Mike Colleran’s letter to Saab owners in North America

As the President and COO of Saab Cars North America, Mr. Colleran has his work cut out for him. Good thing that he has some good products in the pipe, yes?
I’m looking forward to speaking with Mr. Colleran about his plans and passing that along to you readers. Let’s hope that it happens sooner rather than later.
Here’s his open letter to we Saabisti in the US and Canada:
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February 24, 2010
Dear Saab Owner,
At Saab, we’ve always been proud of our ability to see challenge as opportunity. Our sense of independent, “anything is possible” thinking allows us to look at things from a different perspective and to bring unconventional ideas to everything we do. Certainly, the past few months have been as challenging as any in our 73-year history. But thanks to the optimism and dedication of our Swedish leadership and Saab loyalists like you, we are thrilled to announce that Saab is here to stay.
Without the support of our customers and fans, the recent purchase of Saab Automobile AB by Spyker N.V. would not have become a reality. We’d like to extend our sincere appreciation to you and to the thousands of fans who rallied, convoyed, blogged and otherwise helped carry the torch to save Saab. We are humbled and we are grateful, and we want you to know it.
Looking ahead, our vision remains clear: Saab is committed to creating inspiring cars for independent thinkers who are searching for something more than just another car. In a few months, we will bring a new, completely redesigned Saab 9-5 sedan to North America. Built with the latest technology and progressive Scandinavian design, we believe the 9-5 rivals the best of the premium imports.
In the near future, we’ll also introduce the 9-4X, a fun-to-drive luxury sport crossover that befits the Saab badge. These new vehicles will join our highly regarded 9-3 family of vehicles.
Again, many thanks for your continued support and inspiration. We look forward to writing the next chapter of our history and bringing you a different perspective on vehicles for many years to come.
Sincerely,
Mike Colleran
President and Chief Operating Officer
Saab Cars North America
February 24, 2010
saabusa.com

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