Victor Muller in Canada

There is an interview of Victor Muller on Canada.com

I don’t know if this is a big site in Canada, but at least there is some news of Saab in Canadian media.

Most of the information given in this article is well known to most or all SaabsUnited readers but there are a couple of things that where new, at least to me.

John Anderson, executive director of sales in North America, hopes to grow the dealer network to about 25 stores and sell about 2,500 cars this year.

If you are missing a Dealer in your region, Saab is willing to expand from 13 (currently) to 25 dealers.

2500 cars is quite a lot, if we think that Saab has sold only 11 cars in January, but…

It’s working on establishing a leasing program — a key element for achieving sales success in the premium segment.

..such a leasing program will help a lot.

And at last a small detail about a possible Sonnett.

The other dream is to build a small two-seater sports car, a fresh iteration of the Sonnett, ….,would require the development of a new platform.

It seems like a Sonnett would be based on the same platform as a small Saab, and therefore without the 92(9-2) there will be no Sonnett.

SaabKen
Guest
SaabKen
5 years 7 months ago
“If you are missing a Dealer in your region, Saab is willing to expand from 13 (currently) to 25 dealers.” YES PLEASE !! Add at least 2 more to the Greater Vancouver region (we currently now have one, Springman’s Saab in Surrey). One more in a more central location to Vancouver/Richmond/Burnaby area, and another in either downtown Vancouver, or in the North Shore. Vancouver is a city of many bridges and bad traffic congestion, so a bigger, better-distributed network of dealers would go a LONG way in keeping existng Saabers happy as well as pulling in new ones. Also a… Read more »
SaabKen
Guest
SaabKen
5 years 7 months ago

Sorry I should have said, Kelowna too used to have a Saab/Saturn/Isuzu dealer. So at its heyday, Saab had a total of FIVE dealerships in the province of BC:

Lansdowne (Richmond)
Morrey (Burnaby)
Springman’s (Surrey)
Victoria
Kelowna

Jason Powell
Guest
5 years 7 months ago

SaabKen,

The Greater Vancouver Area would be a tough one right now as there is one here now (US). Think of some of the other provinces that have it tough, like Halifax with one. I can see the need for a store in Kamloops or Kelowna maybe as well. For those of us in the Greater Vancouver area, we need to remember that it could be worse. Think we could have been in Abbotsford, atleast Surrey is pretty central to everywhere and at worst it might take you 45min to an hour to get here.

keith
Guest
keith
5 years 7 months ago

I wasn’t sure if I should leave a comment to this SU posting, or the Saab Small Market” posting I was reminded that Saab was mentioned in an article in The Toronto Star on January 21,

Luxury car dealers celebrate banner year
“Rounding out the luxury brands were India’s Land Rover (2,547 vehicles sold, up 27 per cent) and Jaguar (755 sold, down 6.1 per cent) brands — and Saab.

The last-place Dutch automaker sold only two units in 2010, down 99.7 per cent compared to when the brand was marketed as a General Motors’ brand.”

zippy
Guest
zippy
5 years 7 months ago
Nice of Victor to wander onto these fair shores to give us an interview. The biggest issue we face in Canada is the lack of leasing at the moment and I am glad that this is being addressed. Its a tough sell trying to coax someone into a Saab when you cannot lease. I am heading down to see Rob at Springmans in Surrey to sign myself up for a 2013 9-3 when they are released. Well that is my plan but I have to convince my significant other which could be a tough sell. All of this could be… Read more »
SaabKen
Guest
SaabKen
5 years 7 months ago

Zippy – what if you offered your SO your current Saab ? Would that pave the way for the 2013 9-3 ? [grin]

Toby
Guest
Toby
5 years 7 months ago

Me too! Well not in Canada, but in the UK as soon as its out I am going to the shop. other factors are irrelevant its going to happen-tell her its a genetic condition you have then point at her shoes and dresses.

Jason Powell
Guest
5 years 7 months ago

Zippy,

We’re down here waiting for your call, let us know if your numbers come up tomorrow.

Peter, Sweden
Guest
Peter, Sweden
5 years 7 months ago

And it is Sonett, with just one “n” 🙂

Red J
Guest
5 years 7 months ago

Peter,
I think I will learn how to write Sonett right the day I own one. 😉

North Toronto Punter
Guest
5 years 7 months ago

Stockholm Greetings!

I’m all for Shooting High… but Surely Mr. Anderson has been misquoted and 2012 (or 2013) would be a more reasonable timeline for those numbers (when NG 9-3 hits streets) .

We’re already into February.

The last thing we need right now is to be Wolf Crying…a little cautious, conservative optimism might go along way.

Thylmuc
Guest
Thylmuc
5 years 7 months ago
The platform statement is really surprising. Ok, the Sonett should be a smaller car, but still somewhat ambitious in regards driving fun etc. And I am pretty sure that Phoenix will be suitable for such a car. Look at the competition. Why a smaller platform anyway? There are two reasons: -Cheaper components i.e. Technically less thrilling, to be able to compete price wise. -Smaller engine bay, so that there is enough interior space even though the car is shorter. Both reasons would not really apply to a Sonett, I presume? Given the IQ I would assume VM to have, there… Read more »
Ralph
Guest
Ralph
5 years 7 months ago

Smaller cars can be fun driving and I hope a small Sonett also means a basic -> lightweight -> peppy Sonett, as in no airco, windows that are operated manually etc.
Now that would be cool, IMHO.

Red J
Guest
5 years 7 months ago

Thylmuc,
I think you are putting two concepts in a pot.
Big doesn’t mean fun to drive and vice versa.

i think VM, when he thinks of a Sonett, thinks of a Elisse sized two seater, small light, fun to drive even with a small engine.

Phoenix, and this has alredy been said many times, can’t be downsized below the NG9-3, thus they need something else for anything smaller than the NG9-3.

Thylmuc
Guest
Thylmuc
5 years 7 months ago

Now I see the light 🙂 tge Elise is in fact very small; just looked it up in Wikipedia. So, the new platform should also be able to accomodate complex suspensions.

K2_Montreal
Guest
K2_Montreal
5 years 7 months ago
Did anyone hear or does anyone know if VM talked about the price difference between US and Canadian markets? I don’t make a lot of money, and the only car I’ve ever owned (and still own) is a Saab 9-3 2001 which I bought used in 2006 and which I will never get rid off since I love it so much. Right now my family is growing, and I’m looking to purchase/lease the 9-3X and it’s kills me to see the US dealer prices. Heck they even get more loyalty cash than us Canadians (3.5k vs 1.5k). Why are we… Read more »
Jason Powell
Guest
5 years 7 months ago
K2_Montreal, The credits in Canada are just applied differently. In Canada we have a $1500 loyalty credit and a $2000 cash credit, I thought in the US the credits for 2011 are $2000 loyalty and $1500 cash credit, thats what I’ve seen on dealers sites in the US…. Maybe it’s changed again, I don’t know. The pricing is frusterating, but kind of understandable when you consider the volume of cars the US dealers buy and sell. Our freight and pricing is more because it has to make financial sense to a manufacturer to have a dealer body in Canada and… Read more »
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