Quijote
Guest
Quijote
5 years 6 months ago

Wow, Never Say Never is right! I’m sure Saab got one hell of the deal considering the historical drama between the two.

TurboLover
Guest
TurboLover
5 years 6 months ago

Well, DI won’t be more negative towards Saab when they get their advertising money. “You don’t bite the hand that feeds you”…

Quijote
Guest
Quijote
5 years 6 months ago

+1…

Kills journalistic integrity, but its the truth.

Henrik
Guest
Henrik
5 years 6 months ago

ehh, I wouldn´t bet on it, besides Saab has done these kind of ads att DI.se before.

Håkan
Guest
Håkan
5 years 6 months ago

Everyone gets a “special” deal when buying media…..
Do you actualy know about a special deal or is it just a wish?

Håkan
Guest
Håkan
5 years 6 months ago

It seams that DI didn’t feel that they had to treat Saab in any speacial way despite the big ad. Antonovgate articles in DI shows just how litle the editor cares about the advertising…..

hmm
Guest
hmm
5 years 6 months ago

Wouldn’t it be smarter to wait with the ads until the SC is out for order?

Emil
Guest
Emil
5 years 6 months ago
I heard yesterday, for the first time, a radio ad on one of those dreadful commercial radio stations here in Sweden. I don’t listen to them much, since they’re extraordinarily mind-numbing with their endless nonsensical chatter mixed with a very limited repertoire of songs repeated ad nauseum. There are apparently a lot of people who do listen to those stations though, so it was pretty cool to hear a welcome commercial for once. What I didn’t like was how the commercial sounded. It was basically a long list of “this paper wrote that, that paper wrote this about the new… Read more »
GerritN
Guest
GerritN
5 years 6 months ago

The questions is whether you want listeners to those kind of radio stations to become your new fellow Saabers?

Henrik
Guest
Henrik
5 years 6 months ago

ahum, I´m already both Saab-owner and listener (if we talk about the two rock-stations). I think the commersial is great, it sums up all the positives (on the 180hp/119 gram 9-3) from the reviews of the big papers is sweden. There is a lot of Saab-lovers in Sweden, most of us in fact, and we do need these kind of facts when we argue for Saabs sake.

GerritN
Guest
GerritN
5 years 6 months ago

Mea Culpa –> flogging my back and putting on my camel hair shirt as penance….

Henrik
Guest
Henrik
5 years 6 months ago

Then brother, you shall be forgiven 🙂

GerritN
Guest
GerritN
5 years 6 months ago

Great, that damn shirt really starts to itch now.

Emil
Guest
Emil
5 years 6 months ago
Nah, the rock stations are probably ok. I’ve only ever listened to Bandit, which makes driving through the Gothenburg area less of a pain. I was talking about Rix FM, NRJ and the likes. You know, the sort of thing that makes you believe in the Devil (and that his presence on Earth is in the form of electromagnetic waves of select frequencies on the FM band). The kind where the presenters keep claiming they’ve got “the best mix of old and new music”, and then resort to playing some god awful crap by R Kelly over and over again… Read more »
Emil
Guest
Emil
5 years 6 months ago

Yes Gerrit, that is indeed the question. To each his own and all that, I guess.. and we can’t afford to be TOO picky, now can we? 🙂

TurboLover
Guest
TurboLover
5 years 6 months ago

Love your description of commercial radio stations 😀

Carl-Henrik
Guest
Carl-Henrik
5 years 6 months ago

I’ve heard probably the same ad every morning at the gym around 6.50 when the radio has the same station on each morning. I’ve been hearing it for about 1-2 months now.

Emil
Guest
Emil
5 years 6 months ago

I’m sure if you just stopped listening to those stations, their mind control or whatever it is they’ve got on you will cease shortly. You’ll see then that it’s possible (and, quite frankly, preferable) to NOT go to the gym at 6.50 in the morning. Sheesh.. 😉

JH
Guest
JH
5 years 6 months ago

I have seen ads like this one at DI.se before. I think it was in 2010 at the launch of the Saab 9-5 sedan. 🙂

Marco
Guest
Marco
5 years 6 months ago

You can never ignore the Power of the Media… I think SU is a living proof of that.

Besides I think this is a better situation than DI writing BS about Saab. After all, many of the DI readers are potential Saab buyers…

Make Love – Not War…

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