Swedish sales evolution 2010

I wanted to talk a bit about the Saab sales numbers in Sweden for December. But the pace of the comments here at SaabsUnited is so high, it is almost impossible to keep with that. Well I think this is the price for being at this sde of the fence. πŸ™‚

Nevertheless, I’ve made some colourful graphs showing the sales evolution of Saab in Sweden.

Lets begin with the performance of the marque.

Saab sales performance Sweden 2010

As you see Saab has performed twice as good as the Swedish market, but it has been driven mostly by the 9-3. The big in July-August show the model year change.

Did the 9-5 not perform as it should ?

Let us look at how it performed against some competitors.

Both big Swedish sedans behaved similarly.

And against the Teutonic 3 the Saab 9-5 also performed quite well.
(The numbers for the Beemer, the Merc and the Audi are for the Sedan and the Wagon)

The Skoda has started with 34 units in January, with a total of 2.640 units in 2010, about 200 more than the 9-5.

Putting all together I can say that the 9-5 performed as the market average, or as its direct competitors.

And now the rocketing star, the 9-3 (SS+SC+X+Cab)

You can say that the sales numbers for January were very low for the Saab, and much higher for the Teutonic 3, and you are right. But the first competitive sales figures for the 9-3 were in July, and it almost managed to overtake all three in total sales figures. Only the A4 has been sold 300 times more than the Saab.

And to come to an end, something I can’t understand. Why do swedes buy that many Volvos?

On the one side we have the S40/V50 which has an Drive version with only 99g CO2/km but the car is smaller than the Saab and not the newest one. And on the other side we have the new kid on the block the S60/V60. It is the same size as the Saab, but then again the engines are not as competitive, for instance the smallest Diesel(160 hp) emits 144 g CO2 /km and they have no E85 capable engine.

I think this has been a troublesome year for Saab, but at lest in Sweden people do once again believe in Saab !!!!

πŸ™‚

LOVE SAAB
Guest
LOVE SAAB
5 years 8 months ago

Hello,

I recently purchased a new 2011 9-3X and couldnt be happier with my purchase. Many thanks to the great people at Gary Blake Saab in Exeter, NH USA – What a passionate and knowledgeable dealership who really love the Saab brand and let it show in everything they do. Swade – please give these guys some recognition – they deserve the support and long live the SAAB brand!

http://garyblakesaab.com/

Jason Powell
Guest
5 years 8 months ago

Swade,
Only one comment here so I thought I’d add another, since you went through the trouble of graphs and all (lol). Seriously though, if you didn’t do this comparable I wouldn’t have understood how well Saab was performing in Sweden. The 9-3 is doing awesome when you compare to the competition. It also can’t be forgotten that the other companies did not have their plant shut down for 2+ months as well.

J Fan
Guest
J Fan
5 years 8 months ago

Red J, aka, Mr. Stealth strikes again!

Cheers, looks good in Sweden πŸ™‚

Coggs
Guest
Coggs
5 years 8 months ago

As reported here earlier the Canadians may not buy many Saabs or Volvo’s after Sweden beat them earlier in the Jr. World Hockey Tournament. But now they will have to boycott Russian Caviar as well. Canada just lost the Championship game 5-3 after being up 3-0 early in the third period. What a collapse!

Jeff
Guest
Jeff
5 years 8 months ago

You love your charts and graphs J πŸ™‚

They’re definitely pretty helpful to look at, but I’m wondering if just raw sales numbers instead of percentages might be more revealing. Granted there are problems ramping up production for a company just emerging from reorganization, but it presents another way of looking at sales, especially when looking at the 9-3 in its class, a car that should roll off the line pretty smoothly (and seems to be stocked well at dealers across continents). Just curious. Great work!

Red J
Guest
5 years 8 months ago
Hi Jeff, sales figures are more representative if you compare equals to equals, but the Saab situation in 2010 has been quite unique. And this is the reason why I decided to concentrate on the sales evolution. Just to show that Saab sales are indeed recovering, at least in Sweden. If you want raw numbers I can say that the 9-5 did only outperform the S80, but almost reached the values of the A6. The V70 on the other side sold almost 10 x more than any other car in its class. With the 9-3 the figures are different. You… Read more »
Henrik
Guest
Henrik
5 years 8 months ago

Thanks Red J, looks like you were born for this! πŸ™‚

Do we dare to make prognoses for 2011? Counting in continue of the trend plus half year of 9-5sc and 9-4x and full year of 9-5 ss?

Red J
Guest
5 years 8 months ago

I think Saab should be able to sell 11.000-12.000 cars in Sweden in 2011

TTAero
Guest
TTAero
5 years 8 months ago

I’ll bet they will sell 15.000 units during 2011.
Put me down for a dollar on that bet πŸ˜‰

TTAero
Guest
TTAero
5 years 8 months ago

Ah, what the heck. Put me down for 2$ on 25% of the total sale. That would be 20.000 units in sweden alone!

Carl-Henrik
Guest
Carl-Henrik
5 years 8 months ago
One interesting aspect also if that the 9-3 updated version that is told to be launched in 2011 before the all new 9-3 arrives. It will be very interesting if they manage to get the 9-3 SC also below 120 g CO2/km – now that would be a car that would sell ALOT. It’s a bit sad that Swedish sales date doesn’t split into SS or SC versions (all BMW 5-series are just one note in the list – it is actually only Volvo who has a difference where the V70 has one name and the S80 another, even if… Read more »
Whistler
Guest
Whistler
5 years 8 months ago

Percentive figures says nothing about the actuall numbers. Sell one car in january and you only have to sell two i february to have a 100% peak. :/

Saabs shaky curves in your diagrams are a result of low figures. Shows the old truth is till realible – there are lies, damn lies and statistics.

You forgott to add that Saab sold 7% LESS 9-5’s in 2010 than in 2009 in Sweden..

That’s why you don’t see anyone getting excited over percentages here. They’re put in merely out of normal practice – SW

Per
Guest
Per
5 years 8 months ago

“And to come to an end, something I can’t understand. Why do swedes buy that many Volvos?”
Well, most people in Sweden – as well as the rest of the world – think that Volvo makes better cars than Saab. More up to date. More refined. Higher quality. More value for money. Etc. But I still think that it would be fun if Saab survives.

Red J
Guest
5 years 8 months ago
Per, I don’t know what people think, but what I know is that Volvo and Saab are on par on many aspects. I don’t think that Saab will ever sell as many cars as Volvo, but the V70 is the Number 1 in Sweden selling as many cars as the 2nd and 3rd put together !! The V60 started selling in October, but in December it is already the 3rd most sold car in Sweden, at the same time the V50 ( the car it replaces) losses some sales, but only very few. But don’t understand me wrong, it is… Read more »
Christian R. Conrad
Guest
Christian R. Conrad
5 years 8 months ago

“Why do swedes buy that many Volvos?”

Because, while in the rest of the world both brands may both be regarded as “slightly quirky, very Swedish cars”, in Sweden itself SAAB is regarded as “rather/quite quirky, very Swedish cars”, while Volvo is regarded as “bog-standard, utterly normal, very Swedish cars”. See how a rather/quite risk-averse (bog-standard, utterly normal, very Swedish) population might tend to avoid the former in favour of the latter…?

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