Post-Geneva, plenty of work remains for Saab

As a Saab blogger, I have a regular daily routine that sees me scouring email, comments and a large number of RSS feeds on a daily basis.

Reading comments first thing in the morning lets me know what’s happened overnight. Emails, of course, are the way I stay in touch and see new material that people bring to my attention. When those are out of the way, I get to my RSS feeds, which summarise news stories on a variety of topics and from a large number of websites.

When I’m away at an event, as I was last week, the RSS feeds tend to slip by the wayside because there’s so much going on. When it comes to events like Geneva, I don’t necessarily need to read about the news, I’m right in the thick of it.

This morning, when I opened up Google Reader, I was confronted with an interesting situation. Having not touched the service for over a week, there were thousands of news stories waiting for my review. This collection of links provided much more than that, however. What I had at my disposal was a snapshot of Saab’s media coverage over the last week – and it revealed a few interesting things.

As you might expect, you couldn’t wave a stick around the internet last week without hitting half a dozen different stories about the Saab PhoeniX design concept. It was like a PhoeniX piñata out there. Any website that’s ever run a story featuring an engine seemed to have a picture of the car with the flying buttresses.

The other prominent stories were concerned with Saab’s new IQon technology.

I have to point out here that Saabs United’s own coverage followed a similar pattern. RedJ, Eggs and I did try to make sure we brought you all a well-rounded offering from Geneva, but the PhoeniX was still quite dominant, even here.

So, plenty of Saab coverage. Both IQon and PhoeniX were well received by the vast majority of news services and websites that featured them. That’s all well and good. But it does leave Saab with some significant work to do.

For example…… I had over 500 stories waiting on my Google News “Saab” feed this morning. How many of those news stories dealt with the Saab 9-5 SportCombi?

Three.

And how many of those stories were from Geneva, rather than just re-hashes from the press release?

One.

Aside from the PhoeniX concept, Saab also had the Saab 9-4x, the Saab 9-5 SportCombi and the Saab 9-3 Griffin (with an emphasis on the sub-120g/km SportCombi) at debut or near-debut status at Geneva.

Such a huge media focus on PhoeniX is great for the Saab brand in terms of general awareness but doesn’t do nearly as much to help out with vehicles that are actually for sale, either now or very soon.

To add to the urgency, the only ‘major’ show in the next six months is the New York Auto Show, one where the significance of the 9-3 Griffin’s emissions status will be irrelevant. Wagons are welcomed by Saab fans, but the Saab 9-5 wagon won’t be as big a story in New York as it is in Europe.

20/20 hindsight would have me wonder if it might have been better to save PhoeniX for the New York show and focus the spotlight on Saabs production models in Geneva.

It’s a pointless question now, though, as the dice have been cast. All Saab can do now is roll with the outcome and make the best of their opportunities. I suspect that means a major promotional effort for the 9-3 Griffin and 9-5 SportCombi over the next six months in Europe, and the same for the 9-4x in the US.

Some sort of viral video or prominent event might be needed to push one or more of these cars into the public’s mind.

Peter
Guest
Peter
5 years 6 months ago
Another couple of stories that would otherwise be of note to Saab fans if we didn’t have such big news of our own: The De Tomaso Deauville concept is noteworthy to the Saab community, but got very little attention. If it a) enters production, and b) somehow finds success, then the underutilized 2.8V6 turbo would have another home, and another reason not to be cancelled. The new Volkswagen Golf R will have their own version of Haldex Version 4.0, joining Saab XWD, the Volvo XC60 and S60, and the dumbed down version in the non-eLSD GM cars. Our electronic AWD… Read more »
Thylmuc
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Thylmuc
5 years 6 months ago

De Tomaso was not too much observed by anybody, as it seems. I noticed the engine choice, but people seem to be frustrated by the car as such, too big.

smoke_jaguar4
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smoke_jaguar4
5 years 6 months ago

The underlying message from Geneva is:
Saab is back,
Saab is alive,
Saab has a future.

What Saab now needs to do is get test-drives in the press to build from this overwhelmingly positive start. Maybe a couple of long-term loaners to show the car’s real world strengths (and weaknesses).

Nick
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Nick
5 years 6 months ago
That’s exactly what I thought. For Saab right now, the most important thing in my opinion is to show the world that they are still alive and kicking. Any press would be good press in that instance, which makes me think that the radical new styling on the PhoeniX is not only a design study of where Saab wants to go in the future, but also a way to get Saab back into the press. This would get the attention of the people who still think Saab is dead and do not know about their rescue by Spyker. Also, I… Read more »
Olav
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Olav
5 years 6 months ago

That’s right! I think SAAB got a great attention at the Geneva Salon, and the Salon is now history. Now we are here, and SAAB must focus on their sales organisation and their ability to give people and press alot of opportunities to really see and test the different models.

As you’re saying, smoke_jaguar4:
The underlying message from Geneva is:
Saab is back,
Saab is alive,
Saab has a future.

Cheers from Norway!
-Olav-
Always on the longest road home when out there with my SAAB. Always!

100%Saab
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100%Saab
5 years 6 months ago

Watch out for gas prices. I remember the last time oil prices were over $100 a barrel.

Just a thought.

zippy
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zippy
5 years 6 months ago

Gas is cheap in the States. Its about $5.20 per US gallon here in Canada and about $8.90 per US gallon in the UK. I for one dont complain one bit about gas prices.

100%Saab
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100%Saab
5 years 6 months ago

No, but everyone else does.

Talladegan
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Talladegan
5 years 6 months ago

I paid £1.39.9 per litre for diesel today. That equates to about £6.35 an Imperial gallon, or (I think) $8.56 for a US gallon.

To fill my Saab now requires a second mortgage!

J Fan
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J Fan
5 years 6 months ago

Cost me €100 to fill up our Volvo 940 LPT today. For that, I get about 280 miles. My own car is a 1.6 N****n. Even that is expensive to tax and now fuel. Petrol is €1.52/litre.

For the first time in a long time, I’m walking to places more – and now I’m even thinking of buying a bike. (Used to be a keen cyclist until I had a misunderstanding with a BMW and a Mercedes over a space of 2 weeks. On a bike, you tend to come out second best. And I hate cyclists!)

2natw
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2natw
5 years 6 months ago

Oh man, I get so sick of people complaining about our $3 a gallon gas. (no taxes on it in the US)

Jeff
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Jeff
5 years 6 months ago

Us lucky turbo owners get to use premium only of course, and it’s going for $4.20 in NY. Big adjustment, and I appreciate 100% Saab for alerting people. When you’re used to a certain relatively constant bill every month and you see it go up by 50% suddenly it’s a big deal. It’s not about what we pay vs. other countries, it’s about what we’re paying now vs. 3 weeks ago.

Chris Hansel
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Chris Hansel
5 years 6 months ago
The new CAFE standards are coming and they will stick. That is why Saab purchased the somewhat smaller BMW engine, and they were smart in doing so. As far as gasoline prices we have seen a 50% increase here in the southwest in 3 months from about $2.40 per gallon to $3.49 per gallon. That is an adjustment, many can’t handle that quickly. Has diesel also gone up by that percentage in the last quarter in Europe? Some sort of government program could be helpful in getting the millions 10-15 year old pickups, and SUV’s off the road. Me,? I… Read more »
BTG88
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BTG88
5 years 6 months ago

a) It is closer to $4.00 a gallon (regular unleaded) and is broaching $5.00 a gallon for premium.
b) There are plenty of taxes (federal and state) on gasoline in the US.
c) Driving distances are far greater in the US than Europe, thus there is a penalty paid by US consumers that Europeans do not (in addition to small countries having far more in the way of public transport). France, one of the largest European countries (along with Germany), is the size of Texas.

RobertP
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RobertP
5 years 6 months ago

Sounds like a cultural thing too. In the US everything is done by car. Never cared about mpg until it suddenly became the biggest hit.

Beside that, I saw that taxes on gas in the US is 23% while in our country (The Netherlands) it’s 66% of the gas prices. This means our gas price is now 9 dollar a gallon of which 6 dollar is taxes.

maanders
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maanders
5 years 6 months ago

That 23% may be the average, but in the US there is a federal excise tax on gas and then state and local governments add additional taxes, some more, some less. Even neighboring states can have very different taxes on gas.

For those not in the US who are interested:
Fuel taxes in the United States

turbin
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turbin
5 years 6 months ago

To be fair the pre-show publicitiy of the 9-5SC got some amazing coverage even in local Oz sites which might not bother. Same for the Griffin.

Saab has to keep a perpetual hammer on the media, fits and starts don’t work. I think they have managed to keep a pretty sustained buzz for weeks now.

baas900i
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baas900i
5 years 6 months ago

Visited the local saab dealer to get a look at the MY2011 models. went in all excited and left deflated. the models available looked basic even cheap but a linear biopower cost $46k plus taxes wearing 8 year old design alloys! Who is making the decisions to import such models?

Jim
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Jim
5 years 6 months ago

While you might be right about the auto show sequencing, the Saab showcar got a big dose of attention. It got the maximum impact it could have. I suppose that’s a victory. For me, the 2012 lineup of Saabs is just around the corner. That is the upcoming story. A full line of updated cars, with the 2013 compact waiting in the wings.

michaelb
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michaelb
5 years 6 months ago

That is exactly what I thought. Saab has new competitive products that are crucial for the survival of the company. But Saab and, as a consequence, the press even more focuses on an irrelevant concept design car that has nothing to do with the existing line-up. Instead of new design language, solutions for the gas prices will be key medium term. Saab should focus on that aspect of the concept car, and translate innovative solution to current models asap.

Beren Erchamion
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5 years 6 months ago

Don’t worry – most American’s don’t know where Geneva is much less that it would have an auto show. Making a splash in NYC is definitely a good thing.

Jeff
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Jeff
5 years 6 months ago
Saab needs to throw a pretty big show in NY for the press to cover their next moves. Some $$$, access, and lobbying to the media is in order. It’s a little late, but 60 minutes should really be doing a profile piece on Victor Muller and hanging out with him in NYC during the auto show and in Trollhättan at the factory. SCNA should be placing calls right now to make it happen. Also, I think a huge coup for Saab would be getting the magazines to do a big wagon comparo for summer with the 9-5 SC, or… Read more »
900_S
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900_S
5 years 6 months ago

I’d LOVE to see Victor Muller on 60 Minutes, hehe.

Jr.
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Jr.
5 years 6 months ago

At least for the Swedish market, the independence day meant that a lot of buzz around the SC and sub-120 was here a week before Geneva. It must ave been the plan from the start; get the SC out there before PhoeniX.

Lasse
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Lasse
5 years 6 months ago
Of course, the PhoeniX got a lot of attention, and maybe the new production cars got less attention than they should have got. But I think that the attentian the PhoeniX got will lead to increased interest in the brand and their products. I also agree with what has been said about Sweden. Here, the 9-5 SC has got a good media coverage even before the Geneva show, and with the independence day activities it has even got a national debut. On other markets, media coverage of the 9-5 SC and even of the 9-4X before Geneva was not really… Read more »
till72
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till72
5 years 6 months ago
sI think Saab already expected that the PhoeniX would steal some attention from the production cars so they pre-released the Griffin and the 9-5 SC at the Independence Day. The main function of the PhoeniX was to create attention for the brand and obviously it did it’s job quite well. It was quite nessesary that Saab moved back into the minds of the motor press and the customers. I think that if the PhoeniX goes to New York it will get some attention, too, but it won’t be as dominant as it was at Geneva because people have already seen… Read more »
Henrik B.
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5 years 6 months ago
Swade said: “20/20 hindsight would have me wonder if it might have been better to save PhoeniX for the New York show and focus the spotlight on Saabs production models in Geneva.” Hi Steven. I disagree about this! I believe that Saab needs one(!) thing right now – awareness! There’s still a lot of people out there, that sees Saab as being dead and burried. The fact that PhoeniX is plastered all over every newspaper, gives awareness. And it might also drive som people to the dealers, to see what Saab has to offer today. The 9-5SC, 9-4X and 9-3SC… Read more »
Mikaik
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Mikaik
5 years 6 months ago

Arrrgh, you were faster….:)
Nevertheless, it’s good to see someone else had the same thoughts.

Lars Jorge
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Lars Jorge
5 years 6 months ago

+1

rodmylon
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rodmylon
5 years 6 months ago

Yep, and when they were all launched together at the Geneva Saab could state that they did more launches at once than ever before. By showing all at the same time they really showed their muscle.

And some kind of driving event in NY sounds interesting 🙂

JL
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JL
5 years 6 months ago
+1! SAAB could never have got this kind of publicity from their bread and butter models, not by a mile. PhoeniX was a HUGE PR stunt and a great confidence builder, creating an excellent foundation for any marketing from here on. Now the audience will listen and pay off from marketing investments will be immensely improved. Since PhoeniX, anything out of SAAB´s will have a new and improved aura. I am deeply impressed by the way SAAB have worked and played their cards. PhoeniX really marks a new era for SAAB and I am 100% convinced that the PhoeniX success… Read more »
Olav
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Olav
5 years 6 months ago

+1!

Stan
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Stan
5 years 6 months ago

I totally agree. The PhoeniX even made it to this guy’s site (who did not even mention Saab in his year-end summary).

http://www.autoextremist.com/on-the-table1/?currentPage=2

Tomas TL1000R
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Tomas TL1000R
5 years 6 months ago
With so many news that Saab had at Geneva it´s not hard to understand that just one got all the attention. In this case the ordinary lineup dissapeared behind PhoeniX but I think that people in general took there time to visit the Saab monter cos of all the news. Sometime It´s better to have many news than few and this was the best solution. The interest in Saab is now increases and thats the most important achieved target. Get Saab in peoples mind, there maybe even can be considered by typical Audi, Merce,BMW buyers after this. Build new ground… Read more »
robertP
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robertP
5 years 6 months ago
Not meaning to be rude… but when you point your finger to someone else… Well, you know what I mean. In one of the earlier posts about the Phoenix I already asked if there wasn’t a lot of other things to cover in Geneva other then the PhoeniX. It is/was the big thing, I know, but during the press-days mainly coverage of the PhoeniX could be found over here. For the 9-5SC I mostly saw pictures, but hardly any real coverage. THe Griffin and 9-4x wasn’t covered at all. There was some coverage of it from the Anniversary, but the… Read more »
Mikaik
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Mikaik
5 years 6 months ago
I also noticed that is all about PhoeniX and I was a bit disappointed in the beginning, but then I remembered there are still so many not knowing that Saab’s alive and not part of GM anymore. And this is where PhoeniX comes into play; assuming one doesn’t know much about Saab, after the exposure to PhoeniX, from all over the internet, would most probably check the Saab website, just to see how the real cars look like. Or even enter a dealership, next time it’ll happen to be nearby. I’m sure the smart people at Saab had all this… Read more »
peeceepeh
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peeceepeh
5 years 6 months ago
I think Saab would not have cught so much attention with “just” the low emission vehicles. Because everybody else is shouting in that direction. And Saab doesn’t have a new 9-3 but a rather old one that is “fine tuned”. So, in my opinion, not having the PhoeniX in Geneva would have meant practically no public awareness in the press media. Therefore I think the decision to let PhoeniX overshadow the rest was right. Now Saab can show the Saabs Saab has to offer in adverts, TV and print media. People will take a look because internally they can link… Read more »
Christian
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Christian
5 years 6 months ago

Saab have updated their iPhone app most recently (at least I downloaded the new version just yesterday). There is a lot more media available now, including pretty nice pictures and a 360° view of the entire (new) model range. So, there seems to be something going on behind the scenes, marketing-wise. However, I agree that Saab need to do much more in order to advertise (and sell!) the Griffins and the 9-5s.

Alexandros
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Alexandros
5 years 6 months ago
Nice article about the PhoeniX at autobild: http://www.autobild.de/artikel/saab-phoenix-concept-erste-sitzprobe-in-genf-2011-1570591.html (Google Trans from German) Saab is building Saabs again Saab cars were times idiosyncratic. And that’s why cool! What the Swedes at that time agreed to come back. autobild.de editor Lars Hänsch was very close on Saab Phoenix Concept: A Saab you love, or you do not love him. None of the current models, but the car from the days when Saab Saab still was built and cars, the polarized. Good, high quality and unusual vehicles that were never intended for the masses. The special feature of Saab, which is to come… Read more »
SAAB_andee
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SAAB_andee
5 years 6 months ago

For an article in a german car mag … GREAT !!!

Thylmuc
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Thylmuc
5 years 6 months ago

There is nothing special about the SC. It is a version of a car that was introduced some time ago, it was announced already, there are no big surprises there. People _expect_ a wagon version, now they have it.

Regarding the PhoeniX concept however, this might already be kind of the halo car some here were asking. Saab now needs to keep it in the public. They should built another one or two of them and send them on tours around the world; and maybe have them participate in show (or racing?) events. Send out more technical details etc.

sales
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sales
5 years 6 months ago

When will we see US sales number for Feb ? and a summary of total feb sales?

It is good that they are ramping up production speed now.. and mars looks good…. but it would be nice to have some finals on feb. Either way.

saablance
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saablance
5 years 6 months ago

Check my post further on in the thread……you haven’t seen them because they are PATHETIC. Even with dealers in the N.E. discounting M.Y.’10’S as much as $8,000 The sales numbers were 546! You and anyone else who would like, please tell me how long can this endure?

Milen
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Milen
5 years 6 months ago

I don’t know about you guys in UK, Canada, US or AU, but here, in continental Europe what SAAB needs most is a better diesel engine, at least 230-250hp for 9-5. Otherwise I don’t see how they’re gonna reach 100k cars sold per year at all. And emissions – well, that’s all great, but I don’t really think people who will buy cars that costs 50 000 EUR and more are so interested about emissions…

michaelb
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michaelb
5 years 6 months ago

… but about costs. In many countries there are CO2 depending taxes. And in countries with such prescriptions, fleet sales are basically dependent on it. Besides that, could not agree more on the need for a big Diesel.

TuuSaR
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TuuSaR
5 years 6 months ago

There’s still plenty of time to promote 9-5 combi before sales start.

Bravada
Guest
5 years 6 months ago
I do agree with you Swade. There is plenty of action regarding the actually available lineup. There is an all-new model, an exciting body style for another new model and extensive, market leading updates to the third. What is the most important, imho, is to extend the message to the former Saab clientele and people who used to admire and consider Saabs that Saab is still there and still delivers the same goodness. The 9-5 SC is the embodiment of this goodness more than anything else. It represents the cumulative heritage of Saab. It says “we arrived”. The Phoenix is… Read more »
Lundin
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Lundin
5 years 6 months ago
I agree,but back to the promote thing. I dont think Saab really do their own car justice with the current ad-images flowing around,really! There are so many beautiful lines on the Saab 9-5 that are totally lost in their ads (just look at the one currently on the main page of di.se). It’s a vector (?),silver paint with a strange perspective. Just look at the image on saab.com,doesn’t really do the car justice at all. I know that Saab actually tends to be non photogeneric (this is a rather strange phenoma) but in real life they looks totally different and… Read more »
rodmylon
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rodmylon
5 years 6 months ago
I generally agree about the color and the angle. But the 9-5 at di.se is actuallu from one of the best angles, and looks really good. I’ve noticed (earlier too) that you work at Saab, in some form. How much do regular and more influential workers read and analyze SU articles and comments (and other motoring and enthusiast sites)? Are you in a position to push the marketers to think in a more unconventional way? Even giving them just a nudge. And lastly, I remember reading that JC intended to work closely with marketing too. Does it concern the next… Read more »
Lundin
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Lundin
5 years 6 months ago
Do they read and analyze Saabsunited ? I would say all of them are very well aware of it but have no time to acually analyze all the info (the most important messages are so withspread and the blog format makes it hard to comprehend it all so i think many things gets lost). I would say for marketing pupose saabsunited has a real value if organized,see my final comments to read more about it. Saab is in transistion from “old Saab” to “new Saab” with a Mission and Vission work underway.I would say its not finished but far developed.This… Read more »
RS
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RS
5 years 6 months ago

I’m with you on the picture used in the DI ad.
It’s probably the most unflattering photo(shop?) of the 9-5 available. It simply makes it look like something from the Movie Cars with its matte grey finish and frog like front.
There must be tons of good pics available by now (even with the ad agency). If nothing else choose at least one with a real car in it.

How about a competition for the best photo of their new 9-5s?

Lundin
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Lundin
5 years 6 months ago

I agree,funny analogy with the movie cars,but yes i agree =)

There are some good pictures available for use. In fact sometimes i get very impressed on how good journalist and magazines manage to capture the car. I think it was autoblog that had some really good images and there were also a UK one.

rodmylon
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rodmylon
5 years 6 months ago

I agree about using real world pictures instead of CGI!

I remember Kilometer Magazine having great pics:
http://www.kilometermagazine.com/artman2/publish/first-drive/First_Drive-2011-saab9-5.html

And I looked through the Saab Magazine no.2 2010 just a few days ago, on-line. They had a story/photo montage of the new 9-5 driven and photographed by a professional car photographer through Switzerland. He loved the car and the pictures are amazing. Why aren’t Saab using them, since they clearly state in the article that it was a hired job. There are probably many more pictures than those published in the article too.
http://edition.pagesuite-professional.co.uk/launch.aspx?referral=mypagesuite&refresh=5Tm0Dx1319kN&PBID=a76a3530-7bea-4c57-85b7-b33274b25fb7&skip=

I say use those, and get more of the same!

Lundin
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Lundin
5 years 6 months ago

Yepp,there you go. Images on Kilometer Magainze is really good. This is atleast in the same ballpark as the real deal. However,it still shows proportions
that simply aren’t there in real life.For instance the long rear-end “feels” on some variants infact very compact,kinda hard to explain =)

But again,these images are really great!

nabu
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5 years 6 months ago
Marco
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Marco
5 years 6 months ago

Some of the sources used in this newscast were clearly assuming: Tech News Daily haven’t used the IQon like the rest of us and still they start by telling that the infotainment can be used fully during driving… I believe we know better from Swades video in Geneva

Mats in Dubai
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Mats in Dubai
5 years 6 months ago
Well….seriously, how interesting is a new version of an existing model to the general public? How much press does a BMW Touring get, or an Golf Stationwagon… or a Mercedes Estate. If you are not a really interested SAAB-fan, do you really bother if a new body-version is presented? A totally new model will get some interest from the car-interested part of the public…but a new version of an existing car… Come on! I’m not a car-freak, but since I’ve worked for SAAB for some 8-9 years I try to follow the brand, specially in days like these. The Phoenix-concept… Read more »
michaelb
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michaelb
5 years 6 months ago

Geneva is the car show for Europe: In Europe, a wagon market, premium models like a bmw touring, a mercedes estate or an audi get a lot of attention. We are not in Dubai, where fancy cars and supersportscars might be needed.
There is a narrow group of competitors for a 9-5sc, it is Audi A6 avant, bmw 5er touring, mercedes e-class, volvo v70, and then it is finished. For the 9-4x, there is no interest in Europe due to the lack of a Diesel engine.

J Fan
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J Fan
5 years 6 months ago

In my view, if Saab didn’t have the PhoeniX, it would have been totally lost. Instead of 1 feed, you would have had 10 about Saab – instead of the 500 with the PhoeniX. I’m sure when they do the media launch/test drives etc., people will become aware of it.

At least now, Saab is in people’s minds again.

I’ve been lobbying for a Saab movie on here for the last couple of months! They should do it! Look what Lexus did with the CT200H:
http://www.youtube.com/watch?v=jfPloHcQjsg
Saab could come up with something much better.

Juerg U
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Juerg U
5 years 6 months ago

Here in Switzerland they do a Roadshow and promote it on their website and by E-Mail. I’m sure thats much more about the real cars than the concepts or IQon.

Certainly I’ll attend ;-).
Find out more: http://www.i-love-saab.ch/

SAAB_andee
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SAAB_andee
5 years 6 months ago

The Phoenix did his work !!

SAAB gets the sunday story in austrians Auto Revue
http://www.autorevue.at/aktuell/feuervogel-in-der-eiswelt.html witch was very positive.
I also was total surprised about seeing the phoenix on http://www.detaildaily.de/ the blog of one of the big german architecture magazines

And also media coverage for IQon on http://www.allesauto.at another austrian carmag

So much positive news to read ….

PEPPIE
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PEPPIE
5 years 6 months ago
Just got back from Geneva. Lots of people on the Saab stand, very nice 9-5 sportcombi, interesting thing called Phoenix , but disappointing in a way that you drive 900 kms to go to the show, you mention the people on the stand you are in a saab club, you mention them as well you have 2 saabs, but – no invitation for a drink – no possibility whatsoever to get literature on the 9-3 griffin or 9-5 sportcombi. This is no marketing saab. I remember in an interview with Victor Muller, that saab doesn’t need new customers, just get… Read more »
Lundin
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Lundin
5 years 6 months ago

Really,no nothing? I am pretty sure they printed 9-3 Griffin materials for the Geneva show.We have done alot of material (not for that purpose). Just shows how much Saab can do by putting more Saab courses/info on a site like this one.

papluh
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papluh
5 years 6 months ago
I think its not only problem of the journalists. As was stated most of the ‘news’ is copied from PR materials. Maybe some information needs to be pushed a lot more to them. And yet its the people that have to buy the cars, I was there with a diesel running friend. As you can expect we spend quite a few minutes among SAABs. Checked Phoenix, independence edition, 9-5SC, 9-4x, iceblocks and such. Then as we walked further, when coming into VW stand he started to check the BlueMotion range of vehicles. He observed that the Passat can get 4,2l/100km,… Read more »
GerritN
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GerritN
5 years 6 months ago

Why do I have the feeling that ‘random guys looking for a fuel saving diesel’ don’t go to auto shows like Geneva?

Bravada from GMI
Guest
5 years 6 months ago
But they do read the magazines who focused on a fancy strange concept from Saab. Even though Saab made the headlines, it’s for the wrong reason. The concept sure says “we’re alive” and “we (think we) have a future”, but it says nothing like “looky, our current product line is actually brilliant”. Not many people considering a Passat Bluemotion will stop by a Saab showroom looking for a PhoeniX. Building a flashy concept car is a proven, and oftentimes even cost-effective, way of getting free publicity. It also has limited effectiveness, as it doesn’t directly translate into the public’s interest… Read more »
papluh
Guest
papluh
5 years 6 months ago
I had the similar feeling when I only saw the news pictures, which are usually taken on the press days. It looks like a el-dorado for car aficionados with lots of access to cars and similarly minded people around. In reality on public days its just another car show, but quite big and flashy. You still have to wait for that 8y old boy to finish his ‘vroom-vroom’ session to sit in a car. Or elbow you way to photo some interesting car that is fenced off. And most of the interesting ones were protected, even the PhoeniX, (un)fortunately not… Read more »
michaelb
Guest
michaelb
5 years 6 months ago

There are roughly 700k visitors, most of them average citizens with a very limited budget. They are looking at cars for saving money, and just for fun watching the concept cars or supersport cars.

Carl-Henrik
Guest
Carl-Henrik
5 years 6 months ago

Good point!

TuuSaR
Guest
TuuSaR
5 years 6 months ago
Interesting ad dilemma that Saab has now class leading diesel and petrol engines in 9-3 range but real profit marginal comes from 9-5. So how to balance sales effort between them. And I agree on that pictures used in ads are strange looking, very strange. They should give-up that front side-angle view. Paper ads should also include power and fuel consumption on highway, city and combined. It’s quite wasted to buy half-page ad’s in most read tabloids in Finland and then just slam that weird picture with mandatory co2 figure and that’s about it. People compare cars by highway consumption,… Read more »
gunteman
Guest
gunteman
5 years 6 months ago

I don’t think the images are strange, but they’re overused and don’t show the full gamut of expressions that the 9-5 brings… I mean, just look at this stance..

or this…

http://www.facebook.com/photo.php?fbid=10150099413866818&set=a.448134211817.235927.122223706817&theater

Jörgen Trued - SUHRT
Guest
Jörgen Trued - SUHRT
5 years 6 months ago

Vladimir Antonov at TV8 Grandturismo Car TV last night http://www.tv8play.se/play/242337/?autostart=true
Great interview with him and me.
Just listen what he says about Saabs future plans for rallying!

Lundin
Guest
Lundin
5 years 6 months ago

Can’t see it right now,will take a look at it back home. But this concept is really onto something,it’s all about the car.

Very good job Jörgen!

GerritN
Guest
GerritN
5 years 6 months ago

Where about in the program is the interview? My command of the language is limited to the Swedish chef on the Muppet Show, so it gets kind of tedious after a while.
Btw, what happened to all the flowing blond Viking hair of the Nordic people? All of them seem to be bald right now.

gunteman
Guest
gunteman
5 years 6 months ago

37:50-42:00

GerritN
Guest
GerritN
5 years 6 months ago

Thanks!
Interesting interview because Vladimir seems to be able to speak freely without any political intent or demonizing by the interviewer. Good that he feels welcome in Sweden again.
Yesss, Saab back in the WRC.

till72
Guest
till72
5 years 6 months ago

Wait, isnt the chef Danish? 😉

Jeff
Guest
Jeff
5 years 6 months ago

Nice work Jörgen!

Jörgen Trued - SUHRT
Guest
Jörgen Trued - SUHRT
5 years 6 months ago

I am happy that TV8 did such a nice piece on Vladimir and me. Vladimir is just like what we see in the show. An easy-going down to earth kinda guy. The two guys who runs the show says in swedish afterwards that Vladimir is a “Saab fanatic”, I say good this is what Saab needs.
Even my hardest critique “mrs. Trued” gave me two thumbs UP that was a big relief…
She had some lonely weeks before the rally last summer.

Henrik
Guest
Henrik
5 years 6 months ago

Jörgen, that is amazing what you did! If everybody saw this interview then there would be no problems. I like that Gunnar stated in the end that Antonov is a Saab-nerd (that was mentioned in the most positive way possible).

Jörgen Trued - SUHRT
Guest
5 years 6 months ago

I spoke to one of my premier sponsors today on making an limited edition of team jackets. Sparco Windbreaker in black with the same embroidery as the Sparco racesuits we used in the team. (just like the looks, seen in the TV8 movie)
They will be black with the team logotype on the back yellow/blue striping on the arms and some of out sponsors. Will know the price tomorrow. Ballpark guess 300 US dollars.
Anyone who wants to show support and the Saab pride can contact me and SUHRT will make You Your own jacket. jtrued (at) gmail.com

Tienne
Guest
Tienne
5 years 6 months ago
Just as what I commented on SAAB Facebook page previously, I still haven’t seen their global marketing strategy, especially in North America, which is definitely the fundamental issue. There are so many good things about SAAB known to the world, yet still a bunch of indoctrination work has to be done especially towards people in US, some of them are even narrow-minded or stubborn or whatsoever. Driving sales is a critical task for SAAB though we all know the strength of new product development by this company, such as Phoenix… Again, not adequate sincerely, more needs to be done to… Read more »
PT
Guest
PT
5 years 6 months ago
We’ve come a long way from “loss-making division of GM” thats for sure. You flag an interesting point swade but its not one that bothers me too much. The halo effect of the Phoenix is now in play and all the “real” cars will benefit to some degree. Saab does need to sell cars, of that there is no doubt but there is no way that any of the regular cars would have grabbed the attention the Phoenix has. In the past, Saab was all concept, no cars. Thats no longer true and so I think the Geneva approach was… Read more »
saablance
Guest
saablance
5 years 6 months ago
Work to do? Yes! I would say so! Saab North America completely ignored the Pennsylvania Auto Show,held in Philadelphia,I believe currently the 5th largest market in the U.S. Dealers in my area have been advertising as much as $8,000 off of leftover 2010 models.For the first time in recent memory ,no North American sales figures posted on Saabs United. I went to Auto Blog and found the distressing figures:546 UNITS SOLD! Five Hundred Forty Six Units Sold! That is or should be very worrisome, February or not. We should all be concerned regarding how long these kind of sales numbers… Read more »
maanders
Guest
maanders
5 years 6 months ago
Not saying more can’t be done, but I seem to remember hearing about the northeast getting hit by big storms every single week for a number of weeks in a row (6? 7?). Even dealers that planned events around Saab Independence Day had to deal with the snow. Given that most people might go out car shopping on the weekends….if the weather was lousy on the weekends in Saab’s strongest regions in the US, I am not surprised sales were not higher. And your argument for lack of demand for the 9-5 SC is hard to verify. Just because you… Read more »
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