You are browsing the archive for 2010 November.

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by Swade

Hirsch Performance for Saab getting closer to US release

November 24, 2010 in Saabology

For those who aren’t familiar, Hirsch Performance are Saab’s official tuning house, based in Switzerland. They’re the only performance tuners who can offer the same Saab warranty coverage as you get from the Saab factory.

I don’t want to build this up too much, but a few things that have come to my attention over the last week indicacate that the time is getting closer for Hirsch’s release in the United States.

First, an email from a potential customer that made its way to my inbox said to keep an eye out early in 2011.

Second, the appearance now of US information on the Hirsch website (thanks “Me”!!)

And third, the fact that whilst speaking to a Saab Cars North America staffer this morning, he confirmed to me that staff members there are currently driving some Hirsch tuned vehicles as they evaluate the tuning. In fact, his own vehicle had been upgraded just a few hours earlier!

——

Hirsch accessories and non-tuning parts have been available in the United States for around a year now. Site sponsor State of Nine is just one of the places in the US where you can get them.

Tuning products have been a different story, however, due to the validation tests that have to take place and the historical reluctance for SaabUSA to promote the products whilst they were under GM ownership. Thankfully, that’s all changing now.

A liitle bit of customer expectation management……

Hirsch Performance products are not inexpensive. They cost more than the aftermarket tuners out there, primarily because they often involve hardware as well as software changes and of course, because they have to be engineered and tested so that everything still performs to factory standards (including emissions, etc).

A ride in a Hirsch modified car, however, will put a grin on your face from ear to ear. A few years ago I took a ride in one of only three authorised Hirsch modified cars in Australia, Jeff B’s fully Hirsch modified Saab 9-5 Sedan – and I mean fully modified – there was barely an item in the catalogue that wasn’t put on the car. It remains the fastest and most aggressive Saab I’ve ever been in, without doubt. And it was total class to look at.

The US are scheduled to get, for 2011 models, Hirsch upgrades to the V6 and the 2.0T versions of the Saab 9-5. That 2.0T tune takes the output up to 260hp and 400Nm and will make the lighter 4-cyl version of the Saab 9-5 even more attractive than it already is.

I’d almost be willing to say – depending on options fitted :-) – that a 2011 Saab 9-5 2.0T XWD Premium with this 260HP Hirsch tune could well be the perfect modern Saab. It’ll be that good.

Hmmm. I think I just built it up too much……

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by Swade

The Saab 9-5 2.0T is awesome

November 24, 2010 in Saabology

It was my personal favourite when I went to the new Saab 9-5 launch back in June and it’s definitely winning hearts and minds as deliveries start to customers and dealers around the world.

It’s the four-cylinder 2011 Saab 9-5 2.0T.

This hit my inbox this morning, from Carlos, in Spain.

Hi Steven,

I sent you an e-mail in september regarding your impression about the new Saab 9-5 2.0 T FWD + Drivesense + Automatic transmission, that I had ordered at the end of July.

Now, after driving my new car for one week I can confirm you this is a really magnificent car. I’m tremendously happy with this car, each time I’m driving it I have a big smile in my mouth……………. :-)

I would like to thank Saab for designing and making this fabulous car. We all have to have faith and hope in the future of this unique and special brand. Saab up!

Cheers from Spain,

Carlos

And this comment came through from Steve C a few days ago. He attended the open-house at Reinertsen Motors in Denville, New Jersey on the weekend. Reinertsen deliberately waited for the 2011 models before doing their big 9-5 launch.

….the Turbo4 is just what current and past owners would hope for in a new Saab. After a few minutes, I felf like I’ve been driving this 220 hp, 6-sp manual for months. Part of that was the familiar feel of what we like so much in our past Saabs — only even better on many levels. You didn’t want to stop driving!

Torque is incredible, even at 1.5K in 4th gear! Acceleration was surprisingly brisk. Clutch and shift action couldn’t be better. Great handling without a harsh sound or abrupt feel of rough sections of road. And, this was the first time seeing the panoramic sun roof. Spoiler Alert: test drivng this car will have you wanting to spend more time with it and you won’t want to give it back!

——

The great thing about the 2.0T version of the car is that the engine is much lighter. As a consequence, the car feels a lot more nimble than you expect and in a true Saab tradition, it does things that you don’t expect it should do. In the Saab 900′s case, that was carrying ride-on lawnmowers in the back. In the Saab 9-5′s case, it ends up being a big car that feels like a much smaller car on the road.

The Saab 9-5 2.0T Premium (or whatever your market calls the equivalent) should be a very good seller for Saab.

It’s the sweet spot.

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by Swade

Is the Saab 9-4x a real Saab?

November 24, 2010 in Saabology

I was standing around talking with Dick Lague and his sons at the LA Auto Show when Saab’s chief midsize vehicle engineer, Peter Dörrich, came up and joined us. I introduced him by name and to put his role in context, he told Dick and the boys about his relationship to the Saab 9-4x.

It was a perfect moment in time, one that we tried to catch on tape a second time around…..

It was my first time meeting Peter. He’s another one of those great Saab guys that you feel like you know just minutes after meeting him. I can tell you one thing, he’s definitely passionate about his baby, the Saab 9-4x. Peter started working for Saab in the early 1970s and as mentioned in the video, he’s been working on the Saab 9-4x since 2005, ensuring that it would indeed be a real Saab, from the ground up.

If you ever get the chance to go to a Saab event, be it a motor show, Saab Festival, or any other event, the one thing that will make an instant impression on you is how ‘flat’ the organisation is. There are no ivory towers. Everyone’s accessible. Everyone’s approachable. And everyone’s working their tail off for a common goal – the sustained success of the company.

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by Swade

Saab ad competition – Day 20

November 23, 2010 in Saabology

The (unofficial) Saab ad competition closes at the end of November.

Many thanks to our sponsors for the $1,350 +fudge prize pack.

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Alex F goes minimalist…..

SaabBob from Canada goes simple and tricky….

There are plenty more ads after the jump….

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by Swade

Saab achievements in 2010

November 23, 2010 in Saabology

In light of the debate right now about the questioning of Jan-Ake Jonsson and the attitude of the Swedish press towards Saab, I figured I better post this article once again, for a couple of reasons.

A) It’s relevant to the debate as to what Saab has done this year. Sales targets are important (they dictate cashflow) but they’re not the only measure of what the company is doing or whether it’s had a successful year. This has been a year where Saab has had to come back to life.

B) I wanted to provide an easy way for people to look this up. The word ‘achievements’ doesn’t get used too much here, so if you need to look this up, just type ‘achievements‘ into the search bar in the left sidebar and this post should be one of the few that turns up. Remember….. achievements.

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……it’s worth taking a moment to look back and observe everything that Saab’s been through – and achieved – so far in 2010.

They imported, installed and tested tooling from Austria and then made their first ever Trollhattan-built Saab convertible in early January.

An agreement was reached to sell Saab to Spyker Cars NV on January 27. Don’t let that short sentence dissuade you from the gravity of that occasion.

They produced the final of the old series Saab 9-5 in February, gearing the plant up for the new series to come. The Saab plant in Trollhattan would now build the full 9-3 range – sedan, SportCombi, Convertible as well as the new Saab 9-5, with the new 9-5 wagon still to come.

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Jan-Ake Jonsson questioned hard by Swedish press (again)

November 23, 2010 in News

Aren’t they tired of this?

I did a phone interview with TV4 in Sweden today and Jonas Strömberg, the guy on the other end of the phone, asked me what I thought Saab had to do to be successful.

My answer: I thought Saab were doing what they need to be successful. They were building new products. They were innovating. If there’s one thing that wasn’t getting done as well as it needed to be, it was cutting through the negative messages and letting people know about it. I added that the press could be a bit fairer about this – Saab released an all new vehicle last week and yet the main story in the Swedish press was the fate of 200 workers who were temporary employees. Yes, it was sad for them that their contracts won’t be extended in the near term, but it’s about managing your workforce for your needs and I’m sure when things pick up again that they’ll be amongst the first re-hired.

It’s relentlessly frustrating to watch the press in Sweden focus on the negatives of Saab’s situation. They’ve worked miracles over the last nine months.

——

With Jan-Ake Jonsson appearing at a business presentation yesterday, it was little surprise that the questions asked were about the negatives surrounding Saab. Once again Jan-Ake Jonsson found himself having to talk sense and make some lemonade out of the lemons handed to him by the corps present.

This translation was provided by Anders M, who’s also written some summary notes at the start. Thanks Anders!

——

The article is from the Swedish News Agency (TT) that has been in many of the morning dailies in Sweden today. It is a negative article judging from the questions asked, and the conclusions made by the journalist, however there are some positive things between the lines

Some conclusions:

- JAJ is less optimistic then a few months ago regarding sales, no news.

- There is no doubt in his mind that they will not run out of money

- They seem to be able to further reduce cost and make the operations more efficient

- There are 65-67 different projects in SAAB funded by the loan from the European Investment Bank (EIB), would be interesting to know what that could be… do not think that they allow themselves to work on something that they can not sell to other car manufacturers or put into production.

Saab Forced to Hard Savings

Saab Automobile Managing Director Jan Åke Jonsson defend that around 220 employees do not get their contracts extended.

“It is a strength that we were anticipating that we took them as temporary,” he says.

The cracked sales projections have forced Saab to tighten their belts.

With sales that point to be half the size of what management thought in the spring, Saab has pushed costs considerably explained Jonsson after he talked at “Share and Mutual Fund Day” in Gothenburg on Monday.

“We have lower production costs, we have streamlined the development activities and so we have had some benefits of currencies.”

Saab still has money from when the company sold tools to the Chinese BAIC and the EIB loan makes the coffins well filled. But the loan may not go into operation.

“It does not. The money is used for 65-67 projects as a consultant, selected by the EIB, going through each quarter,” says Jan Åke Jonsson.

A scenario in which SAAB run out of money does not exist in his world.

“We will continue to operate. If you foresee that you need more money, or if you see that the result is worse, you set priorities. You do not run the company so that you run out of money,” he observes, and is noticeably irritated by the questions.

While production in Trollhättan is adapted to a demand of that is believed to be at 30,000-35,000 cars assesses Jonsson that the volume next year to reach 70,000. A further 10,000 Saabs will be manufactured in Mexico.

As recently as in September the CEO was talking of the plans for a second shift to handle the increase in volume. Now he is secretive and open to continue to run one shift. If we agree with employees and unions.

“Exactly how we solve it, I am not prepared to discuss. This is something we have in our toolbox, how we should go up in volume when there are new cars.”

He leaves no hope for immediate reinstatement of those who get to go home just before Christmas.

“We have a staff which means we can handle ourselves in the first quarter of next year.”

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by Swade

Fuel Economy is from the devil

November 23, 2010 in Editorial

The Bandit didn’t care about fuel economy.

Steve McQueen didn’t care about fuel economy.

Even though they drove Minis, the guys from The Italian Job didn’t care about fuel economy. They cared about handling.

Neither Sam or Deirdre cared about fuel economy.

Jake and Elwood didn’t care about fuel economy.

James Bond has never cared about fuel economy.

Quentin Tarantino never cares about fuel economy.

Claude Lelouche didn’t care about fuel economy.

——

None of this isn’t to say that fuel economy isn’t important. It is. But it isn’t the be-all and end-all of anything.

I couldn’t care less about fuel economy. Personally speaking, it’s somewhere below quality carpets on my priority list when looking at buying a car. Maybe I would care more if I drove a massive V8 that got single-digits-per-gallon, but I drive a Saab. It’s responsible enough for me and I can afford my fuel bills.

I don’t advocate participating in car chases as a responsible activity, but these are some of my favourite car moments from the silver screen. They entertain and if there’s one thing I’ve found driving to be, it’s entertaining.

I love Saabs because I love driving and they’re great cars to drive. I don’t love my Saabs because they’re cheap at the pump. I love my Saabs because they’re comfortable, sporty, incredibly useful and they keep my family safe. I don’t love them because they’re frugal.

Enjoy your driving. I just needed to get that off my chest.

(of course, I reserve the right to still be excited when the e-AAM stuff comes online in the new Saab 9-3 :-) )

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by Swade

Wanted: Saab 900 Decor Panel

November 23, 2010 in Saabology

I don’t usually do wanted ads like this, but the Saab 900 Carlsson is one of my all-time favourite Saabs so I figured it was worthwhile helping a brother out.

This comes from Toby K, in the UK.

For what it’s worth, Toby, I emailed a few 900-owning mates here in Oz – all three of whom have the decor plate – and they all say the same thing: keep an eye on Ebay.

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I am after a very quick bit of help from you and the esteemed readership here at Saabs United. I need the SU eagle eyed folks out there to help me track down a very rare part.

Would anyone know where I can find a rear reflective décor panel for a Saab 900 normally found on Carlsson or Jubilee variants? It looks like a red light bar joining the rear light clusters and houses the number plate.

Photos from SaabCentral and Maptun.

Believe me when I tell you I have searched and telephoned virtually every scrapyard in the civilised world today – yes that does mean the UK/US/Netherlands and Australia, all with the same result, it’s a little depressing!!

The 900 is a classic and at over 20 years old and is facing a real scarcity of supply in a lot of parts so I figure this is normal now for a classic 900 owner. After many hours of searching I have only found 2 but those hopes were dashed…one is sold £70 [UK] and the other US seller is unresponsive.

The reason I ask is that “Scarlet” – yes that’s her name (her previous owner told me) was being restored and this process was very near completion. After a lot of paintwork she was polished then washed by hand but unfortunately during this process the pressure from the hose was too much and the body shops carwash guy was a little careless, the old brittle plastic gave way at the top right edge. Even worse we were unable to find the corner that had snapped off. The car wash guy didn’t seem upset at all about it until I said I wasn’t going to pay him! I was pretty peeved, in fact I still am…having the work done only to end up with another difficult job to complete-sort of one step forward one step back.

After today’s research I feel it is time to reach out to the Global Saab community for any advice or assistance they might offer.

It would be good to get Scarlet finished off, she had sat in a barn and a field for most of her life up in Scotland having done just over 100,000 miles in her 20 years. She was trailered down to Oxford and into Belsyre Saab where most of the moss was removed along with a sycamore sapling, some hazel nuts in the whale tale were also removed (presumably the work of a Scottish squirrel) and once the battery was connected she started first time!

Since then I have given her a newer interior, a re-spray in Talladega Red, got new decals and the correct emblems for her-it’s just a final service and THAT DÉCOR PANEL away from being finished. I have probably spent way more than she’s worth (around £6000) but original Carlssons are very rare now so I figure she’s worth it, if not now then one day.

Some folks don’t even know what it is and they literally just stop, thinking “What the…?” –This is a problem if they are crossing the road at the time-believe me it has happened they would sooner look than get out of the way, I do love people’s reactions to her – its wonderful!

So that’s the story so far on this one, but if you can help or know of someone that might be able to assist with the décor panel it would be great to hear from them.

Best Regards

Toby – another Saab nut in Oxford (UK)

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by Swade

Video: Cars.com and Saab 9-4x

November 23, 2010 in Saabology

This is not a bad video at all.

It is, however, another reminder of what Saab are fighting against – constant comparisons with the SRX.

I should also mention that comments to the video at the original source are encouraging, even if they risk an SRX mention as well:

I’ve owned my Cadillac SRX for 7 months now and have been extremely happy with it. 3.0 Litre engine works fine. Good accelearation and plenty of power when needed. I don’t understand the reviewers remarks about the engine. I do not suffer what we describes.

We’ve been relying on reviewers thoughts about the 3.0i engine and gear-head reviewers have not been kind. Bear in mind, though that at 265hp, it’s pushing out more than a 2.0T and more than my own Hirsched 2.0 Saab 9-3. Yes, I’d rather have a turbo too, but the fact remains that it’ll be the bigger seller and perfectly suitable for the majority of buyers.

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by Swade

Saab Cars NA to donate $50 per test drive to Make-A-Wish

November 23, 2010 in News, Saabology

Saab are running a campaign from now until January 3, 2011, where by they’ll donate $50 to the Make-a-Wish foundation for every Saab test drive undertaken during that period.

Saab have committed to a minimum donation of $50,000, topping out at $250,000. Personally speaking, I’d like to see them spend as close to that $250K as possible.

So if you’re considering a test drive anyway, get to it before January 3 and you’ll not only get drive one of the new Saab 9-5s or existing Saab 9-3s, but you’ll also help out some kids in less fortunate situations.

Since 1980, the Make-A-Wish Foundation has enriched the lives of children with life-threatening medical conditions through its wish-granting work. The Foundation’s mission reflects the life-changing impact that a Make-A-Wish experience has on children, families, referral sources, donors, sponsors and entire communities.

The Make-A-Wish Foundation was founded in 1980 after a little boy named Chris Greicius realized his heartfelt wish to become a police officer. Since its humble beginnings, the organization has blossomed into a worldwide phenomenon, reaching more than 193,000 children around the world.

If you’ve ever known a sick child, then you’ve known the transformational power of a wish.

I am in no way suggesting that you spend Saab’s money for the sake of it (they don’t have enough of it), but this is a worthy cause and a win-win for those already considering going for a test drive in the near future.

If you’re in the market, you should get in touch with your dealer and set up a date. If you know someone else who might be in the market, you can click here and use the ‘share’ features below this post to send it on to them, too.

Let’s see if we can spend $250K of Saab’s money and help out two worthy causes at the same time – Saab and Make-A-Wish!

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by Swade

Saab 9-4x to have five models – here are the specs

November 23, 2010 in Saabology

Chalk up another one to Jake. Whilst I was busy covering LA Auto Show stuff, Jake was digging through the Saab 9-4x website and found a PDF spec sheet. I believe this might have been referred to by some in comments, too, but it deserves a spot on the front page of the website for greater perusal.

In short, whilst the Saab 9-4x will range between $34,200 and somewhere north of $45,000 there will be another three models in between the base 3.0i model and the 2.8T Aero.

The model designations are as follows:

  • 3.0i FWD
  • 3.0i XWD
  • 3.0i Premium FWD
  • 3.0i Premium XWD
  • 2.8T Aero XWD

The spec sheets for the full model range (US offering) have been copied and entered below. As mentioned at the LA Auto Show, the Saab 9-4x will go on sale in the US market in May 2011 and in other markets starting from August 2011. The first 500 to order in the US will receive an iPad to go with their purchase.

Click to enlarge.

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by Swade

What to do about the WhatCar? survey

November 22, 2010 in Saabology

Jon B had some comments about the WhatCar? survey published last week. Saab were condemned in this user-content survey, whilst Skoda prevailed as #1.

What does it all mean and how can we help? Jon has some ideas and suggestions.

Jon has worked in the automotive industry for some time, and as mentioned in his text he recently has a stint with Audi.

——

For me the biggest issue is that the reader review section of WhatCar? will ONLY reflect the reviews of those who bother to post.

As was noted on another manufacturers enthusiast site, no-one posts about “well that’s another 1000 miles this month and nothing has gone wrong”. Generally people going on to a WhatCar? style site tend to have something on their mind.

The cars that do well (and Skoda is a prime example) tend to come from a base of low expectations, as witnessed by the frankly unfair comments about Skoda from some commenters. Skoda drivers are either lifelong enthusiasts who will defend the car to the death (does that remind you of the supporters of a certain Swedish Brand?) or newcomers genuinely astonished buy how good the car is compared to its reputation. These are the individuals who take the time to write a piece on the website spreading the gospel about their car.

On the flip side, sometimes expectations not met. Saabs (and any prestige car) are expected to perform without fault. This may be unrealistic but it happens; I certainly saw that repairing Audis. If a fault is repaired without a fuss then it is less likely soemone will go to the bother of slating the car on a web forum. In short, happy customers are less likely to praise a Saab on WhatCar? and more likely post on any (perceived?) faults (in my opinion).

Are there problems with UK Saabs?

Well, yes and no. I have run diesels for 5 years now and have a 75k mile Peugeot 407 as a daily hack. At 65k miles the clutch and dual mass flywheel needed to be replaced at a cost of £1000 (not paid for by me btw). At 80k the diesel particulate filter (DPF) will need to be replaced at a cost of £600 – £1000. These are considered “wear and tear” items.

The exhaust gas recirculation valve on all short run cars frequently clogs and needs to be repaired/replaced. This causes the issues raised by unhappy punters on WhatCar?. The inlet swirl flaps can break up and wreck the engine – an issue on several cars according to the Honest John Website. Check this for potential problems.

The main problem is that many people do not realise this; they are used to stories of million mile Mercedes and Peugeot diesels running on chip fat, without realising that within the last 10 years BHP and Torque have risen by maybe 100% from the same basic engine. So yes, there are reliability issues but often they are down to to inappropriate (constant urban use) or hard (flooring the car in 2nd and 3rd at every opportunity) abuse.

Diesels are VERY expensive to maintain over 60k miles and the Fiat engine in the 9-3 and 9-5 is no better in this respect than any other car and possibly worse than some. Guess what’s the best selling engine for UK Saabs (and therefore the likely cause of complaint)?

Aggressive driving and stop start conditions can aggravate these issues and cause them to occur earlier. Owners then get on the web with a complaint that can be genuine but also due to their own driving style and poor advice and guidance from the salesman.

Dealers need to be more upfront about petrol vs. diesel and set expectations accordingly. I know of a car sold to a customer from a dealership I worked for with a DPF, yet the customer only did 10 miles per day in stop/start traffic. The DPF never attained temperature long enough to regenerate and thus required 3 filters in a year. The customer thought his car was crap, it wasn’t – it just wasn’t the right car for his needs.

Ok so what can we do?

Life is 10% what happens to us and 90% how we deal with it. We could vent on SU all night but instead, the WhatCar? reader review section is open to all, so happy SU readers should use it to inform the wider world of how good their Saab is. WhatCar? slated my A5 Sportback – owners took the opportunity to set the record straight. Saab owners must do the same for 2012.

However, dealers have a part to play in winning unhappy customers back around, something Audi was excellent at when I worked there. I was frequently told by senior managers that all cars had problems, it was down to how the customer was handled that made the difference.

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by Swade

Saab ad competition – Day 19

November 22, 2010 in Saabology

LA is done and dusted, so it’s time to commence the home stretch in the (unofficial) Saab ad competition.

The prize pool is now up to $1,350 + fudge (another $100 added today thanks to SoonSaab), so get your entry in before the end of the month!

——

The first entry today comes from an old friend of this site, design student Niklas Palm….

U2Singhy checks for a pulse….

Pekka preaches some automotive Darwinism:

There are plenty more great ads after the jump….

Read the rest of this entry →

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by Swade

Monday Snippets – Buzz Aldrin edition

November 22, 2010 in Saabology

It’s good to hear Saab had another big ad in the Wall Street Journal last week.

From page A5 (take that, Audi!)

Thanks to Mark T for the pic

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One of the original moon-landing astronauts, Buzz Aldrin, once owned a Saab Sonett!!

He was a guest on the inaugural edition of Top Gear USA tonight and Quijote was kind enough to record the interview and post part of it on Youtube…

httpvh://www.youtube.com/watch?v=H8GJPsDSgG8

Of course, the Sonett didn’t need Buzz’s endorsement to be cool, but Buzz himself just got a whole lot of cool to join his moon-landing awesomeness :-)

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I’ve had more than one question asked in comments as to why Saab don’t stock more models – the new 9-5 in particular – with manual transmissions.

This post from Jalopnik might go some way to explaining why:

Even though manual transmissions have been in decline for decades, a new EPA report shows that 6.7% of new vehicles sold this year are equipped with a stick. Sadly, it’s the highest percentage in the last five years .

The good news is that that number actually represents a rise of about 1% on the previous year. That’s not enough to be a trend, but it gives some hope.

My understanding is that Saab have to have each model combination they sell in the US tested and certified before they can offer it for sale. The cost in dollars and time, combined with the low uptake of manual tranmissions, is probably a good indicator as to why some models don’t get a stickshift.

I know that’s not going to make some people happy, but it does provide a bit of an explanation.

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The New York Times – a lazy, fat-assed publication that’s happy to pick some low-hanging fruit when it comes to Saab.

It’s crap like this – which is fundamentally untrue, by the way – that Saab is fighting against almost as much as anything else. I’m going to process some video tonight of one of the guys who developed the Saab 9-4x, the latest work in his 35-year career with Saab.

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The Saab 9-3 SportCombi features in an AOL Autos list of Best 10 used wagons you can buy under $20,000.

In fact, go through that list and you’ll see the Saab offers the absolute best combination of age, power and low mileage – not to mention the Saab appeal.

Thanks Tal!

——

A friend of Ray K, Andy P, has been playing around with ideas for a new Saab logo and Ray thought we might like to see it….

People keep using the griffon logo that’s a holdover from the days when Scania was merged with SAAB . I decided that it’s time to retire it, since Scania is still using it.

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by Swade

Order a Saab 9-4x, get an iPad

November 22, 2010 in News, Saabology

This is another one of those things that received some attention in comments during the LA Auto Show, but didn’t to the front page. It’s time to change that.

Mike Colleran made the following presentation during the LA Auto Show, during which he announced a special promotion where the first 500 people to order a Saab 9-4x can receive a new Apple iPad worth $500.

httpvh://www.youtube.com/watch?v=RNSc3m8PoZs

——

How it works:

  • Go to ordermysaab.com and you can register your interest in the new Saab 9-4x. The dealer you nominate should make contact in January.
  • The final amount of the deposit will be determined by the dealer, but $500 of it is the purchased price of the iPad, which will be credited against your vehicle invoice. You’ll receive an iPad with “some Saab9-4x related software” on it, which I presume you can share with others given Colleran’s remarks about spreading the word.

Based on the value given, I’d say they’re giving away the 16GB WiFi iPad (I priced them in Santa Monica last week during a visit with some others to the Apple store).

I love this concept. A Saab 9-4x at $34,200 is pretty good value anyway and to get the freebie iPad and the opportunity to help promote the vehicle elsewhere is pretty good.

And yes, it does feel good to help promote the interests of a company you believe in – I’ve been doing it for nearly 6 years now so I’m really pleased to see Saab opening up these doors.

Be sure to check out the FAQ at ordermysaab.com

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