2010 is over. Bring on 2011!

It’s New Year’s Eve here in Australia. Personally speaking, I’ll be glad to see the back of 2010 and kick into what will surely be an incredibly interesting 2011.

Saab’s achievements in 2010 are almost too numerous to mention (but the major ones are listed in a long post at that link, just in case you want to point them out to your friends). For a company that was basically in a coma back in January, they have done amazing things and I’m sure all the management and staff around the world are enjoying their break right now.

I’m sure they’re all enjoying the prospect of a more normal year ahead, too. There is still plenty of work left to be done, but at least that work is now focused on designing and selling cars rather than just trying to breathe.

——

The highlight of 2010

There can be only one, right?

The sale of Saab to Spyker Cars back in February 2010 was the final chapter in one of the most dramatic plays any of us have ever seen. I was fortunate enough to be there and bring it to you with some live reports from Stockholm and it really was a once-in-a-lifetime opportunity. It was without doubt the biggest single story of the year.

——

SU highlights for 2010

The Saab Support Convoys were a major highlight for this website in 2010. The coverage was an absolute joy to provide and my only regret is that I didn’t get to participate in a convoy myself. Those who participated did an incredible job, an historic job. Kudos once again to the Dutchies who conceived the concept.

2010 saw my first involvement with a rally team, too. The Saabs United Historic Rally Team did a great job building two cars and getting both to the finishing line at the Midnight Sun rally in July.

There were also a number of incredible experiences that I was fortunate enough to attend and share with you.

The launch of the Saab 9-5 in Sweden, in June.

The Saab Festival in Trollhattan, where I was fortunate to meet many of you and receive the Saabs United Award from Victor Muller and Jan-Ake Jonsson. There was also the Saab Owners Club GB annual meeting in July (which included my first rides/drives in a Saab Sonett II and III – some personal highlights).

Swedish Car Day in Boston – where I not only attended a fantastic car show hosted by Charles River Saab, but also the venue for my first ever facetime with Eggs, as well as meeting Pierre, Gunnar Heinrich, Curvin O’Rielly and a whole heap more of you lads and ladies (same goes with the Festival and GB trips, too).

The LA Auto Show in November, with the world debut of the Saab 9-4x.

I have been one extremely fortunate guy in 2010. Ok, I worked hard to be this fortunate, but I’m very fortunate nonetheless.

——

Hopes for 2011

Sales, of course. The ultimate goal is the security of Saab Automobile and the freedom that such security provides to build absolutely awesome cars. The key to that security is sales. They’re picking up well in several markets but plenty of work is needed in others.

Marketing – it ties in with sales, but it’s a world of its own that needs to grow and become more distinctive and LOUD in 2011.

Vehicles – there should be an upgrade, however mild, to the Saab 9-3 in 2011. We’ll hopefully get some improvements to the Saab 9-5 sedan. More important, perhaps, is the sales launch of the Saab 9-5 wagon and the Saab 9-4x. One will be crucial in Europe and the other a major bonus for the North American market.

Distribution – Saab got vehicles selling in 51 markets in 2010 – an amazing feat. More markets should come into play in 2011, including China, Russia and a humble little Australia/NZ.

I also hope more than anything that YOU continue to enjoy your connection with Saab Automobile. I hope you get to experience new cars, and if you haven’t had much experience with the cars that made Saab’s name – their heritage – then I really hope you get to do that, too.

——

Thankyou…

I want to thank the wonderful people at Saab Automobile and their offices around the world for being so generous to me in 2010. Your willingness to engage with your customers is a real ray of sunshine and I hope it continues to build in 2011 and beyond.

I also want to thank all of the people I’ve met during 2010 in various places around the world, all of whom have been incredibly open and hospitable towards my wife and I.

To Eggs and Lance Cole, who have helped me out with covering news and topics of interest this year – you always have my gratitude. Same to a number of commenters (I think you know who you are) who help preserve a level of sanity in the peanut gallery.

The unofficial Saabs United board is a group whose identity is at Stig-status. Their collective wisdom and encouragement got me through this year as in years past and gents, you are the best.

I also want to thank the various companies who sponsor Saabs United – Hirsch Performance, State of Nine, Elkparts, MobilForum Dresden, Saab USA Parts and Maptun. I’ve been fortunate in that I’ve had long-term supporters who have always been interested in the development of the site and the services they provide to Saab owners like you.

And of course, last but definitely not least, I want to thank you, the people who come to this website, read its considered and considerable content covering the news and the vehicles that interest us all so much. Many of you have contributed stories to the site yourselves.

Your support of this website is what makes it possible to keep coming back to do it everyday.

Have a wonderful 2011!!

Griffin Up!

Alexandros
Guest
Alexandros
5 years 8 months ago

Thanks to you, Swade, for all the work you are doing! All the best for you and your family for 2011!

Let’s hope that 2011 will be a good year for all Saab friends and for Saab!

Troels, Denmark
Guest
5 years 8 months ago

Happy new year!
Best wishes for all here and for Saab.

Doctor Donk
Guest
Doctor Donk
5 years 8 months ago

My hopes for 2011:
1)Sales start at Russia
2)Improvements in quality in options
3)Viggen with new HIGH power engine and modern gearbox or at least Hirsch HIGH power stage.
4)Plans for F class and GL class machine.

benrp
Guest
benrp
5 years 8 months ago

I also am excited about the Australia/NZ sales network. Do we know where the dealers will be? Will they still be within GM/Holden dealers or seperate?
Happy new year from Australia!

Robin M
Guest
5 years 8 months ago

Hi Swade.
I would like to thank you for all the writings here over the last year, loved it all.
And to think I met up with you three times in 2010, cant be bad for two blokes who live ob opposite sides of “The World”
I can’t wait for the 9-5 wagon, it wont do Saab any harm at all.

Happy New Year to all the Saab Fans here at SU.

Robin M

baas900i
Guest
baas900i
5 years 8 months ago

Swede,
good show throughout 2010, hopefully the new Saab Oz will get off to a good start, the strength of the Australian dollar should bring a substantial reduction in pricing, you offered your services to Cricket Australia yet?

Olav
Guest
Olav
5 years 8 months ago

My best wishes for 2011 to you and your family, Swade. Thanks also for your great effort for SAAB and the Community. It is highly appreciated!

My best wishes for 2011 also to all SAABers here at SU, SAAB itself and all the employees and all SAAB owners out there.

Happy New Year, all! 🙂

See you next year!

Cheers from Norway
-Olav-
Always on the longest road home when out there with my SAAB. Always!

Lars S
Guest
Lars S
5 years 8 months ago

Happy new year everybody!
Let’s hope it’s a good one for Saab too.

MK
Guest
MK
5 years 8 months ago

Happy New Year to you all!

And thanks to all of you who believe in Saab Automobile!

And a special thanks to Swade that has come with great information and news when it was at its toughest.

/MK
Saab Employee

zippy
Guest
zippy
5 years 8 months ago

MK, and thanks to everyone at Saab for making our cars ‘special’.

Chris
Guest
Chris
5 years 8 months ago

Hello dear MK and all the other Saab employees.
Keep up the good work in building safe and strong Saab’s.
And never forget to reinforce Saab’s heritage for leading-edge turbocharged engines!
Best Wishes to you and your families for the Holiday Season and a Happy, Healthful and Prosperous New Year 2011.

ivo 71
Guest
ivo 71
5 years 8 months ago
Best wishes from the Netherlands to Swade, Mme. Swade and all other Swaddies, whoever they are, wherever they are… Also all the best to Saab and everybody connected with the brand. May 2011 bring the success everybody here hopes for and so get Saab out of dire straits into a safe harbour. Special thanks and very best wishes to Victor Muller, Vladimir Antonov, Jan-Ake Jonsson and all those others who stuck out their necks to save Saab, succeeded against all odds in doing just that and now carry the awesome burden to keep their and our great little car manufacturer… Read more »
turbin
Guest
turbin
5 years 8 months ago

Thanks and all the best Swade, it’s gonna be a biggy! New SAABs in Oz to start with…

Tomas TL1000R
Guest
Tomas TL1000R
5 years 8 months ago
Thank you Swade for everything you done during 2010. I have SU to thank for my involvement in the Saab community. I even started to comment on this site. Writing in English has been a slight challange to me but I love it and hopefully develope my skills to become better during time. I would like to thank all you people out there which comment I read on this site, it´s a great pleasure to be a part of all thoughts from the whole globe. I started to read SU for one year ago and this is just the beginning… Read more »
MarkS
Guest
MarkS
5 years 8 months ago

Happy New Year Swade! One of the highlights of 2010, for me, was Swedish Car Day in Boston last August. I’m so glad I had the chance to chat with you and Eggs, and to see all those incredible vintage Saabs. What a day! Thanks again for all your hard work this year Swade, it’s certainly appreciated! skal!!!

Mark

Arild
Guest
5 years 8 months ago

Thank you Swade for another Saab year bringing us exciting news and insight. Let’s hope the new year is a good one for Saab and all of us!

Dippen
Guest
Dippen
5 years 8 months ago

Thank you Swade and happy new year!:)
it has been a nervous and fun 2010 ,lets hope for even better 2011 for all of us!
🙂

Bengt in Scania, Sweden
Guest
5 years 8 months ago

Happy new year all Saab friends!

I went to my local Saab dealer yesterday and talked to some of the friends there and they say the same: The sale has been very good and they look forward to a even better 2011. The 9-5 wagon, or kombi as we say in Sweden, will be a hit. We also talked about a “Saab day” with both new cars and our oldtimers next year.

2009 Saab day at Bil & Traktor

Bil & Traktor, my local Saabdealer

Thanks Steven and your family for your great work!

Hans H
Guest
Hans H
5 years 8 months ago

I was there at the Saab Day 2009 with our Fiat RV, a strange vehicle for a Ssab meeting, but we were going on to other adventures afterwards.
I look forward to a new Saab Day this spring. I’ll bring my “new” Saab 95. 🙂

Happy New Year Everybody !

Mark
Guest
Mark
5 years 8 months ago

Happy New Year Steven and all Saab enthusiasts!!

It was an emotional year that started when we all could stop holding our breath and continued with much work to put the brand back on the tracks to go forward.

Small steps leading to a bright future we all hope.

And Steven, thank you for keeping us so well informed throughout the year and representing all of us to Saab Automobiles AB.

Golfhunter
Guest
5 years 8 months ago

Happy new year to you Swade and all the SU regulars !!
For sure , 2011 will be an exciting year for Saab and us !

saabista63
Guest
saabista63
5 years 8 months ago

I couldn’t agree more, and I wish everyone at SAAB a successful year.

And, of course, a Happy New Year to all Tasmanians in general, to Swade and his family in particular, and to everyone here at SU!

Yours

saabista63

Me
Guest
Me
5 years 8 months ago

Happy New Year to everyone here at SU and in THN.
I don’t know if I will meet any of you in 2011, but any Saaber is welcome in 2011 and the in the many more Saab years to come.

Allan
Guest
Allan
5 years 8 months ago

Wishing everyone a happy, safe and prosperous new year! Many thanks to VM, JAJ and their entire team for saving Saab. However, the real “thanks” goes to Swade. SaabsUnited, imho, was the nucleus that keep everyone informed, involved and most importantly together as the force that proved Saab worthy of everyone’s efforts.

Swade
Guest
5 years 8 months ago

Greetings to you all. It’s 2011 here. The water’s fine. Jump right in.

And now for my standard New Years joke…….

“Wow. I haven’t changed my underpants since last year!”

Enjoy your celebrations, all.

SAABLOVER
Guest
SAABLOVER
5 years 8 months ago

I wish everybody a VERY GOOD AND HEALTHY 2011 full of joy and happiness, and I can say, by driving a SAAB , your already half way.
Just sold a new 9-3 convertible, good signs for 2011.

Jeff
Guest
Jeff
5 years 8 months ago
That new years joke doesn’t get old, good one Swade 🙂 Serious thank you to all your continued hard work running this place. This past year was an awakening for me as I realized Saab is the only brand I will consider as my core automotive brand for the rest of my life. As someone still in my 20s, that has pretty substantial weight. What you have built here is incredible, and it means a lot to even have a small part in it. My personal highlight was being able to cover the New York Auto Show in April, which… Read more »
jackba
Guest
5 years 8 months ago

Happy New Year Swade, 15 hours to go in Atlanta.

Per
Guest
Per
5 years 8 months ago

Happy new year to SW and SU.

urban cardell
Guest
urban cardell
5 years 8 months ago

vad ska de bli för förbätringar på 9-5 sedan???

Tobias Andreen
Guest
Tobias Andreen
5 years 8 months ago

Happy new 2011 Steven and all regulars of SU 🙂

For me 2010 has been a great Saab year! I took delivery of my awesome 9-3 1.8t in april 8, just a feew week from production was resumed in march 22!!! (I ordered it 2009 dec 4) in the midst of the perfect storm. I that sense my Saab has a very special meaning for me. Loving every day driving it, thru snow and ice, in the summer and all year around..

Go Saab for 2011 –

Tim
Guest
Tim
5 years 8 months ago

Best wishes from NL! Still 8 hours to go.
Hope 2011 may be a good one, for everybody personally and for Saab!

Wulf
Guest
Wulf
5 years 8 months ago

Well done in 2010 Swade. I hope 2011 will bring new and exciting things for SaabsUnited, Saab Automobile and your personal life. May all your wishes and dreams come true. You deserve it! 🙂

Michael
Guest
5 years 8 months ago

Steven, I wish Happy New Year to you & all Saab enthusiasts. 8 hours to go in Slovakia.

74stingray
Guest
74stingray
5 years 8 months ago

Happy New Year to all my friends here at SU around the world! Here’s to a vibrant Saaby 2011…Cheers!

May peace reign around the world, no matter your political view, i wish you peace within yourself.

Swade….. I am listening to Jimmy Barnes right now “No Second Prize”…. and there is never second prize for SU, you’re always hitting home runs and keeping this the #1 source for everything Saab. thanks!

Best Wishes to Saab!

Saab UP!

Cokeisit
Guest
Cokeisit
5 years 8 months ago

Happy All-New Saab Year!

Looking forward to a year with plenty new Saabs out on the roads!

Griffin UP!

zippy
Guest
zippy
5 years 8 months ago

Gott Nytt År. Gelukkig nieuwjaar. Onnellista uutta vuotta. Ein glückliches neues Jahr. Godt NytÅr. Szczesliwego Nowego Roku. Feliz año nuevo. Godt Nytt År. Happy New Year.

It doesnt matter how we say it we are all united. Saabsunited!!

All the best to everyone wih special thanks to Swade for keeping us ‘in the loop’. 🙂

74stingray
Guest
74stingray
5 years 8 months ago

@ Zippy….Maybe 2011 we’ll finally get our Turbo X’s?

North Toronto Punter
Guest
5 years 8 months ago

Not mine, Sting :).

Best to All!

And to meeting old and new Friends — virtually and embodied — in ’11!

MM

Tomas TL1000R
Guest
Tomas TL1000R
5 years 8 months ago

Canada vs Sweden in (JVM) hockey in Canada…….We Won on penalties!
Thats a good sign for the new year I think.
But the last word isn´t said yet, se you in the final.

Best regards MM from Tomas in Sweden

Carlos
Guest
Carlos
5 years 8 months ago

Happy new year 2011!

My best wishes for all here in SU and Saab.

Swade up! SU up! Saab up!

Jake
Guest
Jake
5 years 8 months ago

Hey, happy New Year everyone!

I want to thank everyone for listening to my rants, liking my ads, and supporting me in what has been my first true year as a Saab enthusiast! I’m extremely lucky to have a passion that so many other kind and passionate people hold! I’m also glad to be exposed to Saab at such a young age! (13)

I’d like to meet some of the Saabers on this site at Swedish Car Day sometime!

Happy New Year!

-Jake

peppie
Guest
peppie
5 years 8 months ago

Happy New Year to all saab friends around the world

and Swade, thank you very much for your extremely good work. thanks again

Kroum
Guest
5 years 8 months ago

Thank you Swadey for all your hard work and dedication!

Happy New Year to all Saab supporters around the globe! 🙂

Marque
Guest
Marque
5 years 8 months ago

Saab has survived 2010 after that bottleneck she suffered, what a feat of arms!

Thank you all the community and SW/SU for keeping up the faith in definitely one of the best things in my life, the SAAB.

The world wide convoys were undisputedly a historic moment for all of us, a milestone that I will never forget.

Wish you all a thumping 2011, where Saab will be alive and kickin*, more than ever!!!

—-
*Chose this quote from a Northern Irish band, Simple Minds, to take a bow before their compatriot, the ever best Alex “Hurricane” Higgins, the tragic loss of 2010.

Peter, Sweden
Guest
Peter, Sweden
5 years 8 months ago

Greetings from Stockholm — six hours to go here! Wishing all of you an amazing new year!

Now we’re off to dinner at my girlfriend’s parents’ house, which also means I get to ride my precious (my Saab, that is… no dirty thoughts!) for half an hour or so… win-win 🙂

JeremyP
Guest
JeremyP
5 years 8 months ago

Swade, you led the biggest Saab Support Convoy of all right here on Saabs United. Many thanks to you from all of us here at Village Saab for playing a part in keeping things going and providing a focal point for the people in the Saab community. 2010 ad beyond would have been much different for MANY people if things hadn’t worked out the way they did.

Muppen
Guest
Muppen
5 years 8 months ago

Happy New Year everyone and thanks for an excellent website Swade!

Nate 9-3
Guest
Nate 9-3
5 years 8 months ago

What a whirldwind of a year! I cannot imagine how fast it must have flown by for Swade.

Congrats to Swade and a special thanks to anyone who bough a NEW SAAB in 2010.

aki
Guest
aki
5 years 8 months ago

Hello to all the Saab community. I wish you all a Happy New Year and thanks for just being there, and most of all to Swade for keeping us together.What a year. 2011 is going to be better.

Nicola
Guest
Nicola
5 years 8 months ago

Happy New Year to who still is in 2010 and to who is already in 2011 !!!
🙂

Ted Bickler
Guest
5 years 8 months ago

Steve,

We are so blessed to have a great Blogger like yourself to help us SaabLandians keep upto date with Saab News and Events. I sure hope to meet you some day.

Ted.

Chris
Guest
Chris
5 years 8 months ago

Best Wishes to you Saab fans and your families for the Holiday Season and a Happy, Healthful, Joyful and Prosperous New Year 2011.
Best wishes to Saab for growth, success and profitability.
Best wishes to Swade and his team for this beautiful blog.
May your wishes and New Year resolutions come true.
Regards, Chris

SAABBob
Guest
SAABBob
5 years 8 months ago

Thank YOU Swade, for all your hard work!

I wish you & your family, as well as the entire SAAB community, all the best in 2011.

Sombrero
Guest
Sombrero
5 years 8 months ago

Happy new year everyone. And especially you Swade. I don’t think saab would be here today if we didn’t cooperate and you had a big part in that. Let’s hope for a great 2011.

SAAB_andee
Guest
SAAB_andee
5 years 8 months ago

Happy New Year to everyone at SU and to the people at SAAB

Lets hope for a great 2011 and a flash start for the 9-5 SC and the 94x.

Also i would thank Swade for the whole work on SU the last year.

4 hours to go now in austria

Ron57RC
Guest
Ron57RC
5 years 8 months ago

What an incredible year it has been for all concerned in the continuing Saab saga.

May I wish you all, no matter how small or large your involvement or connection to this company and it’s cars, a successful and fullfilling 2011 in whichever sense shall please you the most.

My thanks to Swade, Eggs, Lance and those others who provide help and support “behind the scenes” for your efforts to keep us all informed, inspired and entertained throughout the year.

Kindest regards,
Ron.

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