Re-run: Vladimir Antonov speaks about Saab

This video was uploaded to Youtube in October last year, but the original interview was actually done in February 2010, almost a year ago.

At this time, Antonov was persona-non-grata in terms of being part of Saab’s ownership structure. In fact, this interview was recorded less than a week after the Saab deal was closed, so the wounds to his reputation must have still been quite raw.

The interview covers his part in the initial offer, as well as plans that he had to build Saabs in Russia, based on older technology and to be sold in Russia and other CIS countries for around $12,000.

The opening is in Swedish, but Antonov speaks in English.

httpvh://www.youtube.com/watch?v=ygviRKLN0mM

The reason I’m running this again now is twofold:

a) when it was new, it was only available on Rapport’s own website. I’ve only just discovered it on Youtube, but more importantly,

b) Antonov’s thoughts with regard to Saab are now of much greater relevance given that his reputation has been restored and he’s been cleared to take up a stake in Saab.

To my knowledge, he hasn’t taken a stake in Saab as yet. But I’m quite sure that’s a distinct possibility for the future. He was clearly unhappy about not being on board from the beginning and I think he has a personal point to prove about helping Saab become estalished and successful.

Kroum
Guest
5 years 8 months ago

All that Saab’s got left is its brand. Please don’t dilute it with $12K Saabs made in Kaliningrad.

74stingray
Guest
74stingray
5 years 8 months ago

Just wondering, how does a $12k Saab stack up against the current Russian cars being built in Russia as far as cost and quality. Maybe $12k in Russia still is a lot of money for ANY car? Any of our Russian friends chime in?

Andrey S.
Guest
Andrey S.
5 years 8 months ago

If this is not Moscow – it’s quite a lot of money.

JH
Guest
JH
5 years 8 months ago

If these plans are actually being executed, I think it is very unlikely that those cars would be sold under the Saab brand. However, I was also concerned about this diluting the Saab brand about a year ago, so I sent an email to Victor Muller expressing my thoughts without really expecting an answer. But I got an answer very quickly where he responded that there will be no cheap Saabs under his watch. I believe he has got a quite important say in this. It is also very nice that a company leader responds to such emails. 🙂

Chris
Guest
Chris
5 years 8 months ago
I think cars in Russia are expensive, at least they were back in the day, my info is out of date. However I would like to comment on the Saab/ Russian connection. Russia is almost a next door neighbor to Sweden and there is a certain logic that would suggest the Saab brand would sell well there. It has the German quality appeal, but is not German. And God knows therer remains a lot of bad feeling remaining in Russia making German products harder to sell .Then there is the winter thing which I think both countries pride themselves on… Read more »
Doctor Donk
Guest
Doctor Donk
5 years 8 months ago

Russians love everything German. No problems selling anything German here. Comparing to EU you can not say new cars are expensive here..

Millerman
Guest
Millerman
5 years 8 months ago

Didn’t Victor buy Vladimirs shares through a private company, speculated to be funded by Vladimir himself? In that case it’s rather simple: Vladimir buys these shares back from Victor/his private company. But perhaps Vladimir will wait till Saab/Spyker has a new listing in the Swedish stock market, it would be a great start if a lot of shares are bought straight away on the first day on the stock market.

UWb
Guest
UWb
5 years 8 months ago
There are two ways of handling this – I do not know what is the best way forward but both can be beneficial from SAAB side of view; 1. A new company is started by Antonov in Russia, buying the old SAAB equipment and having the right to use the SAAB name on the Russian market. This will give a one time cash injection to the “real” SAAB, which can be repeated in the future. There is no risk for SAAB, but at the same time no benefits of a successful launch of SAAB in Russia. 2. A subsidiary is… Read more »
Markac
Guest
Markac
5 years 8 months ago

I guess if he wants to build older Saabs in Russia it would have to be the OG9-3 and the early OG9-5. Didn’t BAIC buy everything else?

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