Danish dealer raises the bar with Saab 9-5 video

All you dealers out there have a new standard to rise to.

I received this link from Peter Elkjær today. He’s the brand manager at Denmark’s largest Saab dealer, Anderson & Martini A/S in Copenhagen. They’ve produced this great new video to coincide with the launch of the 9-5 there in Denmark.

It’s the best dealer video I’ve seen by a longshot. I don’t know if they hired a crew, got some local film school kids engaged or if they just have some very talented staff, but well done to them.