Saab 9-5 to be used in Hungary for EU

The European Union has a rotating presidency and the coming six months will see Hungary take the reigns.

The Hungarian Saab distributor is Polar Mobil. They actually distribute Saab in nine other countries as well, but their headquarters are in Budapest.

As Hungary will be hosting European dignitaries for the next six months, Polar Mobil thought it might make a good impression if those dignitaries got to experience the spacious rear legroom of the new Saab 9-5.

Accordingly, they’ve delivered 10 vehicles to the airport at Budapest, where they will be used to ferry presidents, prime ministers, ministers and promonent polititians of the EU countries visiting Hungary between their aircraft and the VIP lounge of the airport.

It will be a short impression each time, but a very good one.

Zsolt from Polar Mobil tells me that the cars will be sold through their dealer network once their EU duties are discharged. Of course, the dignitaries may just fall in love with them before they get there, but….. 🙂

Congratulations to Polar Mobil. It’s a great impression for Saab.

laurent
Guest
laurent
5 years 8 months ago

Great idea, besides you might even see them on TV or in the press.

Oscar, from Barcelona
Guest
5 years 8 months ago

A very smart move. I am sure we will see some ot these Saabs in the TV. This is the kind of good marketing ideas that Saab has to implement.

Congratulations to Polar Mobil!

Gustaf
Guest
Gustaf
5 years 8 months ago

President, kings and prime ministers deserves a royal ride!

Carl-Henrik
Guest
Carl-Henrik
5 years 8 months ago

A very good idea! All cudos to Polar Mobil!! A perfect way to get people into the car, even if it is just for a short trip.

David C
Guest
David C
5 years 8 months ago

Congratulations.
This should have also been done for the Nato Summit, last November in Lisbon, Portugal 🙁

Phoenix
Guest
Phoenix
5 years 8 months ago

Great move! My only question, are they all equiped with SAT NAV?

Red J
Guest
5 years 8 months ago

Will Miss Olofsson be willing to use them? Or will she be asking for a replacement, let’s say a windmill !!! 😉

StefanH STHLM
Guest
StefanH STHLM
5 years 8 months ago

Mega smiley B-) !!!!!!!

MrY
Guest
MrY
5 years 8 months ago

+100

till
Guest
till
5 years 8 months ago

🙂

Alexandros
Guest
Alexandros
5 years 8 months ago

….muhahaha!!!!

Alternativ to the windmill: she should ride a bicycle…

Carl-Henrik
Guest
Carl-Henrik
5 years 8 months ago

And then I take it one step higher.. skip the bicycle.. and go for a monocycle (one wheel), that’s an even less impact on the environment as it doesn’t need so much resources… 😉

Alexandros
Guest
Alexandros
5 years 8 months ago

Great idea!

Although it’s a pity that the cars will only be used inside the airport…

Saabheart
Guest
Saabheart
5 years 8 months ago

This is a very good idea! Congrats to Saab. Yes they will typically just be used in the airport, but I’m sure they will get out and about periodically. This is a good example of how Saab can look elsewhere for advertising. It might be interesting to keep a log book of the people in the cars and sell it with the car when it is done being used as a shuttle. I know I would like that if I bought one of them.

Belfast_saab
Guest
Belfast_saab
5 years 8 months ago

Great idea, and keeping a log of ‘bums on seats’ would be of interest to the next buyer. My Chrysler 300c apparently was used to convey X-factor judges to the studio – to think that Sharon Osborne might have sat in the back of my car…..shudder…….I still leased it, but had to erase that thought!!!!!

Carlo
Guest
Carlo
5 years 8 months ago

What a nice sight !!!!!!!!

EricDH
Guest
EricDH
5 years 8 months ago

The Dutch prime minister is privately driving SAAB already, so he will feel happy 🙂

J Fan
Guest
J Fan
5 years 8 months ago
This is a great opportunity for Saab, let’s hope the cars have the correct suspension settings and wheels for a comfortable ride. With all sorts of scandals about expenses and such in the UK and Ireland, a Saab would make a great politician’s car. In Ireland especially, where Mercedes has almost become a dirty word with connotations of corrupt officials, brown envelopes and questionable bank loans etc., a Saab 9-5 could be just the ticket. If Saab Ireland had any smarts, they’d follow Saab’s lead and send a brochure to each and every politician in Ireland, whose name, phone number/… Read more »
lala
Guest
lala
5 years 8 months ago

I like your idea! Smart thinking

Belfast_saab
Guest
Belfast_saab
5 years 8 months ago

Top idea – there have been a wide range of cars used in the ministerial pool over the years including everything from S and E class to Prius and Citroen C5. Saab would be a fellow ‘neutral’ country purchase and in the right guise, very eco-friendly and considerably less ‘flash’ than the more recent fleet of A6.
The President could also be a ‘target’ for a new car as she currently uses an S80, prob again on grounds of neutrality and discretion.

TuuSaR
Guest
TuuSaR
5 years 8 months ago

Sounds very cost effective marketing.

JTCz
Guest
5 years 8 months ago

Douze points for Polar Mobil! Finally a brilliant marketing move for Saab!

PS. Too bad they are all gray, Glacier Silver ones would stand out much more, or actually a selection of colours. Gray might seem elegant and aptly understated, but this is about marketing.

StefanH STHLM
Guest
StefanH STHLM
5 years 8 months ago

Wunderful action from Polar Mobil! Splendid! Fantastic move!
Congratulations! 🙂

Rune
Guest
Rune
5 years 8 months ago

I do not recall having seen so many 9-5s in a single picture before…

Guys, any ideas how long the waiting list is for 9-5s in Sweden now? If someone orders a new car today, how many weeks..?

Joe
Guest
Joe
5 years 8 months ago

Great PR, guess Insignias or any below-premium cars would have cut it.
Hopefully Swedish departments will consider the 9-5 when buying cars next time, rather than the current standard – ageing S80’s.

zippy
Guest
zippy
5 years 8 months ago

Congratulations to the Hungarians who, quite obviously, have impeccable taste.

I get the idea Swedish politicians like their Geelys and would never buy Saabs. Their loss!! 😉

Marque
Guest
Marque
5 years 8 months ago
Thanks for the honourable mentioning Zippy. It is true that Saab has its definite history in Hungary, as I had pointed it out occassionally here already. I am very proud that this history reaches another significant manifestation, it was high time for it. It’s not only the media – which may also see some of the cars – but also the thousands of passengers daily, who are entering their aircrafts on the runways, and people at the terminal windows too. Our beloved cars will have a great chance to catch a huge amount of (preferably envious) glances! And last (and… Read more »
Peter Gilbert
Guest
Peter Gilbert
5 years 8 months ago

Good for Hungary who’s Air Force also has a favorable amount of Saab Gripens.

http://www.youtube.com/watch?v=Q-7iTnrEo2U

Vector-SS
Guest
Vector-SS
5 years 8 months ago

I see 3 Aero front bumpers 🙂

BaRa
Guest
BaRa
5 years 8 months ago

Only 3?

74stingray
Guest
74stingray
5 years 8 months ago

very nice and I am sure the 9-5 will be much enjoyed by the drivers as well!

Smithy
Guest
5 years 8 months ago

I’d like to see some Swedish politicians use these cars, not the regular A6’s, S80’s and MB E-Class’s.

Damn good move in Hungary nonetheless…

😉 😀

Per
Guest
Per
5 years 8 months ago

Good move

Kandiru
Guest
Kandiru
5 years 8 months ago

Kitünő ötlet, gratulálok íZolinak!

Awesome idea, a unique car to
match a unique country.

Golfhunter
Guest
Golfhunter
5 years 8 months ago

Those photos are awesome

GerritN
Guest
GerritN
5 years 8 months ago

Great move. Keep getting them out there, other country reps should follow suit.

GerritN
Guest
GerritN
5 years 8 months ago
Ba.G
Guest
Ba.G
5 years 8 months ago

The Budapest Airport use Saab friction measurement car long time ago.
This was introduced by this article (Author: AxA, the founder of Saab 900 Club Hungary):
http://totalcar.hu/tesztek/haszon/palyamero
(It is the best known Hungarian car site. Seems like the pictures have not been yet in the archive, sorry!)

Kroum
Guest
5 years 8 months ago

Great move indeed.

Not only will the dignitaries get to experience it, but the 9-5 will also get a fair bit of media attention and coverage as a by-result. 🙂

Tompa
Guest
Tompa
5 years 8 months ago

Good stuff!

Bengt Berg
Guest
Bengt Berg
5 years 8 months ago

Reading about th Hungarian Saab promotion I thought of the members of the Swedish Government who mostley drive other brands than Saab and Volvo as Government paid company cars.
I think thare should be a stipulation of some kind that makes the ministers to promote Swedish automotive products.
would you like to see Mercedes as most of the Government cars in Washington DC?
I dont’ think so.

JH
Guest
JH
5 years 8 months ago

Very nice and a great initiative by Polar Mobil! As already pointed out by other commenters, this will give a lot of media attention as well as a bit of Saab experience for the lucky passengers. 🙂

Carl-Henrik
Guest
Carl-Henrik
5 years 8 months ago

I do not think that Saab will gain alot of media attention for this, but it will most likely create awareness about the brand and the great standard of the cars. As the cars or only going to drive the top politicans between their aircraft and the “VIP-terminal” (or what they call it), not so much media will be there. But yes, it is a perfect PR move.

Tomas TL1000R
Guest
Tomas TL1000R
5 years 8 months ago

Any exposure is good PR, this is one. As many already mentioned, this is a forum 9-5:s should be seen in it´s Classy, big and gorgeous + more of them out on the streets aswell.

Jacco
Guest
5 years 8 months ago

Our premier will get a tight peter during his visit at the summit

Ed K.
Guest
Ed K.
5 years 8 months ago

Fantastic! I purchased my Saab 9-3 SC at Polar. Excellent service,and excellent dealership!

Ed K.

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