Saab billboard seen in LA

This is great to see. We talked about billboard advertising at length a few months ago and subsequent to that, we heard it might form part of Saab Cars NA’s advertising blitz this year. Finally, the proof.

The text reads: For left lane drivers, and right brain thinkers.

From Charron, who snapped the pic…..

I spotted this all new 9-5 billboard on the north bound 405 freeway near the South Bay curve (between the Hawthorne and Inglewood Avenue exits) just 5 minutes from LAX. This is an ideal location as every work day morning this freeway crawls bumper-to-bumper between 6:30am and 10am. If this billboard remains for at least a month, it will be seen by more viewers than those who watch today’s ‘Super Bowl’ and for a fraction of the cost. The sign is well positioned and easily visible to those transiting the city, daily commuters, and everyone in between. I was so proud of Saab when I saw this sign.

Again, it’s great to see more action on Saab’s advertising. I know they’re working from a shoestring budget, so it’s great to see them placing the cars in front of so many faces.

Thanks Charron!

74stingray
Guest
74stingray
5 years 7 months ago

very nice…..

Curvin O'Rielly
Guest
Curvin O'Rielly
5 years 7 months ago

Nice headline.

Red J
Guest
5 years 7 months ago

Very intelligent headline !!!

Sandy
Guest
Sandy
5 years 7 months ago

In a bus on 405, just passed the billboard. Perfect location, facing south and the sun, very bright, simple and provocing- left lane is the carpool lane… Happy to see some Saab presence here, hopefully increasing.

Paddan
Guest
Paddan
5 years 7 months ago

Excellent copy and placement, apparently! Lets get some in the NY metro region.

Oskar
Guest
Oskar
5 years 7 months ago

It’s a nice wordplay, just don’t go too far down that road.

I prefer this commercial: http://www.youtube.com/watch?v=yAR_H_pZBKg

If you distance yourself too far from the ’emotional left’ side of the brain, you risk your product becoming seemingly less attractive, passionate and more, well, boring.

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