Saab US sales data February 2011 – and other stuff

Accusations have been voiced that I passed over Saab’s US sales data for February because numbers were lower that desired.

Actually, it had more to do with numbers coming out on the same day that the PhoeniX concept was released (we did around a dozen entries that day related to Geneva events and the US sales numbers came late on that day). They weren’t picked up later as a front page item because they were mentioned and discussed a little in comments already.

Lest I continue to have to wear darts being fired in my direction, I’ll share the numbers and some other ‘hard stuff’ here on the front page.

LOTS to come after the jump…..

——

Sales data for the US in February was as follows:

Saab 9-3 – there were 494 vehicles from the Saab 9-3 range sold in February 2011. This is up from the 71 vehicles sold in February 2010, but we all know that’s a rather meaningless statistic.

Saab 9-5 – there were 52 Saab 9-5s sold in February 2011.

Total – there were 546 Saab vehicles sold in February 2011 in the US market. So far in 2011, there have been 1,204 vehicles sold in the US.

One would have hoped that sales would continue to grow month-on-month, even in a shorter month like February, but the 546 vehicles sold in February are actually a fall from the 658 sold in January 2011.

There is absolutely no doubt that the US market remains as a major concern. Stamping one’s feet and writing in allcaps will not sell any more cars, however. It’s up to those in charge of the US market, new manager James Sweeting and global manager Matthias Siedl, to come up with the solution.

What we have seen as better advertising is now happening. Something as basic as better weather in some key areas wouldn’t hurt, either.

——

MotorTrend blogger, Todd Lassa, has suggested that Saab become Audi, but not the Audi that Saab are currently chasing, but Audi circa 1995.

Now that Audi has gone upmarket after BMW and Mercedes, and with some success, there’s lots of room where Audi was about 15 years ago. In 1996, the first A4 replaced the Audi 90. If you bought one then with the base 1.8 turbo four, and maybe front-wheel-drive instead of quattro, your monthly payment was not much more than for a well equipped Honda Accord or Toyota Camry. What a no-brainer for buyers bored with their third or fourth Accord or Camry, cars they could not kill.

That’s where the 9-3, especially its replacement promised for 2012, should go. If Saab dropped the price by a couple thousand, it would become a Buick Regal competitor, and that’s a good thing these days. It could be cheaper than Ford’s next-generation Fusion Titanium.

It’s a nice thought, but lease pricing isn’t determined by bloggers or customers. Leases are determined by finance companies taking into account the sale price and depreciation on a vehicle over the lifetime of the lease.

Saab can influence that in a number of ways – lowering the MSRP or guaranteeing a buy-back value (as is done in Sweden) but they come with very serious consequences. That’s not to say that a loss of potential sales isn’t a serious consequence, it’s just one that might be addressed in other ways. I’m on the record already, saying that I’m loathe to advocate dropping the price in what is already, by far, the cheapest automotive market in the world, especially when their currency is in the toilet. I still maintain that a better equipped product offering is the best way to justify the pricing strategy.

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Saab’s global sales manager, Matthias Siedl, did an interview with Swedish news service, DN.se, where he discussed the sales network in the US.

It’s a controversial piece, to say the least. Arild was kind enough to provide a translation….

Saab director of sales wants to repeat success

Saab Automobile’s new sales manager Matthias Seidl, does not fear the heavy burden. 20 years ago, he was involved in building up the Audi sales organization that made the brand a success story.

Now he hopes to repeat that journey with Saab, but on a smaller scale.

The strategy includes, in the important U.S. market, to create a tighter network of dealers that focus more on Saab. Seidl expects that the number of dealers in the United States may be halved in 3-5 years time.

– We believe in more exclusivity at the dealers. It’s better to have dealers who are truly motivated to sell and that they are located in the right places than having many dealers, Matthias Seidl says.

In Saab’s first year as an independent company, around 20 U.S. dealers, who didn’t believed in the brand’s future, have stopped selling Saab. Some others have put most of their efforts into other brands. But now Saab will demand more from the approximately 200 remaining dealers.

– We really only demand basic things, like that the cars get exhibition space, sales personnel, and that there are service personnel who know Saab, says Matthias Seidl.

– But now that we have more confidence we have another basis to start the discussion, he notes.

He believes that the optimal number in the United States is 90-120 dealers.

The U.S. is the market where sales haven’t picked up for Saab. On the other two major markets, Sweden and the UK, Seidl, who started his new job on January 1st, thinks that it’s moving in the right direction.

– We see a light in the tunnel and I am confident that Saab will be a success story. I hope sooner rather than later, he says.

He believes in 120000-150000 cars in two to three years.

– It sounds like a lot now, but in the premium world it’s not that much, he says.

But Saab will not challenge the Germans on sales volumes.

– We must find our niche, and be clear. Saab is the car for independent thinkers, for people who dare to stand up for their views, says Matthias Seidl.

Matthias Seidl is 47 years and had a hard consideration before he took the sales manager job at Saab. It was not easy to leave his own automobile consultancy company in Detroit, which he starting in 2009.

– But I felt that I’m too young not to dare take the chance. Saab has a huge potential with the new products. There is the possibility of building something new, not dissimilar to what we did with Audi, he says.

Throughout his career, he has devoted himself to the automotive industry. Immediately after university he joined the Volkswagen Group to make an international career. And he succeeded. The job at Audi took him all over the world. He has lived in Australia and the USA. His ex-wife and the two children, twelve and ten years, still lives in Australia.

In the U.S., he was the second in command of Volkswagen North America, with only the new Volvo CEO, Stefan Jacoby, above him.

This weekend he and his girlfriend are moving into a house in Torslanda.

– Funnily enough, I end up just fifteen minutes from Jacoby, the tall German says.

He is 1.96 metres – just as tall as Saab’s chairman Victor Muller.

– Here, no one under 1.90 metres gets in. I do not understand what Castriota is doing here, says Matthias Seidl, laughing and pointing at Saab’s chief designer Jason Castriota.

He likes Saab’s new sporty concept car. On the wish list is a sports car among the Saab models.

– See what Audi TT did for the Audi brand, he says.

saabowner
Guest
saabowner
5 years 6 months ago
The 9-3 body style is basically 9 years old. Saab’s best year was 2003 when a new body was introduced. I still say that sales are not really going to pick up until a new model is introduced. I am dissapointed that they are not selling more 9-5s. I also think that instead of selling cars with a $10,000 discount, they should lower the list prices and discount them like the luxury brands do. $2,000 to $4,000. There are people who may be shopping, not knowing about the large discounts and looking at the list price and walking out.
JeremyP
Guest
JeremyP
5 years 6 months ago
Saab dealers are no longer reporting loaner cars in the sales figures per a change in policy. These vehicles (service loaners, demos etc) would have a warranty in service date and be counted as a sale when the dealer ‘punched’ the car. Under the new guidelines, the vehicle is not considered ‘sold’ until it is actually transacted to a customer. My understanding is that this was the case for February’s numbers so things should be viewed through that lense. Many cars were ‘punched’ in previous months thus padding those numbers. February did not have that luxury, plus many of the… Read more »
David
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David
5 years 6 months ago

Price is what’s killing Saab right now. When I shopped for my 2010 9-5, I wasn’t going to pull the trigger on a fully loaded 2.8T Aero until the price was equal to the “True” competition, S80 T6 AWD and Acura TL-SH AWD. Saab cannot compete for market share at the same or very close pricepoint as BMW, MB, Audi or Lexus…period. Once I saw prices drop to the mid-40’s I purchased. This is where the 9-5 should have been priced all along, mid 30’s for base, mid-40’s loaded.

Talladegan
Guest
Talladegan
5 years 6 months ago

“Saab cannot compete for market share at the same or very close pricepoint as BMW, MB, Audi or Lexus…period.”

Not that long ago people would have been saying the same of Audi. That Toyota lexus wouldn’t have been in there either. You could go a tiny bit further back and say BMW shouldn’t be in the same list as MB.

Brand smove up and down in the perception leagues and, believe me, that’s what this is really all about in the USA. Perception.

zippy
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zippy
5 years 6 months ago
+1 Perception is key here in North America. And the perception is that Saab isn’t in business otherwise we’d be seeing US sales in the 1000-2000 range a month now instead of the 100s. I got my hands on a 9-5 Aero 2.8T for a testdrive today and can tell you an Arctic White 9-5 gets alot of attention. Take a fleet of these cars and park them in strategic locations in some big cities and people will talk. The couple in the late(ish) model E-Class sure liked what I was driving today. Mr Siedl knows a thing or two… Read more »
svizzera
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svizzera
5 years 6 months ago

+1
let the people see the new 9-5 in the streets!

saablance
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saablance
5 years 6 months ago
Lexus went after M-B in 1990 and had caught them in preceived quality in the 400 series within 5 years,15 years ago. The BMW 7 series has been head to head with M-B S Class for at least 15 years. I sold against BMW for 15 YEARS gents before giving up on SAAB’S lmmediate means to support me.I follow it just as avidly now as in 1994 when I began.The truth is the 9-3 even when they offered the 2.8 liter Aero was not even close to the quality of a 328 Xi which nicely equipped is less at $40,505… Read more »
michaelb
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michaelb
5 years 6 months ago
Sorry to contradict you. A 535ix fully equipped like a 9-5 2.8 Aero is roughly 10k more expensive. Maybe the quality of parts of the interior is higher, but enginering? The xdrive does not come close to Saab’s xwd, there is with the exception of the M6 no torque vectoring in BMW’s. That I know from practical experience, the Saab is much better on snow than the BMW. The engine is more modern with respect to direct ignition, but in reality not more powerful nor better in terms of real life fuel consumption. Safety: I have seen BMW’s in accidents,… Read more »
David
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David
5 years 6 months ago

Lexus shocked the world with an awesome car at an incredible price. The 9-5 is a awesome car at athe wrong price.

RS
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RS
5 years 6 months ago
It’s not possible to manufacture an awesome product and sell it for the cheap. If you try to do that the business will fail after you run out of loans. Toyota had an entire range of profitable cars -all over the world- that offset any loss the launch of this new US brand caused. Saab doesn’t have that kind of firepower. Should they do what the Germans did and strip down all the models to get a low starting price? I think it’s screwing the customer but maybe that’s a strategy Saab should adopt in NA? Those who want the… Read more »
saablance
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saablance
5 years 6 months ago
Lexus shocked the world with an awesome car at an awesome price in 1990 by utilizing a pricing practice in violation of international fair trade practices but very hard to prove.That practice is generically called “Dumping”… Bringing a product into a competitive market at below manufacturing cost in order to immediately grab market share away from an established entity.In this case Mercedes-Benz..If memory serves me well the first Lexus LS 400 was at $29,995.,possibly slightly higher.It received rave reviews.By the mid ’90’s the car had increased in price to over $40,000. They had by then captured market share and began… Read more »
zippy
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zippy
5 years 6 months ago

David, the 9000 Turbo sold for more money than a BMW 528i in the late 80s. IIRC a loaded 9000 retailed for close to $40000 fully loaded back then which is not much less than you paid for what is a significantly better car. Market these cars properly and they will sell.

PS I am very very jealous that you own such an amazing car.

Keep on Saabing. 😉

100%Saab
Guest
100%Saab
5 years 6 months ago
” We really only demand basic things, like that the cars get exhibition space, sales personnel, and that there are service personnel who know Saab, says Matthias Seidl.” I agree. I was recently informed that my dealership’s Saab service manager had left. Her replacement was not identified. We will see how things go. Service is a big deal to me. When I go to my Saab service department I am lost in a sea of Chevrolets, Buicks, and Saturns. My Chevrolet-Buick-Saab dealership doesn’t even stock Mobil 1 0W-40 in their service department. The Buick guys don’t understand why I buy… Read more »
Mike C
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Mike C
5 years 6 months ago
I feel your pain… My Saab technician is in a sea of Caddies. He tells me that is is very busy or very slow as the dealer in upper Westchester NY is the only one around that still has a Master Level tek. on Staff… This does not make me happy. No loaners and I just don’t know how long he will stick around, nor does he… I keep looking at Volvo and Lexus and would hate to give up my Saab convertible. You get a very uneasy feeling when you are told Service Managers are gone, especially whewn dealing… Read more »
Jason H
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Jason H
5 years 6 months ago

I really agree with the above comment regarding the massive discounts going away…if I see a car that says “10,000 off MSRP” my first thought is that the dealer is desperate to get rid of it. I assume that is the impression of many other people as well. It makes Saab dealers look like they are in dire need to get rid of the product. I’d rather see the MSRP be reduced a bit, which will attract more buyers’ interest naturally, and have the “discounts” be more in line with competitors.

Lundin
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Lundin
5 years 6 months ago
Then i have to ask,as no expert in sales tactics in whatsoever,haven’t the us dealers already tried this small price reduction and eventually come to the conclution that some drastic things needs to be done in order to push out some cars ? Or did someone just come up with the number “hey why dont you reduce the car with ..say..10k and see whats happening”. They numbers 10k must come from something,no ? I dont have the US history record. But are you saying they made this price reduction over night and thats it. I have to admit. I have… Read more »
Jason H
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Jason H
5 years 6 months ago

I agree that the thought is probably to give drastic discounts to move product, and I hope the new sales director can change that a bit. But for me personally, I just don’t like the message that such huge discounts give. I guess my point was that the Saab discounts are wayyyy out of proportion with their “competition”, but I have no clue how they come up with the discounts I see…I just cross my fingers that they figure out a way to sell the cars 🙂

maanders
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maanders
5 years 6 months ago
Unfortunately, the current reality may be that many people are still afraid to buy a Saab, wondering if the company will still be in business 2-3 years from now or if their dealer will still be there to service their car. It is hard to truly appreciate how much damage was done to the Saab brand in the US market during GM’s troubles and the year of the sale of Saab, shutdown, and final sale. If Saab’s brand was strong again in the US and people were confident in the company’s future, then I think only modest discounts would be… Read more »
North Toronto Punter
Guest
5 years 6 months ago
What to say about the US? Nevermind Canada — where the situation is even more desperate. When I first became (re) ‘aware’ of the brand some 3 years ago (hearing Saab had subverted their legendary torque steer and created a car that went through a slalom faster than a Porsche) I stuck my head in to a Dealer, cast eyes upon the Turbo X and was hooked. However, the dealership Experience was so lacklustre I nearly re-treated to the comfort of M-B competence (and it would have been no less expensive) . What really got my goat was the mixed… Read more »
BTG88
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BTG88
5 years 6 months ago

Agree. That ‘Nicht German’ ad is completely off the mark. I’ve never heard a person complain about buying or owning a car simply because it is German. On the contrary, in general German engineering is seen as the industry benchmark.

One of the first rules of advertising is not to define yourself by what you are not, but make a clear statement about what you are!

gunteman
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gunteman
5 years 6 months ago

IMHO, targeting the German brands is the right thing to do (at least in Europe), but it can be done with so much more wit and finesse than the “Nicht German” ad. It’s hard to beat the Germans on technical merits, and the very fact that they’re German is hardly a problem for them. That their exterior design is becoming less and less inspired and that they’re becoming yawn-inducingly common/mainstream should be.

montahue
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montahue
5 years 6 months ago

“- Here, no one under 1.90 metres gets in. I do not understand what Castriota is doing here”
This guy is obviously to love or to hate, no in between.

Richard
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Richard
5 years 6 months ago
We have been a Saab dealer since 1984. Our customers are loyal. I agree with the price is to high problem. What does it say when we dealers are offering $10,000 off on a new model? Price the car at the market. Send us all new window labels for all of our 2011 inventory. We sold four new Saabs in February and we have sold three already this month. Used Saab activity has increased. We will bring this franchise back. The 2013 9-3 is going to be great, The agreement with BMW for the engines is great. We have interest… Read more »
rodmylon
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rodmylon
5 years 6 months ago

I guess if your dealership is eager to sell Saab and can provide adequate space, and knowledgeable and enthusiastic sellers/mechanics, then you really shouldn’t have to worry. Use that as your leverage at dealer meetings! 🙂

Greg Abbott
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Greg Abbott
5 years 6 months ago

It’s going to take time to fix the issues in the U.S. market. The dealer situation is terrible, the brand image is terrible (aftermath of the negative GM publicity), and the dollar is low. None of these situations can be fixed easily or quickly.

Chris Hansel
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Chris Hansel
5 years 6 months ago
Hey Guys, listen to Mr. Abbott, he is right on. Speaking about brand image, I just got my Consumers Reports mag, which is all about new Cars. Now, if you know anything about CR, you know, 1. they are never fair, and, 2. almost always down- grade Saab. This does not help as CR is read by almost everyone in the middle class who is thinking about a car. But this time they took the cake, they did not even bother to test the new 9-5. It is not listed on any of their lists to buy, or not to… Read more »
Volvo D
Guest
5 years 6 months ago
I really really want to see Saab do well in the US, but of course there is no easy solution in the near-term. I am a Marketing Manager for several Volvo dealerships, and there are only several models that sell well…two of them being SUVs (in fact, Volvo is dropping the S40 and V50 all together at the end of the model year). For Saab the 9-4X cannot come out soon enough, but it also needs virtually all of their marketing dollars once it arives. the push has to be great. Say what you will about the 9-7X, but it… Read more »
J Fan
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J Fan
5 years 6 months ago

Nice to hear another perspective 🙂 When is the XC30(?) coming out!??

dan
Guest
5 years 6 months ago

XC30 is at least 2 years out…the best stuff is always just out of reach!

J Fan
Guest
J Fan
5 years 6 months ago
Well, I reckon Volvo would have made a killing if they had launched a small CUV or Citroen Picasso-like vehicle. What mother in the world wouldn’t have wanted to put their children into a multi-seater Volvo?! Obviously that was the XC90’s job, but the price was(is) out of reach for many. I know Volvo are concentrating their efforts on the new car though, which means the XC90 remains for another year or two. As I said on here somewhere before, I find something admirable about an older model soldiering on beyond it’s expected lifespan, i.e, XC90 and 9-3, both of… Read more »
Sicky
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Sicky
5 years 6 months ago
J Fan
Guest
J Fan
5 years 6 months ago

Cheers 🙂

Jeff
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Jeff
5 years 6 months ago

Very important post at just the right time. This is the biggest puzzle piece in the rebuilding of Saab, and I’m glad Matthias is taking it so seriously. I’ll be curious to talk to James Sweeting about it too. Prices should be cut across the board on most models, and people should be aware of their value. There should be more cross comparisons on Saabusa.com, there should be more direct comparison tests in magazines with LOWER prices reflected. So much more to say, I’ll post later.

CJ
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CJ
5 years 6 months ago

Have said it for well over a year. Its distribution, dealers, and customer service/experience/convenience. Nothing is more important in the Saab turnaround.

Ken H
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Ken H
5 years 6 months ago

Reading the article made me think about your sentiments, and was going to write about it too. Hopefully the planned reduction will result in the remaining network delivering better, but I suppose it does not necessarily have to.

On another note, a lot of the dealers have fought for their existence, maybe it would be too harsh too cast the vote at this stage?

Aeropilot
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Aeropilot
5 years 6 months ago

CJ -you hit the nail !

If any of the mentioned issues are bad, or non existing, the turnaround will fail at last.

Even the worlds finest product won’t be a success without customer confidence,
-not only in the product itself, but- in the whole set-up.
This confidence is obviously not present yet, and has to be rebuild, -wich takes time.

Unfortunately time is running out fast, -too fast i’m afraid.

Stan
Guest
Stan
5 years 6 months ago
I bought one of the 52 9-5s sold in February (a 2010 with a nice discount). At the price I paid, I believe I got a tremendous value (I think it is a much better car than s80 or TL). However, I would have had a hard time paying more because of the company’s uncertain future (and “unfinished” interior). Given the current state of things, the current MSRPs are very wishful thinking. If they re-establish the brand (and the uncertainty goes away), they should be able to raise the price. Until then, I think they should drop the 9-5’s MSRP… Read more »
zippy
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zippy
5 years 6 months ago

Glad you got the car you wanted. Problem is if you were to lower prices by $4-5K people would still want another $4-5K off. Get bums on seats, make the consumer drive the car, make them realise they are getting a car almost the size of a 7 series for less than 5 series prices and they will buy.

Thylmuc
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Thylmuc
5 years 6 months ago

Don’t want to contradict you, but to me it appears that the interior space is bigger than in the 7 series, at least irt length

Merv
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Merv
5 years 6 months ago
Well, I’ve got to join this conversation after passively enjoying this site for several months. Although I don’t claim any special wisdom with regard to the marketing of SAABS, I do have some insights to share.. After the dealer who sold me my 2004 and 2007 9-3’s evaporated, I took my next service gig to the remaining dealer in the area. My impressions coming away from that visit: 1. The dealership facility is attractive and well maintained. 2. The location is poor. The surrounding area is seedy and does not draw the kind of traffic demographically speaking, that attracts potential… Read more »
fred from chicago
Guest
fred from chicago
5 years 6 months ago
I say this as a loyal Saab customer and one who wants to see the brand succeed. Price is what is killing Saab in my opinion. The competition is fierce in the US and Saabs are just priced to high relative to competition. Saab has never competed successfully with BMW, Audi and Merc. They have always been considered to be less product and were successful when they traded at a price slightly under their other European competitors. On the other hand, the upper end Japanese products are very compelling products for those of us looking for near-premium products at a… Read more »
zippy
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zippy
5 years 6 months ago

I dont want to get argumentative here but a true Saab buyer wouldnt even look at a Buick. The 9-3 is price comparably to an Accord or well equipped Camry and they have to be the most boring cars on the planet. Its all in the marketing and the customer experience and I think Mr Siedl is going to fix that.

fred from chicago
Guest
fred from chicago
5 years 6 months ago
OK–The Buick comment was a bit over the top, but my point is that there is a ton of competition. (And frankly, the content of saab is not significantly different than the Regal (Opel). Same platform for heavens sake. Same damn steering wheel. Same engine.) If Saab charges more, they need to lose the GM content. When I was at the Chicago Auto show a couple of weeks ago, I was struck by how similar materials were between the Saabs and GM’s around the show. I am all for Saab moving up market, but if they want to get a… Read more »
Alan
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Alan
5 years 6 months ago

We are scheduled to pick up a 9-5, our fifth Saab, at the end of this month. They have all been from the same quality Saab/Volvo dealer. We drive some 60 miles to them, although there are three dealers closer. The dealer and we truly care about the brand. I like to think more people will wake up and recognize the character and quality of the product.

Iiari
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Iiari
5 years 6 months ago
The Pricing Issue… An episode last week made me think about this. I was at work looking at photos of the just unveiled PhoeniX and a guy I’d never met before, probably in his late 40’s, passes by me, looks over my shoulder, and says excitedly: Guy: “Oh, that looks great! I love Saabs… I had a 9000 and am on my second 9-5 wagon which I’m looking to replace soon. And isn’t Shaw Saab great?” Me: “Absolutely. Have you looked at the new 9-5? It’s fantastic [and I tell him about my loaner experience]” Guy: “Yeah, I looked at… Read more »
Thylmuc
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Thylmuc
5 years 6 months ago
Well,we know that Saab has raised the 9-5 to a higher level. I’m sure it was intended as a competitor not only to the eg A6, but also to the A8. In GM’s master plan, below this, you would find the Insignia, at least in Europe. Now Saab is in the situation that they have this highly ambitious car, that however needs to find new customers, as quite some of the old 9-5 customers can’t step up. This imho also explains -at least partly- why the 9-5 despite being a new car, sells rather underwhelmingly. There is a tendency in… Read more »
Rune
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Rune
5 years 6 months ago

The 9-3 SC is an excellent alternative with plenty of space (and nice layout making it easy to utilize that space).

If he still prefers the bigger 9-5, than why don’t he set some money aside and save up for the car he wants? Saab is not a charity. Or buy a slightly used 9-5?

Or I suppose he could get a Skoda. Cheaper, but oh so dull.

maanders
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maanders
5 years 6 months ago

Six to ten years ago, many people in the US were living with a lot of debt because the economy was good, people were taking home equity loans to help make lager purchases, etc. The recent housing crash and poor economy has convinced many people to rethink the amount of debt they have and people are saving money (if they can) to pay off debt and not take on more. While this is a more realistic approach to finances, it is also hurting purchases of expensive items (like upscale cars).

StefanH STHLM
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StefanH STHLM
5 years 6 months ago
Interesting comment. I can relate to that myself. I have my first Saab now and I bought it new, and I come from two in a row new Subaru Legacy and Outback. The Subarus were priced at 250.000 and 280.000SEK and when the lease on the later ended it coincided with Spyker buying Saab, so I thought of helping Saab and finally get me a Saab. I did so despite the fact that I initially intended not to buy anything over 300.000SEK. I ended up with a 9-3X at a price of 350.000SEK, and I had forced myself to hold… Read more »
aaron c
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aaron c
5 years 6 months ago
I think there are some dealers who are pushing Saab harder than others, and it shows. In Southern California, all but two are twinned with GM dealers. The dealer where I used to live has had the same 11 cars since the beginning of the year and they’re always buried behind Chevys and Cadillacs. And it’s the only dealer for five counties. SCNA should reassign that dealer, and I bet there are many other dealers who aren’t giving Saab the push they need. Advertise the leasing deals and push the heck out of the 9-4x when it arrives. This summer… Read more »
MarcB
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MarcB
5 years 6 months ago
Marketing 101 talks of the 4 p’s … PRODUCT is the first challenge … 9-3 (I have an 04 9-3) is not only dated, but it is the model that left the iconic hatch design behind. The new 9-3 w/hatch and the PhoeniX front end is what I’m waiting for. The new 9-5 (My bride drives an 09 9-5) suffered in 2010 due to the interior, the lack of sunroof, lack of sunroof and the premium Aero being the only car available in US. 9-4X SUV will be important to the volume turnaround, 9-5 SC will have limited impact, and… Read more »
zippy
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zippy
5 years 6 months ago

Love it! +1

maanders
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maanders
5 years 6 months ago

+1!

CMHOHIOMAN
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CMHOHIOMAN
5 years 6 months ago
It was kind of strange..but I went to the BMW website and was studying their different cars and technologies. They mention the “Efficient Dynamics” and was wanting to know more about it since Oil/gas is going north (Expensive)…I just wanted to see how efficient their products were. Unfortunately…In the USA BMWs (328i/328xi) only come with a 6 cylinder engine 230hp. The gas mileage on the 328xi is no better than my 2009 SAAB 9.3 XWD (21-22mpg overall). Supposedly BMW is bringing in 2012 to the USA 4 cylinder twin turbo engines to the BMW 3-series. 240hp and 260 ft/lbs of… Read more »
Tito
Guest
Tito
5 years 6 months ago

I did my part. New 2010 9-3X, 6 speed manual, sitting in my garage right now!

Peter
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Peter
5 years 6 months ago

Congratulations, Tito!

Nate 9-3
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Nate 9-3
5 years 6 months ago

High Five! Nice work, Tito.

Chris Hansel
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Chris Hansel
5 years 6 months ago
Here is a simple fact that no one has mentioned. If all the GM multi-dealers disappeared tomorrow, you would have very few stand alone Saab dealers in the country, perhaps as few as 50 that could survive on just one brand. This is something we are just going to have to live with or withdraw from the market. The multi- dealers can survive because they have other things to sell. Some are not very good at selling Saab, but they are needed to create a critical mass. I would rather they stay and be supported by the Saab community until… Read more »
aaron c
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aaron c
5 years 6 months ago
I think the last decade-or-so of forcing GM and Saab dealers to combine has had negative effects on some markets. If SCNA can look at dealers who view their Saab franchises as an unwanted fringe business and find another dealer that’s a better fit in the same market – as well as reinstating markets long abandoned – there could be hugely positive effects on sales and perception. I envision Saab being a great addition to existing Volvo, Jaguar/Land Rover or exotic manufacturer dealers that need a consistent flow of service business. But if there’s a lousy dealer representing a market… Read more »
Chris Hansel
Guest
Chris Hansel
5 years 6 months ago
Aaron; I agree with you totality. The problem is the franchise laws. Terminating a franchise is a lawsuit for sure. Non-renewing is easier, but still could lead to a lawsuit. There is a great unbalance here in the way of dealers. Saab’s best dealers are in the northeast in many cases they are sitting on top of one another. Outside of Denver in the west they are represented by mutli-dealers in most major SMA’s. Some of these dealers provide very good service such as Legends in Scottsdale. I think there are some areas in the middle of the country that… Read more »
Patrik B
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Patrik B
5 years 6 months ago
I will say this once more; Is it really worth the time selling cars in the US when you consider the US peseta to be down the toilet? Do Saab even make money at this stage? Wouldn’t it make more sense to focus on India and China which is the fastest growing markets in the world? Actually I just spent some time in India working and I have seen huge amounts of Asian cars such as Huyndai and Toyota. But there are also some significant amount of Scoda Octavia and some Audis (and one (1) white Ovlov S80). So I… Read more »
Patrik B
Guest
Patrik B
5 years 6 months ago
What I wanted to say is that it might not be such a good idea to spend to much money in the US if you consider that the national debt per capita have increased with US$ 20 000 in the last three years! The national debt increases with US$ 550 per individual (babies, adults as well as old folks) per month! These numbers will not only make the US$ stay in the toilet, the US$ may actually go down the drain… And the western world, including Europe, will very soon be run over by the big countries in the east… Read more »
Thylmuc
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Thylmuc
5 years 6 months ago
Yep, I think you are right. If Sasb can’t sell cars in the US at a win, they should consider withdrawing and focus on more lucrative markets. There are goods that get the more desirable the higher the price. It’s about exclusivity, and by reducing the number of dealers and raising the prices, Saab might find such customers and make a profit even in the USA. That would probably mean focussing on areas with a high income, like New York, the Silicon valley, Hollywood etc. I’m not familiar with where all this rich US citizens live, but you get the… Read more »
Jeff
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Jeff
5 years 6 months ago
To ignore the US is slightly insane. When companies like Audi and BMW are seeing huge sales increases and targeting doubled sales here, you suggest Saab give up? I get what you’re saying, that somehow they might be able to sell more in the BRIC countries, but that’s an extremely risky and scary propositiion to rely on them for sales. Not to mention they have to cover dealer networks and warranty issues in the US for the next few years, might as well sell some cars here too. I’m going to have a focused response to this whole dealer debaucle… Read more »
thylmuc
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thylmuc
5 years 6 months ago

It’s economic nonsense to sell cars at a loss, at least in the long run. If Audi, despite assumably having equal or lower cost, can sell cars at higher prices, how long would it make sense for Saab to try selling cars by undercutting their prices, losing money on each car?

So where is price point for Saab that’s still senible cost-wise, and how long can they stand to get below that point?

rodmylon
Guest
rodmylon
5 years 6 months ago
As I’ve understood it Saab sells the cars at a loss in the US atm. As does BMW, Audi and Volvo. However at least BMW has some production in the US (does Audi have it?) and can weight up profits and losses to make it worth while. Volvo has soem production in Gent – costs in Euros and that is better than the exchange rate of the krona to the dollar.The production of the 9-4X in Mexico is a blessing in the current economic situation. The exchange rate krona-dollar is about 2% higher atm. that the absolute worst case scenario… Read more »
khrisdk
Guest
5 years 6 months ago

It makes sense.
I am in a company that sells Danish Designer goods all over the world.
The trends are the same for us.
Germany, UK and US have died as markets.
We are still present, but these markets are by now not the plase to fight for survival.
We have shifted our sights to other locations, and are having success in Asia and other formerly smaller markets for us.
We wil survive the recession even if it makes a W curve.

But there is one big difference. We are a much more agile organization

Nate 9-3
Guest
Nate 9-3
5 years 6 months ago

As a yank, I am loathe to agree…but I will say that the US economy will look very different ten years from now, and not in a good way. Concentrating more in Asia may not be a bad idea.

Carl-Henrik
Guest
Carl-Henrik
5 years 6 months ago

Just a small note. The total number of sold cars in the US for Jan + Feb is 1204 cars and noting else when putting the two numbers together for each month. 😉

chrisjs
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chrisjs
5 years 6 months ago

Market these cars properly and they will sell.

DTPTurboX
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DTPTurboX
5 years 6 months ago
As a 2nd time Saab buyer (used Viggen & Turbo X) my recent purchase of the Turbo X was definitely influenced by strong product value as a result of poor resale in the So California market. I have had a number of BMW 3/5/7 series CPO cars and while the are exceptional cars to drive, they are becoming so complicated and mechanically problematic to own, they are no longer a reliable used car experience. I was very close to buying a CPO 3 series…but committed to the Turbo X when I evaluated warranty, content and long term reliability. Fit and… Read more »
Anders
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Anders
5 years 6 months ago

Remember that 500 sales used to be the 9-7x. Of course we won’t get those numbers back without a suv.

Carl-Henrik
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Carl-Henrik
5 years 6 months ago

I know I have contributed with a graph over the historical evolution of Saab’s sales in the US. The 9-7X was important, but even more important was, and still is, the 9-3.

If I can’t find this graph, I’ll do a new one with the latest numbers and send it in to Tim and RedJ.

Lars Jorge
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Lars Jorge
5 years 6 months ago

What I know Saabs convertible is the model Saab earns most money on. The convertible is also the model that is most different to GMs similar models. and, I think, can best compete with the German premium cars. Can we get any statistic for how many convertible Saab sell? For some year (20?) ago Saab was the most sold premium cab.

michaelb
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michaelb
5 years 6 months ago
The sales numbers are just terrible, especially for the new 9-5. The 9-5 sedan is brand new, highly competitive in terms of technology and design, and mainly made for the needs of the US market, and monthly sales six months after introduction are 52! Moreover, they are as low though now the 4-cylinder models are now available, and should help to increase sales. I do not know the situation in the US from inside and cannot give sufficiently balanced recommendations, but I just would warn against easy solutions such as cutting prices. And a few things are obvious also for… Read more »
RS
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RS
5 years 6 months ago
Very good post Michael. Bad dealers are like bad apples in the basket. All they do is destroy the value of all the brand and resale value of the cars in the whole country. Saab should simply stop supporting the ones that have no interest and come to a mutual agreement that it’s better to part ways. I’m sure there will pop up others who have a real interest selling a Swedish premium brand with a dealer network that’s pulling in the same direction i.e. keeping the image, customer service and pricing in tact. There is no stopping to price… Read more »
TuuSaR
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TuuSaR
5 years 6 months ago
After GM’s mindless selling process of Saab the USA market is basicly a ground zero. There’s no fix or glue for that, whole market share has to be re-claimed by years or work. How long? 4-7 years, I dont know but it will take time, Saab USA’s clock is way in the past now. Image is ruined and random buyers are rare. Some say that next 9-3 is the key, look at how new 9-5 does, I would be very scared if new 9-3 would come tomorrow. Once Griffin 9-3, with new gasoline engine arrives in the USA, the 9-3… Read more »
michaelb
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michaelb
5 years 6 months ago

Maybe Saab is near ground zero, but do not blame GM for everything. Saab in February sold almost 10 times the ageing and overpriced 9-3 compared to the brand new 9-5. For the poor sales numbers for the 9-5 neither GM nor leasing is not to be blamed primarily.

Arild
Guest
5 years 6 months ago
I, for one, blame GM for everything. In December 2008 GM told the whole world that they were considering closing Saab down. GM executives told everybody that Saab was a nightmare, that the brand would never be successful and that Saab had never made money. Saab’s customers fled the brand in thousands. Buying a car from a company that most likely would be closed was a risk they weren’t willing to take. Then GM did some negotiation with Koenigsegg, some customers came back, the deal fell through, more mudslinging of Saab and the customers fled again. Spyker entered the field,… Read more »
baas900i
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baas900i
5 years 6 months ago

GM have departed. Saab are now running the show and need to find a way to turn sales around. I suggest a rework of the warranty.

tmjr
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tmjr
5 years 6 months ago

I agree with blaming GM. Not that everything was so great with SAAB at the time, but with every day that passed about the potential sale or closure of SAAB by GM (and there were many F5 days) the brand was diminished(maybe irreparably). SAAB needs to consider itself as a new company just entering the market, selling cars at cost or below, and having an introductory model(92) that’s affordable.ASAP.

Thylmuc
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Thylmuc
5 years 6 months ago
In this respect, I would indeed tend to blame GM, cf my above posting. It certainly was GM that decided to make the 9-5 huge and expensive, compared to the old 9-5. Strategically thinking within the GM empire, that made sense, because in Europe, the 9-5 was GM’s flagship, the biggest car they have, to compete with Audi A6/8, BMW 5/7 etc. (pls disregard Caddy). Now, as a standalone company, Saab cannot simply say “too expensive? Well, have you considered our nice Insignia?”. The 9-3 is smaller than the Insignia, so there is no kind of a middle class gap… Read more »
zippy
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zippy
5 years 6 months ago
Taking the 9-5 more upmarket was the whole idea as the old 9-5 was almost the same size as the current 9-3. Have you driven the new 9-5? It’s a significantly better car than the old 9-5 and truly does belong in the same market as an E, 5 or an A6. might I suggest you price a fully loaded 535xi or MB Eeeyuch-Class that has the same spec as a 9-5 Aero and you will see the 9-5 is actually priced like a fully loaded 3-series or MB C-class. SCNA needs to step up to the plate and do… Read more »
RS
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RS
5 years 6 months ago

… and that costs less than the German competition.

Maybe Saab should do a Hyundai Genesis type of TV/print ad series that asks and answers the question “Why Saab is the smart choice?”

Peter Gilbert
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Peter Gilbert
5 years 6 months ago

The lease is now the main issue with the 95 because leasing was the way most of the OG 95 drivers got into the drivers seat that way.

J Fan
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J Fan
5 years 6 months ago
I hate these pointless conversations. I *hope* the 9-4X sells well in USA, and that in turn it gets people into the dealers who will then see the 9-5 and 9-3. And that sales will improve. A lot. I have to laugh at the people who are still defending Saab’s high launch price of the 9-5 in the USA claiming they were right or that Saab ‘isn’t a charity’. 52 Saab 9-5’s sold in Feb. 2011 says you’re wrong. Price may not be the biggest issue, but its part of the problem at least. The many 9-3’s sold suggests it.… Read more »
Arild
Guest
5 years 6 months ago
Earlier today I did a calculation of number of Saabs sold per million citizen in countries where I have the sales data: 131 Sweden 25 Belgium 20 Norway 19 Finland 17 Netherland 15 Ireland 12 Switzerland 10 UK 7 Austria 4 USA 4 Greece 4 Italy 3 Portugal 3 Spain 2 Germany 1 France 0 Canada The strength of the economy and a thousand other factors will of course play a part. And this calculation doesn’t make much sense so early in the year. But it will be very interesting to see the result when it is calculated on the… Read more »
J Fan
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J Fan
5 years 6 months ago

At last, Ireland isn’t at the bottom of a list!!! Thanks for that! 🙂

And to all of you who doubted Ireland as a major Saab market: Ha!

(Only joking, we’re in big trouble!)

Carl-Henrik
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Carl-Henrik
5 years 6 months ago

Would also be interesting to see, we who love numbers even if they really don’t matter, how the total number of sold cars per million inhabitants, and then put that in perspective of your numbers.

StefanH STHLM
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StefanH STHLM
5 years 6 months ago

And the numbers divided in:
North America
Europe
No competition intended, just curious.

Do I just have to add together the european numbers above, and likewise with the Canadian and US.

BTW. Doesnt Saab have sales numbers provided at their media hub on the webb? Or isnt it updated as fast as the reporting SU readers? 🙂

baas900i
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baas900i
5 years 6 months ago

GDP prior to the bail out? it’s a good number for Ireland.

anyone got the numbers for Australia?

J Fan
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J Fan
5 years 6 months ago
Sorry, you’re right, those are 09 figures (I think), I should have said that. I have no idea what it would be now. Probably $158,000..! There is no question that Ireland is up the creek, but I’m just demonstrating the differences in economy size, though, I suppose both Ireland and USA are in similar boats, though again, it’s relative…. I was wondering – the fact that GM no longer owns Saab, is this possibly an issue too? My brother worked in Caterpillar, Peoria Illinois USA, for around 5 years. He often spoke about the ‘Buy American’ attitude – which I… Read more »
BTG88
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BTG88
5 years 6 months ago

To this point, the domestic 3 (or 2.5 with Fiat / Chrysler) are making better and more appealing cars and thus the market becomes even more crowded with competitive product (even if people here do not consider Caddy, Buick, Jeep etc. to be competitors).

Paddan
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Paddan
5 years 6 months ago
I have said for months that like it does in Sweden, Saab In the US has to guarantee the residual of the 9-5 so the lease price gets lowered to a competitive price. Very few premium manufacturers sell their cars to their consumers in the US – they lease them. If Saab can’t get lease prices more competitive on the 9-5, we will continue to see low numbers in that column in the US. I agree that the 9-4x will also be important to the turnaround, but again, there has to be an attractive lease price that is cometitive or… Read more »
Paddan
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Paddan
5 years 6 months ago

In charge in Royal Oak.

Swade
Guest
5 years 6 months ago
Paddan, I think one important distinction we need to make there is that – to my knowledge – it’s not Saab that are guaranteeing residuals in Sweden. It’s the Swedish dealer group as a collective. And they’re seeing the short term benefits of this, too. How it works out in the long run is something to be determined, but considering how Saab are selling models with genuine value in the Swedish market, I think it’s going to work well for them. So this is something for the dealer body in the US to think about if they want that side… Read more »
Meg Haviland
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Meg Haviland
5 years 6 months ago
Padden, I do so agree with you. Seeing an increase in foot traffic on the 9-5 myself. As to the leases, they are not competitive at all. Unless payment is not a problem, the majority are going elsewhere when they do want the Saab. I have been getting great feedback from potential clients on the 9-5 saying it’s different from everything else out there, not following the norm and indeed a fantastic looking car. It’s very unfortunate for Saab that GM took the confidence the banking industries had in Saab away giving higher residuals and rates to be competitive and… Read more »
rodmylon
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rodmylon
5 years 6 months ago

The joke about JC is about him being short while both VM and Seidl are tall. He jokes that only tall people are allowed to join the Saab board, so he wonders what JC is doing there (tongue in cheek) 🙂 I think Seidl respects JC a lot and have a good relationship for him to make such a joke. Fits my humor precisely

Jeff
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Jeff
5 years 6 months ago
The answer is simple. Saab needs to drasticly increase their advertising budget as well as lower the price of their 9-5. and keep the price low on the new 9-4 when it comes out. $49,250 for an 9-5 Aero is rediculous! Saab has to stop trying to compete with Audi, BMW, Cadaillac and even with Volvo in terms of price here in the USA. Saab needs to market themselves as “being back” and offering “More for less”, meaning they have everything the other hi-priced imports do but at a cheaper price. Saab has to start over and re-introduce the American… Read more »
Oscar, from Barcelona
Guest
5 years 6 months ago

Jeff,

The main objective for Saab has to be not raising sales but increasing income by margin. If they loose money, it doesn’t matter how many cars they sell.

hughw
Guest
hughw
5 years 6 months ago
I’ve said it before here, but SCNA holdovers from GM have done SAAB a real disservice. It’s heartening that Mr Siedl and now Mr. Sweeting have been brought it. Hopefully things will change. One example, we have a very wealthy friend. Her husband bought a new Bentley for himself for his 60th birthday and a Ferrari for his 65th. She’s looking for a new car, nothing ostentatious as these but obviously price is not an issue. She’s looking at Audi A6s. I asked her why not Saab 9-5. SHe said that she thought they had gone out of business. I… Read more »
saabdude
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saabdude
5 years 6 months ago
“So she asked who the New York City dealer was. I told her there was none, that I go outside the city 25 miles to Reinertsen. SHe thought that was crazy.” And this is the SAME predicament I find myself in. I live in central Suffolk County on Long Island, NY. There is exactly ONE SAAB dealer for Suffolk County…and they are thieves. There used to be four or five. There are two in Nassau County…one is a dirtbag…the other is 50 miles (80 km) away….and they are fantastic. They took my ’08 9-5 SC Aero back off lease, when… Read more »
hughw
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hughw
5 years 6 months ago
Forget Queens. I didn’t mention them in my post. But the Saab website lists Mayors Auto Mall as a Queens dealer in Woodside. WRONG. They may once have been a Saab dealer. Now they are a USED car dealer with multiple brands. It’s possible that they still are a Saab authorized service center, but who would want to use them? What is Royal Oak thinking still listing them as a dealer? A New York city shopper will call Potamkin and then Mayors and find neither is a new car dealer. What will that say about Saab? Wouldn’t it be better… Read more »
Joe Saab
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Joe Saab
5 years 6 months ago

You mean Brooklyn is “a world away for someone with that kind of money.” Right 🙂

hughw
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hughw
5 years 6 months ago

Nope. Brooklyn is just over the bridge, but 86th Street Saab is almost as far as you can go in Brooklyn before getting to the Atlantic. Someone living in Manhattan, even without that kind of money, like me, doesn’t relish driving 15 miles though city traffic to a dealer, no matter how good. That’s why I head out to Jersey instead. My only problem with Brooklyn, as an old NY Giants baseball fan, is Brooklyn is where the Dodgers were.

Meg Haviland
Guest
Meg Haviland
5 years 6 months ago

There’s always Yonkers, NY, Beck Saab right across from Yonkers Raceway and Casino. That’s where I work. So look me up, I’m here to help the cause and put as many Saabs out on the road as I can and get those sales figures up.. Been driving them for 23 years and love Saab. We also have good Saab Techs. One I’ve known since the late 80’s pre-GM.
Beck Saab
561 Central Park Ave
Yonkers, NY 10704
914-965-2400×1130 my extension.
Swade hope this is OK to post 🙂

CHRIS TIENKEN
Guest
CHRIS TIENKEN
5 years 6 months ago

SAAB of Milford is now ‘Chevrolet of Milford’. Service is now down the road at the Kia service building and most new SAAB inventory is stored off the property…..

Meg Haviland
Guest
Meg Haviland
5 years 6 months ago

SAAB of Milford is now ‘Chevrolet of Milford’. Service is now down the road at the Kia service building and most new SAAB inventory is stored off the property…..

Chris say it isn’t so…Not that beautiful building with all those Saabs that I saw you at last month? WTF!!!!!!! :>((

saabdude
Guest
saabdude
5 years 6 months ago
I’ve said it before…and I’ll say it once more. I am like many people in the US who only LEASE their cars. SAAB had no leasing plans for nearly two years, effectively. Even if I could have leased a new SAAB in December of 2009 when the lease on my ’08 9-5 SC Aero ran out, it was completely up in the air that SAAB would even be in business in January 2010. But considering that I couldn’t lease ANY model SAAB at that time…I went to another brand to lease my car. So like many folks who had leased… Read more »
Paddan
Guest
Paddan
5 years 6 months ago
Frankly, even if people could afford to purchase a Saab right now, many view that as a risk. It is perceived as safer to lease. Moreover, in the US, leases are the norm at Saab’s price point. Something must be done about leasing post haste and make it competitive…the problem is – and maybe this is a chicken and egg issue – the residuals are low due to the risks associated with Saab and historic resale values – which in turn keeps leases high priced and uncompetitive. Here is where either Saab and/or the US dealer body must do something.… Read more »
aeroottawa
Guest
aeroottawa
5 years 6 months ago

While I know very little about the financial aspects of leasing, what if SAAB was to guarantee the difference between the lease residual value and the actual market value of the car at lease end in the form of a credit towards the lease or purchase of another SAAB. For example, say the residual value specified in the lease is $22000, but the actual market value of the car at lease end is only $18000, SAAB would credit you the difference (i.e. $4000) towards the lease or purchase of a new SAAB. Is this completely crazy?

rodmylon
Guest
rodmylon
5 years 6 months ago

This is what the Swedish dealer organization is doing atm. It’s a somewhat risky idea, but it’s the only way to start selling cars. And by start selling cars the company will go better and the brand will be more desirable which makes the residual value rise, which in turn makes the cars more desirable and so on in a vicious circle. And hopefully the circle goes up and the brand floats again 🙂 It’s the game that has to be played.

zippy
Guest
zippy
5 years 6 months ago

aeroottawa, sounds good but that $4000 was quite possibly the profit Saab made on the original deal.

What this thread has shown is how passionate we are about Saab. I’d love to be able to head to my local dealer and drop cash on a brand new 9-5 but in all honesty I cannot afford it at this moment in time.

And to My fellow Vancouverite Saabken, I drove the 9-5 Aero yesterday and I can tell you its a whole different beast to the 2.0T.

Paddan
Guest
Paddan
5 years 6 months ago

+1 exactly my point and not crazy.

Manlius
Guest
Manlius
5 years 6 months ago
There are lots of good insights here, but permit me to offer a couple of my own. First, leasing of near-luxury and luxury cars is what people in the US do, instead of purchsing those types of cars. Saab needs to offer a really attractive lease deal on all of its models, even if it is only for 2 years for the base model. That is what got our family into our first Saab back in 2002. We have had 5 Saabs since then. When the new 9-3 comes out, having a great lease deal will be essential to its… Read more »
JWA 95/900T
Guest
JWA 95/900T
5 years 6 months ago

After having viewed and driven the new 95 in California (I am from Canada)—Get this great car away from the Cadillac Dealerships as quickly as possible. I viewed the car at 2 locations and at both, the presentation and vehicle knowledge was embarassing. The test drive was a controlled loop around several short blocks, and the salesman mentioned how comparable the Buick was on several occasions and how much cheaper and easier to sell it was.

Joe
Guest
Joe
5 years 6 months ago

Such dealers should be sacked by Seidl!

gunteman
Guest
gunteman
5 years 6 months ago

Yuck! That deserves a “I’m convinced! I’ll buy it. Including all extras. But….not from you. Not in a million years”

David
Guest
David
5 years 6 months ago

I think Saab should go for premium but they must listen to the critism. 50K $ is cheap for a 9-5 almost fully loaded considering the weak $ but Saab must look at the competition and adjust. Either make the car more premium or lower prices. And leasing must be solved!

Deltabravo
Guest
Deltabravo
5 years 6 months ago

I suggest that Saab in the US could do a few things to improve sales:
-Adopt the 9-5 model names used in other markets
-Sell the Aero model with 4 cylinder (Hirsch higher output) and 6 cylinder, with and without XWD and manual transmission
-Contact former Saab owners and attract them back into the dealership
-More exposure on US television

The car will sell itself if more flexibikity is available in its configuration. I don’t want an automatic transmission Aero; why not a FWD manual transmission 260 hp turbo four?

Best of luck to Saab!

Deltabravo

OddJob
Guest
OddJob
5 years 6 months ago
Cudos to Swade for having such an objectiveness to ForumTrolls darting him with negative news while the whole PhoeniX/IQon Pinata exploded.While at the same time the SportCombi/Griffin/9-4X launch had to be down-prioritised. And at the same time there was covering of the Geneva event, meeting up with people etc. I can certainly feel why he wants to step down a bit from this inhuman engagement. The fact that the Forum trolls are making such a desperate effort to write down Saab may also hopefully be a desperate sign from them. They wanted to disturb all the positive information flow that… Read more »
Tony Cormack
Guest
5 years 6 months ago

I ordered a 9-3 Sportwagon 3 weeks ago with the TX Pack – told today can`t have the TX Pack as SAAB have run out! I may now well cancel, as this does little for my faith in SAAB as a company. Waiting to hear from SAAB Sweden.

turbokalle
Guest
turbokalle
5 years 6 months ago

Ouch! That sucks.
On the other hand, that might mean that you will get a Griffin with the more fuel efficent engines + upgrades. What engine did you choose?

Tony Cormack
Guest
5 years 6 months ago

I chose the 1.9TTid – yes, I might get a Griffin (SE here in the UK) but at a much higher cost and I don`t know when. But thanks for the sympathetic Ouch!

Tony Cormack

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