New Saab 9-5 official launch May 28

We’ve seen plenty of them and the car has already been shown at plenty of motor shows and customer viewings. Pricing is available in many markets and some dealers have even started taking orders for them.

But the new Saab 9-5 is has not yet been ‘officially’ launched.

I’m not sure what constitues an ‘official’ launch, but Dutch news services reported overnight that the Official Launch of the new Saab 9-5 will take place on Friday, May 28.

What I do know is that shortly thereafter, members of the motoring press will be taking test drives of the car in a media event that will last for several weeks. We heard from Victor Muller at the Saab Canada announcement that Saab have built facilities in the reception area around the factory that will be part of this procedure.

I’m sure it’s going to be pretty special for all involved – and maybe some of those doubters in the Swedish press will change their minds a little about the future of this company.