Is Saab’s future in the USofA bright?

I can’t see the future, thus I don’t know how dark or bright the future of Saab in the states will be, but reading a report from www.goodcarbadcar.net about the Luxury SUV sales in America & Canada I get good vibes about the effect of the 9-4x in the the North American sales figures.

And what makes me feel so good about it? The Saab is the stepsister of the Cadillac SRX, and the Cadillac did sell quite well in the States, leaving everybody behind by far.

Yes, the Caddy is this big yellow pie piece.

In Canada the SRX did only reach the fourth place with 2.918 units behind the Mercedes GLK, Aqura RDX and Audi Q5.

This makes a total of 54.012 units, which is quite a lot. Even comparing the SRX with the Mid-Size SUV, which fits better the size of the SRX, the Caddy would stay in second place behind the Lexus RX in the US.

I’m not saying that Saab will be able to sell even half as much 9-4X as Cadillac has been able to sell SRX, but the figures that are floating in the net indicate that GM will only produce about 9.000 units of the 9-4X in the first year. And if 54.000 North-Americans think that the SRX is worth while buying, why shouldn’t Saab find 9.000 buyers for the 9-4x?

BTW, Saab seems to know how to market the 9-4X. This is Saab’s full Ad in the March US issue of the Glamour Magazine.

The first page of this multi-page Ad has already been discussed here.

Thanks to AJM !!

74stingray
Guest
74stingray
5 years 7 months ago

I do believe that the 9-4x will be a big seller, especially here in the Northeast .

Jon C
Guest
5 years 7 months ago

I agree Red. Based on those figures 9k could be a low number! It goes back to strong product will always sell. I also note that analysts attribute the success to a number of factors not least to the focus on “real world” engines rather than hi output versions.

Ted Y
Guest
5 years 7 months ago

I suspect there are a number of joint Caddy/Saab dealers (mine is) and that should also help drive 9-4X sales when they see it beside the SRX. That is, if they can price it comparably.

ivo 71
Guest
ivo 71
5 years 7 months ago
I doubt that very much. In point of fact, I don’t think buyers will ever see a 9-4 and an SRX back-to-back or side-by-side in the same showroom because a. GM/Cadillac will not tolerate that (already had their dealers kick out Saab or set up a separate showroom if Saab is sold jo9intly with a GM brand or stop being a GM dealer) and b. independent multi-brand dealers will always push the brand they make the most money on. Having a 9-4 next to the SRX will hurt the sales of either the one or the other. I fear the… Read more »
Ted Y
Guest
5 years 7 months ago

Yeah, I forgot about the separation. My dealer still shows Saab and caddy in same show room but there’s a time limit. They are setting up a separate show room.

Rob in Loudoun
Guest
Rob in Loudoun
5 years 7 months ago

The product sounds like it will be up to snuff. SAAB’s challenges with the 9-4x will be two oft-discussed issues – sparse dealer network and letting potential customers know of the vehicle’s existence. Regardless, I’m optimistic of SAAB’s prospects with this car.

Good placement for the Adverts too. These types of crossovers in the US are very popular as Mommy-mobiles.

Charlie
Guest
Charlie
5 years 7 months ago

Saw the 94x at the Washington auto show.

Very impressive. Great interior, good outside and on the right place.

Also saw the jag xf which is a reminder what excellent design, top notch interior and new engine can do to a medicore car (s type). Should be able to go the same to 93ss

Jason Powell
Guest
5 years 7 months ago
Swade, Is the figure of 9000 just an estimate or is there any restrictions on how many will be built for Saab? I guess what I’m asking is that as a dealer, if I order as many as I’d like, will they all be built? I see this vehicle being a great seller both sides of the border, here in BC there are tons of this type of vehicles on the road. I think people that would buy a van or larger sport ute like the idea of something in between and not so boring. Hopefully the 9000 figure is… Read more »
Kroum
Guest
5 years 7 months ago

The 9-4X is vital for Saab. If they manage to move 1,000 units a month (e.g. match the XC60 numbers) that will be a huge achievement.

74stingray
Guest
74stingray
5 years 7 months ago

Agreed!

Also I feel if they were to offer a killer warranty/ scheduled maintenance as a gesture of faith in this vehicle… they will sell many. I know it would cost Saab long term but it would increase the sales near term. IMHO.

TuuSaR
Guest
TuuSaR
5 years 7 months ago
I think people buy Cadillac because it’s a Cadillac, not because of certain technical features. That’s why Cadillac SUV and Saab SUV sales will not have anything in common when it comes to getting buyers. Red J’s “good feeling” is bit like pondering Cadillac BLS sales based on 9-3 sales. Undoubtedly 9-4 will be a very important car in the USA for the Saab, potential is considerable. Overall I think that glory days of Saab USA sales are somewhat over for the time being, they sold a lot of cars with heavy discount as market share was important for the… Read more »
charlie
Guest
charlie
5 years 7 months ago
Yes and no. There was a lot of doubt with the SRX whether consumers would go for it. The previous model was an excellent crossover built on the CTS; this is not. There was the negative business about the engines. Also size is very very different. The consumers answered: none of the above. The 9-4x is really in a strong position. And i hate to say this, but Saab can afford more incentives right now to move the metal. Again, I’d target detroit and the midwest, where you have some strong dealers and people want something different. The BLS was… Read more »
Jon C
Guest
5 years 7 months ago

I think that’s a but harsh Tuu, the BLS was a pretty cynical piece of badge engineering. I agree that Saab needs a new generation of buyers but I don’t think “father to son automobility” ever existed, the point of being young is NOT driving what your dad did:)

Loma
Guest
Loma
5 years 7 months ago

lol 🙂

vagabond
Guest
vagabond
5 years 7 months ago

Sounds good in theory and hope it materialises. We must remember the 9-2x didn’t do very well and it was a Subaru Impreza. Did not see any Cayenne numbers.

Bernard
Guest
Bernard
5 years 7 months ago
I think the 9-2x didn’t sell very well because it was a bit of a joke, or at least the answer to a question that nobody was asking. On top of that, the turbocharged version was the same price as a 9-3, and it just didn’t compare in terms of perceived quality (ride, materials, etc). The years that the 9-2x was available were coincidentally the best sales years for the 9-3 sedan, which tells me that at least a few customers came to look at a 9-2x and purchased a 9-3 instead. One thing the 9-4x has going for it… Read more »
Nikolay Rusanov
Guest
5 years 7 months ago

I wish 9-4x would be priced like in US in other countries…

And I wonder why they compare SRX to XC60, while it’s size is clearly XC90-like

TuuSaR
Guest
TuuSaR
5 years 7 months ago

Naturally as the USA is a major SUV country, dealers have every reason to be very excited about the 9-4, but it should not be mixed up with sales of sister model. If something needs to be compared it would be 9-7 sales and think sales potential from that point of view.

I hear that lot of snow has come again some days ago, hopefully that will translate into XWD sales.

ivo 71
Guest
ivo 71
5 years 7 months ago

Fact is that the 9-7 sold quite well in the USA, though nowhere else. I have always wondered if those good US sales were because of the Saab badging (i.e. the more exclusive brand feeling) or despite the Saab badging (in the end, Americans like to buy American and the 9-7 is just a Trailblazer, no matter what the nose job looks like).

Don’t take this too seriously 😉 …

Ivo

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

According to the numbers I have (lacking 3 months during 2010) Saab sold the 9-7X in a total of 19254. This number should be divided in a sales period over 64 months, giving an average of 300 cars per month or about 3600 per year.

The 9-7 was a big car, while the 9-4X is smaller and in that way more attractive to some customers I guess. We can just wait and see how it goes.. 😉

Loma
Guest
Loma
5 years 7 months ago

Looking good !
The design and engine choices has written US all over after all.
Will be the “sofisticated” choice for the soccermom.

Frank A
Guest
Frank A
5 years 7 months ago

The Lexus Rx is not listed. I believe that car has traditionally been the best seller in the class.

Jon C
Guest
5 years 7 months ago

Charlie, spinning a caddy off the 9-3 platform and calling it a Cadillac is about a cynical as you can get. Yes it was a good car it was a 9-3 after all. It’s about as cynical as rebadging Chryslers as Alfas 😉

David
Guest
David
5 years 7 months ago

I wouldn’t expect more than 8000 sales. The TTiD would be a nice differentiator but its not certified for the US market. IF Saab could offer something with 30 HWY and 20 city then the 9-4X would be relevant but the numbers are going to fall well short of this target.

I couldn’t believe the sticker on the 2.0T 9-5’s…18/28…that’s a whopping 1 MPG improvement over the 2.8T which offers 80 more HP and XWD. For me its a NO Brainier!

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

Well, the SRX has the same engine that the 9-4X will use and that sells. Now there will be a price difference between them, but I guess that the sales numbers of the SRX shows that it is not soooo important with low milage per gallon to gain customers in the US.

MarkoA
Guest
5 years 7 months ago

Would there be TTiD XWD version of 9-4X available, I know my wife would force me to consider.

Does anyone know official Euro cycle consumption measures?

Troels, Denmark
Guest
5 years 7 months ago

As we all know; quality, design-quality and sense has – unfortunately – nothing to do with sales-numbers. If it had the 9-4X would out-sell all the SUV-market – if not the SUV-market would be sold out by smaller and more sensible cars… 😉
Regarding the BLS caddy, I think it was a strange act to put this ugly Caddy-body on a fine 9-3 underpinning. And even more strange, it had any buyers at all!

Derek
Guest
Derek
5 years 7 months ago

The 9,000 sales figure is purely a guess.

If you saw the figures in retrospect, selling 1,000 could be explained by it being a partial year of sales. Even a 3,000 sales figure for the 2012 calender year is plausible.

On the other hand, selling 10,000 during the 2012 calender year is possible plus another 5,000 for the rest of the world.

So that makes it a range of 3,000 to 15,000, both figures being plausible. I fear that 9,000 is a bit optimistic.

100%Saab
Guest
100%Saab
5 years 7 months ago

“And if 54.000 North-Americans think that the SRX is worth while buying, why shouldn’t Saab find 9.000 buyers for the 9-4x?”

Agreed. My wife wants to know when the 9-4Xs will be in the showrooms. The 9-7Xs sold out before the 2008-2009 9-5s in Lubbock, Texas.

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago
I don’t know, but I do hope that dealers have the possibility to take orders on the 9-4X all ready. I read on Swedish car sites that the new VW Tiguan just been presented and that VW says the orderbooks are open. Just as that I want Saab to have their order books open just to give customer that possibility. We all would love to see the 9-4X in the showrooms, but as we know the circumstances around Saab for 2009-2011 we know why it’s been delayed. But soon it will be here. 🙂 And ’bout the SRX – yes… Read more »
lala
Guest
lala
5 years 7 months ago

Looks like there will be some Saab visibility during the Super Bowl:
http://www.youtube.com/watch?v=p7qx8vXDwt8

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

Looked great. I went to the site that they mentioned (collectionautogroup.com) and ended up at http://www.saabnortholmsted.com/ . Wish they had some info about the 9-4X on that site…

TuuSaR
Guest
TuuSaR
5 years 7 months ago

Aint Super Bowl the most expensive when it comes to TV ad secs? Fantastic news if Saab name gets shown in that.

74stingray
Guest
74stingray
5 years 7 months ago

not only that, there are those who watch “just for the commercials”

Swade
Member
5 years 7 months ago

Wow.

Would that be a local market ad, or nationwide? Local would make more sense, and perhaps doesn’t involve the multi-millions per 30-second slot that the nationally syndicated ads have to pay (tho this is a 15-second ad rather than 30).

I don’t think I’ve had much direct dealing with Saab of North Olmstead, but have heard very complimentary things about them.

Great to see.

hughw
Guest
hughw
5 years 7 months ago

Has to be local. And probably relatively cheap. My guess is that “real” super bowl ads probably cost as much to produce as they pay the network.

74stingray
Guest
74stingray
5 years 7 months ago

Yes, more than likely for local area, but it still reaches a lot of people who are glued to the tube.

Chris
Guest
Chris
5 years 7 months ago

The 9-4x will sell well if people understand Saab is alive and well. I hope the
Super bowl ad, or whatever it is, creates this understanding in the US. Then we are on the right road, again. We will know tomorrow.
Chris

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