Vintage Aussie Saab ad – bloody bewdy, mate!

Golfhunter has hunted down a vintage Saab ad – from Australia!

By the look of the seats in the car, it looks like it might have been made in 1979 or 1980, when the Saab 900 was brand new to these shores.

Click here to go to SaabLog-in and watch the ad.

As an Aussie, this made me laugh. So much fun in a cultural cringe sort of way. I would have been around 10 years old when this was made and back then, I don’t think you had to venture too far out of town to find a bloke like this one.

If the humour didn’t translate too well, the ad is emphasising that the car’s full of features, many of which the farmer wouldn’t have thought to use or wouldn’t need to use. In essence, the Swedes built too much into this car.

It’s also interesting to see that Saab made specific ads for Australia back then, too. That’s something I can’t imagine them doing now.

Ralph
Guest
Ralph
5 years 9 months ago

Haha, I remember having seen it here too (in the Netherlands), back in the day. In fact it was broadcasted only a few times, but some Saab periodical gave the times in advance.

Tomas TL1000R
Guest
Tomas TL1000R
5 years 9 months ago

I just love the “Australian style” in this clip. Havenยดt seen it before.
Great humor aswell!

Henke
Guest
Henke
5 years 9 months ago

Teknikens Vรคrld writes about the SAAB fire and the explenation that swade posted they refer to rumors and they havent talked to SAAB! Why go to the source? Hate jurnos just writes gossip.
The link
http://www.teknikensvarld.se/nyheter/101216-saab-9-5-brinn-eld/index.xml

David
Guest
David
5 years 9 months ago

Any other news – Volvo is starting to get it…are you listening Saab? This is really gonna help with resale value and residuals for lease vehicles.

Volvo NA Introduces Factory Scheduled Maintenance Program for CPO Vehicles:

-An exclusionary warranty that provides factory-backed coverage on thousands of components, systems, and operations
-Six-year/100,000-mile protection covering replacement or repair of defective components
-Volvo On Call Roadside Assistance for six years/100,000 miles
-$0 deductible
-Automatically transferred to new owner
-CARFAX Buyback Guarantee

benrp
Guest
benrp
5 years 9 months ago

Funny. Back then it must have been hard for Saab here with Ford and Holden dominatng, although I wasn’t even born in 1980. With ads like that and Crocodile Dundee we would have the rest of the world we were all farmers living in the outback.

Frank
Guest
Frank
5 years 9 months ago

Indeed this was on Dutch TV as well !
I remember it clearly; back then I drove my first Saab; a 99 Turbo….

Nico
Guest
Nico
5 years 9 months ago
Funny Add. I remember adds is the Netherlands with a text like: “Saab introduceert weer een auto die nergens op lijkt.” Roughly translated as: “Saab introduces another car that resembles nothing else” The power is lost in translation, as the Dutch text has a double meaning, much like this Australian Add. Emphasizing the difference or features one might not need. Swade, I am sorry though about you fellow country man in the add. He is under the belief that Holland is part of Scandinavia. The past weeks the heated seats were probably pretty useful in Holland as well. I live… Read more »
Rune
Guest
Rune
5 years 9 months ago

Nico: Hirsch sells a spoiler that will help keep your SC’ rear window clean.

I wanted that spoiler when I had the SC, but never got around to actually buying it.

Wulf
Guest
Wulf
5 years 9 months ago

The thought of Holland (or better: Netherlands) being part of Scandinavia It’s pretty common here in the USA as well. Some even think Holland is in Denmark. I don’t blame them though. Many people from outside the USA wouldn’t be able to identify most US states.

Martin
Guest
Martin
5 years 9 months ago

“…you can’t make this thing roll ova…”
Laughing my a** off!

Slobbo
Guest
Slobbo
5 years 9 months ago

Indeed!!! I did the same!

Frank
Guest
Frank
5 years 9 months ago

I wish Holland was part of Scandinavia;
then we wouldn’t have so much traffic jams, we’d have less crime, cleaner cities, friendlier people, less crowds, less tress, more nature, more space, prettier girls etc etc…

eggsngrits
Guest
5 years 9 months ago

I dunno, the Dutch women looked pretty good to me. Just sayin’.

Golfhunter
Guest
Golfhunter
5 years 9 months ago

LOL! Just saying or thinking too ?

eggsngrits
Guest
5 years 9 months ago

You got me.

Frank
Guest
Frank
5 years 9 months ago

They’re not bad, but Swedish women… that’s, well… different… ๐Ÿ˜‰

eggsngrits
Guest
5 years 9 months ago

I guess that I misread this whole thing. I thought that it was a European commercial using the unusual Australian setting to point out features that Europeans would want.

The greatness of this ad cannot be overstated. It is perfect. I would reprise this advertising campaign with the new Saabs. Chose Australia, a tropical island and perhaps the Arabian desert for each of the cars with a similar schtick.

I tell you, it would work. Humor, car facts and lots of exotic locations. It could be great.

maanders
Guest
maanders
5 years 9 months ago

I agree. It would certainly stand out and the humor would make it memorable….an ad people might actually watch rather than skip over when watching a program they had recorded on their DVR. Trust me, there are some here in America that think that is what Australia is really like. ๐Ÿ™‚ Great ad!

Tim O'Brien
Guest
Tim O'Brien
5 years 9 months ago

maanders

Australia is really like that out in the outback

Bernard
Guest
Bernard
5 years 9 months ago

Love the green velour interior. Perhaps it’s time for Saab to get a little more daring with materials and colours.

RS
Guest
RS
5 years 9 months ago

Agree. The use of woven fabric should banned by law on car seats if you’ve got a spouse that likes chocolate ๐Ÿ˜‰ (not to mention the backseat gang)

Bravada from GMI
Guest
5 years 9 months ago

A spouse that likes the backseat gang?

Rune
Guest
Rune
5 years 9 months ago

Bravada, I think he told us not to mention them.

RS
Guest
RS
5 years 9 months ago

Bravada, I haven’t figured that one out yet. It’s a work in progress ๐Ÿ˜‰

USAaber
Guest
USAaber
5 years 9 months ago
That is just priceless! Have never seen the ad before, but I love it. I hope Saab-US have the guts to make some different TV-ads here now. Really – which ads stick to you (can only speak for what is shown in New England) – the “bla, bla, bla, drone, drone – pretty pictures” or the crazy ads? I saw a Geico ad (car insurance for you non-US readers) yesterday that I surely won’t forget: a pig (OK, not real) strapped into the back seat of a SUV being driven home, having the window down and squealing all the way.… Read more »
Talladegan
Guest
Talladegan
5 years 9 months ago

Love it! What a great find.

Jolmen
Guest
Jolmen
5 years 9 months ago

Nice ad!

Today I finally heard a commercial from SaabUSA on our local radio here in LA. Haven’t heard anything from Saab ever here before, and moved here from Sweden two years ago.
We need the marketing though, haven’t seen a single new 9-5 here yet.

Some tv commercials would be nice as well.

turbin
Guest
turbin
5 years 9 months ago

You bloody ripper!

Aussie Paddan
Guest
Aussie Paddan
5 years 9 months ago

Hey I’m an Aussie who’s lived here for fifyty years – except for two when I lived in Sweden in the 80’s, I’ve never seen this don’t tell me it was on TV when I was away!!!
It’s priceless, there were plenty of that type around in those days who would have agreed with that guy.
We were brought up on luxury versions of a car coming with a radio and a heater!!!
OK that was the 70s but hey still ived in the bush in the 80s.

Markac
Guest
Markac
5 years 9 months ago

I can’t seem to remember that ad. Maybe it didn’t go to air in all states of Australia? It looks a 79-80 model with the Turbine wheels and TRX tyres. It would have been great to blow one of those in the outback! I always preferred Incas with normal tyres.

Dreadnought
Guest
Dreadnought
5 years 9 months ago

I almost wonder if this ad wasn’t shown in the USA. I can’t say for sure but it seems faintly familiar.

I remember Saab used to have a lot of weird ads back in the 70’s. I remember one where they showed a bunch of Scandinavian guys jumping into an ice cold lake or something like that, back in the early or mid 70’s when I was a kid.

Rune
Guest
Rune
5 years 9 months ago

Dreadnought, anything like this: http://www.youtube.com/watch?v=SjldMUApLIU
(doubtful, since this was a Finnish ad)

RS
Guest
RS
5 years 9 months ago

This one as a Super Bowl ad? You’d scare 100 million Americans for life ๐Ÿ™‚ How about an updated version with ‘the hot’ car, four Swedish girls and some slomo camera action? It would become an instant hit on U2b the following Monday and put SAAB back on the map in the US.
It must be Friday.

Rune
Guest
Rune
5 years 9 months ago

What really worries me is that it would probably be OK to show those naked guys on the TV here, but some people would object if you replaced them with the girls you mentioned. ๐Ÿ˜› (the slomo camera action would probably harvest some objections in both cases though)

Dreadnought
Guest
Dreadnought
5 years 9 months ago

Rune:

For a second, I thought it might be, but no.

Ed Lorenz
Guest
Ed Lorenz
5 years 9 months ago
That is a great ad, although many ads in TV or print were back then. This ad is informative, entertaining, eye-catching, watchable, charismatic, etc, but mostly FUN. What would be wrong with running that ad now? People might actually watch it, and remember it. And isn’t that what advertising should be about? And at the end, have an end tag of a new 9-3 / 9-5, and something said to the effect, You ought to see what we have done in the past 20 years. The new 2011 Saab. Or something like that. Old resurrected commercials could be enough to… Read more »
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