Saab Ad – Damn the masses

This new ad was spotted by Erich G in a magazine called Fast Company.

Saab 9-5 damn the masses

Interesting that they’ve chosen to show the car with a small spoiler on the rear. This is a Saab Accessory (part #13308277).

The text of the ad is reproduced below:

Saab 9-5 damn the masses text

I know this is going to be taken as a cue for people to cry about about the perceived lack of ‘big’ advertising and to some extent, I agree. I don’t know their strategy of if some of that ‘big’ market advertising is waiting in the wings, perhaps for more – and more varied – stock to arrive at dealerships.

What I do know, however, is that I like this ad’s text a lot more than I liked previous efforts.