Saab and interactive marketing

I’m not sure what the event was, but Saab’s Johan Grundin (Manager, Interactive Marketing) was at a conference recently, where he spoke to Kevin Lee, a Search Engine Marketing commentator.

Videos follow below. They cover some of the challenges Saab face being a global entity, having to reach out to customers in different market, with different languages and legal environments.

Not strictly about cars, per se, but right up my alley and I thought it’d be good to offer this perspective here on site.

A good find by Eggs, shared via Twitter.

httpvh://www.youtube.com/watch?v=ykuTO7gENkA

httpvh://www.youtube.com/watch?v=3RCPefN48zg

httpvh://www.youtube.com/watch?v=09Kz4MyYLTU

httpvh://www.youtube.com/watch?v=2vYHuarF3Js

httpvh://www.youtube.com/watch?v=hPmQ0Usl1gM

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