Press Release: SAAB GB sponsoring cricket website

SAAB GB ANNOUNCES SPONSORSHIP DEAL WITH WORLD’S LEADING CRICKET WEBSITE

As excitement builds ahead of the ICC Cricket World Cup in February, Saab GB has announced a major sponsorship deal with ESPNcricinfo.com, the world’s leading cricket website.

The independent Swedish company will be the lead sponsor of ESPNcricinfo’s extensive Cricket World Cup coverage during the tournament, with a key presence on the company’s website. Saab will also sponsor the launch of ESPNcricinfo’s first iPhone and Android apps that will be available for web users to download throughout the tournament.

In addition, the partnership will extend to a major new editorial collaboration – ESPNcricinfo’s Innovation Series, in partnership with SAAB – a ten-week series of in-depth features, written by ESPNcricinfo’s experts and cricketing legends. The features will detail the developments and advancements in cricket history that have helped shape the modern game.

David Pugh, Marketing Director at Saab GB, comments: “Saab is delighted to support ESPNcricinfo’s online coverage of the Cricket World Cup in 2011.” ESPN is a well established brand and its cricinfo offering has developed hugely over the past few years, so we’re pleased to be supporting the website and to be involved in such a major sporting event.

“The sponsorship comes at a pivotal time for Saab as the brand continues to build momentum. We’re currently in the middle of the biggest product offensive in our history with more new products set to launch in the next twelve months. ESPNcricinfo.com will give us a fantastic platform to reach a targeted audience.”

ESPNcricinfo, supported by Saab, will be delivering extensive coverage of the Cricket World Cup including ball-by-ball updates, scores and text commentary as well as recaps, interviews and player profiles from every match. Expert analysis and insight will be led by ESPNcricinfo’s team of cricket greats such as Ian Chappell, former Australia cricket captain and Geoff Boycott, former England cricketer and fourth highest accumulator of Test centuries in history.

Red J here:
I think cricket is a big sport in the UK, and ESPN is big sports. So for me it is a good move.

If you live in the UK, what do you think about it?

zippy
Guest
zippy
5 years 8 months ago

I think this is great news and a great opportunity for Saab in the UK and Australia where the second best cricket team comes from (runs to hide from Swade).

Peter Gilbert
Guest
Peter Gilbert
5 years 8 months ago

… and South Africa, India, Pakistan, New Zealand. This is going to hit the middle wicket!

Tim
Guest
Tim
5 years 8 months ago

I don’t understand the fuzz about cricket but I Saab might find its target audience there 🙂

In the Netherlands Volvo is sponsoring field hockey. A sport which is pretty populair among Volvo and Saab owners. In their latets campaign clubs benefit if their members but a new Volvo, in that case the club receives a 1000 Euro donation.

Dippen
Guest
Dippen
5 years 8 months ago

its a cool thing.

And if SAAB gets a foot in India,that would be cool:)

Swade
Member
5 years 8 months ago
Coming from a cricket playing nation (albeit a crap one, at the moment) I can tell you that the World Cup will be a huge event for most of the countries participating. Particpants include Australia, Bangladesh, Canada, England, India, Ireland, Kenya, Netherlands, New Zealand, Pakistan, South Africa, Sri Lanka, West Indies and Zimbabwe. Obviously some of those aren’t Saab markets (and some people living in those countries will barely know they have a national cricket team 🙂 ), but then this isn’t about sponsoring the whole tournament, it’s about users of the ESPN widget. From an Aussie point of view,… Read more »
Red J
Guest
5 years 8 months ago

It is Saab GB doing the sponsorship and not Saab Commonwealth. 😉

Toby
Guest
Toby
5 years 8 months ago

It’s a thinking man’s sport-it is good territory for Saab to have a high profile in.

Sappy
Guest
Sappy
5 years 8 months ago

Crikey, totally ‘left field’ advertising choice imo, I wonder which agency suggested that this was a wise move. They’d have been better off with starting with some Classic FM radio ads, newspaper ads in the broadsheets and large regional daily papers followed by 24hr test drives and a 5yr warranty.

Until the BBC start taking advertising then in my view it’s money down the drain in terms of sales, but what do I know, I’m just a customer.

Loma
Guest
Loma
5 years 8 months ago

I don’t know what the image of cricket is in the countries of the Commonwealth (where the game is played ), but in the rest of the world it’s mainly perceived as a typical true gentlemens game (just as polo and golf ) ( euh… no darts is not included; sorry for the fans here 🙂 )
So from the image point of view it’s a good move for Saab, IMHO.
Cricket :Sporty and distinguished ( and a bit quirky for the outsiders, me included ). Just like Saab !
Have no clue about the return on investment from the sponsorship though.

benrp
Guest
benrp
5 years 8 months ago

Although their is certainly that side cricket isn’t considered as much of a gentlemans game here, many supporters are ordanary Australians. As Swade says though ESPN isn’t big here, nor is pay TV at all really.

turbin
Guest
turbin
5 years 8 months ago

I’ll point out as per below, ESPN’s involvement is neither here nor there. As an Aussie I have been to that site as the definitive cricket score site. It has info going back decades on past games. I believe that if the ads appear to global users of the site they will get great exposure here, ESPN or not. Chekc it out and you’ll get the gist.

turbin
Guest
turbin
5 years 8 months ago

Presumably a lot of British fleet buyers and user-chosers would be the target market here.

Cricinfo is the No 1 place to go online for any cricket stuff present and past, statistics and the rest. I hadn’t realised that ESPN has taken it over. I have colleagues here in Oz that live by that page.

BTW: Swade, it’s worth you checking out.

jamie
Guest
jamie
5 years 8 months ago

in the uk cricket is only popular in england,the rest of the uk in general cant stand the game and dont watch it on tv so saab uk ar not going to get many sales outside england with getting involved in cricket.

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