets) could have done to sell Saabs when they were supposedly trying if they used videos like these and the passion behind this video and song!
Why didn’t they do things like use video of those Saabs in the snow? My point being that in addition to other shortcomings about GM’s (mis)management of Saab, I don’t think they did a great job with marketing as well.
As a lifelong Saab fan I always enjoy Saab ads, but those produced under GM didn’t all have such passion nor did they help to attract new buyers not already familiar with the fantastic Saab brand.
Perhaps in its next life (I hope) Saab marketing will include things that promote what makes them special and shine!
Griffin Up!
the Saabforum-oracle has spoken:
i quote (copy/translate/paste, so the translation may be a bit shaky, we all know how google translates):
removed at the request of The Oracle
so:
fingers crossed & SAAB UP!
and if all goes well: NO SAAB 95NG AS OPEL SENATOR!(or worse).
Really nice video, I love SAAB comunity it’s increadible and all together will achieve that SAAB will still alive for many many years!!!
I wrote today to the main German online newspapers and magazines (Der Spiegel, Bild, FTD, FAZ…) about Swade’s (our…) campaign.
One of them, ntv.de, have already published a story about it:
http://www.n-tv.de/auto/reportagen/Saab-Freunde-kaempfen-article655866.html
It’s called: Saab friends are fighting
Nice title…
it´s booth. GM has already taken stuff for the Insignia.
german union workers told medias to close SAAB ,and Trollhättan.
There is enough stuff – where is the swedish pride?? or is it also stolen by GM
Latest from the oracle of the Dutch Saabforum:
quote starts
**edited at the request of The Oracle – SW**
trans ends
Interesting…Spyker and Merbanco got into bed together? Fiat, after all? Or BMW? Can’t be the Chinese, surely the oracle wouldn’t consider that a good thing for Saab.
Ivo
“NO SAAB 95NG AS OPEL SENATOR” If they should attempt such shameful thing, they will burn in hell.
(Sometimes I could scream out loud.)
Just found a lovely bunch of Saab images put together in a row.
http://www.teknikensvarld.se/nyheter/091219-saab-i-bilder/index.xml
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