Saab online presence begins to change

We’ve been talking about Saab’s global web presence, with a few national sites in the crosshairs, for some time now. I’m pleased to pass on that things are beginning to change for Saab’s online presence.

This is the beta version of Saab’s Media website, which was discovered earlier today by JH.

Saab Media updated website

There are numerous media assets already loaded on to the site, so it’s partially operational. I notice there’s also a “Trollhattan Blog” there with an initial welcome post. Good to see.

This is a massive project for Saab. It’s not just the re-design of a front page. It’s the carving out of Saab’s web structure from a larger GM structure and repositioning of all the assets therein (and so much more).

This is just a start, but it’s a good signal as to what’s coming. Re-designs are expected for national pages in the coming months.

Thanks to JH for discovering it and passing it on.

Fredrik
Guest
Fredrik
5 years 8 months ago

I am chocked. This new site does not at all have the scandinavian design philosophy. It’s just terrible.

Less is more. I love the http://www.saabsverige.comx

Tomas TL1000R
Guest
Tomas TL1000R
5 years 8 months ago

I thought so too! Looks cheap and much worse then the Swedish site. Develop that one instead or just use it in the US of A (the Swedish site, I mean).

ANA
Guest
ANA
5 years 8 months ago

Remember it hasn’t even been launched yet so its probably not even finished.
From what I can see it looks awesome!

psmisc
Guest
psmisc
5 years 8 months ago

To be fair, most car maker’s web sites suck for some reason, yet they spend millions developing them. The only decent one I can think of is Porsche’s web site. Just a wild guess, but I think for most big companies, web design contracts are chosen by bureaucracy, favours, and arcane feature requirements.

If that’s the case, I think Saab being a small company (relatively speaking), it has a chance to cut the bullshit and pick the best team for the job, and make something different.

Jake
Guest
Jake
5 years 8 months ago

I’m in awe. The site is better than Apple’s site, in my opinion! Intuitive, eye-catching but not flashy, and has info on the vintage models.

Fantastic!

I also like the download basket feature, so you don’t have multiple downloads shoved in your face at different times.

Curvin O'Rielly
Guest
Curvin O'Rielly
5 years 8 months ago

Better than Apple’s site? Don’t go overboard with your praise!

Jake
Guest
Jake
5 years 8 months ago

Apple’s site is okay, in my opinion, but this site is fantastic!

Perhaps I’m too tech-savvy. 🙁

David Z
Guest
5 years 8 months ago

I, too, am not impressed at first glance. It is VERY busy on the front page, so much so that I was overwhelmed and I don’t even know where to go from there. What happened to “less is more”?

ANA
Guest
ANA
5 years 8 months ago

I think you will find is is for media so they have been trying to make all the important info just a click away. I think it is great.

benrp
Guest
benrp
5 years 8 months ago

Looks nice enough and they even mentioned Saabs United

What the others are saying… The leading Saab enthusiast site SaabsUnited.com

StefanH STHLM
Guest
StefanH STHLM
5 years 8 months ago

Am I completely wrong when I believe this is the site for people in media? Not for us customers. So they focus on making the info eady to access rather than giving it an “emotional” appereance? If this is right or wrong, I dont know. :-/
Btw cant wait to see spy pics of 95sw and 93 facelift. Do the spies sleep like bears this time a year? 😛

Muppen
Guest
Muppen
5 years 8 months ago

It is for the media only.
“This site is our Media and Press site. Click here if you are looking for our consumer site.”
http://media.saab.com/blogs

Steve in CT
Guest
Steve in CT
5 years 8 months ago

Whether we think it is too busy or like it – changes often take us a bit of time to process and adapt to.

It does seem busy at first glance but I think it is organized enough for me to navigate, and perhaps most important is the beginnings of Saab showing greater independence from the former owner. I like it.

…and as Swade points out – it is still in beta! I can’t help but like it and due to the fact that it gets Saab more outwardly independent of GM, think it is a terrific thing to see!

Ted Y
Guest
5 years 8 months ago

StefanH is right. It says right on the front page: “This site is our Media and Press site. Click here if you are looking for our consumer site.”

Ken M
Guest
Ken M
5 years 8 months ago

I like it. As the name suggests, it IS a media site and looks to be quite rich. You can scroll through old press releases from the past decade, download lots of data, and history too. Well done.

zippy
Guest
zippy
5 years 8 months ago

Love the reference to SU at the bottom of the page. ‘The leading Saab enthusiast site’!

Remdog
Guest
Remdog
5 years 8 months ago

They refer to the 9-3 SportCombi as the 9-3 “Sportwagon” on the front page. Saabusa.com refers to it as the SportCombi. What is up with the lack of uniformity? Saab has to get everything right their first try because they don’t have the resources for “guess and check”.

They have different names for vehicles in different markets. They’ve had different names in different countries for several decades (as have many other manufacturers). The press, who this site is intended for, know what they’re looking at. – SW

Jeff
Guest
Jeff
5 years 8 months ago
It looks fine to me. First, it’s a very rough draft. Second, it’s not the consumer portal, it’s the media page. Third as mentioned, it links to Saabs United, bonus. I’m a big proponent of getting info out in a clear and organized way, and I think the columns make a lot of sense. One big thing I like is the embedded Gill Sans Saab font on the pages. Highlights and looks very natural, nice touch. I think Saab needs a very light, white, and speedy front page with very straightforward clicks. The less flash the happier your average customer… Read more »
Jr.
Guest
Jr.
5 years 8 months ago

A little busy but a huge step forward comparing to the old site.
Also nice to see them using the latest technologies as HTML5 in contrast to the damn Flash-driven consumer site that I can’t view on my phone and is slow as ice on my laptop. Hopefully they will to an overhaul of the main site soon…

Red J
Member
5 years 8 months ago

I like what I see, most of all if I compare it with the old media site.
As always this site offers lots of information to everyone, although it is focused to media people.

BTW, the welcome post in the Trollhättan-Blog is dated January 4th, maybe this is a hint for the roll-out date. 🙂

Tim
Guest
Tim
5 years 8 months ago

I like it. It’s so much better than the old media site. It’s a bit busy but I got used to that pretty quick.

WooDz
Guest
WooDz
5 years 8 months ago

+1

Tommi
Guest
5 years 8 months ago

Way better than the old GM/Saab Media Online. Better services, easier downloads. Busy design, but fast and quite easy to navigate when you get the hang of it. The press packages are a great improvement also compared to the old site. Great to see links to outside info (saabsunited.etc). Can’t wait that they get it all up and running, including the email bulletins and blog.

T.M.
Guest
T.M.
5 years 8 months ago

Looks like a winXP theme, good thing it`s just for media cause this is not Saaby at all.

T.M.
Guest
T.M.
5 years 8 months ago

I take it back…..just seen the old one….great improvement:D

Pedro
Guest
Pedro
5 years 8 months ago

Looks good but I’ll wait until it is fully launched 😉

What could use a major update is the Portuguese website. I know the new importer will most likely be working on that in the coming months, but the site is old and looks old. the 9-5 link goes to an empty page on saab.com intead of the 9-5’s page… I know we’re not a priority market for SAAB, but still…

Peter Gilbert
Guest
Peter Gilbert
5 years 8 months ago

Two points here: First it is a Beta version (in development); second it’s for media inquiries not a general sales tool for the public, like the current site. Colour is subjective because 1 male in eight s colour blind and does not see certain contrasts. The aspects have to be considered when developing a site.

DMain
Guest
DMain
5 years 8 months ago

I used the country selector in the top right corner and selected the Canadian site, and the page links back to GM Canada. That’s pretty weird.

Quixcube
Guest
Quixcube
5 years 8 months ago
It looks like the site is using Drupal as the back end. That explains a lot about the lack of a Scandinavian feel to it. Drupal sites are fairly flexible, but they aren’t the same as starting with a blank slate. I doubt that saab will use Drupal for its new customer site, but who knows? I think this is probably just a quick and effective way to get a new media relations site up and running. They needed a rock solid way to manage a lot of digital content and Drupal delivers this. Also, it is free (which never… Read more »
Tim
Guest
Tim
5 years 8 months ago

I just wonder… What is Scandinavian look & feel? Just like Dutch design, it’s pretty hard to catch especially in a website. I think they have done a great job. It uses colours I would have expected them to use, it uses the Saab font and the navigation is easy.

I don’t think Drupal limits developers. At my company we have used Drupal for several customers but we managed to create a few really nice sites which only could get recognized by looking at the code.

cakewalker
Guest
cakewalker
5 years 8 months ago

I like it. I think if I worked for the media I’d like it. It’s busy for a reason (you don’t want to waste a journalist’s time trying to find information), but Saab do cohesive and ergonomically sound busy very well and I think this website manages the same. I wouldn’t expect their consumer websites to be the same, but going by how well they’ve put together this information-heavy site and their new attitude towards web technologies I’ve high hopes for other Saab sites.

TuuSaR
Guest
TuuSaR
5 years 8 months ago

Problem of most websites today are:
1)CPU heavy = slow
2)Difficult to find information

I sure hope that Saab knows what they are doing with global retail site pages because this media site is bit worrying in some places.

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