Saab GB kick off Saab advertising campaign

It seems things are just starting to move out the door from the ad agencies handling work from Saab GB.

A few print ads are starting to show up, which will be used to tie in with the Anything but Ordinary TV spots that should be showing up.

Click.

From Motor Torque:

Saab explains the campaign thus:

  • So Swedish – Positions Saab as leaders in style and design, environmental issues and safety concerns
  • So Powerful – Reinforces Saab’s pioneering use of turbocharged engines to combine both power and economy
  • So Aerodynamic – Emphasises Saab’s aircraft heritage and aerodynamic expertise to increase performance and reduce fuel consumption

A series of TV, print, digital, outdoor and cinema coverage will follow, including a new 40-second TV ad sloganed: ‘So Saab – The all new 9-5, Anything but ordinary’.

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