Saab ad blitz in Netherlands this weekend

With dealer events apparently scheduled in the Netherlands quite soon (this weekend?) and their new Saab Challenge website now live, it seems the Dutch Saab crew are planning a Shock and Awe ad blitz in one newspaper this weekend.

Dutch newspaper Adformatie says the following (Googletrans)

Saab is back. That seems to be the message of the kick-off of the new Saab campaign. All ads in the FD of Saturday, July 3 from Saab. There is no other advertiser. is a Dutch daily financial paper and it seems that the ad campaign has already begun, with this popup gracing the front page right now.

I hope you Saabisti in the Netherlands have a good weekend checking out the new 9-5.

Thanks to John C for the tip!