I mentioned yesterday that I had a story to share about the Saab Cars Official page on Facebook. Here it is….
Some of you may not know that the Saab Cars page on Facebook wasn’t actually started by Saab. It was actually set up by one of our regulars here at SU. A Turbo-X owning guy in Canada that we all know as Kroum.
Kroum works on the web for a living, so when this new Facebook fanpage thingy came out a few years ago, he did as instinct told him and started a Saab Cars page. The page grew over time and Kroum updated it with the occasional bit of Saab news. Eventually, the page grew to have over 12,000 fans, at which time Kroum figured he’d best do something with it.
Kroum got in touch with me. I got in touch with Saab and then Saab got in touch with him. Kroum handed over the page to their control late last year and it’s been in the possession of Saab ever since.
It’s continued to grow, too. Saab merged the page with the one they’d set up themselves and since they’ve had plenty of recent attention and gained a new owner, there are more that 25,000 fans!
——
Kroum emailed me a few weeks ago to tell me about he package he received in the mail.
Just wanted to share with you what I got in the mail today – an appreciation certificate from Saab about the Facebook page I created. It’s a nice big print framed in a – you guessed it – Ikea frame. It’s a really nice gesture.
Very cool!
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{ 27 comments }
ongratulations, Kroum !!!!!!!
SAAB may be small but the SAAB comunity is HUGE.
Has somebody found a lonely C?
I’m missing one
I think it’s hanging around out the back, smoking cigarettes and generally misbehaving with that lazy m.
Congratulations Kroum! A real nice gesture from Saab.
Yeap, thanks Kroum!
Fantastic Kroum, what a great item to put on the wall.
Well done Saab too. It’s this sort of thing that makes you smile.
Ha I like how instead of you posting things on Saab’s facebook wall, they give you something to actually hang on a real one
Nice work Kroum.
Congrats! Maybe a sign of the future that SAAB will pay more attention to their loyal fans and customers.
This is one of the (countless) things I love about Saab!
Kinda makes me proud to be Bulgarian
. Bravo, Krum, samo taka 
.
Well done indeed Kroum!
Good on ya mate!
Very cool indeed, good for you!
Kroum:
You are Rock Star! You are welcome in the kitchen anytime, my friend!
CJ
Very cool, indeed! Congratulations, Kroum!
Marketing in today’s social networking world is changing (as we who read SU well know). Saab needed a good presence on Facebook and you started it. Hopefully Saab can leverage this to build a lot more interest in their new models!
Wow, well done (both Kroum and Saab).
Excellent gesture by Saab, and thanks to Kroum. That was an interesting story I never knew took place.
Did anyone notice the date in which Saab executed this certificate? Dec 19th, 2009. Saab was literally on their death bed around that time. To have the proactive state of mind to develop that gesture with all of the dramas taking place I think speaks volumes about this company’s true character.
Long live Saab!
Somebody call for a lazy “M”?
Great job, Kroum. That was an awesome gesture to turn the page over to Saab once it took off like it did. And Quijote states it well, Saab’s return gesture and personal touch is telling of Saab’s character.
That’s so cool !!!!!! A really nice story ..A success story with a happy ending even if it’s not finished !!
Congratulation Mister Kroum !!
Thanks for the kind words, guys!
It was very cool of my friends at Saab to send me this and really shows how strong the Spirit of Saab is – framing certificates on their deathbed.
Makes me even more proud to be a Saab owner and part of this amazing community.
That rocks – Go you crazy Canncuks. And thumbs for a very good Winter Olympics, big thing here in Scandinavia, well in Norway at least.
cannucks that is..Canncuks doesnt sound good at all..oops
Ccongratuations from the commmunity
PP
(all sorted)
that is seriously cool.
what with that certificate and all the recent high-profile access swade’s been getting, seems like the folks at Saab are embracing the old adage about branding: companies do not own successful brands, customers and the public do. A good company builds it, guides it, and then follows it, but the brand thrives in the community where it lives, and this brand is strong.
This looks to me like a radical departure from GM’s customer relations approach, as if the re-establishment of Saab’s independence came at the moment of restructuring– not with the Spyker purchase.
And after congratulating Kroum, now its time to congratulate another great man.
JAJ will recieve a price from the chamber of commerce of western sweden for his work during the last months.
I think he trully deserves it!!!
http://ttela.se/ekonomi/saab/1.757418-jonsson-far-pris-av-handelskammaren
I have to learn swedish, its becomming quite challenging to understand googlish.
Congratulations! Cooooool!! =)
Having seen it ‘in the flesh’ it is something to behold!
Brother Kroum, how about hanging a ‘Convoy’ poster beside? I will gladly autograph it:)
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