Saab 9-5 Advertorial

We all remember the Saab 9-4x advertorial in the Glamour magazine. Well it seems like Saab has made a second advertorial with a male model and the Saab 9-5 in the Background, the scenery seems to be the same, but Jeff can confirm it.

httpvh://www.youtube.com/watch?v=ZRPBCvcZLjU

I don’t know in which magazine we will see this advertorial, but maybe somebody in the States should take a look in the next edition of the Glamour magazine.

Sometimes I can’t read. πŸ™
It says DETAILS shoot, and I read details of the shoot.

Now I know that there is a magazine with the name DETAILS

Thank you lala.

lala
Guest
lala
5 years 7 months ago

They mention ‘details shoot’ so maybe it’s this?

Bravada from GMI
Guest
5 years 7 months ago

I do think you’re right on the money. This would explain the shoes. They are south of GQ and north of… you know where, so it’s Details.

Bravada from GMI
Guest
5 years 7 months ago

I think it’s more GQ, or perhaps Advocate if you go by the shoes.

I’d kill for the shoes, btw.

Carl-Henrik
Guest
Carl-Henrik
5 years 7 months ago

First time I was too occupied watching the car, so I had to check it one more time for the shoes, and sign me up for a pair of those! Ah, and if you don’t mind I can take them with a 9-5 ! πŸ˜‰

Jeff
Guest
Jeff
5 years 7 months ago
That was an actual LOL comment, nice πŸ™‚ I wish Saab could expand on this cross pollination advertorial work going forward, it feels more authentic than traditional ads. In fact I’d go one further and suggest they have a traveling pop up Scandinavian Spirit store that promotes Saab, Sweden, Tretorn, Solomon, etc, etc. from New York to Paris to Amsterdam to Tokyo etc, use the same company who builds the show exhibits. Go where tons of people are congested, rent cheap commercial space, and build a store for a few weeks in the Summer in each place, maybe 2-3 at… Read more »
Bravada from GMI
Guest
5 years 7 months ago

I love the pop-up retail idea here!

SR1
Guest
SR1
5 years 7 months ago

I just received this months issue of DETAILS magazine and there is a 3 or 4 page advertisement by Saab. Very well done, I will scan it once I get home.

GerritN
Guest
GerritN
5 years 7 months ago

Yeah, same location; Bank and Greenwich.

lala
Guest
lala
5 years 7 months ago

You’re welcome Red πŸ˜‰

Ying
Guest
Ying
5 years 7 months ago

Is this Details magazine aimed at urban metrosexuals?

Well as a gay dude who is NOT really up to the minute with fashion and style. I am impressed with the car, and yes, the shoes, LOL.

Jason Powell
Guest
5 years 7 months ago

Really notice the Saab in this one more then the last. Funny when you have a pretty girl in the ad everyone says “what car” , same or simalar ad with a guy you find yourself saying “what guy” or “why is he standinding by the car, he’s in the way” lol. Too funny. I love that Saabs are being used for fashion magazines, just seems to say that they are sexy.

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