You are browsing the archive for 2010 June.

Avatar of Swade

by Swade

About being a Saab owner over the last 10 years

June 28, 2010 in Saabology

The following was received via email from one of our site regulars, Till72, from Germany. Many thanks.

——

Hi mate,

I just read your Break notice and had to add my few cents….

……Looking on my own ten year history with Saab I had to make quite a few compromises.

It started with my great 2002 9-3 Turbo Anniversary. There were quite a few gadgets not available, like Xenon and ESP, but still it was the greatest Saab I ever had second only to my current 9-3x.

In 2004 I had to switch to a 9-3 diesel because I was driving so many kilometres and all I got was that 2,2 TiD Opel engine…at a time when everybody around came out with 3,0 diesels. The 9-5 was too big for me at that time. We wanted to wait for the SportCombi but that took too long and my lease ended. With a little help from Hirsch it became a nice car to drive and it did its job well until my 9-3 SC arrived two years later.

In 2008, as we were waiting for our second kid to arrive, we decided that we needed a bigger car. Looking at the 9-5 SC there were again a few things I had to swallow… a 5-Speed Auto instead of 6-Speed, TiD instead of TTiD… But hey, this is a great car.

Not to forget that I’ve been waiting for Saab to introduce XWD ever since. And now that I got a superb diesel engine they couldn’t combine it with XWD.

Bummer? At first maybe.

But in the end every single Saab I have had made me an extremely happy camper. They were unique, drove great, never let me down and I always got it for a reasonable price (before I started to add the Hirsch gadgets). And every single car, taken together as a total package, made me forget the one or two extras I didn’t get with it. And they made me want to never drive anything else again.

I learned that I should not judge a car on paper, but from driving and living with the car. And most of us haven’t driven the 9-5 yet so we are on thin ice. I hope to get to drive it next week so I am a bit more knowledgable about it.

Just a bit more than one year ago we had to face the fact that we might have to buy a car from another brand because Saab might vanish. Just about half a year ago many of us were in the convoys just asking for someone to buy Saab and give us some hope. We were all trying to help where we could. And now we are back to demanding only? We have to hold our breath and think about it for a second.

Stay realistic. Saab is newborn. Completely. They have new models in the pipeline but they don’t have the money to change everything they (and we) might want at once. I’m quite sure there are a lot of things to organise behind the scenes we can’t even think of but that eat up some money, too.

Times will come, hopefully soon, when things get better and there is a wider range of models available. But hey, we’re only at the beginning and only a few months away from a near death experience at Trollhättan.

Rumors like Saab working together with BMW give some hope. And as we are talking BMW, they are a good example for a small, struggling company making its way to be a manufacturer who can afford to be present in all niches they can find. But bear in mind how long this has taken. We’re talking about decades, not months.

Sure there is one way to get a broader range of models in your market a bit sooner. Spread the word that Saab is still there and makes great cars, make people you know buy the cars, buy one yourself, put an ad on your car … Help Saab fulfill their goals as early as possible so they can fulfill some of our more specific demands.

Avatar of Swade

by Swade

Site upgrade

June 28, 2010 in Troll Stuff

Hi all,

We’re currently doing a site upgrade to the latest version of WordPress and it seems to have caused a few issues.

Links to certain pages don’t seem to be working properly, including links to comments.

The IT monkey who plies the wrenches on this site is aware and hopefully things will get back to normal fairly soon.

Thanks for your patience.

SW

Avatar of Swade

by Swade

AFP: Saab ready for ‘revenge’

June 28, 2010 in Saabology

I wrote over the weekend of my feelings towards not only Saab, but the people there and the city of Trollhattan, which is a place I love to visit.

AFP have a nice background piece today, talking about not only the relief people feel at Saab’s renewed operations there, but also of their motivation to get cracking and show what they can do.

“There is really a feeling of revenge, we want to show what we can do,” she told AFP. “It’s pretty unique for a company to survive a year of restructuring and a wind-down.”

To be honest, I think there’s more relief there than a need for revenge, but I do think there’ll be a lot of satisfaction around Trollhattan when newspapers like Dagens Industri and others are forced to write about increased Saab sales and growing Saab markets instead of the drivel that some of them have been coming out with for the last few months.

This one’s definitely recommended reading for those who are interested in the region.

Avatar of Swade

by Swade

The Best SAAB Trollhattan Never Made

June 28, 2010 in Saabology

The following note was sent in over the weekend by Jon C. Given recent events, I was in two minds about posting it as an article here. I’ve done so because as you’ll see, his thoughts, actions and story come from the right place, they’re done the right way.

Thanks Jon, for an insightful piece.

——

If I was to say to you that I just bought a car and told you the spec, what would you think it was? My new car is a black two litre 4 cylinder turbo with the engine running north – south and driving the front wheels . It is a five door hatch with folding rear seats and I can lie down when they are folded. The seats are leather and the fronts are heated.

You are probably guessing it’s an OG 900 turbo? Well no, it’s not but in my opinion it’s a car as vital to SAABs future as the new 9-5.

I can give you all the excuses but in reality when the lease came up on the current family car 6 months ago a SAAB was really not an option for us (the car is leased and leases were really not happening back then). So I sold out and went for an Audi – and looking at recent research I joined a large number of former SAAB owners.

It was only a few months into ownership that I realised what I had bought was actually an OG 900. When we were looking around at a replacement for the family 3 series we looked at all the premium options – BMW, Merc, Volvo Audi A4 etc and discounted them for the reason that I am sure many SAAB owners discounted them back in the 80s and 90s – with a young family (two daughters under 6) they just didn’t have the flexibility that we needed to load up bikes and toys and the rubbish for the dump. An estate seemed like a waste – hauling around all that extra glass during the week when it wasn’t needed. We actually were going down the 4×4 route – a 2wd Ford Kuga or maybe an Audi Q5. This was the eureka moment. I am guessing that when we saw the A5 it was like it was for some of you when you discovered the 900 – a car that ticked all of the boxes. Space, practicality, comfort, performance, luxury and beautifully built.

It even matches the old SAAB trick of getting better the more I drive it. Now before anyone thinks I am trying to encourage anyone to go out and buy one over a SAAB, I am not. If the lease had been up 12 months later there would be a new 9-5 on the driveway.

What I am saying however, is that the team in Trollhattan should take a long hard look at this car when developing the 9-3. It is a modern take on the combi-coupe, without the emotional baggage of the hardcore Saaber – like I say it took me a few months to realise that I had accidentally bought a SAAB. Not because of the badge but because all of the things that made me fall in love with SAAB when I was a kid in the 80s made me want this car. So can I say to everyone – it’s not about door handles, SIDs, or the location of the key. It’s about a genuinely great concept shining through no matter what the details are – the concept of a sporty, classy five door with the ability to cover long distances at speed.

I reflected on Swade’s recent Break and Line in the Sand posts, and I agree people need to be realistic in what they want and set expectations accordingly. I do know what is involved in creating a new car and it is easy for me to write this – it’s harder for all of those who do the real work to make it happen.

Looking back the 9-3 saloon was not a mistake because that was what the market wanted – what I think we can thank Audi for is showing that we can have our cake and eat it, too – saloons and hatches in the same range and it can even work financially the underneath of my car will be found under the A4 and Avant, A4 Allroad, A5 Coupe, Sportback and Convertible, Q5, A6 and Avant, A6 Allroad and A7. One platform could underpin every car in the SAAB range.

This will take time and SAAB needs to survive but a 9-3 combi coupe would be a good start and something for me to look forward to when I come to change. Audi rolled their tanks onto SAABs front lawn – it’s time we asked them nicely to go home.

Avatar of Swade

by Swade

Automotive map

June 27, 2010 in Saabology

From CAR Magazine, via Autoblog. Click to enlarge.

Avatar of Swade

by Swade

The line in the sand

June 27, 2010 in Editorial

Not for the easily offended……

Things ain’t a whole lot better around here than when I wrote the Break post a few days ago, but I figured some level of stilted continuity is better than none. Unfortunately I’ve got to deal more fully with some of the issues on this website that contributed to that break.

What I’m talking about here are the attitudes displayed by some people in comments who seem to have developed themselves in to industry experts, seemingly overnight.

I’ve been immersing myself in this industry as a writer for over five years now, with Saab as my particular focus. Those five years come on top of another five years where I immersed myself in Saab’s history and the ownership of several vehicles. Despite all that time, I know I’m only just beginning to really understand the variables that effect this business. But I still like to think that I’ve got a reasonable handle on how many aspects of the car business work, particularly as they relates to Saab.

Be that as it may, I would never be so arrogant as to say that I’m any sort of industry expert, because unless you’re working in it, day in and day out, you just don’t know how complex this business is.

Read the rest of this entry →

Avatar of Swade

by Swade

Saab 9-5 app for iPhone

June 26, 2010 in News

This is just a note to mark the release of a new iPhone app. I know a lot of you have an iPhone so you might want to check it out.

Available through the App Store on iTunes, etc.

Thanks to Peter A for the tip. He tells me he’s quite impressed with it.

Avatar of Swade

by Swade

Break

June 25, 2010 in Troll Stuff

You may (or may not) have noticed that posting has slowed a little here at SU. It’s fair to say that it’s been a tough couple of days.

That hasn’t been helped by various things that have annoyed the living daylights out of me, like the Castriota appointment (which I’d normally applaud quite loudly if the circumstances weren’t such as they are), quotes in this article about that appointment and the growing number of people commenting here who expect a newly independent Saab to fall over and die if they don’t build the exact specification of car that they desire.

Yes, there are certain sections of the market that would benefit (even flourish) with certain model offerings, but I can assure you with 100% certainty that Saab are doing everything they can to build the best cars they can and sell them wherever legally and logistically possible.

To those people, I would suggest that you get your eye back on the ball – Saab’s mission right now is not to design, build and sell for niches and vocal minorities. It’s to design, build and sell for the biggest possible group that it can, with restricted resources and flexibility imposed on them by their former owners. The fancy stuff can come later when they get cash-positive and stable. If you don’t agree with or understand that, please don’t spend your precious time yelling it louder still in comments. Just go.

I’ll keep this short and controlled and take a proper break for a few days. Be good to yourselves and to one another and I’ll catch you again over the weekend.

——

UPDATE: A friend of mine from Trollhattan – doesn’t work for Saab but a related entity – summed it up better than I could and with an authority that comes from being in the midst of things:

People need to get their asses out of the couch and embrace what’s being offered or there wont be any Saabs built as they want them….ever again. Sure you can dream about new products but dont talk down the one thats being offered becuase that will achieve absolutely nothing.

The average guy not involved in the auto industry just doesn’t have A CLUE as to how much testing, retesting, problemsolving and further retesting there is – and then all the legal approvals are needed to put another engine and gearbox combination on the market…. (just as an example) Just changing something seemingly simple like dashboard trim could require new head impact tests etc….it’s not as easy as making a new part and then just throwing it out there on the market.

Now, time for some midsummer joy here…

Hear, hear.

Avatar of Swade

by Swade

Saab brand strength growing in Sweden

June 24, 2010 in News

The Saab name took a fair kicking last year and the first few months of this year, thanks largely to GM’s determination to prepare the public for the company’s possible closure.

Of course, Saab didn’t close, and thanks in part to the successful story surrounding its survival the brand seems to rising again in the minds of the Swedish public.

The YouGov brand index is, as the name suggests, a rating of the relative strength of brands in Sweden. A new index has just come out and whilst Saab aren’t at the top of it, they’ve made some significant progress back in the right direction.

The index was last measured six months ago and Saab have climbed 29 places since that last survey, to 57th place over all.

As an aside, Toyota fell 33 places during the same period, sitting at 59th place.

And for those who advocated a Saab buyout by Fiat, they’re sitting dead last at 251st.

The full story, along with the top and bottom 10 brands, are at Ny Teknik.

Avatar of Swade

by Swade

Saab 9-5 by Hirsch in Denmark

June 24, 2010 in Saabology

UPDATE: Pause.

——

I believe there was some stuff in comments about this a few days ago. I just got this spec sheet via email as well (thanks Rayman!), so figured it was appropriate to put something on the front page as well.

Danes who can scrimp together enough to buy a new car (the taxes are killers) have an extra option to choose from – Hirsch Performance.

Click to enlarge.

For those who don’t want to wait…..

The 220hp 4-cyl gasoline engine moves up to 260hp with Hirsch tuning.

The 2.0 TiD engine moves from 160hp to 190hp.

The 2.8T V6 moves up from 300hp to 335hp

——

I’ll hopefully hear soon if there’s anything else coming for the 9-5 and will post here when information is forthcoming.

Avatar of Swade

by Swade

Saab 9-5 wheels by photoshop

June 23, 2010 in Saabology

Not satisfied by the wheel offerings on the new Saab 9-5, a young French Saab-blogger named Maxime decided to photoshop some more old-skool wheels onto the new sedan – with some satisfying results!

Click to enlarge.

I’m not sure these first wheels were ever manufactured in a size that would suit the new 9-5…..

But these definitely were…. Saab’s double-blade wheels are 18-inches diameter

And these Hirsch’s are 19-inch standards (and look freaking brilliant!)

Avatar of Swade

by Swade

Wednesday Big Snippets

June 23, 2010 in Saabology

There’s a lot of stuff out there to cover today…..

——

Popular Mechanics has a road test of the new Saab 9-5. It’s a little schizo, with this:

Cruising along Swedish highways at speed, the 9-5 is most remarkable for what you don’t notice. There is very little wind noise, bumps are absorbed, the engine is quiet, corners don’t slow you down, and downshifts and acceleration are undetectable except in their effectiveness. Noise, vibration and harshness have been utterly exorcised by the supple chassis, a plethora of sound-deadening material and engine and gearbox tuning intended to make progress effortless.

….being balanced by this:

The new 9-5 is a worthy also-ran in an incredibly competitive class. There’s no reason you shouldn’t buy one, but there’s no reason beyond a burning desire to own something with a Saab badge that you should buy one over an Audi A6 or a BMW 5 Series or a Mercedes-Benz E-Class, either.

They were cheezed by the blackness of the interior, which I think is going to be an issue for many until its resolved. Once fixed, it’ll go a long way to lifting the premium perception of this car.

——

CAR Magazine also have a road test – of the Saab 93 driven by Victor Muller in the Mille Miglia.

They were glowing:

What an invigorating drive – the engine dominates the driving experience!

The Saab Museum’s absolutely perfect Saab 95 stroker wagon was also available and is actually a better drive than the 93. I wonder if they drove that one, too.

——

CAR Magazine also mention that they have an 8 page feature on the new 9-5 in their July issue.

——

New Saab Design appointee, Jason Castriota, has spoken briefly with the New York Times Wheels blog.

Mr. Castriota pointed to the success of the Mini Cooper as a model for the success that the 9-2 might achieve. “There’s some behind-the-scenes talk going on for platform sharing with other companies,” he said, adding that he will have a voice in Saab’s marketing.

——

Nick Taliaferro will be speaking at the Saab Owner’s Convention next month.

He’s jotted down some ideas for his presentation and invites your input to help make it better or more relevant to what you want to hear from a US tuning house.

——

There’s some interesting commentary on ethanol from John McElroy over on Autoblog.

I didn’t realise that despite all the outcry over food shortages a few years ago, food prices are now falling and even though that’s happening, ethanol production has more than doubled.

Even more encouraging is the growth in cellulosic ethanol plants in the US.

As might (or might not) know, Saab will introduce the 4-cylinder version of the new Saab 9-5 as a BioPower vehicle, Saab’s first BioPower car to be released in the US market.

——

And finally, CarAdvice are reporting on a list of cars compiled here in Australia. The list is intended to guide parents as to what (used) cars are good to buy for their first-car-owning kids. The vehicles are said to be safe and affordable.

The Saab 900/9-3 makes the list, as does the Saab 9000.

What’s interesting is that this list has been compiled by the Victorian state Government, the same government that bans new drivers from owning turbocharged vehicles (there might be wiggle room for an exemption under power/weight ratios, but the exemption has to be applied for and proven).

Avatar of Swade

by Swade

The importance of connecting with potential Saab customers

June 23, 2010 in Saabology

This is a story I received from a dealer in the US a few days ago. The SU mention is nice, but it’s not why I’m reproducing it here.

This story goes to show the untapped potential out there, the connections that lie dormant, under the surface. Saab need to make those connections. As a blogger, I’m happy to help if it helps the company, but the bigger question remains: What can Saab do to reach these people?

——

Those of us in the Saab community know that we have lost a lot of potential sales in the past decade due to stale product, or the wrong product offerings. We also lost many loyal Saab owners to whom we could not deliver the product they wanted and they have ended up with something else in their driveway.

Some left for AWD when we had nothing. Some left for SUVs during their initial heyday. Many have left for hybrid cars, even if the hybrid powertrain is attached to a vastly inferior automobile. The question is—can we ever hope to win these people back?

Based on a conversation I had the other night, maybe we can.

A nice neighbor was throwing a farewell party for me and my wife and as I milled around having conversations, I noted that the guy across the street was wearing a KTM cap, so I asked him about the motorcycle he rode. Very quickly he turned the conversation to Saab, and not the typical “Is Saab still in business…..Some guy named Stryker [sic] bought ‘em, right?….you’re going out of business soon, aren’t you?…..” kind of questions. No, he wanted to know what I thought of the Jason Castriota appointment.

That’s curious, I thought, that he’d be right down with the latest appointment to the company. Then he mentioned Mr. Wade’s appearance at SCD and how fabulous that was. At that point, I had to ask him how he was so dialed-in, and why.

He had called me a while back looking for information on TurboX, so I knew he was something of an automobile enthusiast. But in my three years living across the street from him, there has only been a pickup and an Audi A4 wagon in the driveway.

He went on to explain that he had had a number of Saabs in the 1990’s and early 2000s, a 9-5 wagon, a 9000 Aero and 9000CSE if not more. He gave up on Saab because of his inability to get up his driveway even with snow tires, so he switched to Audi, but he desperately wants to be a Saab owner again. He got much of his Saab news from SaabsUnited, and he said we visited the site every day. Imagine that—guy drives an Audi and has for years and he reads SU EVERY DAY.

This is extraordinary. It is also very telling.

We’ve got a number of closet Saab enthusiasts out there who we need to connect with and stay connected to, so that as we bring out product that addresses the deficiencies those owners saw in Saab’s earlier offerings disappear, we can make them Saab owners once more.

In the case of this gentleman, he’d like the 9-5 with a 2.0, XWD and six-speed. Can’t have it. At least not yet. But he’s looking for a time when he can and then he wants to come home.

These former owners, and I’ve met countless of them who’ve said, “I used to have a Saab. I loved that car. But….”, need to be invited back in the fold.

Our current customers are easy to take care of. Pure conquest sales are virtually impossible. But these former Saab owners who wandered off the reservation—we have to fight for their hearts and minds.

I believe they are vital in securing Saab’s future.

Avatar of Swade

by Swade

Quick VM interview on Automotive News

June 23, 2010 in Saabology

There’s nothing here that a regular Saab-watcher wouldn’t have seen already, but you can click here to see a quick 4-minute interview with Victor Muller courtesy of Automotive News.

Thanks to EduSaab for the tip!

Avatar of Swade

by Swade

Saab 9-1 support group on Facebook

June 23, 2010 in Saabology

A Saab 9-1 discussion group has been steadily growing over on Facebook.

It’s all fan-based, but there’s lots of interesting images and discussion going on there.

Check it out.