Saab Global sales – 2010

The following press release has just been issued.

Saab Automobile Sees Ongoing Momentum in 2010 Sales
Wed Jan 5, 2011 3:30pm EST

  • Sales momentum continues to grow quarter by quarter
  • 11,448 cars sold in Q4 2010, up 129% compared to Q4 2009 and up 31% compared to Q3 2010
  • Global sales in 2010 amount to 31,696 cars
  • Total 2010 production rose to 32,048 units as compared to 20,950 units in 2009 (up 53%)

Zeewolde, The Netherlands, 5 January 2011 – Spyker Cars N.V., a holding company that owns subsidiaries which produce and sell premium automobiles under the Saab and Spyker brands, today announced 2010 sales and production figures for its subsidiary Saab Automobile AB. Spyker Cars N.V. is listed on NYSE Euronext Amsterdam (ticker symbol SPYKR).

Saab Automobile continued to see growing sales momentum as it released its 2010 sales and production figures today. In the fourth quarter of 2010, wholesale (revenue generating volume) amounted to 11,448 cars, up 129 percent compared to the same period in 2009. Full-year wholesale increased 15% year-on-year to 31,696 cars, on the back of encouraging results in several key markets.

After a strong performance, retail sales in Q4 2010 came in at 10,139 cars, up 32% from Q3 2010. Annual retail sales amounted to 28,284 cars. Total Saab Automobile production in 2010 amounted to 32,048 units, compared to 20,905 units in 2009 (up 53%). Saab Automobile’s financial results will be published on 25 March 2011, as part of the annual results report of Spyker Cars N.V.

Both full-year sales and production were heavily influenced by events in the beginning of 2010, as Saab Automobile emerged from liquidation and restarted production at its Trollhättan-based plant at the end of March after a seven-week standstill. As the year proceeded, Saab Automobile continued to see sales momentum increase quarter by quarter in several key markets.

Victor Muller, CEO of Spyker Cars N.V. and Chairman of Saab Automobile, said: “These figures show that Saab Automobile is firmly establishing itself as an independent car manufacturer and reflects the tremendous tenacity shown by all our employees and dealers in what has been an incredibly eventful year for Saab.

“One of the largest challenges in 2010 was to restock our dealers around the world to normal levels again, especially in a market like the United States, where you need dealer stock in order to be able to sell cars. For instance, when we acquired the company in February 2010, there were a mere 500 cars left on the ground in the United States. Normal inventory levels in this market should be at 6,000-7,000 units.

“In 2009, Saab Automobile sold 39,800 cars, but built only 21,000. As a result, inventory levels were depleted by almost 19,000 units. In 2010, we only filled the pipeline with less than 4,000 units. All in all, with all the accomplishments made so far, I am very confident that the foundations for delivering on our business plan are in place.”

Saab Automobile President and CEO Jan Åke Jonsson added: “I am very happy with all our achievements since Saab Automobile embarked on its journey as an independent car manufacturer. While exciting new cars like the 9-4X crossover vehicle and the long-awaited 9-5 SportCombi will go on sale this year, we also continue to expand our distribution network into important growth markets such as China and Russia.

Furthermore, we will see the full effect of markets we entered in 2010, such as Japan, Canada, Portugal and Australia. I am confident that we can keep up the current sales momentum as we continue to enhance our offering with the biggest-ever product offensive in Saab Automobile’s history.”

——

Data

  • Wholesale comprises revenue generating sales to dealers, retail comprises dealer sales to end users
  • FY 2010 wholesale figure includes 1,400 units GM wholesale to Saab Automobile dealers prior to July 1, 2010

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zippy
Guest
zippy
5 years 7 months ago

Baby needs to learn to walk before he can run. Onward and upward we go people. I am so proud to be associated with everything Saab. 🙂

zippy
Guest
zippy
5 years 7 months ago

BTW, Saab Canada sold two cars in Dec 2010.

Jason Powell
Guest
5 years 7 months ago

Hey Zippy,

Guess what we got today? Na, forget it, I’ll tell you……. A 2011 9-5 Aero XWD. Want to be the first in BC to drive this one too? Should be PDI’d by the end of the day.

SaabKen
Guest
SaabKen
5 years 7 months ago

[Ken grabs coat, dashes down to parkade, starts car ………..]

Oh no, please don’t let Zippy beat me again driving an ’11 Saab !!!!

Jason Powell
Guest
5 years 7 months ago

Slow down Ken, the PDI’s not completed yet. Should I hide the car for a while?

zippy
Guest
zippy
5 years 7 months ago

Back off SaabKen, Jason is Saturday morning ok with you? 😉

Ken, maybe I could pick you up on the way? Im serious!!

SaabKen
Guest
SaabKen
5 years 7 months ago

Thx Zippy. I’ll be in Bellingham on Saturday 🙁 But thank God for Nexus !!

BTW, no Youtube clip of you driving the Aero (with Jason screaming in fear in passenger seat) means it didn’t happen, ok ? 😉

SaabR
Guest
5 years 7 months ago

…unless it sells first… 😉

Frank A
Guest
Frank A
5 years 7 months ago

Improving sales numbers are always good. The problem I see is that used Saabs are such good buys, especially 9-5s. You can get low mileage ’06 -’07 9-5s for under 20K US. That’s hard to beat.

Jason Powell
Guest
5 years 7 months ago

No comparrison in car though.

Jason Powell
Guest
5 years 7 months ago
I think everything I see here is great news. Definately heading in the right direction. 2010 was a year you will never see again, 7 weeks of no production at all, dealer stocks non existant and then the restart. People can claim to be disapointed, but Saab worked to increase stock levels with dealers and that took time and had a definate effect on YTD sales. Dealers need cars to sell cars plain and simple and until stock levels got to normal you would not see the true volumes of retail sales (customers do not want to be forced to… Read more »
SAAB_andee
Guest
SAAB_andee
5 years 7 months ago

@Jason and we shouldn´t forget that the US market only get the 2010 aero version without sunroof etc for a while.
it was the only way to get out the 9-5 but the real 9-5 is out with the MY11 models

Jake
Guest
Jake
5 years 7 months ago

@SAAB_andee

The new wood paneling we saw in the new 9-5 should have a better effect upon the 9-5’s sales than we think. In the U.S., wood paneling is a turn-on to car buyers, especially in the 9-5’s price range, such as the 5-series, e-class, and A6. Besides, this wood looks EXTREMELY well executed!

Smooth skies ahead!

SAAB_andee
Guest
SAAB_andee
5 years 7 months ago

@ jake i know most most americans have problems without sunroof or the dashboard.

but as an architect (who knows good design) american taste has nothing to do with good design. and this wood paneling isn´t this what you understand under clear scandinavian design.
bmw – audi or mercedes dahsboards also have nothing to do with good an clear design.
they may have better materials – but no design.

montahue
Guest
montahue
5 years 7 months ago
Exactly, the the only reason the Germans is considered having the best looking interiors is that they excels in fit and finish, but when it comes to d e s i g n they are as uninspired and boring as the new 9-5 lacks in fit and finish. Not that one cant live with the imperfections of the 9-5 interior but im looking forward to the first real upgrade of it because the exterior deserves it. The gray plastic wood must be a result of marketing research and as much as i mistrust marketing research i have faith in the… Read more »
Olav
Guest
Olav
5 years 7 months ago

This is great news! SAAB is on the move in the right direction. Well done JAJ, VM, SAAB employees, dealers and SAAB owners out there – keep up your great work!

Cheers from Norway
-Olav-
Always on the longest road home when out there with my SAAB. Always!

solvy
Guest
solvy
5 years 7 months ago

32000 / 0.75 ~ 42 500 sales/year
if saab can raise sales by 30% ~ 55500/year
+ goals of 17000 9-5SC and 9000 9-4x
= 81500 sales in 2011 so only 23% left to reach the break-even-point of 100k in 2012 🙂

Red J
Guest
5 years 7 months ago

solvy,
Those 81.000 is the goal for 2011.

But you can do the maths in another way.
11.448 (Q4 2010) x 4 + 20 % increase + 17.000 (9-4x)+ 9.000 (9-5SC) = 80.950

SAAB_andee
Guest
SAAB_andee
5 years 7 months ago

@red j aka me

you always put it into the right numbers:-) it should be possible –
markets like germany ,spain or italy also have to take off. and there is enough potential after this horrible year in this markets

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

And those markets you mention have shown to start increase sales in the end of 2010, so yes, they are on the move in right direction!

Sicky
Guest
Sicky
5 years 7 months ago

Global sales 31 696
Sweden + GB + US = 19982
Rest of the world 11714 (where???)

Red J
Guest
5 years 7 months ago

Sicky,
we can only check the retail numbers, and from the 28.284 retailed units I can back up almost 26.000 from 18 out of 52 countries.

Sweden + GB + US = about 20.000
Western Europe about 5.000
Other small countries 1.000

Mark Orr
Guest
Mark Orr
5 years 7 months ago

So I assume production is still full tilt?

solvy
Guest
solvy
5 years 7 months ago

found sales data of luxembourg

http://www.statistiques.public.lu/stat/ReportFolders/ReportFolder.aspx?IF_Language=fra&MainTheme=4&FldrName=6&RFPath=133

56 in 2010 (-20%)
70 in 2009

2010
jan 3
feb 4
mar 7
apr 1
may 6
jun 8
jul 3
aug 6
sept 2
oct 2
nov 9
dez 5
——-
= 56 total

Harry
Guest
Harry
5 years 7 months ago
A longer term view shows both the potential and the challenges in the Luxembourg market (500.000 inhabitants served by two dealers): 2005 212 2006 224 2007 168 2008 201 2009 70 2010 56 The Luxembourg market is strongly tilted towards the first quarter for sales and the first half-year for deliveries. The absence of the 9-5 SC during the traditional “Auto-Festival” late January, early February will hold back sales. The 9-4x could become quite popular in a country with many SUVs, but will be held back by the absence of a diesel engine. Having experienced an extraordinary snowy winter up… Read more »
TuuSaR
Guest
TuuSaR
5 years 7 months ago

I would say that for this year, 60k is very plausible, 70k achievable and 80k needs a spot on performance and no oil related wars.

Now I just wait with ghastly humor how certain Finnish yellowpaper style business papers will write about Saabs fallen retail sales compared to 2009.

Henrik
Guest
Henrik
5 years 7 months ago

If you watch the trend the graf is positive, factory is up and running from day one, 9-3ttid 119 gram will sell well, many companies (mine included) only permit companycars that is below 119 gram, the 9-3 is by far the most powerful, I am confident Saab will solve also the SC, plus the 9-5 sedan was only for sale half 2010, and then you have the 9-4x and the 9-5 SC. (and perhaps 9-5x?). Canada and other countries was not really onboard 2010 etc. 80.000 easy if you ask me.

solvy
Guest
solvy
5 years 7 months ago

80k can be done. most markets are far away from their potential sales targets.

i.e.
luxembourg: sold 56 in 2010, 70 in 2009 but 200+ the years before.
austria: 98 in 2010 but 400+ in 2007 and earlier
germany: 657 in 2010 but used to sell 4000+

and we should not underestimate sales of the convertibles. i don’t think that lots of convertibles were produced in Q1 2010 because of the moving from Graz – Austria to Sweden. So mainly the few cars in stock were responsible for sales.

Pat H
Guest
Pat H
5 years 7 months ago

Will we make 60,000 sales next year?

It all depends on the sports combi and the 9-4x and how well they are receieved.

I hope so….the 9-4x has awesome potential in Australia, lexus and bmw crossovers are everywhere I live, everyones sick of the same ones.

tmjr
Guest
tmjr
5 years 7 months ago

@Pat H- judging from the news , it sounds like Australia needs boats not automobiles. Perhaps an ark?

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

I say it is not only important with the 9-5 SportCombi and 9-4X, but IF Saab presents a 9-3 SportCombi with <120g CO2, then there will be an even stronger boost in sales. The best would be if it was a <115g CO2, so they gain even more advantage.

Paddan
Guest
Paddan
5 years 7 months ago

Good going. Lots of work yet, but we knew that. Some adjustments here and there in equipment, pricing, leasing and personnel and I think 80k is achievable this year.

74stingray
Guest
74stingray
5 years 7 months ago

nothing but good news… a nice steady pace is a good thing.

Bruce
Guest
Bruce
5 years 7 months ago
I read in a US newspaper this week (sorry but I forget which one – we are traveling with Dame E) that car-based cross-over CUVs and SUVs are now outselling sedans and wagons in the USA. This is indeed important for the place of the 9-4x in SAAB showrooms. B PS: I have a suspicion that $20K for a five-year-old 9-5 “Dame Edna” is an improvement in residual values (depreciation rates) for the old 9-5. 50 to 60% in 5 years is not bad, overall. I don’t insist on top resale value but I cannot trade until I know that… Read more »
Chris
Guest
Chris
5 years 7 months ago
Bruce: This has been the case for some time in the US. If you put light trucks in there too, you will find the percentage of truck-like vehicles sold in the US is around 65% of new car sales. This is especially true in the west, but less true in the east. This is why GM gave us the 97X, and why it sold as well as the old 9-5. I know some of you were disappointed in Saab buying a smaller engine from BMW for future use, but with crude going to $ 100 a barrel, and most likey… Read more »
turbokalle
Guest
turbokalle
5 years 7 months ago

The article writer is commenting on that he belives that Saab has not been honest with the 2010 salesnumbers. He writes that it is better to be honest and publish the true numbers and that everybody at Saab must have known that the original 2010 forecast or even the halved forecast would not happen.
In general its a positive article calling it “a miracle” what Saab has accomplished since beeing sold by GM.

turbokalle
Guest
turbokalle
5 years 7 months ago

Googletrans is good but most of the times fails to communicate what is “behind” the actual words.

Tim
Guest
Tim
5 years 7 months ago

Stock owners seem to be happy… Spyker is up 23 cents to 4.00 Euro.

Per
Guest
Per
5 years 7 months ago

Sales in Oslo 2010 up 91,9% compared to 2009!!!

Tim
Guest
Tim
5 years 7 months ago

According to a short interview done by Dutch news agency ANP VM repeats the 80,000 sales figure for 2011.

jörgen Trued - SUHRT
Guest
jörgen Trued - SUHRT
5 years 7 months ago
This is what big daily paper SvD writes google translate For the struggling Saab is yet another setback in economic activity be exactly encouraging. Many probably do not begrudge Saab a period of peace and quiet so that it can build up the shattered brand and consumer confidence. The fact that under the circumstances you have worked the last two years in general to have succeeded in producing an entirely new and highly competitive 9-5: a, a brand new 9-4 X while refined engines and continues to work on the next 9-3: a is almost mira-kulöst. It is against this… Read more »
Red J
Guest
5 years 7 months ago

Hi Jörgen,
it difficult to me to understand Mr. Ollevik’s story with the Googletrans, but after reading your text I still don’t get the point.

Is he criticizing Saab?
What does he mean with being honest and admitting mistakes ??
Why is he talking about the 65k forecast ??
Because if this is the mistake done by saab, they admitted it a couple of months ago, going down first to 45.000 cars and then to 30.000 cars.

Jörgen Trued - SUHRT
Guest
Jörgen Trued - SUHRT
5 years 7 months ago
Henrik
Guest
Henrik
5 years 7 months ago

I don´t understand what he´s on about, he begins with complementing Saab for their achievements in 2010, but then rants on them for covering up the actual sales, and that this should have happened some days ago. I really don´t know what he´s refering to, I guess he misunderstood something being one of Saabs biggest harassers (spelling?). This was written before global sales data came in, and he writes “everybody knew Saab wouldn´t meet prognoses, even after they cut it in half”.

So he´s wrong, probably he´ll write again today and ask to be forgiven and straighten this up. (not)

David
Guest
David
5 years 7 months ago

You are very right! It looks like mr. Ollevik didn’t know that the sales target was officially revised twice.

This is just bad uninformed journalism.

Jörgen Trued - SUHRT
Guest
Jörgen Trued - SUHRT
5 years 7 months ago

Swade, SU needs to reflect all views around the world. It is troublesome when a writer of the paper SvD that is connected to the right conservative politics writes this. Their readers are the ones SAAB would have as customers.
But on the other hand we need to have a grass-root discussion here on SU on where SAAB is heading.
We are quite a few here on SU who are very concerned of the present path, You can not have missed seeing that.

Red J
Guest
5 years 7 months ago

Jörgen,
you are right when you say that SU needs to reflect any view on Saab, as long as it is backed with arguments. My problem with that article is that the whole article sounds very positive versus Saab, but on the last paragraph is more like a “slap on your face”.

I’m still missing the point, but I think it is a cultural problem.

the dude
Guest
the dude
5 years 7 months ago

They set a goal of 50.000 to 60.000 cars (produced and sold, so retail) for this year. The end result is 28.284. And everybody is cheering and claiming that this is a fantastic result? Am i missing something?

So now the new goal is 80.000 i suppose well open up more champagne when they actually do 42.000 this year?

Tim
Guest
Tim
5 years 7 months ago

I guess you don’t really belong here, do you? 😉

But… the first goal was 60.000 cars. The revised goal was 40-45.000 and the last goal was set to 30-35.000. I don’t think anyone is happy with just 32.000 cars being sold, but Saab is alive and the trend is upwards.

Jason Powell
Guest
5 years 7 months ago
I think your missing tons. Saab didn’t expect to have the issues of getting cars to certain markets and such. This is all stuff I’m sure you know because I’ve seen you coment on other posts that cover these and other issues that have come up. In the US for instance, they had a total of about 500 cars in stock on dealer lots and had to refill the inventories. I’ve said many times to many people that you can’t sell from an empty shelf. When dealers started to get cars, they were getting 3 and 4 cars at a… Read more »
Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

Very good point with the example of “selling from an empty shelf”.
Keep up your great work “over there”!

Phoenix
Guest
Phoenix
5 years 7 months ago

Well put.

David
Guest
David
5 years 7 months ago

I think that Q4 sales are very good for a company that still apparently needs to get the message across that they are still alive! I can only say that sales in many markets are far too low so the potential for significant growth is definately still there.

BoeBoe
Guest
BoeBoe
5 years 7 months ago

What do you guys think of the difference between retail and wholesale numbers? As long as I can remember Saab always reported (only) the retail numbers. And also other car companies only report retail numbers.

I find the wholesale numbers a bit confusing. And I can understand that some Swedish media are a bit ‘sceptic’ about the numbers Saab presented.

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

I do agree it’s a bit fuzzy, and if I dare to say this here: Saab is in a situation where they need to do more. And then the wholesale number is higher than the retail sale number, so then they focus on that. The day they reach the target with retail sale I bet they will stop using the wholesale number.
I have no idea how other car producers are doing.

BoeBoe
Guest
BoeBoe
5 years 7 months ago

I did a quick seach and all the numbers I could find were retail sales. I couldn’t find any wholesale numbers.

This causes a lot of confusion…. (See also articles in the Swedish media)

BoeBoe
Guest
BoeBoe
5 years 7 months ago

Volvo press release: As of 2002, sales are defined as cars delivered to end-customers.

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