Saab Enthusiasts to Flock to 2010 Saab Festival

The following is a press release from Saab in Sweden.

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  • Saab Festival to be held on 15-18 July in Trollhättan, the home of Saab
  • Focus on newly-launched 9-5 sedan and 50th anniversary of Saab 96

Trollhättan, Sweden. Thousands of Saab enthusiasts from all over the world are expected to attend the 2010 Saab Festival in Sweden between 15 – 18 July, the first to be held since Saab became an independent company earlier this year.

The biennial festival is traditionally the world’s largest gathering of Saab fans. Based around the Saab Car Museum in Trollhättan, the home of Saab, this year’s event will focus on Saabs past and present, including the newly-launched Saab 9-5 sedan.

In addition to factory tours, parades, presentations and automobilia sales, the festival will include a celebration of the 50th anniversary of the Saab 96, the car that took Erik ‘Mr Saab’ Carlsson to the first of a hat-trick of RAC Rally victories in 1960.

“This year’s event has special significance as it comes at the start of a new era in our company’s history,” said Saab Automobile CEO Jan Åke Jonsson. “Many Saab fans around the world demonstrated great support for Saab during the sale negotiations and we are delighted to take this opportunity of showing our appreciation.”

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