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Press release: The Saabs United Award

August 5, 2010 in News

Hey, what can I say? I’m blushing again.


Saab Automobile Inaugurates Saabs United Award

Trollhättan, Sweden: Saab Automobile, now moving forward as an independent premium carmaker, is to present an annual achievement award to any individual who makes the most outstanding contribution to the success of the brand.

The first winner is Tasmanian Saab enthusiast Steven Wade, who received the award in Trollhättan from Saab Automobile CEO Jan Åke Jonsson and Chairman Victor Muller. Steven, a 40 year old auditor, founded the SaabsUnited website and played a lead role earlier this year in rallying global public support for the company during negotiations for its sale by General Motors.

In recognizing Steven’s enthusiasm for the brand, Jonsson said the annual accolade would be known as the Saabs United Award. It will be open to any individual, a customer, member of staff or anyone who makes a special contribution to the Swedish brand’s success. Each year, Jonsson will lead a small judging panel of Saab executives to decide the winner.

The Saabs United Trophy consists of a model of Saab’s first car, Ursaab, mounted on a plinth together with an unlikely partner – a boomerang. This was presented to Jonsson by Wade when protracted discussions for the sale of Saab were successfully concluded. “It is people like Steven and many thousands of Saab fans around the world who really deserve such an award,” said Jonsson. “In a way, you could say I am returning it, which seems quite appropriate.

“The Saabs United award will be made annually as the company’s way of expressing its gratitude to people like Steven and others who continue to show us such great support.”

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