Wednesday Snippets – Sonett love edition

Saab Cars, the official presence of Saab on Facebook, posted a picture and question earlier today.

Which Saab model is your all time favorite? And what’s the feature making it so special?

As you might expect, there were lots of references to the Saab 900 in comments (and a good number for the 99 Turbo, too, which was very pleasing).

What surprised me a little, though, was that out of 385 responses received, not one person gave the Sonett their ‘most loved’ status. That’s not to say that I would have either (99T or Viggen for me) but I would have thought that someone would be showing their love for the Sonett out of that many responses.

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Peter DeLorenzo pours some cold water on the idea of any car company advertising during the Superbowl.

He lists eight car companies that are signed up so far – Audi, BMW, Chevrolet, Chrysler, Hyundai, Kia, Mercedes-Benz and Volkswagen – and a cost of around $4million for doing so.

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Saabs United brought you the first information about Saab 9-4x pricing in mid-November. It was announced then that the base model would sell for $34,200.

A short time later, news came that the 9-4x Aero pricing would come in at a benjamin+change under $49K.

News has started circulating the interwebs about pricing for other models within the Saab 9-4x range.

Saab 9-4x Base – $34,205
Saab 9-4X Premium – $38,075

There are FWD and XWD variants with both of those models. The prices listed there are presumably for the FWD versions.

Saab 9-4x Aero is XWD only, at $48,835

These figures are for the US market and include delivery. They appear not in a press release, but on Autoblog. And yes, this is a mild irritant.

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If I have a choice, I’ll take the bottom half of the Popular Colors paint chart, thanks.

I know stuff looks good in silver (and black), but still…..50% of cars globally for those two colors?

Jeff
Guest
Jeff
5 years 9 months ago

Is there somewhere I can get a poster version of that first image?

Given a choice, I’d almost always go with black for any given car, but there’s tons of exceptions. I’d only ever want a Jaguar, MG or Triumph in green (for obvious reasons), I’d only want a Corvette in some shade of blue (Daytona, Laguna, Le Mans, Silver, it all kind of depends on the year), same for an Impreza/WRX, Evos should only be white…the list goes on. Saabs look good in most colors. I feel the same way about old 911s.

Thylmuc
Guest
Thylmuc
5 years 9 months ago

And 82% in “non-colour” coatings. Unbelievable. Boring.

Marius
Guest
Marius
5 years 9 months ago

Yip, it’s official, the majority of people are sheep.
I wonder what this stats will look like for SAAB?

Nikolay Rusanov
Guest
5 years 9 months ago

I tried to search “Saab 9-5 comparison” in youtube and found nothing… It would be great to have something like this: http://www.youtube.com/watch?v=uvuthq7TVWk

not against BMW or Audi, but vs Lexus, Volvo, Infiniti etc., real same price competition

And If I were Saab I would ask dealers to perform simple tests like this: http://www.youtube.com/watch?v=Y3Py7Ul3AIQ

Later we would just point people a link instead of trying to explain, why we love Saab

I’d do it myself if we could get Saab dealership back in country…

Thylmuc
Guest
Thylmuc
5 years 9 months ago

Marius: from my personal experience, at least in Germany, it is even worse with Saabs. Used cars you can get in any colour, as long as it is black or silver. Recently, in Scotland, I saw a dark green Saab, a colour I had never ever seen in Germany.

Martin
Guest
Martin
5 years 9 months ago

About colors? YELLOW RULES! πŸ™‚

And about Sonetts? I love the very first Sonett (roadster version).
And I would love to see something like that within the next years…

Me
Guest
Me
5 years 9 months ago

Marius,
as Thyl said it is very market dependant. In Germany I still have to see another red Saab, in Sweden it was full of red Saabs.

Robin M
Guest
5 years 9 months ago

Me, when I was looking for my new 9-5 I found that almost 70% were either black or dark grey, the others light silver. Like you I wanted to be differant and finally found my ice blue one.
I love black but I already had a black one.

Me
Guest
Me
5 years 9 months ago

….and finally found my ice blue one.

Which looks fantastic. πŸ™‚

Stefan
Guest
Stefan
5 years 9 months ago

Yes, ice blue is very nice. I was looking for one when I was to buy my 9-3 but I couldn’t find anyone with the right specs so I had to settle with a black one which was my second choice. It looks great when it is clean.

Bravada from GMI
Guest
5 years 9 months ago

This is strictly reflected in Saab’s colour selection, both in the catalogue and on dealer’s lots. That said, once people decide on a car, they can compromise on colour FWIK. Putting bright-coloured (I am not saying tacky, but think Glacier Blue, Electric Blue, yellow convertibles, red sedans) Saabs on the road would increase their visibility even further.

Type Special
Guest
Type Special
5 years 9 months ago

In the 70s they had nature solids like beige, olive, tomatos… At some point everything becomes fashionable again. It certainly would increase visibility anyway. At least I would like to see them return.

Talladegan
Guest
Talladegan
5 years 9 months ago

I still love Laser Red and Cosmic Blue but I have to admit that silver is colour that shows off the bodywork best IMHO.

hughw
Guest
hughw
5 years 9 months ago

In the early eighties, both Saab and Volvo sold a bunch of cars as I recall in the most hideous repulsive light yellow you can imagine. I asked my dealer why anyone would buy a car like that. So he replied that it was considered the safest color for a car as people would be more likely to see you. On the other hand, he tried to talk me out of buying a 900Turbo in black as it was a dangerous color and no one would be able to see the car at night.

Neil
Guest
Neil
5 years 9 months ago

I’ve had 2 vehicles in the shade of Black (an Acura and a BMW). Loved them both. But in the Northeast region of the US (Wash DC, MD, VA, PA, NJ, NY), it just doesn’t seem practical. It’s common knowledge that we have the best of both worlds, the winters AND the summers. However, our summers can get pretty HOT. And black DOES attract heat inside the interior of an auto. It will also make your a/c unit work……….hard.

Smoke_Jaguar4
Guest
Smoke_Jaguar4
5 years 9 months ago
The cost of advertising for the Super Bowl could be 1% of what it is and it still wouldn’t make sense for Saab to advertise during the game. Why? Because Saab lacks a nationwide sales presence. Saab’s best advertising strategy is highly localized, highly personalized and tightly targeted. In fact, seeing dealers producing their own advertising makes a lot of sense. They’re more in tune with their local markets and are in a better position to direct their outreach. Saab could provide centralized advertisement production and then let dealers customize these and select the appropriate media outlets. Saab can then… Read more »
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