Here’s your must-read article for today.
TTELA have honored the 12-month anniversary of Spyker signing to purchase Saab with a Victor Muller interview. They cover the purchase, Vladimir Antonov, the business plan and the cult of personality.
Some Googletrans snippets:
A real cliffhanger is a worn out sports cliché, but when it comes to negotiations that preceded the fight between Spyker Saab and GM, it is an entirely accurate description. When TTELA reaches Saab Chairman Victor Muller to talk about what happened is he – as usual – on the road, he is in London to meet with Vladimir Antonov.
– We were about to give up safely ten times, the deal was indeed stone dead several times during the negotiation with GM, said Muller.
– But we did not give up. I have often quoted Winston Churchill: “When you go through hell – just carry on.”
– The way he was treated by the media with all the rumors and accusations is really shameful. He was innocent all along, which of course the reports also revealed! There he made for Saab should not be underestimated – it had not been a Saab business without him. He was with all the time from GM’s announcement to close 18 December to deal Jan. 26.
– He has a genuine empathetic approach to Saab. There should be a statue of him erected in Trollhättan.
– We have a huge product offensive, it is [the best] way to convince skeptics……
Muller emphasizes that there are not just negative stories to tell about Saab. On the contrary – the new 9-5 model, BMW-co, 9-4X, cleaner engines and new 9-5 station wagon …
When asked how he sees himself on constantly at the center of the Swedish and Dutch media he says.
– Yes, last I saw they commented on how I was dressed. It is not good when it gets too much focus on one person, the important thing is Saab. We need to tone it down.
– In Holland, I became the synonym of Spyker, which was not good. Just look what happens when a person is too much associated with a company. Steve Jobs’s a fantastic person, but when he gets sick falling stock price for Apple, a company with tens of thousands of employees. It’s not healthy.
Thanks to TimR for the link