Another controversial DI.se article, feat. Joran Hagglund

| 58 Comments

There was a really poor article on DI.se over the weekend, which featured in comments but didn't get any oxygen here on the front page.

DI.se and their sister news service in print really seem to find some joy in sticking the boot into Saab, looking to turn almost anything into a story that doesn't show them in a negative light.

I'd be surprised if they didn't have hidden fart-o-meters in certain pairs of executive pants just so they paint even the slightest details in a poor light.

This latest effort features a conversation with Joran Hagglund. It doesn't always make for easy reading, but you've got to see it in the context of the election that's coming up and the attacks being rained down on the Swedish government by the opposition. We're now in political mode so everything has to be viewed through that particular prism.

There's a few people who probably deserve a right of reply to this and they're welcome to it here, though they might choose bigger media to do so.

My thanks to the semi-anonymous goofball who translated this from the print edition into comments earlier.

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State secretary Jöran Hägglund has been hailed as the saviour of Saab.

In a candid DI interview, he reveals his wish for Chinese help in the relaunch of Saab, and is unable to conceal his disappointment at the end result.

He condemns Saab's reconstruction process, criticizes Koenigsegg's lies and calls the latest bidding round a joke with unserious players.

Now he demands that Spyker owner Victor Muller accounts for the financiers behind the purchase.


"Pity that it didn't work out with the Chinese"

Jöran Hägglund, state secretary for Minister of Industry Maud Olofsson, has during the past year been the government's coordinator of the work with the automotive crisis. The situation turned urgent in February last year, when Saab was put into reconstruction and lawyer Guy Lofalk was set to lead the work of finding a new owner for the company.
"It was a strange process to have some sort of public bidding, and it brought both high and low in for a look. It was like scrambling through the Yellow Pages for automotive companies and inviting them in. And then they still ended up with three. One could wonder why those particular three and no others were chosen. Both Beijing Auto (the BAIC industrial group which was later to buy used Saab tools from GM, editor's note) and Geely were interested."

Was it a pity that it didn't work out with the Chinese?

"Considering that China is the big car market now, and will be for the foreseeable future, it was a pity. It's no longer the most important to be biggest in the American market, instead it's about being biggest on the Chinese one. The prerequisite for succeeding there is to be in among the leading, bigger players, and in that context Beijing Auto and Geely are interesting leads."

And a more interesting lead than Koenigsegg?

"Yes, I think so. Koenigsegg and Spyker have in common that enthusiasts are behind them, and that doesn't have to be bad, but I think that with the backing that they (BAIC and Geely) have from the Chinese state and Chinese banks, that would be a more long-term foundation."

How did you react to GM's declaration of intent to sell Saab to Koenigsegg?

"We were a bit surprised. We met a large number of interested parties, and Koenigsegg was a group that had come together rather quickly. None of the people in Koenigsegg had much experience in the car industry, or in negotiations. After they had bailed out, when we had a follow-up meeting with them, they told us that far into the negotiations, they had missed some important components. So in spite of all the deals, they didn't have a whole car."

How were you affected by the question marks about the financing and the role of American Mark Bishop?

"That was negative. We had a big controversy with the Koenigsegg gang along the way. They gave us a false picture of why Mark Bishop bailed out. We figured it out another way, confronted them and explained that if they were to keep talking to us, they should be sincere. That made us lose speed. They didn't give truthful answers to direct questions. We don't ask that they should tell the whole truth, but you shouldn't lie in the face of a negotiating partner."

Business man with a dubious background

The row concerned that Mark Bishop, a shy business man with a dubious background, was claimed to have left Koenigsegg as an owner and main financier of the Saab bid, but was later, in early fall, found to still be in the game, since he was trying to sell off his Koenigsegg shares.

But Jöran Hägglund stresses that Christian von Koenigsegg wasn't guilty of the lies, and he doesn't put the whole blame for the breakdown in the negotiations at the end of November, when Koenigsegg withdrew, on the Ängelholm sports car maker.
"Saab wasn't a complete company. Saab was basically a cost centre within GM, where costs for research and overhead were dumped. To really find that which was Saab has actually been going on until November, December. So it wasn't all that easy for Koenigsegg to buy something which wasn't a finished company."

What have GM said about the Koenigsegg negotiations now afterwards?

"GM themselves say that they were 'miles, miles away' from being completed. There were a great many contracts and details that took time, since Augie Fabela (American financier with a background in Russian telecom company Vimpelcom) who ran the negotiations didn't have any experience from the automotive business.

After Koenigsegg withdrew, a new process was started with old and new bidders. How do you view that today?

"It was a big joke. We did a background check on one guy who had really been into us. It turned out his company didn't exist, and he had gone personally bankrupt in October. When we confronted him, he stated that that was true, but that he had forgotten to mention it."

Were there any of the interested parties that you took to in the December process?

Especially Beijing Auto. What I know is that Beijing Auto are still very interested in a cooperation with Saab, and I think that can turn out very well. We've said so to the Saab management and to Spyker."

How did you regard GM's decision to wind down Saab?

"I fully respected it, but it became ambiguous when in the same breath, they said that they would look at any bid that came up. I think that from December until now, they crassly started to calculate what a wind-down would cost, adjusted the price to that and wanted to come to a quick conclusion."


Meticulous vetting of Muller

In the third bidding process for Saab, Spyker were back in, but so too were various consortia such as Luxembourg-based Genii Capital, with Swedish spokesperson Lars Carlström, and a Swedish group led by former vice Prime Minister Jan Nygren. However, that a former political heavyweight, who had also been vice CEO of the Saab defence group, got involved in the process didn't create any pressure on the Industry Department.
"Not other than that we've spent considerable time listening to him and his gang and other interested parties, since we felt that we should at least hear what they had to show for themselves."

How did Nygren and the other bidders compare to Spyker?

"There's no comparison. When the bids were to be submitted to GM on January 7, Spyker had a stack of deals and highlighted changes. The Nygren gang had a two-page document, as did Genii and Carlström. Genii's press release was longer than the bid."

Was there any serious financing behind it?

"No."

Were you alarmed by Muller?

"All the things that turned up, we knew about. We had vetted him meticulously and confronted him. People can have dealings with tax authorities, that happens to Swedish business leaders too, but you have to put it into proportion."

Spyker have a history of great hopes and weak sales. How did you view that?

"People must be allowed to do business, good or bad. But of course we noted that it would have been better if there had been a big strong industrial player. But there wasn't one, and then you have to decide on the ones that are available."

You have handed the question about financiers of the Saab deal on to Victor Muller, but he hasn't answered. How do you feel about that?

"There could be reasons for that, but I think it's up to him to disclose them."

Do you feel that he should give an answer?

"Yes, I do."

Are you aware of the financiers?

"We have been given an accounting, yes."

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Swade here.....

That right there was the most important question of the bunch. The Swedish government were entitled to demand answers, and they received them and approved them. Same with GM.

You don't need to tell your neighbor what you do for a living, but if you go for a loan, you have to tell your bank manager.

If Victor Muller is in a position where he has to disclose those arrangements, then I'm quite sure he will. If they're private as the investors wish to stay anonymous, then that's their business and as long as they're legally entitled to anonymity, any demands from the press are just posturing. Nothing more.

Back to the article.....

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Can you see any reasons why he doesn't publicly reveal them?

"Not really. Unless there are agreements that mean it's too soon for various interested parties to come forward. Only he can answer that. He's the only one who has that picture."

Are you sure that the Russian Antonov family are out of the picture?

"They are out as part owners."

Are they out as lenders?

"He'll have to account for that himself. We can't do the puzzle through all links backwards, what all the constructions look like, but it has been important to us and to GM that they aren't in as part owners."

Political mudslinging

The Social Democrats have pointed out that the then Prime Minister Göran Persson traveled to Detroit and GM the last time Saab was threatened, and have claimed that Sweden has been represented at too low a level with a state secretary. In connection with Jöran Hägglund's latest trip to Detroit, critics scoffed that he didn't get to meet the top GM management. Out of respect for the negotiations, Jöran Hägglund kept quiet and didn't reveal that he actually did meet GM boss Ed Whitacre.

"I think there has been a great deal of political mudslinging in Sweden. It has also been argued that the Germans sent Angela Merkel, and I can only note that that wasn't particularly successful. Our conclusion has been that it's at least as important to have established contacts, a trust and that the opposite party knows what it is you want. We've developed that with GM without it having been the Prime Minister who made the calls."

Have GM asked for higher-level representation from Sweden?

"No."

Do you believe in a happy ending for Volvo as well, in the Geely negotiations?

"It's too soon to tell. Everything can happen in a negotiation. But if they go all the way with Geely, I think it can turn out very well. I'm strengthened in that opinion after having been to China and met representatives of the government."



58 Comments

It seems pretty Obvious, elections or not, that Hägglund has spoken out of turn and he has opened up to wide.

He should take JÅJ as an example, there is a guy that keeps firm no matter what is going on.

Can't abide yapping politicians and I can't abide DI and their smear campaign against Saab in particular and Swedish industry in general.

DI makes News of the World or the Sun in the UK look like high-brow publications.


If Joran Hagglund is quoted correctly, one word from me - You are out of order...


Man, he's got a bigger mouth than I thought.

I'm amazed that he can reveal this kind of detail from the bids. He is not very respectful in his comments about the other bidders.

Don't gov representatives sign NDA's like the other guys in the deals?


UGH... I liked the Maptun article so much more... or even the SAABmarine article by EnG.

But as always this is the place for news and events.... even if we don't like the news or the people who make it...

I am confident that GM and all other parties investigated all of the deal fully and that everything will be OK.


Love how you phrased the credit, Swade! :o)


To my surprise, I find myself having to defend DI a bit. The introduction to the article is a bit tacky and doesn't really portray the contents fairly, I feel. But other than that, it's a good interview, with relevant questions. If there's any "campaign against Saab" here, then it's by Hägglund. But the brunt of his criticism is really aimed at Koenigsegg and, to some extent, Genii. OK, he would have preferred a bigger player rather than Spyker, but as we know, he's far from alone in that view. It's just up to Spyker and Saab to prove that smaller doesn't have to mean weaker.


What he personally preffered should stay in his own living room, he speaks as a official and should weight every word he says...And I dont think has done that in this occasion.


These are my votes; DI=OK, DI.se=not OK

It seems that there was one part in the Koenigsegg group that Hägglund did not like. But CvK was OK.

Lots of abbreviations ;-)


Politician are same all around world. If something goes wrong it is others fault and never their. If something good comes out it is only due to their "wisdom". VM gave him salut on speech in Troll city and he as expirience politician should be thankfull on that.
However it is coming out ugly things in "big business" and it seems that GM was not only guilty for total confusion in this deal. They all should be a shame how they were playing with destiny of people living from Saab. I start to appriciate VM more and more (just hope he is not another CvK).
One more thing I really would like to know who was this guy without penny trying to buy Saab. If he insist on VM to reveal investors than he also should say openly about those things.


Thousands of jobs depend on this deal succeeding. And yet we have a government spokesman openly wishing for someone "stronger" to have bought Saab because the actual buyer is not a major industrial concern, nor backed by the Chinese government.

Having helped arrange this deal, you would expect the government to be supportive of it in public. The comments about the other bidders are poor form, but the comments which reflect directly on Saab and Spyker violate the government's obligation to help Swedish industry and labor succeed.

The government's highest priority is not that Swedish industry and jobs be preserved, but that someone else be blamed if it all goes wrong.

If the U.S. government behaved like this, it would get cut to ribbons in the press, and deservedly so.


I think the demand that VM account for the financiers behind the purchase is silly. What would it help? I'm quite happy with BAIC not buying SAAB. Would they have the experience/"tenacity" to develop SAAB? I think they want to learn themselves. You can't do that with a company that's in serious trouble. And SAAB is, unfortunately.
Apart from that, I find the interview very interesting. I don't think it's negative. It shows that Spyker is serious, while Koenigsegg maybe weren't. So, having heard Jöran reporting, we can be sure that the Spyker bid IS sound. That's very good. Let's keep fingers crossed that the final steps go through and the SAAB will win back territory.


Just wrong. Biggest foot in the mouth statements I have seen in a while by a politician.


I would just like to ask Maud and Joran - given the current economy, Just which "larger" companies did they expect to come calling? Toyota? Their understanding of this whole process is definitely amateurish as JAJ was quoted as saying.

ALL other govts with car manufacturing rushed to bolster their respective companies and The Swedish govt did nothing in the beginning and very little later.

This interview sheds light on that.


It will never end it seams like, will Jöran now change the closing of the deal in some weeks time?
Primeminister should order to have him fired, this is just to much. One in his position should keep his/her mouth shut. Way out of line now, wonder what he was thinking.
Just hope this will blow away, and so with the current government that have has such an disrespectful attitude towards Saab.


I wonder what the odds are on the Social Democrats lodging a complaint about Hägglund's excessive outspokenness to Konstitutionsutskottet (the Parliamentary Committee on the Constitution). They're a cross-party group responsible for overseeing that the government stays within it's legal mandates in all its doings. Seems to me that the SocDems are averaging about one such complaint every week ever since the right-wing alliance took office...


If Hagglund is quoted correctly he's proven himself to be quite a dolt. I doubt this sort of thing will do much for anyone in an election. He should be as positive as possible and champion the outcome if he wants to do anything for his party.


Mr Hagglund might have forgotten one thing. If BAIC would have bought Saab I'm quite sure that Saab would have had no future at all. Why should BAIC produce cars in SWeden for the Chinese market. No production - no need for Swedish workers - lots of jobless people - bad results for the election - jobless Mr Hagglund. maybe think again Joran!

Plus: show one Russian tycoon without any mafia relations?


Does Hagglund actually think that jobs will stay in Sweden if a Chinese company bought SAAB? Sure, they would have a stronger balance sheet (subsidized by an oppressive communist regime), and they would be allowed to have access to China's market - but what about those 3500 factory jobs in 10 years?

Sweden is a Social Democracy. Taxes are high to make things work. It's their system...so why promote a strategy that would chase 3500 good paying union jobs out? Chances are you would not replace them with the same wage, which means less tax revenue for the government.

From a business sense what he is saying makes sense. However, it does not really make sense when one considers that a Swedish politician should look out for the Swedish first. Quite honestly, he sounds like my fellow American businessmen that promote "Free Trade" as a virtue. Sell to the highest bidder, no matter what the consequences for the country. Corporation over Country. Seems a bit off to me.


Thank you so much for putting this up here for a larger public, Swade. I think we need to counterbalance in a way all the negativity built up by newspapers like DI. We should not allow them to publish articles like this one and to move on without any remarks from our side.

The current article is one of the more cautious ones, though. During the past year there have been many poorly informed articles on Di.se. Some of these articles were even obviously misleading and based on false information. Even sales numbers were reported in a wrong way to the unfavour of Saab. When the overwhelming majority of comments were positive to Saab, they summed up them in an article which again concluded with the negative voices.

Di.se seems to have one overarching goal: To put negativity on Saab, the sale process and the buyers. It is really bad journalism, uninformed and unbalanced. We should not allow this to happen without an appropriate reaction.


OK, so how to put this diplomatically; the guy's an idiot?

The Saab Spyker deal is not yet closed and Hagglund is shooting his mouth off already. I think that non disclosure agreements apply to all parties concerned and even when they are not then all parties have a moral duty to keep their mouths shut. Of course, with politics all morality goes out of the window. I wouldn't be surprised if the guy is pushing his own political agenda (elections?) here.

Although a sale to BAIC would have been good for the Saab name it would have been detrimental to the Saab brand. BAIC have been stating over and over again that they were not interested in the Trollhattan plant. They would have taken the tooling and the Saab name and moved everything to China. So, where Mr. Hagglund is getting the idea from that this would have been preferable? Again, political agenda.

Imho, the only thing that Mr. Hagglund has proven is that you don't want him at the table when performing delicate and sensitive negotiations. If there is any sense left in the Swedish government they should get rid of him asap.

The only positive that has come out of this interview is that Spyker seems to have been the only serious bidder and that Victor Muller has worked like crazy to iron out all the little details of this deal. Victor to line up the financing and JaJ leading the company seems like a viable construction.


If they're private as the investors wish to stay anonymous, then that's their business and as long as they're legally entitled to anonymity, any demands from the press are just posturing. Nothing more.
Exactly Steve, I coudn't agree more. It's like a culinary journalist demanding the recipes from the chef to publish them in his reviews. If the health board has reviewed the kitchen and approved it, you should just enjoy (and write about) the fine meals... Not wanting to know every ingredient that's in them.

What is everyone's fascination with Chinese backing for automobile manufacturers. I understand the financial backing, but as far as execution is concerned all we've seen come out of China are engineering flops and aesthetic embarrassments. I mean, Buick is a China's most desirable and successful automotive brand right now.... BUICK!!!

'nuff said.


This was an interesting and good interview.

One may ask why GM chose Koenigsegg Group instead of the Chinese. Hägglund is correct about the Chinese market being the future cash cow for the car industry. So did GM chose Koenigsegg to protect their cash cow?

And I also agree about Victor Muller should tell us who is bringing the money to the party. If not, we may risk that the question will linger and come back and haunt Saab for months to come. Just remember all the crying about "show us the money" that happened to Koenigsegg.

But more important, I get the impression from the interview that when the last round of bids were handed in last month, Saab was sold to the best and most serious bidders.

And I hope Saab and Spyker start a closer and more comprehensive cooperation with BAIC as Hägglund suggests.


When you think about it, it sort of makes me concerned for Volvo's future.


What exactly is so wrong with the interview? He is a government official, not an automotive God, what do you expect? The financial backing of the deal is not exactly AAA-grade as usually requested by the government. Of course it would be more solid if Saab was bought by Toyota, Geely or Fiat(?). This has been the government position all along.

Politicians should not be included in business deals.


I wonder how come politicians in Sweden are not saving their comments about the entire Saab affair
? GM and the swedish government knows fact, so that should be it. No need for swedish politicians and the rest of the world to raise the issue. Could it be that some of them are backed by some other car manufacturing companies? Is somebody out there afraid of the competition to be, once the Saab cars start hitting the market again?
"SAAB IS HERE TO STAY"


Arild,
curiosity killed the cat !!!

If Mr. Muller has spent his money to create the Tenaci Capital BV company to protect the identities of his donors, he will know why, and it is ok for me, because otherwise SAAB would be history today.


And secrecy may very well kill Saab. Victor Muller can of course chose not to disclose the backing capital. It is his right. But if the press keeps this topic hot for weeks to come, Saab will most likely hurt even more. That's just my uneducated opinion.


VM has been vetted by GM, the Swedish Gov., the EIB and Duetche Bank. Very few people could clear those hurdles. I think that the press should stop pestering VM about who the financiers are. The people that need to know have been told and that is all that matters.

I would really be bummed if one of the financial backers pulled out because of a sensationalist press. If they want to stay private, let them do so. It is disingenuous of some to praise VM for his efforts on one hand for saving SAAB and then question his integrity and credibility on the other hand - especially in the name of a good story.

Let the news be the news. Don't let the press make the news.


I get the impresion people in Sweden have a problem with secrecy.
Maybe I'm wrong.


Wow! Simply wow. I never thought I would get such high level official confirmation of things I thought all along. Especially if you read this article in the prism of Hagglund's dealing with FORD and Geely over Volvo.

1. GM may not have been initially serious selling a long-term viable SAAB and chose perculiar partners and perhaps chased away stronger buyers OR the Swedish gov't chased away stronger buyers by not fully supporting the sale of SAAB. "One could wonder why those particular three and no others were chosen."
2. The Swedish Government really, REALLY wanted to sell SAAB to the Chinese. "...Beijing Auto and Geely are interesting leads." And a more interesting lead than Koenigsegg?
"Yes, I think so."
3. GM might have been trying to kill SAAB via another company where GM wouldn't get saddled with the problems of closing a company. "We were a bit surprised. ...Koenigsegg was a group that had come together rather quickly. None of the people in Koenigsegg had much experience in the car industry, or in negotiations. ...they had missed some important components. So in spite of all the deals, they didn't have a whole car.""
4. GM likely did not put much effort into separating SAAB into a saleable asset and the 'SAAB is a money loser' schtick is the product of a company exploiting multi-government (tax) laws. "Saab wasn't a complete company. Saab was basically a cost centre within GM, where costs for research and overhead were dumped.... So it wasn't all that easy for Koenigsegg to buy something which wasn't a finished company."

This interview is a treasure trove. I am astonished to see a gov't official be quoted like this, especially when he is publicly trashing a Swedish Company (K-segg) even after stating that the sales negotiations were difficult because there was insufficient effort to separate SAAB from GM (one wonders if Ford marketed Volvo as a stand-alone company to bidders). In the US you would see 'annonymous high level gov't official had doubts.'

I am also very curious about the new bidding being a 'joke' with a bidder with a ficticious company and recent bankrutpcy. How did that bidder not get rejected b/f he was able to talk to the gov't or was the Swedish gov't rounding up bidders for GM?

I have to wonder, however, is this a CYA by Hagglund that demonstrates cluelessness in his job or a CYA that is trying to deomonstrate how Mickey Mouse the sale was orchestrated by the captians of industry or a bit of both or something else?

However, after reading this I am much reassured about Sypker owning SAAB. Thanks for the translation.


Well, you people here are calling Hagglund an idiot almost unanimoously, but I beg to differ. I think he has hit some pretty valid points here, also he is obviously in the know.

With all the recent positive and negative publicity surrounding SAAB name, a certain fanboy attitude is kicking in on this and other forums. Of course what Hagglund says disagrees with this mentality, but I think he's just trying to be objective.

What we here fail to understand is that the Swedish government has very little real reasons to fight for SAAB-auto future. Automotive SAAB is no longer 'heavy industry' the same way as military SAAB is. It's not clear what auto-SAAB is, at all. Even Koenigsegg didn't know it at first. Once they did get to know, they bailed out.

Cmon, guys. There are no SAAB engines anymore, the tools are all sold to China. The body for the new 9-5 is stamped in Germany, the engine made in Australia. The modern SAAB is 99% dependent on GM's good will to provide parts. It is unclear to which extent the factory in Trollhattan is able to produce anything once they break off the GM lifeline. Design and research centers - it's again unclear what and when they produce, how advanced their technology is. My guess is they are 10 years behind major (german) players, but again it's all classified within GM system.

As much as I wish Victor Muller success, I think he has taken on a very risky endeavor. A truly independent SAAB automotive is not gonna happen in the next couple of years, and in todays world, it might never happen at all. Hagglund sees it better than we do, that's all the article is about.


A very ill advised interview. This does not support Sweden's industry and makes him look like a naive fool. The little rat deserves for Saab to spill the beans on the government's failings throughout this process and I suspect that will happen when JAJ starts after dinner speaking. Watch out Maud and Joran - vengeance is a dish best served cold.


I think you make a good point. If Sweden is like Norway, which I believe it is, I think the issue is that we are used to transparency. Our societies are built on transparency. If you have nothing to hide, then you don't keep secrets. On the other hand, if you hide information, we get suspicious. This is part of the Scandinavian welfare state schemes. Everybody contributes according to their ability, and to keep control we need transparency.

If I may get off topic for a moment. An increasing number of Governments across the world see the need for a more transparent business world. This is due to more and more money being hidden in tax havens. And tax havens do not only hurt the industrialized countries, it also hurts undeveloped countries. I believe this and transfer pricing will be hot topics the coming years.


he's pretty candid for a pol, but the attitude over trying to stay with a big industrial chinese partner reminds me a bit of 'crabs in a bucket'-- whenever one crab has the strength or vision to try something new (to climb out of the bucket) the others crabs all pull him back in. is that the same everywhere in the world?

still, I agree with Garrett, a truly fascinating look at the process. shows just how lucky saab is to make it out the way they are.


The only manufacturer of Saabs today in the world when the Trollhättan plant is running on fumes must be the "production line" of the SU Historic Rally Team. Now 2 cars on the line ;-)

Look at this picture and notice that the car might på of the 70 ies styling and the turn signals are brand new (NOS)

http://www.geting.se/viewimage.php?image=218923-DSC09595.JPG

SU takes the lead in production!


Good you didn't understand me wrong !!
That is a thing I most apreciate from the scandinavian societies.


This interview made for very good reading.

Maybe some people are wanting to see this as Hagglund attacking SAAB. However; I don't see it that way. Hagglund points out the problems in the sale from GM themselves to the lack of industrial muscle interested in the brand.
Hagglund would rather of had a Chinese owner, something that even JÅJ wished for in an interview early in 2009. Many here are too quick to assume that SAAB production would shift to China, without considering that Trollhättan could be used for European production for Chinese cars.

A question raised by Hagglund was why Koenigsegg was chosen? There were stronger bidders at the time and the reason could lead to GM knowing that the deal would eventually fall apart so they could wind the company down. Maybe what GM didn't count on was Spyker revising their bid to address every problem first highlighted by their initial bid and the Swedish government stepping in at the last moment and forcing the EIB loan in rapid time. Hagglund although being very frank about the sale I see him given credit where is due to Spyker for being very prepared.

Granted; Hagglund doesn't paint a good picture of the roller-coaster ride we've been on for the past 15 months but his comments were not critical of SAAB but of other parties.


I think it's fairly likely that the strongest reason why GM went with Koenigsegg was that they were Swedish (or partially Swedish, at least). This was not because of any nostalgia from GM, of course, nor any sudden insight about the market value of Saab staying Swedish, but because GM thought that KG would be far more likely to receive aid from the Swedish government than a wholly foreign bidder. Little did they know the Swedish government...


With regards moving production to China - I'm interested to see whether NAC / SAIC start producing cars in Longbridge in the UK. Are they the first to have purchased a Western car brand? There seems to be some talk of a re-start of production there (no mean feat after 5 years sitting pretty much idle) manufacturing their new hatchback on the grounds that European buyers won't want to buy a Chinese-made car, particularly if it isn't aimed at the bottom of the market like Korean cars continue to be. I'll believe it when I see it happen - and I've no doubt the Chinese are far too proud to admit to that explanation (I assume it's something UK journalists have come up with) - but I'm not 100% skeptical of seeing cars built in Birmingham again.

I'm curious as it could point to how Geeley treat Volvo and how BAIC would have treated Saab. It's my understanding that Geeley intends to leave Volvo to it's own devices, presumably as a source of technology for Chinese made cars but still producing cars in Sweden for Western markets. Given what's been posted before, though, it doesn't sound like BAIC would have done the same, which would have been a bit dumb. Proud or not, the Chinese manufacturers haven't made a particularly good stab at designing cars themselves (look at China Brilliance's motors) - NAC's new MG seems to be reasonably class competitive ... designed in Europe.

Of course, regardless of whether Volvo or MG have a European manufacturing base now, I'm sure the Chinese parent companies would not bat an eyelid at moving it all to China at a later date if they thought they could get away with selling Chinese-built Volvos. Shows the benefit of being master of your own destiny.


Difficult to me this is.

On one side:
* Don't rock the boat. The deal is done and we should be looking forward.
* We do not have all the information
* Hägglund's word was first transcribed by a journalist and then translated to English by a third-party. We are not getting the words straight from the horse's mouth (a co-worker told me a funny story today about a guy on a carriage who tried to dampen his fall with his hand after his horse suddenly stopped -- his hand ended up in a very damp and warm place)

On the other hand:
* Hägglund seems to be doing everything to cast a shadow of doubt over not only this deal, but Saab as a whole
* Yes, the Swedish government did (I can only hope) step up and helped this transaction, but after what seemed like an entire year of bad-mouthing Saab ("we should not throw good money after bad")
* It seems Hägglund now has switched sides in the question concerning Saab's profitability. Now we are told that Saab was deliberately taking the financial fall for GM's expenses (research and development). This is in stark contrast to his minister's words that Saab has only lost money. (I am actually not sure what to believe -- what is the official stance of the Swedish government in this question? I hear two totally different opinions from the same group of people. Maybe Hägglund and Maud should fight it out in the back room and come back to us later with the answer?)

I feel that Hägglund should have joined the celebration, smiled big, praised Victor (undeserved praise or not, he is currently a guy who controls thousands of jobs in Sweden and deserves some respect from Hägglund) and said that although there are challenges ahead, the future indeed has lots of potential for bright skies and plenty of cake for all.

Instead he joins the "russians are evil and businesses must make lots of money every year or else...!" crowd. (The russian mafia bit still confuses me... How can you commit crimes in country A, and be punished for those crimes in country B without undergoing a trial in either country?)

I guess Sweden is a country filled with employed people who do not have to worry about keeping or creating jobs. Which is a good thing, because I (a not very hairy Norwegian bloke) just bought an apartment not far from Trollhättan. Someone offer me a job now, please? :P (actually I am only half joking)


"I get the impresion people in Sweden have a problem with secrecy."

That is correct!
Sweden is in many ways like a backwards little village, where everyone expects to know everything that's going on.


"And I also agree about Victor Muller should tell us who is bringing the money to the party. If not, we may risk that the question will linger and come back and haunt Saab for months to come"

Why? It should be sufficient if the parties to the deal are told. Assuming they can keep their traps shut, of course -which seems very hard for some of them.


I did close my prenumeration subscription on DI Dagens Industri today. I do not want to read the stuff from Hakon Mattson anymore. Do the same. DI will react if we will be many who will do this


Read my follow up comments.


I still dont get it, why everyone thinks that size matters! Just because China is a huge country and an even bigger market that doesn't mean the chinese would do any good to Saab. I think they are lightyears behind the european car industry and in all other markets except China they have no clue of the mentality (at the moment at least) and what they certainly never will get is INDIVIDUALITY and thats whats Saab all about. Saab is a brand for individuals with spirit, over the last 6 - 12 months we've proven that.

VM is the man, if not... I don't want to think about it.


From the looks of it, China is a sitting duck. If you can get your hands on some decent production facilities, it should ensure a very healthy turnaround.

European brands establishing bridgeheads into the Chinese market will continue to grow, thus further marginalising small manufacturers like Saab.

Hopefully the BAIC deal will help Saab grow were it matters, allowing them ample room to develop future models.

As I understand it (from reading here), the 9-3 will see a new iteration next year. I guess the real fight starts then: Designing the 9-5 mark III.


well said josimar. brilliant analogy :)


Volvo would have been marketed as a separate company - even if you just look at their R&D dept as it is much more separated from mainstream Ford than Saab's R&D was from GM, with their cars having a lot less reliance on Ford products/technology (although I believe that ford and Volvo are sharing engines)


If it looks like a Saab, feels like a Saab and performs like a Saab should -it is a Saab, no matter where the components origin from/are produced.
With the new 9-5 it seems we have the most Saabish Saab in a very very long time. That car looks so much Saab in any angle and interior its almost silly how much Saab it is (besides maby the bulky front seats). It has a piece of all Saab models ever made in it -for those able to see it. If it also feels and performs like a Saab i have no experience of myself. But i hope the those who had a chance to feel and drive it is not TO biased by Saab love. What i was really about to say is that i think you are pretty silly saying its not a Saab if the engine is not molded and built out of old local technology from the 80's. And correct me if im wrong but i heard the stamping of the bodies will move to Trollhattan. If it wont i guess its only an issue for people like you. It is a whole new world out there. Some people dont se or understand that and most of them are at least 64 years old. I dont blame them for their reasoning about what once was, we all have a need of feeling comfortable.


Charming. Why does he make statements like that in relation to SAAB in particular?

He could say the same about any industry in Sweden, that if it was taken over by the Chinese then it would give a tremendous opportunity for growth.

If he was so keen for the Chinese to get SAAB why did not the Swedish government buy it and then sell it on the cheap to China?


I have to disagree with you basil. yes Saab will still be reliant on GM for componentry for quite a while, but I can't imagine VM would have gone into a deal and exposed so much of his own capital if he didn't believe in the business plans he has at his disposal.

I don't think Hagglund is being objective. For a start he's a politician and his number one objective would be to "cover his ass". for a second, how could he have possibly thought that selling Saab to the Chinese would have worked - as you point out Saab has no engine stock (although only the V6 comes from Australia by the way), where would they have got their engines from? Chinese engines would not provide anywhere near the refinement expected from a premium brand that Saab is being pitched as - certainly their engines will be a lot less refined than the units we currently use from GM. I also agree with another posters comments that it would be highly unlikely the Chinese would have kept any manufacturing in Sweden... so what would be the point? especially when you consider the local component manufacturers that rely on Saab and Volvo for their existence.

ok, rant over...


good point... but NAIC/MG/whatever they call themselves these days have been talking of restarting production in Longbridge for around 4-5 years if memory serves me. they also talked about a new factory in the US to build MG's. Has this happened? apart from some limited 'production' runs of the old MGF the answer is no. Although i do understand that their factory expansion in China is coming along quite nicely.

MG has just been out of the loop for too long now. they will have to create the trust in the market place all over again.

Maybe the Chinese will copy the Koreans and head hunt a serious quantity of European and American automotive engineers to bring in the knowledge


New Zealand is exactly the same - maybe it's an issue with small populations. the first thing any lawyer/barrister will do here is ask for name protection for their clients so that the names will stay out of the newspapers... irrelevant of what their alleged crimes are


Agree fully. Its a good, and in my opinion factual read from a person who has been involved all along and have seen all the deals put forward.

What i find interesting is that there where some offers that was stronger which GM refused? I also find it interesting, and good, that the chinese where interested and apparently still are. To develop a new car 50,000 sold per year is not enought. Doing it with the chinese who does not have any other to work with could be great. Those guys dont want to stop with the current volume so i would not worry about jobs moving away, and image whise having a european plant is not a bad thing, even thou most models are made in china.

Its now clear that the initial spyker bid was stopped due to the russian ownership and the money coming from crimes. I think he tells it like it is. They know he is no longer an owner, but imagine that he is still putting in some money. As a consumer i would not mind to know if the manufacturer is financed by criminals. I think the damage would be much smaller by going public (and it being old news) instead of allowing for all this speculation.

CJS


"Its now clear that the initial spyker bid was stopped due to the russian ownership and the money coming from crimes."

I haven't seen any substantiation of these claims! All I have seen are various suppositions.
Perhaps we should keep in mind that the very top brass in Russia are likely to be AT LEAST as bad as the worst Russian maffia boss -they just have bigger guns (or back some other maffia boss).

Then we can talk about China's impeccable human rights record.


Maybe the secret investor is BAIC.


Well done Lars Ekberg in terminating your subscription with the Dagens Industri newspaper in Sweden, writing loads of negative business articles many times showing more of a gossip newspaper rather than a serious business journal.
I fully agree with your action and hope more people will follow and doing the same.


M. I disagree !

To be a Saab it must be "made in Sweden", not just assembled in Sweden.

As Basil pointed out their present and comming products are all made of a majority of GM parts,
or even worse, -just rebadged GM cars.

Saab has evolved into a "Customizing Company" for GM models, under their ownership.

They are now dead as a independant car manufacturer
and they're never gonna make it with just Pimped-up GM's.

Salesfigures shows it very clear, and their "new productline" are not gonna change that dramatically.

The new owner MUST bring them back to their roots, and develop real Saab models of their own.
Otherwise they are doomed !

I'm not gonna buy any GM car in disquise, so in the meantime I've put them "on hold".


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This page contains a single entry by Swade published on February 2, 2010 12:19 AM.

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