Small-ish version available on Facebook. I’m going to tap Lowe for a big version and will make it available asap.
This ad is made up of photos from the various Saab Support Convoys that were held back in January. This is the ad that you made possible with your dedication, your willingness to act, and of course, with your cameras.
Congratulations!!!
It’s a beautiful thing…..
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You’re right, this is a gorgeous ad… Our beloved SAAB is not only acknowledging our love and hard work, but is displaying it. . . long live SAAB and its followers. . .
Wow!
Totally speachless.
The Toronto Saab convoy is in there … in 5 pictures!!!
I knew about one (it was a shot I took), but the others sort of snuck up on us.
Very nicely done everyone.
Shows what we can all do when we all have the same goal.
Very cool ad. It really shows that Saab isn’t an ordinary brand.
I what media has it been printed? I havn’t seen it before.
Awesome!! Nice work convoyeurs(?)
That’s so cool!
Now can we get back to designing a new car
Simply wonderful!
Simply wonderful!
Simply wonderful!
Simply wonderful!
Simply wonderful!
Simply wonderful!
awesome and wonderful!..this can only happen in Saab world
Very cool indeed. I have a photo in the grid and Saab had sent me a proof of just the composite photo to get approval. But it was just the photo, no copy. It’s really neat to see all together. I’m happy Saab picked up the ball on all the great energy that was created by the convoys and made use of it!
Fantastic!
Also glad to see at least one of the lovely ladies from St Petersburg make the cut ;-D
The second picture from the left on the second row is the Los Angeles Saab Club. I’m the one holding the “Save Saab” sign above his head “Say Anything” style!
That’s awesome! You’re famous!
I’m still humbled at being a little part of this whole thing. Every time I hear JAJ or VM mention the convoys, the Saab customers, or see something like this, it almost makes me tear up a little…
this is so cool!
I can’t wait to get a decent quality version of this and make it my desktop background! Maybe I’ll sneak into work and print it in large format. Teehehe…
A very thoughtful & powerful guesture by Saab. Has any marque ever been this in-tune with its customers?
That is incredible. If it makes print, it’s one for a frame…
Swade, please be so kind to inquire about making a PDF available. PDF preserves the finest detail quality and will make it great for us to print perhaps in poster-sizes. Since this was undoubtedly made in one of the professional page-layout apps that all ad designers use (InDesign, Quark, Pages) there is undoubtedly some PDF of it floating around.
Good stuff that acknowledges the brand’s true equity: enthusiasts.
@PT: The UKers can correct me here, but I’ll put the MG of the 1950′s, 1960′s and early 1970′s in this category, and I’ll say that the Chrysler of the muscle car days was in good tune with their customers. It is rare outside the small-volume marques like Ferrari and Porsche.
Porsche is not small volume! There are more Porsches driving around here than Saabs.
I’d be very interested in a PDF as well
And a print copy. I will frame it AND put it in my everyday school binder/folder 
I saw this ad in my morning paper (Sweden). Awesome. X 10.
Quite amazing (and fortuitous — thanks to quick consents) that the Toronto convoy got 20% of the photos! Very proud to have been a (small)part.
(And if you pull out your electron microscopes you’ll see my fist (face obscured) raised defiantly against the backdrop of Mordor North [aka GM Canada]).
It’s the Taiwanese formation,however,that I find the most inspirational: To Infinity…
@ Swade: I know the Canadian Gals are spoken for, but if the St. Pete’s one ain’t (front row) then would you mind calling in a favour and getting me her number:) [@ Kroum:Snooze you lose!]
While making the other ads available in PDF format was /very/ generous, they were only big enough for an 8.5×11 — if possible (and it may not be), please make this available in a size suitable for a poster print!
Agree – a larger version would be very cool to print out. My redone office needs some Saab art on the walls.
I love it, I love it!!
HOWEVER, I hope someone notices quickly that there is an editing error!!
3rd paragraph, 3rd sentence starts out, “The the deal is signed and…”
Double “the’s”!!!
Hope it gets caught!!
Speaking of ads, the Saab USA site needs to fix that homepage. The cars in the background (9-3s, old 9-5) were take with wide angle lenses up close whereas the new 9-5 in the foreground was taken with a telephoto/zoom lens. The wide angle from a short distance serves to make the lengthen the lines of the car and give a dramatic feel.
The perspective is totally different and makes the new 9-5 look dorky and sqaut by comparison. Surely there’s a better photo to use for it.
The text was so small I hadn’t bothered to try and read it yet.
I’ll send them a note. Thanks for that.
Moscow and StPetersburg present!
waiting for a big version
If Saab were to make this available as a professionally produced poster, which could be bought from Saab dealers, it would help both the dealers and us. I would be happy to pay
Awesome marketing I must say! The hade a full page ad in my local newspaper one day after the signing.
Great gesture! Thanks.
I am eagerly awaiting a bigger version!!!
Great one. Hope this is the start of bringing Saab marketing back on track…
And I’d love to get it as a poster.
What a great gesture! Hope this pops up here as well.
And Toby, I like, I like….
If i get the InDesign/Quark folder of the eng version, and permission from Saab. I can print it for a silly low cost. I can even print wallpapers if someone wanna decorate their livingroom..
Will post the result on the forums later.. 
.
When i find time i will print a rollup 100x200cm of the ad so we can display it in the car sale area..
Hey guys, I did a translation in the crazy design-post a few days ago:
Its hard to read from the small jpg posted online so I cant guarantee 100% accuracy;
“To all of you that never stopped believing”
Thank you.
Thank you Saab owners, members of Saab clubs and enthusiasts who have driven in convoys around the world. Thank you suppliers, dealers, unions, representatives for municipalities and regions, the government and many, many more who have supported and helped us.
And thank you all employees. It’s like there’s something in the tap water in Trollh
Really? in what newspaper did you see this ad?
Could you give me the link to it?
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