Saab dealer asks – what will it take?

I’m almost a little hesitant about putting this out there.

I’m all for dealer support and I know a good deal of the community that hangs out here regularly want to see a strong dealer network as well. But I also know there are some who just want a 2012 car right now, at the cheapest price, minus another 10% with incentives and free floor mats thrown in. We’re a hard bunch sometimes.

Nevertheless, a dealer has written to me, asking me to put the following to the Saab community here:

….what will it take to get them in the doors now – and I mean now – to help us continue to survive and get ready for more exciting times with Saab?

It’s been an exciting year for many of us simply because Saab has survived and shown the new Saab 9-5. There are exciting times ahead for Saab, too, with new models out in the near future.

Those times are still to come, however, and dealers have been doing it incredibly tough for 18 months already. I think it’s fair to say that for many of them, there’s no fat left on the bone. They need to clear some inventories and bring in some cash because it’s cashflow that’s the lifeblood of any business.

They have 2010 stock in place but they need to sell it, otherwise orders of 2011 cars will be slower than expected.

Are you on the fence? And if so, what’s it going to take to get you to walk into a dealer and consider their current stock of 9-3 (three body styles), 9-3x and 9-5 cars?

Curious dealers – I’m sure there’s more than one – want to know.

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Even if you’re not in the market for a new Saab vehicle, please remember that the other way you can support your dealer is with service and parts.

Saab owners in the United States can take advantage of discounted parts and labour rates on their 1993-2002 vintage Saabs.

It’s all part of Saab’s Welcome back campaign, designed to introduce owners of older Saabs to their local dealerships and re-establish relationships once again.

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