Toy Saab featured in Apple iPhone video

The new 4th generation iPhone is now public property and they’ve released a video, below, which at around 1:30 shows a kiddie riding around in something very Saab-like.


What she’s actually riding there is a Playsam Saab Roadster ride-on toy. Playsam are a Swedish toy company and they’ve been doing some Saab-inspired toys for many years now.

This ride-on Saab for kids is a particular favourite.

Nice to see it in the Apple video. Hopefully they might graduate to using a big Saab soft-top for the big people some time soon.

Thanks to numerous people for the tip, and sorry for taking so long to get it on-site.