Saab boarding pass

Seeing we’re having a Saab advertising theme this month, I thought it’d be good to share this initiative, put together by a dealership in England.

David N is the creative mind behind this one. Customers initially got an email flyer inviting them to First Class flight in the new Saab 9-5….

Saab 9-5 promo

And when they turned up to the event, they were presented with a boarding pass as a fun little formality before the actual drives took place….

Saab Boarding Pass

It’s a great way to liven up and authenticate the event and I’m sure a great keepsake for any customers who might end up buying a 9-5 afterwards.

Quest Saab have also had a mobile billboard made up to show off the new low emissions diesel range for the Saab 9-3.

It’s the little creative things like these and Shaw Saab’s interchangeable showroom billboard that make a difference sometimes.

Kudos to David and the Quest Group.