Troels, Denmark
Guest
5 years 5 months ago

The best parts of this design is the elegant and light wings and the interior.
The worst is the huge “hole” in the side along the door-panels – especially in relation to the small glass-area.

Smithy
Guest
5 years 5 months ago

Great video!
Yes, I do like the concept, with the reasons Castriota expressed. It’s like a little Batmobile, and that’s just too cool.

Andreas
Guest
Andreas
5 years 5 months ago

Brilliant in every aspect.

Matt
Guest
5 years 5 months ago

I’m really liking the design language in the PhoeniX the more I see of it, my opinion of the flying buttresses has certainly gone from a “hmmm” to a real appreciation of their beauty and purpose. But it’s especially nice to see the return of the “classic” logotype. Interesting that a potential 9-7 got a name-drop, just hope if it ever materialises it’s not another god-awful SUV…

till72
Guest
till72
5 years 5 months ago

Thanks Jason! It really starts to grow on me.

“someday a 9-7”
Think big!

Saabulon
Guest
Saabulon
5 years 5 months ago

The whole thing makes a lot more sense after hearing Jason speak. It is a concept car, made to provoke and to go a bit further. Personally, I think VW’s design philosophy with only very gradual evolution is downright dreary. Although I don’t expect the new 9-3 to be as wild as the Phoenix, I still like when people have the courage to be bold. All good things takes a bit of getting used to.

maanders
Guest
maanders
5 years 5 months ago
Even JC said the new 9-3 would not be as wild as the PhoeniX. I really like what he said in that the front end of the new 9-3 will have some of the style and volume of the PhoeniX, but the rear will be more practical and iconic Saab. (Hatch!) He also said the lines will be simpler and more fluid because it will not need all the details the Phoenix had to get the 0.25 drag coefficient for the type of sportscar it is hinting at (i.e., new Sonett?). The statement that the PhoeniX and Aero-X are two… Read more »
TurboLover
Guest
TurboLover
5 years 5 months ago

It really have grown on me, and now that I understand the “wings” function i like them as well.
Jason really knows exactly what he is talking about. I am very impressed about him as a person. Really a bold designer with a lot of heart and brains. And no Diva at all.
He has got two feet on the ground while beeing up in the air at the same time.

Hans H
Guest
Hans H
5 years 5 months ago

Yes, now that I know the meaning of the “wings” they make a lot of sense. Imagine how boring an ordinary wing had been on the Phoenix.

Things make sense now. I like it.

But the new 9-3 is going to be a lot more sensible. Being the bread-and-butter car. 😉

Henrik
Guest
Henrik
5 years 5 months ago

Form follows function, that was what we were expecting, but Jason caught us off guard. I was thinking aero of the past and this is aero of today. Being a Formula 1 nut I can definetly relate to the aerodynamics Jason is talking about. Both the wings and the lower section of the car has an aerodynamic purpose and that´s what the urSaab designers would have done if they did it today.

And clamshell hood! Perfect!

TurboLover
Guest
TurboLover
5 years 5 months ago

Exactly! He focuses in the esense of Saab design and do not fall in the trap of (only) taking up past design features as gimmicks in a new design.

Jason up!

TurboLover
Guest
TurboLover
5 years 5 months ago

Swade! look at your headline: It should say “Castriota”, not “Catriota”
😀

A
Guest
A
5 years 5 months ago

9-7??? Are they looking into the A8 and BMW 7-segment???

tupolev141
Guest
tupolev141
5 years 5 months ago

I’m all for it, but only after a few solid years of profit. Every non german manufacturer has tried, and failed, to enter that market segment. And the investment to make compared to the limited number of units you can expect to sell makes this a highly risky venture. If SAAB is also thinking of putting a new Sonett on the road they should focus on that since I think it’s a cheaper adventure.

Having a nose bleed from slow selling Sonett is not as bas as bleeding out of your nose and ears with 2 risky projects.

Aero
Guest
Aero
5 years 5 months ago

I fully agree. Talking about learning how to walk before you can run.. then a 9-7 should not even be on the drawing table now. If not even VW could do it with Phaeton and Volvo struggling with S80 I would recommend Saab to stay off. The 9-5 is all we need right now.

Ps The only market that could motivate a 9-7 might be China. But then the car has to be bulit there as well.

Ck1x
Guest
Ck1x
5 years 5 months ago

I think this is a true Saab despite what some might say! The more I see of it i like it even more… I’m betting this car will end up in some movie in the near future, it’s that striking! Cheers to Saab and bring the Sonnet back:)

Thomas Clausen
Guest
5 years 5 months ago

Off course a Phoenix should have wings!!.

This car is as much about symbolism, as it is about showing what the new 9-3 will look like.

However I actually like Castriota, and I think the new 9-3 will be intelligent, driver oriented, understated, but at the same time feel very sporty.

JL
Guest
JL
5 years 5 months ago

Thanks for a great interview! Jason Castriota seems to be a darn good guy and a true SAABista and a true part of the SAAB team. Very reassuring and very nice to see. Makes me believe in a great SAAB future more than ever before 🙂

Erunas
Guest
Erunas
5 years 5 months ago

Every time Jason takes his time to talk more at length as he does in this video he really do make much sense.

He is good at this interview thingy.

Lars S
Guest
Lars S
5 years 5 months ago

This video clearly had a calming effect on me. Thank you for that.
Yesterday, I thought of a lot of details in the PhoeniX as plain stupid but now I undestand that they´re not. I still don’t think this design is beautiful though, but it seems to be clever and that is very important.

Nicola
Guest
Nicola
5 years 5 months ago

I don’t know… if these concepts works on a future 9-3, I mean to make it really saabish, since the PhoeniX itself is not so “saab” at first sight.
I SAY “NO” TO RED INSTRUMENTS / HALO. Green forever.
Cheers.

Lars S
Guest
Lars S
5 years 5 months ago

Yes, there are no reasons to make them red as green light is better for the eyes.

Romac
Guest
Romac
5 years 5 months ago

I agree. SAAB need to stay with green. I can’t focus correctly on red or blue. Am I alone?

charlie
Guest
charlie
5 years 5 months ago

My biggest takeway:

1. 9-3 and a CLAMSHELL HOOD!
2. The front wheel placement (More forward, less overhang)
3. Strong Aero touches on the rear wheels
4. The front wing extending into the lights

I’m liking it more and more.. Perhaps in the future “AERO” as a model will mean that — heavy diffuser and back treatment.

And the inside is really good. I downloaded the app, love the interface. Wish it could be 3D but I know the expense. The 45 degree flat screen is perfect.

Hogge
Guest
Hogge
5 years 5 months ago

If Saab ever make a 9-7, it should either be a competitor to the Mercedes S-class, or a true terrain vehicle, something like a successor to the Volvo C303 series.

But if Saab want to sell me a car, it either has to be a next gen 9-3 coupe or preferably, a new Sonett.

Romac
Guest
Romac
5 years 5 months ago

I think a SAAB 97 should be a practical 7-seat MPV – Think Galaxy / Sharan / etc with a big injection of SAAB/JC pizzazz!

Hogge
Guest
Hogge
5 years 5 months ago

I hope that won’t happen.
An MPV can completely ruin a brands reputation because there is no duller or less glamorous vehicle out there. There’s a reason why BMW, Audi, Cadillac or Jaguar make MPV’s. PERHAPS Volvo could pull off a new retro styled Duett.

A brand new true terrain vehicle, perhaps agressively marketed towards different countries armies, giving it a sort of H1 Hummer reputation.

Börjesson
Guest
Börjesson
5 years 5 months ago
To complement this very interesting video – Great work, Swade! Thank you, Jason! – I can recommend this other video, where Jason talks with some people about the coming 9-3. It’s been posted in comments a few times before (TobiasE may have been first) but things are moving at such a furious pace at the moment, that I expect most people will not have noticed it. http://www.youtube.com/watch?v=eeJ_QMcIsuE Here’s my attempt at a transcription of an interesting snippet, starting at 1:10, where Castriota talks about which parts of the PhoeniX will find their way to the new 9-3: Other guy: …[unintelligible]… Read more »
Hada
Guest
5 years 5 months ago

I am please to hear that 2012 9-3 will be available in Hatchback Form,

as Castriota mentioned.

Big Surprise, Big Wow, Can;t Wait

Steve C.
Guest
Steve C.
5 years 5 months ago
I watched this a few hours after posting my comment below and at the end, when asked about specific 9-3 plans, Jason said they have signed off on three body styles (he wants five) and he was willing to confirm the convertible given the iconic need for its next generation. He then said the other will be “true Saabs” and with a few more sentences, he said there will be a hatch and not a sedan. I do recall an SU post that discssed this – it think it was the multi-part interview Swade did with Jason.
Mark
Guest
Mark
5 years 5 months ago

Wonderful interview, and a million thanks to you both!

Christian
Guest
Christian
5 years 5 months ago
Seems like I’m warming up with this design. I appreciate the fact that form seems to follow function in Jason’s design features. Very saaby, indeed. And of course it’s a concept car aiming at provocation and various opinions. In fact, the more I look at it, the more I can see shapes of both the old 92 and the Sonett… Having seen more pictures and videos of the concept, there are also a couple of features that really got me – such as the power dome hood, or the window in the hood showing the engine. That’s really cool. There… Read more »
maanders
Guest
maanders
5 years 5 months ago
I agree. I am liking more aspects of this design to explore ideas and make points. I was glad to hear him say, though, that many style cues on the PhoeniX are exaggerated from where they will end up in production cars, including the front end. Photos of the direct on front end shot of the grill show that center opening as getting a little too much like a wide mouth grin. (Think how the front grill on the Mazda 3 has evolved recently. I used to really like the Mazda 3, but the latest “big grin” is just too… Read more »
Dan
Guest
5 years 5 months ago

After watching this video I feel something akin to a sigh of relief. While I love this car, I was in the same camp as others who felt “hmm… can I really see this as the future of Saab?” But now that he expresses it in terms of, timeless minimalist understated Saab for bigger cars like 9-5 and “9-7” while this language for more youthful sportier cars like 9-3 (and sonnet?) seems to make a whole lot more sense and is definitely something I could back 100%.

Zizou
Guest
Zizou
5 years 5 months ago

Brilliant!
Thank you Jason!

Sandy
Guest
Sandy
5 years 5 months ago
My eyes are wet, of… satisfaction, happiness and anticipation. I was initially thrown off by the PhoeniX, disappointed and not happy at all. After this walk-around with JC (thanks a million Swade), I can only agree with previous posters – it grows on you, and when I really understand there is a reason for all these “things” going on, design-wise, form still follows function, and there are a lot of heritage and DNA. This was the extreme example for a specific purpose – to cause discussion, excitement and feelings. The team at Saab has obviously done exactly that. A bulls… Read more »
Henrik
Guest
Henrik
5 years 5 months ago

+1 on the wants/ needs!

Steve C.
Guest
Steve C.
5 years 5 months ago
The great comments above reflect the importance of understanding what the end result of this design exercise was supposed to be. In a comment I made yesterday, I mentioned my feel-good connection to this concept car and the Saab brand happened as I slowly read the press release that tried to relate what Jason did in this video. He took it further and answered some of my remaining questions about other design elements and his discussion of how the concept relates to the Saab evolution of design, including the new 9-3 was priceless! I’ve been at the Saab stand at… Read more »
Glenn
Guest
5 years 5 months ago

Thanks for this, and nice job Swade!

A bit disappointed that my favorite part of this car, the rear-glass and rear-end treatment, aren’t slated for the new 9-3. 🙁

But I’ll get over it. 😉

2-don
Guest
2-don
5 years 5 months ago

He has a great presence in front of the camera and I like the way he speaks of SAAB. Good Job Jason! I actually really like the front end and the openings along the bottom of the car. I hope we get some of those vents on the 9-3. Makes it much more aggressive looking! Keep the green tint on the lights though. It’s a winner! 🙂

Thylmuc
Guest
Thylmuc
5 years 5 months ago
That helped a lot in understanding some aspects. Form follows function. And then? Do you want to show the function openly, or do you want to cover it in some kind of shell? JC answered that question quite clearly, since a lot of the aerodynamic elements of the car are very prominent, and can be seen. The question really is what Saab drivers prefer. I must say that I believe it to be more elegant if the function is covered, not openly presented. While being highly interested in technology, I don’t need to look at it all the time. Instead… Read more »
bk-aero
Guest
bk-aero
5 years 5 months ago

All my worries have evaporated and I have to say it again: This man is a genius. He seems to have thought everything over. Everything has a purpouse: either being of technical use or attracting attention to the brand. We’ll see a lot of what is useful in the 9-3 and very little of the radical touches.
I still wouldn’t buy this car. But it hasn’t been designed to be bought.
Congratulations, JC, congratulations.

maanders
Guest
maanders
5 years 5 months ago
And yet many here were all so ready to jump to the conclusion yesterday that it had not all been thought through or that JC did not really understand Saab. (In fact, I was very disappointed yesterday to see some comments from people implying JC had ruined Saab design because he was not Swedish….not you, bk-aero, but some others did.) Jason seemed ready for that in acknowledging that parts of this concept would be controversial….and he kind of smiled when that was mentioned…..knowing that that was partly his intention. The worst thing would have been if the media and attendees… Read more »
GerritN
Guest
GerritN
5 years 5 months ago

“….and he kind of smiled when that was mentioned….”

O, he read the comments on SU, I’m pretty sure about that.

loma
Guest
loma
5 years 5 months ago

+1
my impression also: he do read the comments. Must be a nice thought for US readers/commenters.

manlius
Guest
manlius
5 years 5 months ago

SWade — great interview. Incredibly informative. Really assists in an understanding of this concept and what it means (and does not mean) for Saab’s future — and future Saabs. Jason C. is an extraordinarily impressive person and a great “front man” for the company.

GerritN
Guest
GerritN
5 years 5 months ago
OK, so I haven’t been overly positive about this concept car, mainly because I feel that it is a bit too cluttered (for my taste) obscuring the nice Saab design cues that Jason is so passionately talking about. In such I have been fully commenting on the outside design of the PhoeniX. What I left out is that this is a FULL concept car, it’s riding on an existing platform, it is using an existing motor and it is powering an existing drive train. Putting all that together in such short time, starting at a company that was barely off… Read more »
maanders
Guest
maanders
5 years 5 months ago

And now being even more excited about the new 9-3 hatchback to come…..I guess it is time to start saving my money for my next Saab. 🙂

Jon C
Guest
5 years 5 months ago

I think the car is bold statement – just what is needed.
Lets face it in 2024 there will be people complaining that the new 2025 9-3 has lost its way, that there is not enough Phoenix in the car 🙂
There will probably even be a campaign to “bring back the wings”. Of course some one will still be campaigining to dust off the OG 900 tooling even then 😉

maanders
Guest
maanders
5 years 5 months ago

By 2025 I want my flying car! After all, when I was growing up we were told in the 2000s everyone would have a flying car. 🙂

And with Saab’s aircraft heritage, they should be on the front lines of that….in another 12 years or so….

Jeff
Guest
Jeff
5 years 5 months ago

I couldn’t have said it any better or wished for a better ambassador for Saab. Great work Jason.

It just works. From the grill form piercing into and through the headlights, to the way the surfaces of the rear decklid form a subtle convex then concave curve right at the lip, it’s all done beautifully. Get some rest man, and hopefully I’ll be getting you a round of drinks soon enough in NY.

Geneva has been a huge coup for Saab, just imagine what next year will be like?

Hada
Guest
5 years 5 months ago
I came to respect this man as a whole new entity, an asset to Saab for the forthcoming years after this interview.. He believes in Saab, and he breathes Saab. He is very passionate on design and understands it…and I am sure after many many interviews, he has turned himself to “11.” Big Props to Jason Castriota and Thank You for your contributive work, and congratulations as this is your very first design for Saab 🙂 You have a very great PR skills to being able to explain meticulously. Now take a great sleep Jason, you are seemed very exhausted..… Read more »
Rune
Guest
Rune
5 years 5 months ago
Jeff
Guest
Jeff
5 years 5 months ago

It gets better. Here’s Chris talking to car design news going off about supercars and their boring designs, like the Veyron’s A-pillar. The scary thing is, he sounds just like Charlie Sheen. I can just seem him screaming “I have tiger blood running through my veins! Winning.” Cue dramatic music in the background from the Ferrari stand and it all adds up to one hilarious picture. I actually respect the guy, he’s funny too, but he must have been having an off week here.

GerritN
Guest
GerritN
5 years 5 months ago
So what has Chris Bangle going for him to talk down each design and designer that he encounters? His not doing anything interesting from 1992 until 2001 at BMW, finally culminating in the BMW 7 Bangle Butt? Or his RR flying brick design? He sounds like a very frustrated, disillusioned and sour man who is coasting on his seniority and is taking respect for granted. We have zillions of these kind of guys in academics. They did something interesting in a very distant past, but should now be better off in a nice cozy and dusty little office in the… Read more »
Joe
Guest
Joe
5 years 5 months ago

BMW guy with a BMW attitude meets SAAB guy humble/polite SAAB attitude. Really, what else can be expected?

spidaman
Guest
spidaman
5 years 5 months ago

Thanks a million, Swade! Strong work. If I can’t make it to Geneva, having you there to report is the next best thing!

SteveW
Guest
SteveW
5 years 5 months ago

The more I see PhoeniX the more I love it. It’s got to be the basis of a new Sonnet, pleeeease!

I can now see why VM can contemplate giving up Sypker when he has such a briliant designer and team at Saab. He can have his cake and eat it all in one great company.

Saab are on the up!!!

loma
Guest
loma
5 years 5 months ago

“just to confirm : you do own Aero, do you?”
Haha, eat this professor Bangle ! 🙂

Wish we could hear about the red color scheme in dashboard and interior ?

Ronald
Guest
Ronald
5 years 5 months ago

Love the concept, great designer, and like I said from the day Jason came on board.

“the new and improved Chris Bangle version 2.0 is in town”.

Not in a bad way though, he will do to Saab what Bangle did to BMW. Try to stretch the limits, see the extremes. thats not so bad.

And one last thing. Volkswagen/Audi called. They want their red interior lights back.

900_S
Guest
900_S
5 years 5 months ago
I really DO like the PhoeniX, save for a few concept-only aspects that won’t be seen in future Saabs anyway. I like “buttresses.” They’re flamboyant in the way European exotic sports cars are–which is exactly an element I’ve felt was lacking during some of the GM years. I really like Jason Castriota (and not just because we share the same first name ;)). It sounds like he will bring to Saab exactly what it needs, aside from Jan-Ake and Victor Muller (and often overlooked factory workers and dealerships). I was skeptical I’d be able to have the opportunity to feel… Read more »
Romac
Guest
Romac
5 years 5 months ago

Great video, thanks Swade and the whole SaabsUnited team.

Anyone else notice the view from the rear side looking forwards (at around 3:40 time on the video) – so reminiscent of the old pre 99 SAAB shape.

Rodney
Guest
Rodney
5 years 5 months ago
The future will be wind tunnel efficiencies and while this concept is out there it does serve a purpose. A cd of .25 is not easy to get and this clearly shows the engineering might of Saab. I am very pleased with this. It shows the engineering world that Saab is here and has their finger on the pulse of the automotive future. To those that are nervous relax. They needed to make an engineering statement that showed the automotive press that Saab is serious about automotive design and won’t be sitting on the sidelines. It’s clear to me that… Read more »
Rodney
Guest
Rodney
5 years 5 months ago

Just for reference here is a list of cars and their CdA.

http://en.wikipedia.org/wiki/Automobile_drag_coefficient

cosimogiorgiani
Guest
cosimogiorgiani
5 years 5 months ago

Clamshell hood: YES
Red dash lights: NO NO NO NO, I will never buy a car with other dash lights than green

I appreciate Saab’s efforts in creating a new design language but is that necessary to do every few years? However, the Aero X was in my view much better and less axtravagant with more possibilities to put something on the road than this ” thing”. Even if it’s just a concept the wings on the side are just plain hideous even if their shape follows the function (as it should be).

BT
Guest
BT
5 years 5 months ago

Ok, I have to admit, I’ve been on the fence about the PhoeniX until I saw the video and got Jason’s very thoughtful and insightful explanation. I have to say, I’m won over, both on the PhoeniX itself, and Mr. Castriota. Way to go!

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