Saab ad – Safety has never been so beautiful

Here’s another Saab 9-5 print ad. This time from Norway.

Thanks to Edonis for translating the text. Click.


Safety has never been so beautiful.

Being Scandinavian means we build our cars where other car manufacturers come to test their own. Our winters are cold, the roads slippery, and there are about 400 000 elk in the woods. This gives us a special perspective on road safety – which comes to life through functions such as Pilot head-up Display for safer on-the-road-driving. Not to mention recognition of traffic signs and signs against overtaking, and cruise control. Safety which enhances the joy of driving a car.

Saab has recently become an independent company. From now on, Saab cars will be even more Saab. The new era starts with the launch of the new Saab 9-5. By combining smart solutions with advanced and powerful technology, Saab offers a driving experience which is anything but ordinary. You can experience, and preferably test drive, the new Saab 9-5 at your local Saab dealer.

The new Saab 9-5. Anything but ordinary.

And the elk are depicted as being neighbours (nabo = neighbour)