I talked about Saab’s US advertising blitz a few days ago and today, it’s begun. It’s understood that they’ll have four days of significant advertising in the Wall Street Journal, for starters.
Thanks to Steve for this snapshot from today’s WSJ (pages A10 and A11)….
I know it’s unclear, but Saab have posted some clear versions of the new ads on Facebook so we can all see where they’re going.
The first ad (which you can see in the WSJ, above) is made up of the following two parts. Click to enlarge.
The second ad is made up of the following two parts:
We’ve had a lot of conversations about advertising here on Saabs United. I imagine people should be well pleased seeing Saab tell the story of the support Saab received.
Personally, I think it’s a very human story and it’s well worth the telling. The photo of that young lady in the first ad is directly from the St Petersburg Saab Support Convoy (though the sign she’s holding has been photoshopped, understandably).
I don’t know who’s composed the ads and I don’t know how much the public conversation about advertising has influenced the content, but I think the conversation has definitely been effective and for that reason, my thanks go to everyone who took part in it.