Sunday Night Snippets – Southern land edition

Greetings all. It’s good to be back.

This is our 9000. And if I can read maps correctly (not guaranteed, but I think I did Ok on this occasion) then it’s parked about as far south as you can travel on a public road in Australia. It’s just outside the ranger station at Cockle Creek.

It took 20kms of dirt to get there, which was heaps of fun 🙂

——

The latest (and I believe last) of Saab’s four consecutive ads in the Wall Street Journal has been posted up on Saab’s Facebook page. I received a photo from the paper, too (thanks Steve!), so it’s definitely been published.

Click.

Not my favourite, but not bad. Absolutely fantastic image of the car.

——

And speaking of ads, Jeremy Clarkson has reviewed the Saab 9-3 TTiD in this weekend’s print edition (also available online to Sunday Times subscribers) and SaabGB have placed a full-page ad at the rear of the “InGear” section.

——

UPDATE: Nothing to see here.

From Arild: The transmission factory is owned by Weigl and has nothing to do with Saab anymore.

Do we have a Swede on board who can provide an accurate translation of this article from Swedish Radio?

It looks as if, possibly due to the recent changes to Saab’s engineering structure, that Saab has dismantled the remainder of their powertrain (gearbox) arm.

It’s a little unclear, though. Any help welcome.

Thanks Ted!

——

Jonas Froberg – Saab book author – has a slightly depressing article in E24 asking if people will dare to buy a Saab.

It’s a fair question, as that’s what Saab are asking people to do, but I think Froberg takes an unnecessary, pessimistic tone.

On the plus side, he also gives what I think is a reasonable examination of the circumstances that Saab faced last year.

Arild
Guest
5 years 7 months ago

The transmission factory is owned by Weigl and has nothing to do with Saab anymore. It was previously known as Saab powertrain and made transmissions for Saab. And so it is Weigl and not Saab that is closing the factory.

Thilo
Guest
5 years 7 months ago

Weigl took over this part of GM Powertrain Sweden already in April 2008, long before Saab was sold.

TTAero
Guest
TTAero
5 years 7 months ago

The staf is former SAAB staf. There is only 36 hired left, and half of them will be asked to help build a chineise factory of the tools. This will take 18 months and the work will be done in both Sweden and China. But this has nothing to do with SAAB anymore. GM decided to sell this and “asked” SAAB to buy gearboxes from Opel.

erik3000
Guest
erik3000
5 years 7 months ago
Göteborg Saabs old gear box factory goes in the grave Saab powertrain was the name for many years, they then made ger boxes for Saab. But now the remains of the factory are being sold to China. Kristian Ståhl, Vice President for german weigl that today owns the factory hope there will be room for some kind of business also in the future in Gothenburg. But nothing is certain and the employed are in a bad mood. Kent Arne Dahl, president of IF metall (union) on the factory is also interviewed. -Its not a good mood here, he says. -Everybid… Read more »
erik3000
Guest
erik3000
5 years 7 months ago

that went fast;;

Everybid = everybody
Said = sad
Changes = chances

Jeff
Guest
Jeff
5 years 7 months ago

That must have been quite the trip. 20km on a dirt road? You’re braver than I. I just checked it out, wow that’s far south. Do penguins ever make it that far north?

Per
Guest
Per
5 years 7 months ago

Except from Steven you mean ?

MartinW
Guest
MartinW
5 years 7 months ago

Jeff, penguins make it at least as far as Sydney Harbour. Not sure how much further north than that though.

peter
Guest
peter
5 years 7 months ago

Sunday Times – Clarkson test the 9-3 TTiD Aero Sportwagon

If you dismiss the fact he hates the Vectra underpinnings and the diesel engine he likes the car… cannot post the link as you now have to pay to read the times-online

74stingray
Guest
74stingray
5 years 7 months ago

@ Swade Glad to have you back… Was this a camping/ fishing trip or just a road journey? Pics of the Saab are nice however send me some of the scenery!

Lasse
Guest
Lasse
5 years 7 months ago
Just read the Fröberg article on E24. It indeed has a negative, sceptical undertone when it comes to the sales objectives for 2011. But this is built on a quite fair examination of the remaining problems for Saab to solve. We all know that it is a really tuff task to come up to 80000 cars in 2011. This causes problems, as the revenue from sold cars is considerably lower than expected. On top of this, there are consumers’ and other companies’ expectations about the future of Saab. So there are problems. But these problems are solvable. Just assume that… Read more »
JTCz
Guest
5 years 7 months ago

Do not forget to cast your vote in the third round of the Polish COTY vote. The Saab 9-5 is up to its toughest challenge, against the mighty Alfa Romeo Giulietta!

http://moto.pl/MotoPL/1,88389,8969499,Wybierz_Samochod_Roku_2010_Moto_pl_.html

Tim
Guest
Tim
5 years 7 months ago

Done. Make sure you vote for the other cars as well. And vote for the one you will think will do worse in the next rounds against the 9-5 😉

WooDz
Guest
WooDz
5 years 7 months ago

Should the 9-5 really beat the SLS?

Answers on and used pizza box to….

Mailr
Guest
Mailr
5 years 7 months ago
Well, here are some more encouraging figures, from an actual SvD online poll: http://www.svd.se/naringsliv/nyheter/artikel_5903401.svd?service=poll Do you dare to buy a Saab? Yes: 52% Yes, but I prefer other cars: 20% No 28% I’m actually surprsed of the very positive result, even in good times there were lots of people that said that they wouldn’t dare to buy Saabs due to percieved quality issues or “religous” beliefies. I don’t thnk disbelif of Saab is a major problem among the potential customers, I have a feeling that most of the (currently) 28% that don’t dare to buy a Saab are not remotely… Read more »
Voter
Guest
Voter
5 years 7 months ago

If you like to help voting, find the questions here: http://www.svd.se/naringsliv/nyheter/vagar-du-kopa-en-saab_5903361.svd
Look for an optionlist right to the text, “Ja” = “Yes”, push “Rösta” to cast your vote.

Anders
Guest
Anders
5 years 7 months ago

You can help voting here, right side of the text:
http://www.svd.se/naringsliv/nyheter/vagar-du-kopa-en-saab_5903361.svd
“Ja” = “Yes”
“Rösta” = “Vote”

Erik3000
Guest
Erik3000
5 years 7 months ago
One interesting thing about articles about Saab in DI and E24 is how the comments have changed over the last years. During the process when the survival of Saab was very unsure, most people that commented the articles wrote “shut down the factory” “saab is crap” and similar. Even our industry minister said the cars were crap. But in the latest months the commetns are more like “I think Saab can make it”. There is a postive felling around Saab, and I think there is a wish for many Swedes that they shall make it. And now they have quite… Read more »
Henrik
Guest
Henrik
5 years 7 months ago

+1 I´ve noticed this too, gradually opinion has changed in Saabs favor, a couple of months ago I was satisfied with 50/50 negative positive, but now it´s way beyond. Also you can notice this in the grades that comments get. I´ve written thousands comments on di, e24, ams, tv etc etc, but now things are looking so good in this area that I´ve backed down a little.

Red J
Member
5 years 7 months ago

If somebody has the mood and time, can he or she send us a transcription of the text of the Trollhättan blues?

With the subtitle We take the pulse of the Saab one year after Spyker’s takeover. I think it would be interesting to know.

Rune
Guest
Rune
5 years 7 months ago

I haven’t heard through it yet, but the intro is word-for-word from Jonas’ article in e24 (http://www.e24.se/business/verkstadsindustri/vagar-du-kopa-en-saab_2584509.e24).

OddJob
Guest
OddJob
5 years 7 months ago

New US commercial on Youtube

Jeff
Guest
Jeff
5 years 7 months ago

Damn you beat me to it 😛

So much for debuting on facebook!

And I’m going to reserve my judgement for it. I was expecting something different.

Troels, Denmark
Guest
5 years 7 months ago

I like it very much too .
So important that Saab are starting to proudly show their heritage and taking the honour of the many innovations they have made, which are now used by most of the industry.
And off course show that they are “on the beat” creating new ones..

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

Wonderful. Now I think we will se a lunch of a new saabusa.com site very very soon.

Jörgen Trued - SUHRT
Guest
Jörgen Trued - SUHRT
5 years 7 months ago

I am not believing my eyes! This is so good, so good. This made may day after having worked on three 99 Turbo engines in the SUHRT garage.

Film contents: Featuring
J 21 Fighter aircraft
92 Prototype
96 2 stroker Sedan
96 Rally V4´s a few of them
9000 in windtunnel (with the smoke-stick developed by a guy at my work, Göran Lorinder)
99 Turbo Sedan Rally
99 Turbo CombiCoupe (Frankfurt car show 1976, crashed by a polish journo and later rebuilt)
SK 60 SAAB jet trainer
Saab Formula Junior
Sonett 1

Quite a cast! THANK YOU SAAB!
Prototype next gen. Convertible

David.Baxter
Guest
David.Baxter
5 years 7 months ago

Jürgen,

what do you think of the idea producing the legendary Saabs new in a limited edition? A manufacturing thing like Wiesmann in Germany: http://www.wiesmann.com/ . Building up a nice and pretty manufacturing plant in Trollhättan! I think Saabs history and the cars are to good to starve away. And if sales not rise, could that be a alternative strategy!?
By the way the daylight comes back in Germany, and Spring is just around the corner, I am getting happy! 🙂

Jörgen Trued - SUHRT
Guest
Jörgen Trued - SUHRT
5 years 7 months ago

A great idea, but I think the best way would be to find good used old cars and have them restored just like we do in SUHRT.

lala
Guest
lala
5 years 7 months ago
Thanks for your answer Jörgen. It looks like I can’t reply to your answer: the reply button under your comment is gone. Then I’ll do it here. I understand you grew up with an innovative Saab. And I think we would all love smart out-of-the-box thinking from Saab, but, in the years before GM acquired a major stake in Saab, Saab was also losing money. And I sometimes I suspect that the unusual ideas that Saab had were to blame to some extent. I mean it’s so much more expensive to develop your own unique technologies and using them only… Read more »
North Toronto Punter
Guest
5 years 7 months ago

Not wanting to sound too much like Tweedledum and Tweedledee… but I will echo my Other Mother’s Brother and give 2 Thumbs UP!

Dynamic…Heritage…with a sense of more to come!

I’ve been scathing in my attacks on the Ads hitherto. But give credit where and when it’s due.

Hope Motorsport and Saab become synonomous once again (by whatever vehicle/Team Management so chooses). Let’s Go BMW Hunting :).

SAAB UP!

74stingray
Guest
74stingray
5 years 7 months ago

Mind if i join in the party?

That commercial is “sehr wunderbar!”

teeheehee 🙂

RR
Guest
RR
5 years 7 months ago

How dare anybody NOT buy a new SAAB ? Let ’em eat cake – Rock on SAAB !

Jörgen Trued - SUHRT
Guest
Jörgen Trued - SUHRT
5 years 7 months ago

Make a long version of the ad, Just more to love. Bet people would like to see a little more than 1 second clips. Use YouTube it is a free channel.
Keep up the good work. This ad is already international through the usage of internet, perfect.

Rune
Guest
Rune
5 years 7 months ago

That is another great suggestion from Jörgen!

A longer, high quality clip, from Saab on youtube would absolutely be a nice way to connect with us fans.

BTW: Why only 480p? Are they afraid of wasting youtube’s bandwidth?

Highway Star
Guest
Highway Star
5 years 7 months ago

Interview with newest Saab dealer, Saab of Bellevue, on bringing back Saab to the Seattle market. They hold the distinction of being the first Spyker dealer to add Saab later.

http://saabworld.net/content/spyker-dealer-adding-saab-brings-saab-presence-back-seattle-usa-140/

Jeff
Guest
Jeff
5 years 7 months ago

Bellevue is $$$$$$. Home of Bill Gates.

ivo 71
Guest
ivo 71
5 years 7 months ago

Ryan Vanderwel, huh? As Dutch a name as they come…

Ivo

Jeff
Guest
Jeff
5 years 7 months ago

Is it just me or is anyone else getting sick of British narrators on Saab commercials? Can we have someone with a Swedish accent speaking English? I think that would be more unique and catch everyone’s attention, not to mention authentic.

74stingray
Guest
74stingray
5 years 7 months ago

+1… with all due respect to our British friends… I’m buying a Saab, not a Rover.

SAAB_andee
Guest
SAAB_andee
5 years 7 months ago

Some videos i found from the austrian saab 95 test days at the airport runway wr neustadt + official 95 introduction in september. – with the show from the performance team.

http://www.lifestyle-tv.com/SAAB95/

http://www.lifestyle-tv.com/SAAB95/Performance/

Henrik
Guest
Henrik
5 years 7 months ago

great! The fleet-manager at magna-steyr seemed to be in love!

David.Baxter
Guest
David.Baxter
5 years 7 months ago

Cool stuff

and very long and a lot of details…!

Jörgen Trued - SUHRT
Guest
Jörgen Trued - SUHRT
5 years 7 months ago
The WSJ Saab ad: – this is the worst ad campaign I have seen from SAAB. This german thing who in the world come up with that? Ad agency or someone at SAAB, I bet someone at SAAB did second it. How utterly stupid this is knowing that the 9-5 more or less is a german product put together in Sweden. Also that SAAB are bragging about the buying of Bavarian engines in the future. Dare to run Your own show and do not look so much at the competitors. Fröbergs article: Interesting to read the book he published some… Read more »
Jeff
Guest
Jeff
5 years 7 months ago

The text on this one isn’t the best but I keep having to remind myself of the context- the wall street journal. Given that different is about the best thing Saab has going for it in it’s segment, pointing out how not German it is helps drive interest. Hopefully they can start selling the car on what it is rather than what it isn’t, but as a line in the sand, it needs to e said at some point. I just wished they’d have proofread their copy with us before they bought a quarter page. Oh well.

Jeff
Guest
Jeff
5 years 7 months ago

Be said not e said. I’m high on irony today.

lala
Guest
lala
5 years 7 months ago

Seems like it’s impossible to please Jörgen. You have the ability to always find a negative point of view. Is this because Saab has shown no interest in supporting the SUHRT and you expected them to do so?

Jörgen Trued - SUHRT
Guest
Jörgen Trued - SUHRT
5 years 7 months ago
lala, I do not know You. But I have had tons of fun running the SUHRT team. Working with positive people. Our videos at YouTube says it all /trued1 We have the right to have an open debate on issues around our beloved brand. Tough questions needs to be up in the air. lala please join the talk here at US. Can not remember having seen any of your writings. SUHRT has never asked SAAB for support many of our supporters have come to us. I stand up for what I say even with my own name. Something I think… Read more »
lala
Guest
lala
5 years 7 months ago
I do not know you either. And I love what you do with the SUHRT. Also, contrary to what you might think, I’m a contributor to this site albeit not visible. And I (need to) appreciate my privacy and so I won’t write under my own name. In my eyes that is not necessary, but I understand your discomfort in receiving tough questions from an anonymous. I just observed that in the past months it looked like Saab could never do it right in your eyes. And sometimes you launch ideas that seem crazy to me and yet you present… Read more »
Arild
Guest
5 years 7 months ago

Jörgen, at the moment I believe it is important for Saab to talk about the future. To tell people about the exciting new models and technology that are coming. When Saab talks about the future people will hopefully understand that Saab is actually moving forward, developing new cars and new technology. In other words, it is safe to buy a Saab today, because Saab is a company that is planning on staying here for the long run.

Jörgen Trued - SUHRT
Guest
Jörgen Trued - SUHRT
5 years 7 months ago
lala, Thanks for You answer. Having lived my whole life in and around Saabs and born in Trollhättan. I communicate on regular basis with people in SAAB and ex-SAAB managers and ex-SAAB professional rally drivers. There are some doubts on in what direction SAAB is heading. SAAB has always been innovative and managed to show the world technologies that later has been adopted by virtually the whole autoindustry. SAAB needs to get back to that after the not so innovative years with GM. I tell my friends, the few that does not drive SAAB to consider the 9-3 or 9-5.… Read more »
Ted Y
Guest
5 years 7 months ago

I like the emphasis on being Swedish though. So many people I meet say “Where is Saab made?”. I think maybe they need to point out that Swedish engineers are the best in the world. Everybody thinks “German engineered” when Mercedes is mentioned. I would love for people to think “Swedish engineered” when the name Saab comes up, and I want that to be a good thing.

74stingray
Guest
74stingray
5 years 7 months ago

I know it’s old… but when (most) people think Sweden…. they think Ikea, snow or meatballs.

We need to change that.

Red J
Guest
5 years 7 months ago

As Mr. Schuijt has been appointed by Spyker and not Saab, it has fallen bellow the Swedish Press radar.
But in beginning of January there has been a press-release from Spyker about his appointment.

Mr Fröberg:
He writes what he sees, but he doesn’t have to write the fourth book of Stig Larsson’s trilogie every time he writes something about Saab. And as many have already said you can get a Saab for 250.000 SEK, what is the point of asking the people if they want to spend 400.000SEK in a Saab?

ivo 71
Guest
ivo 71
5 years 7 months ago
ivo 71
Guest
ivo 71
5 years 7 months ago

Haven’t browsed low enough and so didn’t see Red J’s posting. Sorry.

Ivo

Sandy
Guest
Sandy
5 years 7 months ago
SW – congrats on the “new” 9k. While I have not owned one, it is one of my favorite models. Drove many miles in November / December last year in a 17 year young CS Aero in SoCal, and this car is “SAAB” – good looking, classic, safe, practical, AND fun to drive. The 2.3T is still a very good engine, in the days this car was probably more different from the competition than any Saab today (the competition is catching up?) Still, seeing the picture of the new 9-5 it is stunning. It fills its’ niche in next to… Read more »
theSandySaab
Guest
theSandySaab
5 years 7 months ago
Wow, nice videos – hope these events translates into (fleet) sales. Also, there must be hundreds of stories out there regarding a Saab saving the life of a loved one. This should be “exploited” (though MB beat us to it). I’d love to see a rich, multlimedial internet presence, where everything Saab can be found. Not only “build your car”, but in depth technical stuff, design thoughts and processes, crash tests, assembly process (live?) interviews with staff, fan, customers and crash survivors. Make this interactive and have a customer corner in the show rooms with a huge plasma screen, running… Read more »
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