AJM
Guest
5 years 7 months ago

This is what I like to see.

74stingray
Guest
74stingray
5 years 7 months ago

I like this but what I like better was the 9-4x brochure my dealer gave me today. The 9-4x needs to be here right now!

Saabheart
Guest
Saabheart
5 years 7 months ago

+1 It needs to be here in dealers yesterday. I feel by the time it gets to dealers it’ll be too late!

dmk
Guest
dmk
5 years 7 months ago

Pretty cool. Looks a bit out of scale as the chick looks like she’s about 8 ft. tall.

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

Scandinavian chicks are tall.. ๐Ÿ˜‰

aZuL2001
Guest
aZuL2001
5 years 7 months ago

Focus guys.
It’s about the car. That big black thing with Saab on the front ๐Ÿ˜‰

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

Black thing? What? Hm.. no.. can’t see that.. ๐Ÿ˜‰

74stingray
Guest
74stingray
5 years 7 months ago

uummm……. nevermind.

maanders
Guest
maanders
5 years 7 months ago

They are just trying to show that the 9-4X has lots of leg room. ๐Ÿ™‚

Jรถrgen Trued - SUHRT
Guest
Jรถrgen Trued - SUHRT
5 years 7 months ago

…. But dutch people are even taller.
Kevin it is OK to read the Glamour Magazine ๐Ÿ™‚

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

Well.. I have som dutch friends as well, and yes, some are tall and some are shorter. Good we have a common car company that produces cars with big space for legs.. ๐Ÿ˜‰

hughw
Guest
hughw
5 years 7 months ago

So is it a low key ad or editorial? I think editorial.

Edonis
Guest
Edonis
5 years 7 months ago

I don’t know where this magazine is published, or what rules advertisers have to follow when placing an ad in a magazine. In Norway, at least, the ad can’t look like an editorial without it saying explicitly that it is an advert.. So my guess would be that it is an editorial.. Nice anyway!

Jason Powell
Guest
5 years 7 months ago

I think if it’s an editorial, then all the better. That means that someone looking to do a modelling shoot thought “what would look great behind this beautiful model?” “A Saab” That’s awesome, hopefully next will be a movie or something like that. Photos like that can be somewhat subliminal as well, maybe people will see past the “curves” and think “what the hell? a Saab? and it looks cool”

74stingray
Guest
74stingray
5 years 7 months ago

Just to be cute and get a little comment out of my “better half”, I made this picture my “wallpaper”

I cannot repeat what my wife said when she saw it … but “bimbo” was used…

She just could not see the Saab in the ad… same problem we all seem to have. ๐Ÿ™‚

No matter how it was used… that Saab looks rugged, tough and at home in any element.

maanders
Guest
maanders
5 years 7 months ago

Wait….there is a Saab in that ad?

Oh, yeah….right. Now I see it. ๐Ÿ™‚

AJM
Guest
5 years 7 months ago

The more I look at this, I think it’s a subtle ad. No description of model’s clothing and a heavy emphasis on the Saab in the description at bottom. Either way, nice, tasteful, attractive and inviting.

Bravada from GMI
Guest
5 years 7 months ago
Now this is seriously MAGNIFICENT. Signs of life @ Saab’s marketing department! I do hope we shall see more of that in various other magazines, with advertorials styled accordingly and relating Saab’s features to the magazine’s content. My wet dream is this being a part of a wider deal with Conde Nast… Can you say Architectural Digest, Wired, New Yorker, Traveler… This is a great way to showcase the cars and their features without having to relate them to the competition, as most car magazines, enthusiasts and we here do. If Vogue shows how great a Saab convertible can fit… Read more »
Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

I add my favourite magazine “Wallpaper” to that list.

Marc
Guest
Marc
5 years 7 months ago

It shure looks good in blue

AJM
Guest
5 years 7 months ago

A little embarrassing purchasing 2 Glamour mags this AM but I had to check it out…it’s actually part of a multi-page ad by Saab. I’ll scan all pages shortly and post.
The little that I saw I can tell you Jason Castriotta had his photo in it. Way to play your strengths, Saab!

AJM
Guest
5 years 7 months ago

3rd time’s the charm…

Saab’s full Ad

I hope you don’t mind if I tidy things up – Red J

AJM
Guest
5 years 7 months ago

Mind? Heck no. Thanks!

Smithy
Guest
5 years 7 months ago

That’s great to see!
A perfect mobile wallpaper nevertheless…

Peter, Sweden
Guest
Peter, Sweden
5 years 7 months ago

Great marketing and very nice photos — and very nice model as well: classy outfit, boyish yet romantic haircut (and nothing that even reminds of a bimbo). Simple, clever, elegant and classy! And the 9-4X looks stunning in that color — I’m starting to be a bit bored of the white one we usually get to see…

BTG88
Guest
BTG88
5 years 7 months ago

Take it from someone in the industry – this is an editorial. It is called an entrance page and leads into an article later in the mag. I would guess that this appears in the first 20 pages or so (which is good positioning) and the actual article on Scandinavian design is in the back two-thirds.

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