Saab 9-5 sweeps ‘Broom’ car of the year in Norway

Broom has been described to me as being like Norway’s version of Top Gear.

I wrote about their Car Of The Year poll here at SU some time ago and it seems the interest of Saab fans in the poll has led to a positive result for Saab.

Now that the vote is over, many thousands of votes are recorded and we have a clear winner: Namely, the Saab 9-5!

There are two good outcomes from this poll.

First, they’ve written some genuinely complimentary words about the Saab 9-5 in their text about the poll.

Second, they’ve accepted the fact that fans of the prominent brands in the poll have spoken. The Saab 9-5 won with 42% of the vote and the Alfa Romeo Giulietta came in second with 26% of the vote. Both cars seem to have attracted their fans to the poll, a fact that Broom see as solid support for the vehicles.

– We have seen that Saab fans have mobilized powerful, but it is not the only explanation. The 9-5 gathered votes steadily and it is clear that many think this is a very exciting new car – just as we do at Broom,” says our own bilekspert Benny Christensen.

It’s a great result for Saab in Norway and I hope it leads to some more interest for the brand there.

Thanks to Per for the tip.

Saabulon
Guest
Saabulon
5 years 8 months ago

Well done Norway! Keep spreading the word 🙂

Sandy
Guest
Sandy
5 years 8 months ago

Kjempe Great!

Pat h
Guest
Pat h
5 years 8 months ago

Just imagine if top gear said something this good about saabs…!

JeremyP
Guest
JeremyP
5 years 8 months ago

Another small victory for Saab and another check in the win column. These things add up in the court of public opinion and will only help us along the road to recovery.

BengtP
Guest
BengtP
5 years 8 months ago
Ken
Guest
Ken
5 years 8 months ago

Arggh! They’re doing 60mph on the grass!

Oistein
Guest
Oistein
5 years 8 months ago

Yes, we did it!

zippy
Guest
zippy
5 years 8 months ago

Norwegians have fantastic taste. Maybe the Swedish (and UK) media need to take a leaf out of their book and realise that the new 9-5 is “NICHT GERMAN” and that it has an incredible amount of style.

Kjell Erik
Guest
Kjell Erik
5 years 8 months ago

I am very happy with the outcome of this poll. It shows the dedication of the saab fans, and it also have some marketing value, kind of free advertising. Its a very nice way for saabfans to give saab positive attention.

Give us more polls to vote in.

Olav
Guest
Olav
5 years 8 months ago

It’s so freaking good to see that outcome of a poll, plus the great, balanced and somewhat enthusiastic article from the Broom editors.

SAAB is the champion!

Cheers from Norway
-Olav-
Always on the longest road home when out there with my SAAB. Always!

Chris
Guest
Chris
5 years 8 months ago

Thanks also to Swade for alarming us about the poll existence so we had a chance to vote!
Well done Norway!

JohnA.
Guest
JohnA.
5 years 8 months ago

Saab Norway have placed a link to the Brrom article on their web-site. Good marketing!

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